#socialmedia Profile

@billrobbCisco @jasonbreed Ha! Tht was me 4 the past 3 weeks! Ooofff! 1 day we'll actually B on the same #socialmedia chat at the same time!

Thanks for the great segmentation discussion @kenburbary @jasonbreed @Marc_Meyer @bpluskowski @jw_social1 @MarketingVeep @BrandNanny #sm48

RT @kenburbary: Good blog post highlighting how to approach influencer segmentation - http://bit.ly/9xklvO #sm48

@kenburbary Q2 Depends on nature of campaign goals. So far its mass engagement, but as we learn mr abt audience, this might change. #sm48

Yes! RT @chrissfife: @kenburbary Influencers r critical as well as understanding ppl who particip8 in mrkt convo since most jst listen #sm48

@bpluskowski That's a good point. I was thinking of the steps after the main strategy, goals, & trad'l audience segmentation R set. #sm48

@kenburbary key questions: wht R the needs of SM audience? How do they communicate & interact? Whr else do they receive info? #sm48

@Marc_Meyer Hmm, interesting point. There's a combo of using trad'l segmentation 4 any program, then find right "wateringholes". #sm48

@kenburbary Q1) w/ SM, we use diff approaches 2 segment. I.e. listening 2 understand nature & needs of audience vs trad'l segmntn. #sm48

Yes! RT @kenburbary: @adamcohen Agreed, segmentation is still immature whn it comes 2 social, real ? is how 2 approach it differently #sm48

@socialtality Yes! I agree. Since audiences gather differently in SocMe, trad'l segmentation may fall short in seeking the right 1s. #sm48

@jasonbreed Hi Jason! So sry abt not particip8g. Its been so busy over here. Glad @billrobbCisco is finally pulling his w8! :) #sm48

Looking forward to getting back into the #socialmedia chat. Frequent tweets next hour discussing segmentation & SocMe. Join us! #sm48

Joining us? RT @jasonbreed: RT @kenburbary: 8 minutes until we kick off #socialmedia chat about segmenting customers & social media #sm48

Yes! RT @sharonmostyn: RT @rmpapag: Q1 #sm47 Auto Sentiment cn only get U so far. thr has 2 B human review 4 successful evaluation/analysis

Joining us? RT @jasonbreed: come chat w/ @kdpaine for the next hour discussing Sentiment Analysis & monitoring. follow along on #sm47

@ebalmaceda Absolutely! Marketers need to make listening and engagement key parts of using social media to be successful. #sm44

Gr8 #sm44 chat: @Shanan_S @chrissfife @SuperDu @mollask @MichaelWillett @bdresher @zack_hanebrink @nigellegg @techguerilla @ebalmaceda

Thanks for leading a great #sm44 chat: @shelisrael @jasonbreed @Marc_Meyer Good discussion and interaction!

Well put! RT @shelisrael: @elhoust It was difficult 4 fish 2 become frogs, but they needed 2 evolve 2 survive. Same goes 4 marketers #sm44

@ebalmaceda thx. Its difficult 4 trad'l mktrs 2 go frm broadcast best practices 2 engagement & ongoing interaction. Evolving skillset. #sm44

@techguerilla Yes, agree w/ tht, however food services I thk R most successful R brands like @Starbucks tht engage w/ followers too. #sm44

@shelisrael Q2: In 2010 I'd 2 C more intregr8tion & wider adoption. Looking 2 C teams use SocMe more 4 interaction thn broadcast. #sm44

@conniereece Agreed! Push msgs R truly annoying. Real value w/ any SocMe is engagement. If not followers tune out "broadcast" msgs. #sm44

& engage accrdly. RT @eamcc: Absolutely! Not enough 2 B on twttr; shld wrk on yr following, as targeted as possible, increases value. #sm44

So true! RT @billrobbCisco: @Marc_Meyer the monitoring/response opps are low volume but high value. at lst that's what we see at cisco #sm44

@Shanan_S Ha, ha so true...& a lot less meaningless status updates...4 the most part! I lrn more from Twttrverse daily thn FB chatter. #sm44

@SuperDu Yes! Success w/ SocMe takes effort & time like other trad'l mktg. Tho its a faster channel, still need strategy, thghtfulnss. #sm44

@Marc_Meyer LOL Yes, that's tru, tho many think that's wht its rlly 4..."status updates". Once they check it out, they C the diff. #sm44

@shelisrael Q1: twttr also personally enabled me 2 lrn new ways 2 do my job, mentor tco-wrkrs, & get diff view points frm chats lk #sm44.

