#socialmedia Profile

Yes! RT @CoryOBrien: #SM75 Q3: Relevance & influence need 2 go handinhand. U cn B influential, but if U're not relevant, it's not effective.

Yes, powerful combo! RT @kenburbary: @chuckhemann although, one can be both. Popularity and influence are not mutually exclusive #sm75

@techguerilla Great point. I agree with you. We see some popular celebrities, but they don't necessarily always influence the masses. #sm75

RT @AppleBoxStudios: Influence is impact and popularity is reach.. #sm75 Great definition!

@chuckhemann A1: I define influence as ability 2 guide & alter decisions, motivations, etc. Popularity may not always B influential. #sm75

Sry 4 multiple tweets this hour. Join us 4 #sm75 chat! Topic: Popularity vs Influence, Which Do U Wnt w/ @chuckhemann #socialmedia #sm

Thx! Gr8 #sm73 chat @kanter @Marc_Meyer @jasonbreed @TomMartin @SterlingHope @e_philanthropy @AndrewJDavison @sidraqasim @paigedansinger

Good pnt! RT @TomMartin: @elhoust agree..& remember, what is too much in your world may not be same as too much in u follower world #sm73

@SterlingHope Completely agree. I think its actually anadvantage for NPOs vs companies. #sm73

@TomMartin Ha! Well its great advice not only for NPOs, but really for all SocMe use...don't dilute your followers w/ 2 mch info. #sm73

Well put! RT @mhandy1: 2 sccssflly motiv8 advocates in Social Space NP's must provide outlets 4 users 2 partake in thr mission on web #sm73

@TomMartin HI! rlly gd point. Followers ovr time will tune out NPOs if the "asks" arnt strat planned. Cn only help so many times. #sm73

@SterlingHope True, true. Someone has to foot the bill, so NPOs have to plan 4 it w/ sponsors. It show tho tht SocMe is imp element. #sm73

Gr8 stat! Did U know tht 47 % of ppl donating on social media R b/t 30-49 years old & that 62 % of them R women? #sm73 -@e_philanthropy

@kanter Social media also makes it mch easier (perception-wise) 4 ppl 2 contribute/participate. I.e. 4 every tweet, $ will be donated. #sm73

@Marc_Meyer What a great concept and website. Love that it infuses social media (real-time feedback), good info, & sponsorships. #sm73

@kanter another angle. I hv friends who've used SM while dealing w/ cancer, etc. Became influencers, more ppl contribute $ 2 NPO. #sm73

@kanter I truly think WOM for NPOs is the strongest value in helping get money, time, volunteers, awareness, etc. SM enables it. #sm73

@kanter A1: it also enables those that many not have felt they had a voice to contribute. Empowers masses to "do good", more invested. #sm73

@AndrewJDavison Absolutely agree. Many of the same strategies & bst practices R used 4 NPOs as thy R 4 companies. Same SocMe princpls. #sm73

RT: @jasonbreed NPOs using SM as chnnl 2 distribute cntnt R missing value. Organizing, fundraising, membership, dialogue all gd impact #sm73

@kanter I agree. It opens up networks & actually has a stronger voice among the other non-profits through WOM. #sm73

@jasonbreed Great topic! A1: Non-profits using SocMed can also find a larger support & WOM network w/out the burden of mktg costs. #sm73

@TheCR Thank you. Looking forward to continuing the convo in the next Twitter chat! #sm72

@so_you_know Thanks! I'm lrng frm U 2! Thr R so many great practitioners 2 learn frm in ths chats, I pick up something new each week. #sm72

@carissao Exactly! Really if community members feel valued & part of the voice, they will participate more and pull in others as well. #sm72

@cbensen Thank you! Very insightful and glad we are having community convos. So important as more and more pop up. Helpful 2 members! #sm72

Gr8 #sm72 chat @ambercleveland @so_you_know @ChristinaKudym @TheCR @mikemost @JJRiquelmeM @TheLab_Boston @carissao @AmberCadabra @stepmorgan

Thx @cbensen fantastic discussion on communities and good takeaway insights! #sm72

Yes! RT @AmberCadabra: sustaining momentum is 1 thng, trying 2 force community whr none naturally wnts 2 exist is anthr. No the diff. #sm72

@so_you_know oh thank you! I appreciate your insights and am so glad you are joining in. Your voice in the chats makes a difference! #sm72

@cbensen Besides nurturing & communication, its important to get feedback of community members & allow room 4 shared leadership. #sm72

Well put! RT @stepmorgan: @AmberCadabra Instead of community=state of business, how about community=shared ideology #sm72

@ChristinaKudym Thank you! Yes, this is a great Twitter chat on a diff #sm topic. Hashtag goes up by 1 each week. Join in! #sm72

@so_you_know Absolutely, no matter what type of community, communication, nurturing, & relevance R most imp 2 community thriving. #sm72

@chrissfife Great point abt understanding online/offline communities. Often we jst focus on online, tho principals R based on offline. #sm72

@so_you_know Good question. I think we can learn from both (prof and personal). Any great examples? #sm72

@cbensen I agree with you. Not only do I feel that I got answers to my questions, but I feel more like contributing to the community. #sm72

@ChristinaKudym I agree, the essence of "community" really is a shared responsibility & place of belonging. #sm72

What do you think are good community examples? Any that can be shared? #sm72

@cbensen Great point! Staff is a critical part of a community. & sometimes the "staff" comes in diff forms depending on the community. #sm72

@ambercleveland Agreed! It's like ongoing convos. As community members, we need 2 continue 2 share info, insights, etc 2 kp engaged. #sm72

Yes! RT @chrissfife 3 types: Influencers, Participants & Listeners. Most r Listeners. Communities often nd a push 2 kp topics lively #sm72

@cbensen I thk communities r vry helpful 2 brands. Hwvr, thy shld only cr8 thm if thr's audience relevance & a long term plan. #sm72

@cbensen sry, late to #sm72, great topic! Yes, I really think a long term plan & community manager are needed to keep community relevant.

Great #sm70! @jaybaer @ambercleveland @KathyHerrmann @ideasurge @mhandy1 @bristol_PR @imediaMichelle @ar_turnbull @danperezfilms @EdHartigan

Well put! RT @membershipjedi: @jaybaer BQ: community no longer hpns in physical space; we strive 2 match exp hghlghtg champions in bth #sm70

@karimacatherine Bummer, missed seeing you in the chat today, but I know how that goes w/ meetings. @jaybaer led a gr8 convo. #sm70

@KathyHerrmann Well put! We can help to influence loyal custs tht want 2 participate further, while providing baseline perks 2 masses. #sm70

@jaybaer A3: Co's shld identify most loyal custs & look 4 ways 2 incent thm diff. On SM, I'd treat thm the same, providing incentives. #sm70

@themaria I agree. Agencies R gr8 extensions of team, but 4 longterm goals, co's shld invest internally. Hv more experience w/ custs. #sm70

@jaybaer Bonus A: Yes, it takes a village & some co's dnt hv resources internally 4 monitoring. Agencies R gr8 extensions of the team. #sm70

