+1 RT @TomMartin: @JasonFalls Q4: a face to face discussion with a customer -- still the best social media platform I've ever found #sm114
BOOM RT @techguerilla: ...is to foster a pool of advocates. Provides scale, at point of need, prior trust, & proven drivers of action #sm111
BOOM RT @techguerilla: ...is to foster a pool of advocates. Provides scale, at point of need, prior trust, & proven drivers of action #sm111
.@techguerilla Marketers *can* be lazy, yes, but the tools also enable us to be lazy, right? #sm111
.@techguerilla Marketers *can* be lazy, yes, but the tools also enable us to be lazy, right? #sm111
@techguerilla A2. I think @klout has value as *one* metric. A means to put folks in buckets. Buckets of "influence." Not perfect, but #sm111
@megfowler 100% fair. Just like in a personal relationship, you need to know when enough is enough. Fine line. #sm109
@megfowler 100% fair. Just like in a personal relationship, you need to know when enough is enough. Fine line. #sm109
What she said. RT @jennalyns: @megfowler @djwaldow Frustrated becomes a troll when it's clear they aren't looking for a solution. #sm109
What she said. RT @jennalyns: @megfowler @djwaldow Frustrated becomes a troll when it's clear they aren't looking for a solution. #sm109
.@megfowler Don't think frustrated person & troll are same thing. Troll is like a bully looking to pick a fight & get attention #sm109
.@megfowler re: "one noisy irritated customer outshouting your evangelists" - satisfy, unless they are a troll. #sm109
I had an answer, but it kinda sucked. Crap. RT @megfowler: What does customer satisfaction over SM channels look like?#sm109
@karimacatherine @ambercleveland @tommartin @jaybaer sure, but you can still win them over as a friend/advocate, right? #sm70
@Marc_Meyer @jaybaer would love to chat about this offline - email me? djwaldow at gmail #sm70
@techguerilla @TomMartin Amen to that. Agreed! #sm70
@TomMartin @jaybaer @techguerilla ALL IN. Bring @unmarketing in the mix too? #sm70
@techguerilla @TomMartin Amen to that. Agreed! #sm70
@jaybaer you are correct, sir! #sm70
@jaybaer @Marc_Meyer In all seriousness, sign me up. When? "Turning Trolls Into Raving Fans" #sm70
@jaybaer @techguerilla Sure, but I'm still hung up on the somewhat subjective nature of influencer stuff. Nothing perfect, I know #sm70
@Marc_Meyer @jaybaer LOVE that. I have so great/recent examples #sm70
@jaybaer I'm a fan of Jay Baer. No lollipop? Dude. Hook me up! #sm70
@jaybaer I'm a fan of Jay Baer. No lollipop? Dude. Hook me up! #sm70
@techguerilla I like you, Matt. Pretty sure we need to meet face to face. Beers on me. #sm70
@techguerilla I like you, Matt. Pretty sure we need to meet face to face. Beers on me. #sm70
.@jaybaer re: Bonus Q - Use SM listening/montoring tools to see who is singing your praises most. Contact them. Thank them. #sm70
@techguerilla @jaybaer I can buy that. Maybe influence is subjective, but influencing those who can move needle abt your brand isn't? #sm70
.@JustinKownacki I really like that quote, Justin, "Empower your influencers." Well said. #sm70
.@jaybaer Influence/Shminfluence. Treat people like humans. Engage with as many as you can. Influence is subjective #sm70
.@jaybaer re q3: how to change interactions via klout/influence. Not all all. Slipperly slope. #sm70
.@jaybaer re q3: how to change interactions via klout/influence. Not all all. Slipperly slope. #sm70
Dipping into #sm70 chat for a few. After all, @jaybaer is hosting.
Dipping into #sm70 chat for a few. After all, @jaybaer is hosting.
Dipping into #sm70 chat for a few. After all, @jaybaer is hosting.
Dipped into #sm64 to discover this gem from @AmberCadabra "it's about knowing the difference between interesting and useful."