@Shanan_S LOL Yes & other comments I hear R "how is it difft than FB" & "I have 2 find something smart 2 tweet abt". Just jump in... #sm44

So true. Many R still hesitant of its biz value. RT @Shanan_S: @Marc_Meyer Some ppl still view it as a time waster like Tetris, etc. #sm44

@shelisrael #sm44 Q1: Twitter helped us reach different enterprise & consumer audiences. Gave customers & us a 2-way direct ongoing convo.

Frequent tweets nxt hour. Join us! RT @jasonbreed: RT @shelisrael: Welcome 2 the 44th episode of SocMe Chat: #sm44. Follow convo thr. #sm44

Join us! Gr8 convo. RT @shelisrael: I'm asking 2 Qs on #SM44 at 9am PST: How did twttr change yr biz in '09? How will twttr change in '10?

Gr8 SM chat: @maggiefox @jasonbreed @Marc_Meyer @AndrewMueller @MaryAnnHalford @wvpmc @shinng Looking 4wrd 2 using these suggestions. #sm43

@wvpmc Setting up a grid/equation, remvng emotions, 2 select vendor is a gr8 approach. Often overlooked method. Thx 4 the reminder. #sm43

All rolls up 2 ovrall goals. RT @andrewmueller: SM consultants primary strngth mst B trad'l biz strat, 2nd is competency in SM dplymnt #sm43

@maggiefox based on prgm goals/audience needs, budget, timing, experience, picking vendor tht has a proven track record is best. #sm43

Yes, intr8tion is key. RT @wvpmc: @shinng convotime is longer w/ socmed, shld B used in cnjnctn w/ other mrktg, including SEO keywords #sm43

@maggiefox Q2: WOM frm peers & trusted vendor relationships is a main way we research new vendors, besides ways others shared alrdy. #sm43

Yes! RT @NewPR: @MaryAnnHalford @maggiefox reading & writing intelligently not enough 2 find vndr, got 2 demo clnt success w/ metrics. #sm43

@Marc_Meyer Good ? Listening shld hv bn prt of trad'l strat alrdy. Happens in diff ways, but it'll B a while b4 its integr8d like SM. #sm43

@AndrewMueller thx! So often teams dive in2 SM just 2 b a part of it & thn don't find value b/c thy didn't set it up prprly 2 succeed. #sm43

@jasonbreed I agree. Need to understand what we're trying to accomplish b4 diving into a plan. & how does it fit into larger goals. #sm43

RT @EdHartigan: Yes! Understanding goals & audience R key. @CraigKessler I'd say Strategy & Listening wld B the 'must haves' 2 srt w/ #sm43

@maggiefox Q1: usually we map out prgrm goals & audience needs. Thn we bld a mktg plan w/ trad'l & SM. Gr8 tmpl8. Vry hlpfl. #sm43

Frequent tweets 4 next hour. Joining us? #sm43 tweetchat on SocMe RFP w/ @maggiefox @jasonbreed @Marc_Meyer http://bit.ly/6kyJN8

RT @jasonbreed: only 30 mins away! RT @maggiefox: Join me at 12 noon EDT today for #sm43 tweetchat about the Social Media RFP: http://bi ...

@Qworky Great point! Crowdsourcing & really a global reach really give those that use SocMe a broader view & more info sharing. #sm42

Thx 4 the interesting chat: @KrisColvin @AndrewMueller @nigellegg @comcastcares @KathyHerrmann @wileyccoyote @mmorri @techguerilla #sm42

@mmorri @techguerilla Yes! Advantage of SocMe is the ability 2 have dialogues, lrn frm 1 another, & collaborate ovr trad'l practices. #sm42

Good pnt! RT @PaulEllisUK: Difft communities of interest in an org will use SM in difft ways; Social does not have 2 mean Many 2 Many #sm42

@KrisColvin Q3: int/ext SocMe R similar. I experience more collab solution bldg internally & more interaction/info shrg externally. #sm42