@EdHartigan Yes & many co's do not yet buy into importance of adding social media to their communication mix. Still wrk in progress. #sm70

gd pnt! RT @ideasurge: My biggest fear of many SM plans is tht thy can return 2 old mktg story. more control=less authentic engagement #sm70

@mhandy1 Absolutely! There are a few different important roles a company has to have in place to make SM wrk. Collaborative effort. #sm70

@ambercleveland Yes, and most importantly, identifying the audience needs, watering holes, and interests. #sm70

@ideasurge So tru & if ur committed 2 the care & feeding of it. Many co's broadcast & arnt consistently on it. Both R a mistake. #sm70

@ambercleveland Yes, and most importantly, identifying the audience needs, watering holes, and interests. #sm70

@ambercleveland I completely agree w/ U. Having a plan is important, even if its just identifying resources at the beginning. #sm70

@jaybaer A2: 1 hindrance is overlap & not having a clear idea of who's wrkng on wht or wht's slipping thru the cracks like monitoring. #sm70

Yes! RT @themaria: A1: co shldnt engage in SM *UTIL* it knows its OBJECTIVES!! Need 2 know why ur doing it & how u intent 2 get thr. #sm70

@ideasurge Good to see you! I agree. Pilots helps us understand how something works. Hwvr, thr shld B a plan 2 perform pilot, etc. #sm70

@jaybaer sorry, late to the #sm70 chat. Gr8 ? A1: Companies shld not engage in SM until thy hv a clear strategy & execution plan in place.

Join us! RT @jaybaer: 1 hour until I host #sm70 Tune in & chat live. Topic = Is engaging w/ customers via #socialmedia required or optional?

@karimacatherine Ditto and I hope you had a good weekend! Yes, I'll join today's #sm70 chat. You as well?

Thx! Gr8 convo! @adamcohen @livepath @TomMartin @Brioneja @randygiusto @stepmorgan @PrimeDayton @martinjason @ActiveIngreds @BethHarte #sm69

Yes! RT @BethHarte: @adamcohen Q3: ALL comm tactics shld B integr8d. But key isn't matchy matcy; but responding 2 data-that *is* IMC #sm69

@randygiusto Great tip. I like the idea of posting a schedule for blogs. #sm69

@Brioneja I couldn't agree more. W/out interaction & engagement, SM doesn't have any legs. #sm69

@TomMartin Would love to learn your secret. That's fantastic that you've seen success w/ it. #sm69

@adamcohen A3: Thr R several, but trad'l mktg that works best 4 us R a combo of EM, video, web, live evnts, & virtual components. #sm69

@BethHarte @TomMartin exactly! Most CEOs don't want 2 B involved at tht level. Shared responsibility, w/ central overall guidelines. #sm69

Agree! @Marc_Meyer @adamcohen ideally everyone, in reality, highest ranking peep @ sales/mkting/cust svc intersection pnt #sm69 -@TomMartin

@Marc_Meyer Yes, we have to take into account bandwidth. Companies often forget this important part & can't keep up w/ sm efforts. #sm69

@megfowler ah, so true! Most companies using social media R gr8 at broadcasting. Need 2 become more "social". Tht's the challenge! #sm69

So true! @adamcohen More companies need to start learning how to react/change/adapt strategy based on SM feedback. #sm69 -@jsandford

@stepmorgan Absolutely! Built-in means for response & in real-time. We feel more directly connected 2 companies w/ SM vs trad'l mktg. #sm69

Yes! RT @PrimeDayton: @elhoust #sm69 Grwng community thru blogging can b challenging. Focus on audience hot topics & direct yr other SM 2 it

@adamcohen Q2: simple, any communication effort does better when its integrated 2 reach broader audiences & reinforces main msgs. #sm69

@primedayton Definitely blogging is an important part of the mix. How do you grow your community & participation thru blogs? #sm69

Gr8 pnt! RT @TomMartin: @adamcohen SM can B cust rltnshp but also cust acquisition. lk other mkting channels, can b used in many ways #sm69

@primedayton Good ? I was quoting @KathyHerrmann & her suggestion. I'd look @ Radian6 4 sentiment & Sprinklr 4 daily monitoring. #sm69

Yes! RT @KathyHerrmann: B4 designing strat, I'd monitor social channels using premium montrng soln/svc 2 bld benchmarks/identify opp. #sm69

@AppleBoxStudios gr8 question. I would probably look for other more individual mktg approaches 2 reach them & cultivate relationships. #sm69

Yes! #SM69 Q1: Social media tactics need 2 B woven in right frm the start. Thy can't be tacked on once an idea is alrdy formed. -@CoryOBrien

@adamcohen Yes! Need 2 wrap up all mktg efforts in2 main overall portfolio or company goals. Cohesive & integr8d efforts = gd results. #sm69

Yes! #SM69 Q1: Social media tactics need 2 B woven in right frm the start. Thy can't be tacked on once an idea is alrdy formed. -@CoryOBrien

@adamcohen Good point! Understanding customers "watering holes", levels, needs, & interests helps 2 focus program more effectively. #sm69

@karimacatherine I agree! & once educated, companies shld evalu8 all mktg tools b4 moving 4wrd. Selecting evrythg is not always best. #sm69

@adamcohen A big point companies often miss is tht SM shld really B part of overall program strategy, not a silo 2 B successful. #sm69

I apologize for more frequent tweets this hour using #sm69. Join us if U can, talking weaving #social acrx companies w/ @adamcohen.

@adamcohen Identify audience profiles/needs & overall prgm goals. Select trad'l & SM mktg tools tht help 2 achieve goals & integr8. #sm69

Join us in a 1/2hr #socialmedia chat w/ @adamcohen: "Weaving #Social Acrx Yr Company" Follow #sm69 or http://hashtagsocialmedia.com/blog

Thx! Gr8 #sm68 chat: @TheBlackFin @karimacatherine @andrewmueller @barzhini @JoeKikta @AppleBoxStudios @wvpmc @wileyccoyote @marketingfails

@karimacatherine very true. Many companies are still focusing much more on broadcasting than 2-way convos & true interaction. #sm68

@wvpmc I C yr pnt, hwvr I disagree. If goal is 2 get more ppl 2 use FourSquare 4 thr cmpgn, exciting & diff incentives wld B better. #sm68

@andrewmueller LOL true! I receive Ann Taylor coupons daily by email, so thy need 2 cr8 a stronger incentive 4 ppl 2 use @FourSquare. #sm68

@TheBlackFin It comes bck 2 authenticity & catering 2 audience needs. Using mobile not jst to push, but 2 encourage interaction on sm. #sm68

Good 2 know! RT @barzhini: Fun fact, U cn play @foursquare w/out a smartphone via SMS & it works anywhr in the world #sm68

@Barzhini I agree. Geo-locations, especially w/ mobile will redefine trends and push social media even further as ppl adopt it. #sm68

So true! RT @TheBlackFin: @Toby_Metcalf def! Mobile coupons, digital content R a gr8 way 2 extend via mobile. dont forget loyalty!!! #sm68

