Strategy is the art of bringing the enemy to war. Tactics are how you intend to beat him. This is transferable to SM #sm71
Strategy is the art of bringing the enemy to war. Tactics are how you intend to beat him. This is transferable to SM #sm71
@whatsnext Is the operative word here waste *money*? In that it's something that can be done internally? #sm71
@whatsnext Is the operative word here waste *money*? In that it's something that can be done internally? #sm71
If anything, influence should just help you prioritize #sm70 (emphasis on *if anything*)
@hurriednotes @jaybaer My point is that some don't even try and quickly outsource SM listening like traditional media monitoring #sm70
@KathyHerrmann Yes, they can definitely add value. But does it outweigh the cost? And how genuine is it? #sm70
@KathyHerrmann Yes, they can definitely add value. But does it outweigh the cost? And how genuine is it? #sm70
@techguerilla Is it really that hard though? To listen and respond? Particularly when you factor in how much agencies charge #sm70
@jaybaer Agencies should be avoided if possible. These are *your* customers talking to *you*. Why add a wall? #sm70
@Marc_Meyer Nah, I'm just being honest. Here to learn, but who doesn't like the recognition and reinforcement of good ideas? #sm70
@JustinKownacki Tons of knowledge shared here, but if anyone says it's not for personal visibility, he or she is lying #sm70
Bonus: Very important to have a process to check what has been responded to already. Duplication is sloppy #sm70
@jaybaer Who is responsible for responding, during what hours (*especially* important for global companies) #sm70
Bonus: Very important to have a process to check what has been responded to already. Duplication is sloppy #sm70
@jaybaer A1: When it is not prepared to commit and stick it out for the long haul #sm70
@jaybaer A1: When it is not prepared to commit and stick it out for the long haul #sm70
@jaybaer A1: When it is not prepared to commit and stick it out for the long haul #sm70
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
very cool #socialmedia conversation right now #sm39
RT @jasonbreed: #socialmedia works best when it decreases work load. Must add value, not work if done right #sm39 (via @thebrandbuilder)
RT @jasonbreed: #socialmedia works best when it decreases work load. Must add value, not work if done right #sm39 (via @thebrandbuilder)