@wvpmc @KrisColvin I agree & it gives biz an opportunity to improve their brand, products, overall experience, & edge ovr competition. #sm42

@nigellegg I agree w/ u. Really SocMe is used 4 much more thn just branding or mktg. It can B effective 4 interaction internally, etc. #sm42

@KrisColvin Also, w/ biz having more global goals, SocMe is a gr8 tactic connecting customers & giv them more direct access 2 the biz. #sm42

@KrisColvin Good point, This is just the beginning of the way we'll interact in the future. Biz has 2 use Soc or get left behind. #sm42

Thx! Gr8 cust service SM chat: @shashib @Marc_Meyer @jasonbreed @sharonmostyn @andrewmueller @MichaelWillett @wileyccoyote @bdresher #sm41

@cariofthevalley I think internal SM integration will B a key discussion this year. Internal orgs must B aligned for SM 2 B affective. #sm41

@drnatalie Good point. Same can B said 4 many mktg orgs. They're comfortable broadcasting, but not 2-way convos. SM changes the game! #sm41

Agreed. Emphasis on growth of evangelists. RT @eamcc: A3 #sm41: reduction of call backs, repeat purchases, SM, growth of evangelists.

@LeeAnne_Orange I see hybrid b/t cust serv & SM. I also see diff parts of org wrkg 2gether sharing SM responsibilities, diff roles. #sm41

@sharonmostyn Good ? I agree mktg shld take the lead. If an org also has "Corp Comm", thy share the policy-making responsibilities. #sm41

@jsandford Q2 #sm41 I agree. With a clear SocMe 4 each part of the org, teams will take action accordingly, working in lock-step.

@sharonmostyn Q2 #sm41: Absolutely. Overall plan & guidelines across orgs shld B charter cust service, mktg, PR, etc use 4 SocMe w/ custmrs.

@andrewmueller gd point. I go 2 the forums 4 a variety of reasons. Perhaps I learn from them is b/c I cnt find ready answers. #sm41

@andrewmueller I agree, they ratings so that we can go str8 2 the answer & look at background info if needed. I do lrn frm the forums. #sm41

@Marc_Meyer that's a good ? I think same cust service rules apply regardless of how they engage w/ the co. SocMe is just a new outlet. #sm41

@bdresher I agree & wld add 1 more item: cust service & rest of org shld also keep track of suggestions, enhancements, etc. 2 improve. #sm41

@shashib Q1 #sm41: Cust service shld B monitoring consumer convos in SocMe & engage w/ them on an ongoing basis. Shld wrk w/ rest of org 2.

Frequent tweets nxt hr. RT @shashib: 2day we'll talk abt “Engagement thru Customer Service”. Pls follow hastags #sm41 & #socialmedia & join.

RT @jasonbreed: 10 mins until #socialmedia chat w/ Ntwrk Solution's SM chief @shashib on enggmnt thru Cust Service http://bit.ly/MLEP7 #sm41

Thx gr8 #sm39 chat: @thebrandbuilder @jasonbreed @Marc_Meyer @andrewmueller @dc2fla @chatterbuild @rileyweiss @smurdoff @smurdoff @cmwooll

Yes! RT @smurdoff: Q3: Msrmnt is abt impact (awareness, relevance, etc.), ROI is purely financial (& shld remain so) both r important #SM39

Q3 #sm39: Some look at measurement & ROI as same thing. I look at ROI as a financial result & msrmnt as non-financial results. Need both.

Yes! RT @dc2fla: @thebrandbuilder We must reach a pnt (whn SM isn't so shiny new) whn we ask same ?s we always sd. abt tools, process #sm39

So true! B open 2 experimenting & change. Must B flexible w/ SocMe! RT @cmwooll: Failure is ok, as long as you are prepared to adjust. #sm39

@andrewmueller So true! & companies need 2 provision bandwidth 2 keep up w/ the commitment. Can't srt & stp. It'll turn off customers. #sm39

@thebrandbuilder Agreed! SocMe is a tactic. Many ppl confuse this for a new department. This will change as ppl learn more abt SocMe. #sm39

@Marc_Meyer Depends on size of biz. While mktg org is appropriate, leads frm other areas shld drive strat based on overall guidelines. #sm39

@thebrandbuilder #sm39 Q2: Steps 2 integr8g SocMe across biz: establish guidelines, cr8 strategy/objectives, continue convos, tweak plans.