RT @TheBlackFin: Understanding trends & amplifying reach 234mil vs 50mil (Smartphones) is key 2 success SMS = lower barrier of entry #sm68

@TheBlackFin The iPhone is easy 2 use, esp 4 web searches, etc. Its as easy as being on my desktop, but w/out hvg 2 B at my desk. #sm68

@stepmorgan Great point. Geo-location tools are still quite new to the scene. As more tools incorporate it, more will use it. #sm68

@karimacatherine That's an interesting use of geo-location. Can you describe more how its used as a search tool for SM execution? #sm68

Yes! RT @J_Fuji: I thnk vid/photo sharing w/ mobile has big social implications: being able 2 share the rt NOW has big emotional ties. #sm68

@TheBlackFin I agree. We are using more SMS texting these days & it can even tie into social tools like Facebook. Thy go hand-in-hand. #sm68

Yes! RT @J_Fuji: I thnk vid/photo sharing w/ mobile has big social implications: being able 2 share the rt NOW has big emotional ties. #sm68

@TheBlackFin Q1: once "watering holes" R define & listening is in place, create WOM/viral incentives. Evrythg shld B integrated. #sm68

@TheBlackFin I agree. We are using more SMS texting these days & it can even tie into social tools like Facebook. Thy go hand-in-hand. #sm68

@TheBlackFin Q1 great question. Starting w/ monitoring after building a plan is important 2 figure out the audience "watering holes". #sm68

@TheBlackFin Q1: once "watering holes" R define & listening is in place, create WOM/viral incentives. Evrythg shld B integrated. #sm68

Join us! Discussing mobile & social media best practices w/ @TheBlackFin for this week's #socialmedia chat. Use #sm68 to participate.

@TheBlackFin Q1 great question. Starting w/ monitoring after building a plan is important 2 figure out the audience "watering holes". #sm68

Join us! Discussing mobile & social media best practices w/ @TheBlackFin for this week's #socialmedia chat. Use #sm68 to participate.

@wvpmc That's a great recommendation! Many companies haven't developed mobile strategies for info they already deliver on the web. #sm68

Gr8 pnt! RT @TheBlackFin: 1 key piece oftn missing in social strat is tighter integr8n w Mobile. Social is fastest rising mobile cntnt #sm68

Join us. Looking forward to it! RT @TheBlackFin: Will b hosting #socialmedia chat tomorrow @ 12 ET. Topic mobile & yr #social strategy #sm68

@sharonmostyn Interesting. It definitely could be. I think it also depends on topics of interest. I think some groups R more verbal. #sm67

And thx as well @JoeKikta @karimacatherine @ambercleveland @MaryAnnHalford @Marc_Meyer @jasonbreed Great discussion today! #sm67

Thx 4 the gr8 #sm67 chat @sharonmostyn @delwilliams @eileenludwig @leahsteinbrink @LauraMattis @MsBostwick @marismith @AppleBoxStudios

@sharonmostyn Hmmm, interesting observation! I agree, perhaps less "social media savvy" too? #sm67

@eileenludwig Thank you so much! This is so great. We really appreciate all of the support! #sm67

@delwilliams Thx ! Right, once we hit 25 "likes" we can customize the URL. I didn't wnt 2 mkt "search 4 us on FB", so its been slow. #sm67

@sharonmostyn Hmmm, interesting observation! I agree, perhaps less "social media savvy" too? #sm67

@eileenludwig Thank you so much! This is so great. We really appreciate all of the support! #sm67

@delwilliams Thx ! Right, once we hit 25 "likes" we can customize the URL. I didn't wnt 2 mkt "search 4 us on FB", so its been slow. #sm67

Yes! RT @jsandford: #sm67 If ur focused on simply getting more fans, ur missing the pnt. Have more relationships. Any1 can buy a phone book.

@leahsteinbrink Thank you so much! I really appreciate it. What a great community of #socialmedia practioners in #sm chats each week! #sm67

@LauraMattis Thank you so much! We really appreciate your ongoing support. That's fantastic! #sm67

@Brioneja @sharonmostyn Good point abt FB casual users. I'm also finding w/ recent FB privacy changes, many R becoming voyers again. #sm67

RT @marismith: #sm67 1 stat 2 watch carefully on yr Facebook Insights is unsubscribes: fans who have HIDDEN you from their News Feed.

@sharonmostyn Absolutely agree w/ U. We also have seen more interaction on Twitter when comparing certain handles/fan pages. #sm67

Great ? RT @JoeKikta: Has anyone started using WebTrends for FB measurements? Wondering if it really delivers what they're advertising #sm67

@karimacatherine thanks for joining. Love chatting with you! Always great insights! #sm67

True for all #socialmedia tools. RT @BlogLuvr29: You have to be sure you are recognizing your followers comments by commenting back. #sm67

RT @marismith: For 21 Creative Ways To Increase Your #Facebook Fan base, see http://bit.ly/a0Case #sm67 | Very useful tips!

@LauraMattis Thx! We will follow U! The fan page is "CiscoEvents". I thk right now, its just accessible by searching 4 it in FB. #sm67

Well put! RT @jsandford: #sm67 Provide value 2 yr customers as ppl first. Wht can U help thm w/? What needs do they have? Establish trust.

@LauraMattis That's great advice. Thank you! I've been trying 2 get co-wrkrs 2 follow, but it hasn't been top-of-mind 4 thm yet. #sm67

@LauraMattis Thx so much 4 offering! I really appreciate it. I've been nervous 2 mrkt it since I can't provide a URL 2 increase likes. #sm67

@MsBostwick That's fantastic to hear. Do you also integrate other social media tools and trad'l marketing to build audiences? #sm67

@marismith Do U hv a rec 4 ths starting a fan pg & not being able 2 get a customized URL until thr's 25 "likes"? Mks it hard to mrkt. #sm67

@karimacatherine Ha, ha. Yes, we're in it together! I like the moving sands analogy. #sm67

@ReeseBY @leahsteinbrink @TimLudy Great question. The only way we've been able to link is adding a list of FB pgs to the left column. #sm67

@karimacatherine So true! Even adding apps is diff. Evry time I try 2 add a new tab app 2 fan page, it tries 2 add it 2 my personal 1. #sm67

Yes! RT @karimacatherine: @BlogLuvr29 : I wld say FB wrks well whn U alrdy have all in place, including a great sales/marketing teams #sm67

@BlogLuvr29 I disagree. Retail & the food industry do a great job of creating a community environment while marketing 2 fans as well. #sm67

@MaryAnnHalford Yes, & whn thr is a solid strategy in place, it wrks. However, I thnk many groups R still tinkering arnd 2 C wht wrks. #sm67

@karimacatherine So true! Also Facebook hasn't made it easy logistically. I.e. Have 2 log in w/ personal account 2 manage prof fan pg. #sm67

Yes! RT @Ziggurat_Brands: Forget changing functionality, few people make thr pgs engaging/useful for thr users, thts more important! #sm67

@karimacatherine I agree. Some teams haven't determined goals of using diff #sm tools, so strat is not integr8d or hlpfl 2 fllwrs. #sm67

