Couldn't say it better! RT @abarcelos @Brioneja Everyone is in marketing and sales as far as I'm concerned. #sm69
@adamcohen yes. better if coordinated, but SM is fundamentally more than another channel 2 be coordinated. convs are more than msgs #sm69
SM improves overall mktg effectiveness cause 1-participation breeds interest 2-helps other forms spread across social graphs #sm69
SM improves overall mktg effectiveness cause 1-participation breeds interest 2-helps other forms spread across social graphs #sm69
Yes! RT @KathyHerrmann Don't silo #SM into just mktg. It's PR, cust svc, internal collaboration, etc. #sm69
Absolutely. Well said. RT @adamcohen It's time co's revisit "social media strategy" - isn't it a subset of a cust relat strategy? #SM69
Absolutely. Well said. RT @adamcohen It's time co's revisit "social media strategy" - isn't it a subset of a cust relat strategy? #SM69
@TomMartin Don't think most def it that way, but important part is that it is part of integ way to manage relationships w/ audience #SM69
@TomMartin Don't think most def it that way, but important part is that it is part of integ way to manage relationships w/ audience #SM69
I agree w/ @abarcelos You need to look at which oppty for engagement is appealing brings value to your audience #sm69
@iMediaMichelle good to be here... :) #sm69
Starts in 5. RT @adamcohen I'm hosting #socialmedia tweetchat #SM69 @ 12pm ET on effectiveness of #SM w/ other tactics http://bit.ly/d8ePLr