@thebrandbuilder Thx. It seems all too often companies look at specific areas, forgetting the bigger picture & fail rather thn learn. #sm39

@smurdoff I agree. & listening should be ongoing to help refine strategy & enhance/improve plans as company moves forward. #sm39

#sm39 Q1: Also 4 strategy & planning 2 B the most successful, it has to integr8 all parts of the execution, not in silos. All shld integr8.

#sm39 Q1: strategy & planning R extremely important 4 selling SocMe up the org ladder & getting further buy-in. Better cust service w/ plng.

#sm39 Q1: W/ strategy & planning U set up ROI goals/benchmarks. W/out strategy, evrythng is disjointed & ROI is serendipitous. Hard 2 recr8.

RT @thebrandbuilder: #sm39 Q1: How do strategy & planning impact ROI?

Frequent tweets nxt hr. "Advanced SM ROI" chat w/ @thebrandbuilder @jasonbreed @Marc_Meyer. www.hashtagsocialmedia.com/blog Join us! #sm39

@Marc_Meyer Absolutely. The gap b/t cos & their audiences will close up much more as SocMe grows & cos understand audiences more. #sm38

Thx 4 the insightful #socialmedia #sm38 chat @charleneli @jasonbreed @BlakeGroup @CraigKessler @ShannonPalmer @rustyspeidel @AndrewMueller

@dc2fla @rustyspeidel So true. Its hard 2 enforce trad'l mktrs 2 change frm broadcasting 2 2-way convos. Different mindset & strategy. #sm38

@CraigKessler I agree, though I'd like to see more privacy choices so that we can choose what & how we want to share more on our own. #sm38

@ShannonPalmer I agree. Some cos particp8 in SocMe b/c thy no thy need 2, w/out understandg audiences & wonder y thy dont C benefits. #sm38

@charleneli Q3 #sm38: I think cos will want to know more in-depth characteristics of SocMe followers to improve interactions, service, etc.

So true. Give preference power 2 the ppl. RT @BlakeGroup: @elhoust Agree--choice is huge value of SM and savvy networks offer the max! #sm38

@ShannonPalmer So true. Cos need to establish a solid SocMe strategy since ppl R looking thr sometimes b/4 the main co websites. #sm38

@BlakeGroup I agree. I'd lk more security & privacy setting choices, esp 4 tools lk Facebook. Let me choose wht I wnt 2 share more. #sm38

@CraigKessler I agree, privacy has taken a new direction when it comes 2 SocMe. However, tighter security will B a challenge in '10. #sm38

@charleneli I agree & those tht use SocMe consistently across & make it easy 2 use will C most success. Build on strong foundation. #sm38

@jasonbreed Yes, I'm seeing it more & more. Cow wntg SocMe internally 2 communicate. #Cisco, #Salesforce, etc R cr8g early solutions. #sm38

I agree. Influence eachthr. RT @socialtality: B/c pendulum swings both ways, large open social ntwrks may giv way 2 priv niche ntwrks #sm38

@charleneli Q1 #sm38: I also think we'll see more integration technologies to tie SocMe tools together, giving combine views of chatter.

@charleneli Beyond SocMed mentioned, there will be a serge in more internal tools as well. Already seeing it w/ Salesforce.com, etc. #sm38

Frequent tweets for next hour. I'm particip8g in #socialmedia #sm38 chat. This week its @CharleneLi discussing Socialnomics. Join if u can.