@AppleBoxStudios I disagree a little. I thk FB, blogs, Twitter, etc. can B used in diff ways, wrkg 2gether & integr8d w/ trad'l mktg. #sm67

Yes! RT @Ziggurat_Brands: Forget changing functionality, few people make thr pgs engaging/useful for thr users, thts more important! #sm67

@karimacatherine I agree. Some teams haven't determined goals of using diff #sm tools, so strat is not integr8d or hlpfl 2 fllwrs. #sm67

@AppleBoxStudios I disagree a little. I thk FB, blogs, Twitter, etc. can B used in diff ways, wrkg 2gether & integr8d w/ trad'l mktg. #sm67

RT @BlogLuvr29: Facebook is a gr8 way 2 get fdbck on how yr products or services cld B better improved. | Yes, mks thm feel involved. #sm67

@marismith we R just starting ours to help educate & build awareness abt our global events, wrkg in collab w/ other company pgs. #sm67

RT @Marc_Meyer: Ok Folks time for todays #socialmedia tweetchat with your host .@marismith please follow #sm67 and apologies for the tweets

RT @AppleBoxStudios: @shelholtz Its important to all of us-now mr thn evr. mr reach. mr frequency #sm65 I agree. Need 2 B whr audiences R.

RT @jasonbreed excited 4 today's #socialmedia chat w/ @shelholtz on Digital Press Release, Noon EST http://hashtagsocialmedia.com/blog #sm65

RT @Marc_Meyer: FYI-@shelholtz is tomorrows #socialmedia tweetchat host. Topic? Social media & PR-specifically the social news release #sm65

@ambercleveland No worries, jst wanted to give @sharonmostyn the recognition. Great to meet U in the #sm64 chat today & thx for yr insights!

@brightmatrix @sharonmostyn Thank you for the mention and the open conversation. I always learn something new during these chats! #sm64

@ambercleveland Thanks for the RT! I'd like to give credit to @sharonmostyn who originally tweeted it. Great #sm64 discussion today!

Gr8 #sm64 chat @kenburbary @sharonmostyn @primedayton @LauraLCrum @brightmatrix @ckieff @GetResults @AndrewMueller @Kirasw @ambercleveland

Setting expectations is key part of social media strategy - you can't do more than your resources allow #mplisten #sm64 -@sharonmostyn Yes!

Well put! RT @AmberCadabra: @AndrewMueller And rarely is SM the direct *causal* channel for revenue. It's an impact channel. #sm64

@andrewmueller Yes! Even down 2 assessing how many participate in environment whr ppl can be voyers, but still interested, etc. #sm64

@kenburbary many R retaining social data 2 learn thr audiences, refine strats, use social mr effeciently w/ trad'l mktg, & brnd mntrg. #sm64

@sharonmostyn Oh thk U, its actually an internal blog I post. I basically just gave general tips of other sm tactics to use. #sm64

@sharonmostyn Yes! I just wrote an internal blog post on it. We need integr8d #sm plans, tying 2 ovrll mktg strats 2 avoid dependency. #sm64

So true! RT @brightmatrix: @TeresaBasich Exactly. Jst lk specific SM channels may not fit needs/goals either. ROI isnt same 4 every1. #sm64

@sharonmostyn I agree! And interesting to see that businesses moved Twitter to the top of the social media tools list to use too. #sm64

@kenburbary @AmberCadabra Agreed on prize 4 measuring. Wld add "actually implementing learnings in future strategies & c'ing results". #sm64

@rwang0 Yes! 2 often we pull all sorts of data tht doesn't get used. We shld find wht info is most valuable 2 us 2 cr8 standards. #sm64

@sharonmostyn @ckieff LOL you do such a great job with the chats. If we can just get Twitter on board to cooperate... :) #sm64

@brightmatrix Yes! & for data mngmnt, shld map back 2 goals & wht the gr8r org needs R. I.e. wht will data B used 4? Learning? Leads? #sm64

@ckieff Ha! Yes & often cos jump into execution w/out outlining goals, strategy, wht 2 track, & how the collected data will B used. #sm64

@LauraLCrum @ckieff I agree w/ U tht #socialmedia is definitely a good place2 pilot. Hwvr, just as @primedayton said, it needs a plan. #sm64

@ckieff Absolutely! Any data capturing, no matter where in the process can still be helpful for future planning, strategy shifts, etc. #sm64

Don't treat #socialmedia like a sandbox 2 test ideas & elicit responses. Be strategic. Go in w/ a plan to get data. #sm64 -@primedayton Yes!

@sharonmostyn @ckieff I agree abt mining sooner. Seems tht many cos mine, but don't have a sifting/categorization system 4 nxt steps. #sm64

@kenburbary Yes! Sea of data extends 2 all parts of org, not just for #socialmedia. Trick is to figure out wht data is most useful. #sm64

Join us! RT @Marc_Meyer: At 12 EST @kenburbary hosts our #socialmedia tweetchat: Social Media Data Mgmt. Privacy, Security & Retention #sm64

Thx lively #sm63 cht @servantofchaos @marc_meyer @jasonbreed @denisegass @cmwooll @danperezfilms @AndrewMueller @LaSandraBrill @conniereece

@servantofchaos we do the same in our community 4 natural disasters. Dstrict fire department has a special Twitter handle. Great use! #sm63

@LaSandraBrill Thanks LaSandra. Definitely a heated #socialmedia debate on the #BP PR crisis management this morning! #sm63

@servantofchaos W/ any good plan, thr's a main strategy w/ diff roles. CEO shld focus on big picture. PR team can focus on channels. #sm63

@danperezfilms I'm lkng at it as 2 separate prts. PR team can't fix spill directly, but can fix branding ovr time. I agree 2 disagree. #sm63

@Marc_Meyer Yes, I guess some companies don't yet see the influence or support #socialmedia can have in a given situation. #sm63

@servantofchaos @conniereece Both. Just like a terriorist crisis pln. Look at prvn ways 2 increase safety, but thk of possibilities 2. #sm63

@danperezfilms Never said it should be main focus. Saying tht thy shld use all resources as part of ovrall strategy to rebuild brand. #sm63

@servantofchaos ha! Besides proactively taking care of equipment, etc B4 incidents occur? Hv a solid crisis strat in place early on. #sm63

Gd pnt. RT @Marc_Meyer: BP shld create MORE ways, MORE communities f4 people 2 vent. 2 B heard-which would imply they R listening #sm63

@danperezfilms Exactly my point. #BP needs to use all resources to fix branding, trust, etc. Its a community crisis, not just BP's. #sm63

@denisegass Yes, I brought up the same idea. Crowdsourcing shld hv been used. Collaboration is key, especially iwhr it affects many. #sm63

@servantofchaos I disagree. I think #socialmedia does hv impact on brand during a crisis. But brand needs 2 B present 2 manage it. #sm63

Yes! RT @andrewmueller: @servantofchaos BPGlobalPR has relatively tiny reach & ability 2 shape brand whn compared 2 mass media cvrg #sm63

@andrewmueller & finding innovative ways 2 take it 2 the nxt level. Find even more ways to be environmentally active, community hlpfl. #sm63