K. Peace out #sm57 - it's been real. it's been fun. it's even made me THINK. Thanks for hosting (& pushing us) @AmberCadabra
re: finding best trad/digital mktg mix - test like crazy. test. fail. learn. try again. fail. ride what works, drop other #sm57
re: right budgeting mix b/w traditional & digital? #sm57 - I'm w/ @cspenn on this one. What ever is best for target audience. Test. Tweak
re: right budgeting mix b/w traditional & digital? #sm57 - I'm w/ @cspenn on this one. What ever is best for target audience. Test. Tweak
re: finding best trad/digital mktg mix - test like crazy. test. fail. learn. try again. fail. ride what works, drop other #sm57
@cubanalaf @ambercadabra DUDES. Okay, "we are all in it together" was weak. I admit that. I agree mktg is driver. Hug? #sm57
That's my pt RT @jjaime: @djwaldow @techguerilla @AmberCadabra I think that approach is that everything the company does is marketing #sm57
.@AmberCadabra I love you too? Ha. Why naive? Why do we have to define (put bow around) marketing? We are all marketers, all in sales #sm57
@AmberCadabra @techguerilla not sure marketing NEEDS clear definition. what am i missing? we are all in this together - entire company #sm57
@AmberCadabra @techguerilla not sure marketing NEEDS clear definition. what am i missing? we are all in this together - entire company #sm57
@techguerilla @AmberCadabra muddied how so? not sure i follow. does it matter if it's tied to mktg as long as company grows? #sm57
@AndrewMueller fair enough! #sm57
@AmberCadabra dude. i know. that's why i said "nice try". i'm gonna push back...but you know that. Hi @TransitionalTee & @cubanalaf #sm57
Agreed. RT @jsandford: @AmberCadabra @andrewmueller ... brand lift could be designed to *keep* current sales. Depends on industry. #sm57
.@TransitionalTee @AndrewMueller Yes. Agree w/ you both that brand lift leads to more leads/sales, but it's still all about sales, no? #sm57
.@AmberCadabra Negative. (nice try). Mktg isn't designed for "lead gen alone" but if you're not bringing in leads/sales, why bother? #sm57
I understand "brand lift" @AndrewMueller but at the end of the day, it's about sales, no? #sm57
re: #sm57 Q1 - how do you know if trad mktg efforts are effective? - Look at # of qualified leads/sales they generate
I'm in. What now? Ha ha RT @AmberCadabra: Alrighty folks. Ready? Set? Go-go Gadget #sm57...
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@kenburbary Q2: Resources & People - Passionate, Multi-taskers who believe in product/company & truly love people #socialmedia
RT @ConversationAge: have fun, keep your sense of humor, don't take things personally, give space/benefit of the doubt, respect #socialmedia
RT @ConversationAge: Thank you all who participated in this week's #socialmedia chat for making it valuable. (DJ: Great conversation. Wow!)
@ConversationAge yes and yes for sure! 140 chars is tough! ha ha (LOVE this convo) #socialmedia
@ConversationAge enable employees by working tirelessly to get them pumped up...excited! #socialmedia
RT @TransitionalTee: @lizstrauss People who shouldn't blog/tweet? Those who don't *get* company brand or message. #socialmedia (DJ: Yes!)
RT @TransitionalTee: @lizstrauss People who shouldn't blog/tweet? Those who don't *get* company brand or message. #socialmedia (DJ: Yes!)
RT @TransitionalTee: @lizstrauss People who shouldn't blog/tweet? Those who don't *get* company brand or message. #socialmedia (DJ: Yes!)
RT @lizstrauss: Is there a stereotypical department or employeee that shouldn't blog or twitter? #socialmedia (DJW: A negative person)
RT @lizstrauss: what's important abt departmental blogs/tweets is that everyone "gets" the company values #socialmedia (DJW: all abt people)
@lizstrauss by DUMB i just mean you have to be careful. be yourself, but use (decent) judgement, right? #socialmedia
re: blog vs twitter (same rules) via @lizstrauss: Same in that you should not say anything DUMB. #socialmedia
re: blog vs twitter (same rules) via @lizstrauss: Same in that you should not say anything DUMB. #socialmedia
Crap. Am I missing a #socialmedia discussion? Who would have guessed. Dammit. Do I have time....?