@ArtNotHate Its so true. As it continues 2 evolve, we'll C more examples of ppl finding ROI & value. It'll become more mainstream. #sm36

@sourcepov @wvpmc thank you & great to see you both again too! Thx for sharing your insights. You both help me think in diff ways! #sm36

Thanks for the great discussion @kpkfusion @ArtNotHate @realize_ink @coachkiki @Marc_Meyer @wileyccoyote @NoelDickover @dariasteigman #sm36

@NoelDickover Valid point. Competition is healthy in the private sector for innovation, better strategies. Same cld B true 4 gov't. #sm36

Great point! RT @wvpmc: @realize_ink @RandySmithCan interesting to watch if/how pol's SM changes from election season to governing #sm36

@ArtNotHate Interesting point. I find that's also the case in the private sector. its overwhelming w/out the proper tools & strategy. #sm36

@realize_ink I agree. I think of cust service examples lk Comcast. They listen, respond, & change. Similar tactics cn B used in gov't. #sm36

@sourcepov Well put. This is a gov't opportunity to build more community involvement if they use SocMe effectively. It can be done! #sm36

@realize_ink I disagree. There R SocMe ideas gener8d frm private & public sectors that can teach each other tht aren't DM. #sm36 #gov2

@kpkfusion Private sector orgs provide creative solutions to gov't problems. I.e. 2 countries at war, but co's employees wkg 2gether. #sm36

@kpkfusion Q2: 1 way private sector orgs R succeeding w/ SocMe is by listening first, then engaging & providing info accrdly. #sm36

@coachkiki I agree. Key 4 any org is 2 find areas that R applicable w/ SocMe tactics & maximize those 2 interact w/ audiences. #sm36 #gov2

@ArtNotHate @Marc_Meyer @dariasteigman I agree. Its a pitfall of many co's 2, w/ SocMe. Trying 2 use it just like trad'l mktg. #sm36 #gov2

Perfectly put. RT @kpkfusion: Increased participation rates, inclusion, inputs that make a difference in decision making. #gov2 #sm36

@Marc_Meyer @dariasteigman I agree Marc. Like many co's, many of the gov't SocMe efforts feel scripted & not much of a 2-way convo. #sm36

@kpkfusion I agree. It gives citizens more direct access to voice themselves, while giving gov't better monitoring feedback. #sm36 #gov2

@kpkfusion Q1: #gov2 is the ability 2 bring in more citizens in2 the process & affect change using SocMe & Web 2.0 tech. More voice. #sm36

Joining us? SocMe & Government chat starting now w/ @jasonbreed & @kpkfusion #sm36 http://bit.ly/4R9rnU Frequent tweets 4 next hour.

@TomMartin Q3: Cisco, Starbucks, Comcast, Dell R just a few companies I think have done well transitioning frm cmpns to convos. #sm35

Exactly! RT @BethHarte: @AndrewMueller Prob is ppl dont get branding is more thn just relationships. It's the logo, it's the msg, etc. #sm35

Exactly! RT @andrewmueller: @TomMartin Prhps its not media planners, its job 4 sum1 who undrstnds brnd & how SM rel8s 2 all corp depts #sm35

@jasonbreed @Tbeffs I think its an evolution rather than a complete restart. As orgs C value, it becomes integr8d in2 plns. #sm35

Yes! RT @jasonbreed: need 2 stp thnkng lk agencies & more lk co dprtmnts. How does ths action help other action across co. not insular #sm35

Exactly! RT @andrewmueller: @TomMartin Prhps its not media planners, its job 4 sum1 who undrstnds brnd & how SM rel8s 2 all corp depts #sm35

@jasonbreed @Tbeffs I think its an evolution rather than a complete restart. As orgs C value, it becomes integr8d in2 plns. #sm35

Yes! RT @jasonbreed: need 2 stp thnkng lk agencies & more lk co dprtmnts. How does ths action help other action across co. not insular #sm35

@TomMartin Q3: Cisco, Starbucks, Comcast, Dell R just a few companies I think have done well transitioning frm cmpns to convos. #sm35

Exactly! RT @BethHarte: @AndrewMueller Prob is ppl dont get branding is more thn just relationships. It's the logo, it's the msg, etc. #sm35

@TomMartin tru, tru. But I think orgs that R most successful in SocMe R ths tht find a balance b/t SocMe branding cmpns & convos. #sm35

@hcdelp I think a successful org needs a combo of cmpns to build brand further & cust convos 2 listen & learn frm audience. #sm35

@Tbeffs Absolutely. I think of tht as the ongoing brand maintenance. Cmpns help 2 increase interest & convos help build trust further. #sm35

@TomMartin tru, tru. But I think orgs that R most successful in SocMe R ths tht find a balance b/t SocMe branding cmpns & convos. #sm35