@servantofchaos Yes, in a time of greater collab, & it affected every1, I'm disappointed this strat wasn't used. Cld hv gr8tr impact. #sm63

@andrewmueller Hi! Good pnt. Now thy need frequent & honest dialogues 2 rebuild trust ovr time. Wld help if their oil strategy wrks. #sm63

@conniereece @servanofchaos I agree. 2 parts 2 strat: overall PR/branding & grassroots level needed. Rebuild w/ honesty & direct com. #sm63

Well put! RT @primedayton: #BP needs 2 B transparent. All old rules for how corps disseminate info need to be re-evauluated. #sm63

@servantofchaos I thk general crisis planning tht includes #socialmedia. Just like any other prgrm strategy, shld be integrated. #sm63

Curious why #BP didn't collab w/ other oil cos 2 find the best solution. It is a community crisis, all shld hv pitched in 4 gr8tr gd. #sm63

Yes!RT @jasonbreed: yep RT @conniereece: My 2 cents: best PR, drop all msg, simply show wht thyr doing 2 fix problem. No spin, period. #sm63

@servantofchaos not sure I saw anything I liked, but feel thy shld hv been more open & honest upfront w/ public. Wld go a long way. #sm63

Today's #socialmedia #sm63 chat discussing #BP crisis mngmt response w/ @ServantofChaos starting now. Join us! http://bit.ly/9XrO1j #sm

Gr8 topic! RT @jasonbreed: #socialmedia chat at 12EST w/ @ServantofChaos discussing BP's Crisis Mgmt #sm response #sm63 http://bit.ly/9XrO1j

Thx @lucretiapruitt @rebeccawissler @MaryAnnHalford @karimacatherine @AndrewMueller @JohnFMoore @CoryOBrien @wileyccoyote Gr8 chat! #sm61

RT @karimacatherine: Q3: As a company, U hv 2 wrk not only w/ Legal but all dprtmts 2 create coherent strategies, early #sm61 A must always!

RT @andrewmueller: Strategy and rules of engagement for social media are only extentions of existing values and processes #sm61 | Gr8 pnt!

@techguerilla yes, I agree w/ U. My point I made earlier was tht 2 mk regs 4 sm, legal may hv 2 use a diff lens thn trad'l mktg. #sm61

Yes! RT @wvpmc: Ultimately, if legal isn't educatd & involvd early, thy may find thmslvs flat-footed whn crisis arises in sm channels #sm61

@lucretiapruitt I thnk 4 anyone to truly understand #sm, they have to use it. Its the only way they will truly understand its impact. #sm61

@rebeccawissler Good point. Wondering, is difficult 4 thm 2 do tht, since ttheir mindset is 2 make sure thr R no liabilities, etc? #sm61

@wileyccoyote I agree. 4 lawyers, not sure training is really needed, but def building awareness & providing education is a must. #sm61

RT @lucretiapruitt: Q2: Should U train legal in SM & what does it look like? #sm61 | Scary thght envisioning it, but education is a must!

Agreed! RT @JohnFMoore: If you want #sm to become more than a channel you must invest time educating your whole org. Involve all #sm61

RT @lucretiapruitt: @JohnFMoore - should guidelines be written by legal? or cleared by them? #sm61 | gr8 ? Like idea of clearing by thm.

@lucretiapruitt Agreed! Lawyers & legislators need 2 1st educ8 thmslvs. Thn cr8 gnrl regs, tht can B more fluid as thgs chng/grow. #sm61

Yes! RT @CoryOBrien: #SM61 Prob is tht regulations nd 2 B constantly adjusted 2 fit current SM landscape. Must B fluid system tht can adapt.

RT @Marc_Meyer: Tough for legal to qualify or quantify anything when they don't know what social media is.. #sm61 | agreed...or how it wrks.

@techguerilla @lucretiapruitt gr8point, rules hv chngd, but hv caused a slwdn. Legal almost needs 2 use a diff lens 4 #sm regulatns. #sm61

Join us! RT @jasonbreed: @lucretiapruitt is is kicking off #socialmedia chat on bringing #Legal to #SM table. Follow along on #sm61

@jdp23 Link 2 Cisco's FB pg is www.facebook.com/cisco. U cn access poll thr. So far 70% of ths tht voted do not agree w/ new policies. #sm60

Must B top-of-mind. Cisco polled its FB followers abt new privacy chngs. Also, here's a FB post on @mashable http://bit.ly/ckX4ho #sm60

@conniereece @isgd isn't it sad that we're down to observing? Missed opp for #Facebook. I participate only frm biz perspective now. #sm60

@Kmo_Chirp really just commenting on a #FB post made by a friend. Used 2 B "only friends", but now its "friends of friends" setting. #sm60

@swhitley Ha! Good point! Hopefully #Facebook is taking notes from the #sm60 chat and will "listen" to their users.

Thx 4 the gr8 #sm60 chat @jdlasica & everyone else that participated. This has to be 1 of the most lively chats yet! Struck a chord!

@AndrewMueller I think Facebook privacy issue has already affected volume & depth of sharing. Our walls R now filled w/ biz/ad info. #sm60

@Kmo_Chirp I wld def add back in "only friends" can C status posts on friends' pages. Now we're open 2 annoying lurkers frm othr pgs. #sm60

Yes RT @themaria: @CoryOBrien being creeped out is least of R problems rt now. Private info falling in2 wrong hands, much mr dangerous #sm60

@swhitley @conniereece yes my personal FB acct is more 4 observing now. I wld B mr active if privacy settings wr bck 2 original 1s. #sm60

@Kmo_Chirp opting in vs opting out & w/out just limited opt out choices. & add back in certain privacy setting choices thy removed. #sm60

RT @ryanoburch: Q2:Frm client POV thts y its impor 2 not rely on 1 piece of mktg mix. Use data whl U cn, but dont make it only source #sm60

@ikepigott I agree in sum ways. I was actually referring 2 prof & personal. Every1 I speak w/ abt privacy settings has same reaction. #sm60

@Marc_Meyer No I don't thnk we R a small minority. Almost every1 I know tht's on Facebook is considering closing accts. Prob others 2. #sm60

Well put! RT @conniereece: Only way FB can win back my trust is to promise to make all future changes opt-IN rather than opt-OUT. #sm60

@andrewmueller Agree. Tht's why many R upset. When we joined #Twitter we knew it was open. Joining #Facebook had mr privacy options. #sm60

@Kmo_Chirp Yes, user's responsibility 2 manage privacy settings. However, users need better setting choices. Ths hv been compromised. #sm60

@wvpmc true, but thr shld B choices 4 users. Not just changes w/out options 4 ths tht joined w/ certain privacy expectations. #sm60

@jdp23 I agree & it feels like more & more #Facebook is catering to biz than thr original follower base, the personal users. #sm60

Very good point! RT @McKeenMatt: @CoryOBrien #SM60 I am more concerned about security than privacy. Both have to be examined.

