@tacanderson @MikeFraietta think before we get to ROI we need to figure out what the I should be ! what do you think? #sm55
@Marc_Meyer "opportunity cost" ... I like it but sounds like a tought one #sm55
think we need to put "how can my company gain" exposure , awareness, consistency... etc to get really specific @Marc_Meyer #sm55
@leeAnn_Orange end goals are organisation specific I would think #sm55, can b increase sales, increase brand awareness etc etc
RT @Marc_Meyer: FYI, there is a #socialmedia tweetchat just starting up with host @tacanderson. Use the hashtag #sm55 to join
agrees with @CoryOBrien, wonders if "defining what you are going to judge effectiveness by comes both before and after goal setting #sm55
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@DraycottMC #socialmedia check out http://bit.ly/a1JxkU by Daryl Willcox Publishers - research on SM usage by UK biz