Def is a style shift. RT @TomMartin: Q2 So how do ad agencies have 2 change in order 2 create conversations instead of campaigns? #sm35

@Marc_Meyer @TomMartin changing cultures seems to be the hardest one to do. Once changed, SocMe planning & execution R much easier. #sm35

@TomMartin Q2: Ad agencies need 2 srt listening b4 changing their cmpn approach & advising orgs. Culture chng shld happen inside co. #sm35

@MBerman1 And I think it needs to be integrated into the overall goals & planning to really see benefits & sell to mngmnt. #sm35

@Tbeffs Absolutely. I think of tht as the ongoing brand maintenance. Cmpns help 2 increase interest & convos help build trust further. #sm35

@Marc_Meyer @TomMartin changing cultures seems to be the hardest one to do. Once changed, SocMe planning & execution R much easier. #sm35

Def is a style shift. RT @TomMartin: Q2 So how do ad agencies have 2 change in order 2 create conversations instead of campaigns? #sm35

@MBerman1 And I think it needs to be integrated into the overall goals & planning to really see benefits & sell to mngmnt. #sm35

@TomMartin Q2: Ad agencies need 2 srt listening b4 changing their cmpn approach & advising orgs. Culture chng shld happen inside co. #sm35

@Marc_Meyer @jsandford "SocMe cmpn" can B oxymoronic, but many orgs only use SocMe to broadcast tho thy R missing the bigger pic. #sm35

Well put. RT @jasonbreed: Q1: cmpgns R shorter term focused on wht u wnt 2 sell. Convo is longer term focused on wht they wnt 2 buy #sm35

I apologize in advance for frequent tweets this hour. Joining the #socialmedia #sm35 chat. Join in if you can.

@AndrewMueller Ah, thanks so much! I feel so supported to speak up in these chats! #sm35

@TomMartin Q1: I think some SocMe cmpns R used to drive convos, tho motivations R still different. Gain more leads vs. listening #sm35

@jasonbreed thx Jason for the feedback. I appreciate the #socialmedia chat each week & come out of each 1 w/ a new perspective. Great work!

@BethHarte LOL so tru & its changing all the time! Interesting 2 C how many orgs R now creating social networking solutions & adaptng. #sm35

@TomMartin Q3: Cisco, Starbucks, Comcast, Dell R just a few companies I think have done well transitioning frm cmpns to convos. #sm35

Thx for a great #socialmedia chat: @TomMartin @MBerman1 @BethHarte @Tbeffs @AndrewMueller @smurdoff @jasonbreed @Marc_Meyer #sm35

Looking 4ward 2 it! RT @jasonbreed: We R tkng difft approach 4 month of Dec w/ @NBHD_America @DachisGroup @CharleneLi. B sure 2 join #sm35

I apologize in advance for frequent tweets this hour. Joining the #socialmedia #sm35 chat. Join in if you can.

Thank you for your kind tweets @wileyccoyote @jonnytee @svsashank Looking forward to more insightful #socialmedia chats with you.

Thx 4 the gr8 #socialmedia #sm34 chat: @rohitbhargava @CraigKessler @tracybb @svsashank @jonnytee @Marc_Meyer @wileyccoyote @andrewmueller

@rohitbhargava Tip for co's 2 b more authentic: do not just broadcast info. Engage w/ followers & put yourself out there. #sm34

@hcdelp Authenticity goes beyond honesty w/ transparency & integrity. Being human. I wnt 2 no who "real" person is behind brand. #sm34

@CraigKessler exactly. At the end of the day, its ppl tht attract us, engage in convos, etc I may like a brand, but engage w/ ppl. #sm34

Exactly! Well put. RT @jonnytee: RT @tracybb: Q3: Being authentic may include admitting to mistakes while trying to correct them. #sm34

@rohitbhargava Q3: Being authentic means showing own personality, engaging w/ audience, building trust, not being afraid 2 yourself. #sm34

So true! RT @Miguelallano: SocMe still allows people 2 make perceptions of what THEY feel person behind the username shld B like #sm34

@wileyccoyote I agree. They have to engage w/ the audience, show their personality so that its not just a talking head. #sm34

@svsashank I follow mostly individuals that provide dynamic insights & info interesting 2 me. Corp websites, blogs, come 2nd. #sm34