@jdlasica I wonder if the new 10 million 2 #Facebook was aware of open graph & lack of privacy. Perhaps ths R the regular #s thy C. #sm60

@Marc_Meyer & 4 thr personal use, thy R choosing 2 either not use #Facebook, or use it in limited ways. Open graph is gr8 4 biz. #sm60

@jdlasica #Facebook changes come down 2 this: 4 personal use, I want more privacy; 4 prof use, the open graph is great. Need choices. #sm60

Exactly! I wnt 2 chs! RT @JoeKikta: My biggest problem, as always, w/ FB is thr auto opt-in approach & lack of notification of changes #sm60

@jdlasica Thanks for hosting today's #sm60. Great topic. Yes! #Facebook has gone too far w/ the open graph. Trust levels are wavering. #sm

Join us! RT @jasonbreed: join @jdlasica on #socialmedia chat starting NOW on #Facebook privacy & #social follow #SM60 http://bit.ly/Qg5uw

Have U participated in a #socialmedia Twitter chat yet? Ths R vry helpful: #smchat #sm59 (goes up a # each wk), & #IMCChat #ff #followfriday

@kyleplacy I agree sum just want the deal. However, w/ #sm, the true value is engagement. Have 2 find ways 2 connect w/ followers. #sm58

Feels more trustworthy & engaging. @TalinaN Agreed. There is an authenticity w/storytelling that's difficult 2 duplicate. #sm58 -@Shanan_S

Yes! RT @themaria: Q2: storytelling IS the new msg. #sm is abt personal & open communication, made up of stories, like a good blogpost #sm58

@kyleplacy Q2: Storytelling engages more participants & make them feel they can contribute thr POVs vs msg is mostly 1-way convo. #sm58

@andrewmueller @themaria @karilucin @marc_meyer Agreed, caring leads to action. Understanding power of tools/voice is also important. #sm58

Join us! In 13 mins @kyleplacy will host this weeks #socialmedia tweetchat on connecting w/ consumers thru social media #sm58 -@Marc_Meyer

@AmberCadabra Completely depends on the goals of the prgrm. However, in general, seeing a trend towards 50% trad'l & 50% digital. #sm57

Yes! RT @TomMartin: @AmberCadabra Biz goal is abt getting frm whr u r 2day 2 whr u wnt 2 B 2morrow. Objective shld move u down line. #sm57

@AmberCadabra Great ? 2 define objectives, we have to understand audience needs/profiles, overall biz goals, timeframes, & budgets. #sm57

@nancymyrland Yes! Cmpgns, trad'l or SocMe must start w/ clear goals/objectives. Results shld map back whether its sales, brand, etc. #sm57

@AndrewMueller Thx! So happy 2 B back. I value these chats & hv met great ppl like yourself thru them. Things were just so busy! #sm56

Gr8 #sm56 chat: @livepath @KevinLyons @ActiveIngreds @billfromsc @AndrewMueller

Gr8 #sm56 chat: @treypennington @jasonbreed @Marc_Meyer @wileyccoyote @steve_campbell @nigellegg @LeeAnne_Orange @seeboldmarcom @McCreadyM

@treypennington Q3: definitely creating more 2-way convos. Great at broadcasting info, but need stronger interaction 2 go 2 nxt level. #sm56

@wileyccoyote Ha! This is perfect! @treypennington & @Marc_Meyer will write the book & we'll market w/ the t-shirt! ;) #sm56

@Marc_Meyer tough choice, hwvr starting bottom up gives more room to build up case, test the waters, etc. b/4 making final decisions. #sm56

@treypennington Yes! Goes back 2 yr 1st question around culture. Companies must B willing 2 experiment 2 succeed in #socialmedia. #sm56

@steve_campbell Absolutely! Every1 has an important role. Clear vision and driving to results is key 4 any company, led by good mngmt. #sm56

@treypennington Great question. Employee initiative often comes first, but exec investment comes quickly if there is estblshd trust. #sm56

@steve_campbell Agreed! Patience is a key factor 4 practioners & research, research, research! Mngmt will always B driven by results. #sm56

@LeeAnne_Orange Certainly a challenge 4 many companies. Looking 4 like challenges & solutions rather thn same ind may B easier. #sm56

@steve_campbell Great point. Listening is a key variable both as the participants in SocMe and by management interested in growing. #sm56

@Marc_Meyer True. These days every1 claims 2 B a SocMe expert. Starts w/ group that's really experimented & can show results. #sm56

@treypennington To embrace SocMe, companies must be open 2 new ideas, be willing 2 experiment, and trust those that have expertise. #sm56

Yes trends influence change. RT @Marc_Meyer: SocMe culture changes in org.'s R happening outside in right now, not bottom up/top down #sm56

@andrewmueller Agreed. Sometimes nature of industry and customers can affect culture (i.e. our values, brand, service, etc.) #sm56

Q1: @treypennington Culture is created thru combination of mngmt, employees, co structure, industry, & even customers at times. #sm56

Thx 4 #socialmedia insights @tacanderson @Marc_Meyer @JoeKikta @nigellegg @sharonmostyn @stepmorgan @LeeAnne_Orange @karimacatherine #sm55

@tacanderson A social media scorecard sounds like a great idea. I'm in too. #sm55

True! RT @nigellegg: If ur in SocMe 2 increase sales, yr metrics R $$ earned. Simple More complex if goal is increased brand awareness #sm55

@karimacatherine completely agree & #socialmedia measurement shld map back to overall program goals 2 really determine results. #sm55

Very good point! Need to benchmark & compare. RT @conniereece: Raw numbers can be misleading w/out context, esp. for niche markets. #sm55

@tacanderson Q2: I also look at is how #socialmedia efforts worked w/ overall mktg program goals. I.e. did we get any add'l lift, etc. #sm55

Yes! RT @CoryOBrien: #SM55 Q2: It's important 2 combine not only raw numbers lk fans & followers, but also engagement of ths fans/followers.

@tacanderson Great topic! Measuring also depends on type of program & goals. Sentiment is important & measuring interest over time. #sm55

@marc_meyer I agree. Now that co's R becoming more proficient in #socialmedia, mngmt is looking for more meaty types of measurement. #sm55

Joining? 9amPST RT @Marc_Meyer: @tacanderson hosts 2days #socialmedia #tweetchat on Managing the Effectiveness of Your Social Programs #SM55

Thx for the gre8 #sm54 chat: @BethHarte @JoeKikta @karenswim @AndrewMueller @karimacatherine @Marc_Meyer @jasonbreed @CathyWebSavvyPR

@BethHarte Q4: absolutely. Skill set in both trad'l mktg & SMM is essential now. I see it in most job descriptions & internally too. #sm54

RT @BethHarte: @andrewmueller It's the 'latency effect' that mktrs & mgmt dont acct 4. No leads in 15 days?! Rip it all dn & srt ovr! #SM54

@Marc_Meyer Trad'l still takes the bulk of the budget. However, even those practices have changed over time. Less mailers, more email. #sm54

Yes! RT @andrewmueller: Q2 Mktg often takes heat b/c much of its effect is hard 2 measure in short term. Impact often comes ovr time #sm54

@karenswim @karimacatherine Agreed. Also sometimes limited by inadequate systems or processes. Need the right tools 2 B successful. #sm54

@BethHarte Q2: I'd like 2 see SMM evolve 2 B as accountable as trad'l mktg in the future, but its certainly not 2 that degree 2day. #sm54

@BethHarte True! They also care abt not being bombarded w/ mgs. Have 2 strategize how 2 use SMM & trad'l mktg 2gether effectively. #sm54

@BethHarte Good point. SMM is branching in2 other areas as a main form of communication. It'll probably grow further beyond mktg. #sm54

@BethHarte I was just thinking abt tht. SMM will continue to play important roles in those areas, but not replace trad'l all together. #sm54

@jasonbreed Agreed! While SMM adoption is still a "pilot" in some cases, we really need to have experience in both & incorp in strats. #sm54

@andrewmueller Completely agree. I think the strength in mktg, is using both in an integrated approach, aligning to overall goals. #sm54

@BethHarte Q1: I don't think tht SMM will replace trad'l mktg all together. Might B some cases, but best 2 use an integrated approach. #sm54

Excited to join today's #socialmedia trad'l vs. SocMe mktg discussion, moderated by @BethHarte. Always find value in her tweets. #sm54

Thanks for the great #socialmedia tweetchat @jaybaer @jasonbreed @Marc_Meyer Great insights & glad to be able to attend these again! #sm53

Yes! RT @themaria: @jaybaer y choose? I'd do both. A solid monitoring pltfrm shld let U listen 2 all of those & bring them in2 1 place #sm53

@jaybaer Customer experience would be better b/c of wider info sharing. However, it'll B more difficult for companies to manage. #sm53

@jaybaer Geo-tagging will be much more affective & more widely used if its integr8d in2 the other apps rather than as a stand-alone. #sm53

@jaybaer @ecarolinatech That's a good point. Just you mentioned, if some1 from the area has been there, it counts for much more. #sm53

Yes! RT @jaybaer: @incslinger No system is bynd being gamed. But 2 me, if a review shws revwr was thr (rthr thn a cousin) I take heed? #sm53

@jaybaer Great question to kick of #sm53. I'm wondering if most ppl will care about geo-tagging versus the content provided? Wht do U thk?

@curiousbanker Agreed. Some of it will become part of mainstream SocMe, but it'll take a while for ppl to understand it & its app. #sm53

Join in. Shld B a gr8 convo! RT @Marc_Meyer: we're an hour out on todays noon est #socialmedia tweetchat w/ host @jaybaer #sm53

@jasonbreed @tamar yes! Strong overall brand is key. Individual brands can help support overall brand w/out being the brand itself. #sm52

Yes! RT @TomMartin: agree RT @marketwire: Wht happns whn u put a face 2 the brand thn team expands? Hv 2 recr8 image. Focus on brand. #sm52

@TomMartin I c your point, but think it depends. If its a personal brand, connecting an image of the person feels more authentic. #sm52

@billrobbCisco @jasonbreed Ha! Tht was me 4 the past 3 weeks! Ooofff! 1 day we'll actually B on the same #socialmedia chat at the same time!

Thanks for the great segmentation discussion @kenburbary @jasonbreed @Marc_Meyer @bpluskowski @jw_social1 @MarketingVeep @BrandNanny #sm48

RT @kenburbary: Good blog post highlighting how to approach influencer segmentation - http://bit.ly/9xklvO #sm48

@kenburbary Q2 Depends on nature of campaign goals. So far its mass engagement, but as we learn mr abt audience, this might change. #sm48

Yes! RT @chrissfife: @kenburbary Influencers r critical as well as understanding ppl who particip8 in mrkt convo since most jst listen #sm48

@bpluskowski That's a good point. I was thinking of the steps after the main strategy, goals, & trad'l audience segmentation R set. #sm48

@kenburbary key questions: wht R the needs of SM audience? How do they communicate & interact? Whr else do they receive info? #sm48

@Marc_Meyer Hmm, interesting point. There's a combo of using trad'l segmentation 4 any program, then find right "wateringholes". #sm48

@kenburbary Q1) w/ SM, we use diff approaches 2 segment. I.e. listening 2 understand nature & needs of audience vs trad'l segmntn. #sm48

Yes! RT @kenburbary: @adamcohen Agreed, segmentation is still immature whn it comes 2 social, real ? is how 2 approach it differently #sm48

@socialtality Yes! I agree. Since audiences gather differently in SocMe, trad'l segmentation may fall short in seeking the right 1s. #sm48

@jasonbreed Hi Jason! So sry abt not particip8g. Its been so busy over here. Glad @billrobbCisco is finally pulling his w8! :) #sm48

Looking forward to getting back into the #socialmedia chat. Frequent tweets next hour discussing segmentation & SocMe. Join us! #sm48

Joining us? RT @jasonbreed: RT @kenburbary: 8 minutes until we kick off #socialmedia chat about segmenting customers & social media #sm48

Yes! RT @sharonmostyn: RT @rmpapag: Q1 #sm47 Auto Sentiment cn only get U so far. thr has 2 B human review 4 successful evaluation/analysis

Joining us? RT @jasonbreed: come chat w/ @kdpaine for the next hour discussing Sentiment Analysis & monitoring. follow along on #sm47

@ebalmaceda Absolutely! Marketers need to make listening and engagement key parts of using social media to be successful. #sm44

Gr8 #sm44 chat: @Shanan_S @chrissfife @SuperDu @mollask @MichaelWillett @bdresher @zack_hanebrink @nigellegg @techguerilla @ebalmaceda

Thanks for leading a great #sm44 chat: @shelisrael @jasonbreed @Marc_Meyer Good discussion and interaction!

Well put! RT @shelisrael: @elhoust It was difficult 4 fish 2 become frogs, but they needed 2 evolve 2 survive. Same goes 4 marketers #sm44

@ebalmaceda thx. Its difficult 4 trad'l mktrs 2 go frm broadcast best practices 2 engagement & ongoing interaction. Evolving skillset. #sm44

@techguerilla Yes, agree w/ tht, however food services I thk R most successful R brands like @Starbucks tht engage w/ followers too. #sm44

@shelisrael Q2: In 2010 I'd 2 C more intregr8tion & wider adoption. Looking 2 C teams use SocMe more 4 interaction thn broadcast. #sm44

@conniereece Agreed! Push msgs R truly annoying. Real value w/ any SocMe is engagement. If not followers tune out "broadcast" msgs. #sm44

& engage accrdly. RT @eamcc: Absolutely! Not enough 2 B on twttr; shld wrk on yr following, as targeted as possible, increases value. #sm44

So true! RT @billrobbCisco: @Marc_Meyer the monitoring/response opps are low volume but high value. at lst that's what we see at cisco #sm44

@Shanan_S Ha, ha so true...& a lot less meaningless status updates...4 the most part! I lrn more from Twttrverse daily thn FB chatter. #sm44

@SuperDu Yes! Success w/ SocMe takes effort & time like other trad'l mktg. Tho its a faster channel, still need strategy, thghtfulnss. #sm44

@Marc_Meyer LOL Yes, that's tru, tho many think that's wht its rlly 4..."status updates". Once they check it out, they C the diff. #sm44

@shelisrael Q1: twttr also personally enabled me 2 lrn new ways 2 do my job, mentor tco-wrkrs, & get diff view points frm chats lk #sm44.

@Shanan_S LOL Yes & other comments I hear R "how is it difft than FB" & "I have 2 find something smart 2 tweet abt". Just jump in... #sm44

So true. Many R still hesitant of its biz value. RT @Shanan_S: @Marc_Meyer Some ppl still view it as a time waster like Tetris, etc. #sm44

@shelisrael #sm44 Q1: Twitter helped us reach different enterprise & consumer audiences. Gave customers & us a 2-way direct ongoing convo.

Frequent tweets nxt hour. Join us! RT @jasonbreed: RT @shelisrael: Welcome 2 the 44th episode of SocMe Chat: #sm44. Follow convo thr. #sm44

Join us! Gr8 convo. RT @shelisrael: I'm asking 2 Qs on #SM44 at 9am PST: How did twttr change yr biz in '09? How will twttr change in '10?

Gr8 SM chat: @maggiefox @jasonbreed @Marc_Meyer @AndrewMueller @MaryAnnHalford @wvpmc @shinng Looking 4wrd 2 using these suggestions. #sm43

@wvpmc Setting up a grid/equation, remvng emotions, 2 select vendor is a gr8 approach. Often overlooked method. Thx 4 the reminder. #sm43

All rolls up 2 ovrall goals. RT @andrewmueller: SM consultants primary strngth mst B trad'l biz strat, 2nd is competency in SM dplymnt #sm43

@maggiefox based on prgm goals/audience needs, budget, timing, experience, picking vendor tht has a proven track record is best. #sm43

Yes, intr8tion is key. RT @wvpmc: @shinng convotime is longer w/ socmed, shld B used in cnjnctn w/ other mrktg, including SEO keywords #sm43

@maggiefox Q2: WOM frm peers & trusted vendor relationships is a main way we research new vendors, besides ways others shared alrdy. #sm43

Yes! RT @NewPR: @MaryAnnHalford @maggiefox reading & writing intelligently not enough 2 find vndr, got 2 demo clnt success w/ metrics. #sm43

@Marc_Meyer Good ? Listening shld hv bn prt of trad'l strat alrdy. Happens in diff ways, but it'll B a while b4 its integr8d like SM. #sm43

@AndrewMueller thx! So often teams dive in2 SM just 2 b a part of it & thn don't find value b/c thy didn't set it up prprly 2 succeed. #sm43

@jasonbreed I agree. Need to understand what we're trying to accomplish b4 diving into a plan. & how does it fit into larger goals. #sm43

RT @EdHartigan: Yes! Understanding goals & audience R key. @CraigKessler I'd say Strategy & Listening wld B the 'must haves' 2 srt w/ #sm43

@maggiefox Q1: usually we map out prgrm goals & audience needs. Thn we bld a mktg plan w/ trad'l & SM. Gr8 tmpl8. Vry hlpfl. #sm43

Frequent tweets 4 next hour. Joining us? #sm43 tweetchat on SocMe RFP w/ @maggiefox @jasonbreed @Marc_Meyer http://bit.ly/6kyJN8

RT @jasonbreed: only 30 mins away! RT @maggiefox: Join me at 12 noon EDT today for #sm43 tweetchat about the Social Media RFP: http://bi ...

@Qworky Great point! Crowdsourcing & really a global reach really give those that use SocMe a broader view & more info sharing. #sm42

Thx 4 the interesting chat: @KrisColvin @AndrewMueller @nigellegg @comcastcares @KathyHerrmann @wileyccoyote @mmorri @techguerilla #sm42

@mmorri @techguerilla Yes! Advantage of SocMe is the ability 2 have dialogues, lrn frm 1 another, & collaborate ovr trad'l practices. #sm42

Good pnt! RT @PaulEllisUK: Difft communities of interest in an org will use SM in difft ways; Social does not have 2 mean Many 2 Many #sm42

@KrisColvin Q3: int/ext SocMe R similar. I experience more collab solution bldg internally & more interaction/info shrg externally. #sm42

@wvpmc @KrisColvin I agree & it gives biz an opportunity to improve their brand, products, overall experience, & edge ovr competition. #sm42

@nigellegg I agree w/ u. Really SocMe is used 4 much more thn just branding or mktg. It can B effective 4 interaction internally, etc. #sm42

@KrisColvin Also, w/ biz having more global goals, SocMe is a gr8 tactic connecting customers & giv them more direct access 2 the biz. #sm42

@KrisColvin Good point, This is just the beginning of the way we'll interact in the future. Biz has 2 use Soc or get left behind. #sm42

Thx! Gr8 cust service SM chat: @shashib @Marc_Meyer @jasonbreed @sharonmostyn @andrewmueller @MichaelWillett @wileyccoyote @bdresher #sm41

@cariofthevalley I think internal SM integration will B a key discussion this year. Internal orgs must B aligned for SM 2 B affective. #sm41

@drnatalie Good point. Same can B said 4 many mktg orgs. They're comfortable broadcasting, but not 2-way convos. SM changes the game! #sm41

Agreed. Emphasis on growth of evangelists. RT @eamcc: A3 #sm41: reduction of call backs, repeat purchases, SM, growth of evangelists.

@LeeAnne_Orange I see hybrid b/t cust serv & SM. I also see diff parts of org wrkg 2gether sharing SM responsibilities, diff roles. #sm41

@sharonmostyn Good ? I agree mktg shld take the lead. If an org also has "Corp Comm", thy share the policy-making responsibilities. #sm41

@jsandford Q2 #sm41 I agree. With a clear SocMe 4 each part of the org, teams will take action accordingly, working in lock-step.

@sharonmostyn Q2 #sm41: Absolutely. Overall plan & guidelines across orgs shld B charter cust service, mktg, PR, etc use 4 SocMe w/ custmrs.

@andrewmueller gd point. I go 2 the forums 4 a variety of reasons. Perhaps I learn from them is b/c I cnt find ready answers. #sm41

@andrewmueller I agree, they ratings so that we can go str8 2 the answer & look at background info if needed. I do lrn frm the forums. #sm41

@Marc_Meyer that's a good ? I think same cust service rules apply regardless of how they engage w/ the co. SocMe is just a new outlet. #sm41

@bdresher I agree & wld add 1 more item: cust service & rest of org shld also keep track of suggestions, enhancements, etc. 2 improve. #sm41

@shashib Q1 #sm41: Cust service shld B monitoring consumer convos in SocMe & engage w/ them on an ongoing basis. Shld wrk w/ rest of org 2.

Frequent tweets nxt hr. RT @shashib: 2day we'll talk abt “Engagement thru Customer Service”. Pls follow hastags #sm41 & #socialmedia & join.

RT @jasonbreed: 10 mins until #socialmedia chat w/ Ntwrk Solution's SM chief @shashib on enggmnt thru Cust Service http://bit.ly/MLEP7 #sm41