@Miguelallano @Marc_Meyer Agreed. If personal & company brands R 2 work 2gether, overall goals & clear plan must B in place 1st. #sm34

@Miguelallano I agree. Brands can go both ways. Some want to follow the individual, while others R interested in co or both. #sm34

Can work bth ways. RT @rohitbhargava: Tweetchat #socialmedia Q1: Do U hv 2 ROCK personal brand in SocMed b4 U try 2 ROCK yr company’s? #sm34

Join us starting now. RT @Marc_Meyer: #socialmedia: Twankers, Rock Stars & Gurus–Authenticity In A World of Exploding Egos #sm34

@jacobm Absolutely. Thank you for leading a great discussion and for your insights. ROI is a tough one! #sm33

@jonnytee I agree. However, I think the key for buy-in when talking about others is to come up w/ a diff angle to beat competition. #sm33

@Marc_Meyer Agreed. Goes back to what the goals are for particular program. Some are looking for big $$, others for branding, etc. #sm33

@andrewmueller And then show results and ways we fine tune them afterwards. Its definitely an ongoing process. #sm33

@Dmattcarter @smurdoff It goes back to what set goals were at the beginning. I.e. save money, increase sales, acquire new customers...#sm33

Well put. RT @cmwooll: @CraigKessler It is all about what have you accomplished now & how are you going to replicate those results. #sm33

Yes! Don't boil ocean.RT @CraigKessler: @smurdoff Agree, esp getting strtd cld take mnths 2 gain enggmnt/visitors, kp small, thn build #sm33

@Marc_Meyer Good question. Select some top accts to monitor and follow to closed sale for ROI. Use monitoring for other accts. #sm33

@smurdoff Good point. Many co's, already fearful of SocMe, let that type of ROI hinder progress. Need to define goals; go frm thr. #sm33

@Dmattcarter Some easier ROI to measure: sediment, increased traffic, better customer service, increased positive branding, WOM, etc. #sm33

@jacobm True. Companies need automated infrastructure &strategy in place to close the loop & measure effectively. I.e. Salesforce.com #sm33

@jacobm I agree. Age-old question in mktg, how to measure efforts in closing sales. Its easier to measure other types of SocMe ROI. #sm33

@andrewmueller completely agree. That's the difficultly of measuring ROI when we use multi-channel marketing approaches. #sm33

@jacobm what systems and processes are companies using to measure $ ROI for social media? I see this as a general mktg challenge. #sm33

@andrewmueller I agree &also many companies are struggling with the closed loop mktg to sales ROI measurement in general. #sm33

There will probably be frequent tweets for the next hour. I'm participating in #smchat starting right now w/ @jacobm. Are you joining? #sm33

RT: @jasonbreed 45mins @jacobm hosting chat. Topic: #socialmedia #ROI & Impact. Using #SM33 today for chat http://bit.ly/rExdH Join Us!

Thx for the insightful #socialmedia chat @JasonFalls @wvpmc @Miguelallano @ideasurge @edeckers @ikepigott @marc_meyer Gr8 view points! #sm32

@wvpmc Good point, self-selecting is helpful to put yourself out there, but having others recommend you (WOM) weighs more. #sm32

@JasonFalls Thx 4 sharing. This site is great! @jasonbreed & @Marc_Meyer Will check it out further http://www.neighborhoodamerica.com/ #sm32

@MiguelALlano ha! If its used for good. I think lists can be good as reference, but not sure of its other value. What do you think? #sm32

I guess I wonder how different Twitter public lists are from services like WeFollow.com or others. I'm not sure I find the value? #sm32

@jasonbreed Exactly, all of these SocMe technologies are really an extension of overall mktg, brand, HR, cust service, etc plans. #sm32

@Miguelallano Good point. Technically that WOM will perhaps build further credibility of the handle/person since peers control it. #sm32

@wvpmc @geoffliving I agree & Twitter, blogs, etc. R parts of mktg/branding toolkit. We can now reach more audiences w/ SocMe. #sm32

#socialmedia @GeoffLiving so true. Measurement is key in evaluating Twitter's value & most are still determining ROI 4 their efforts. #sm32

That's the real value. RT @wvpmc: @JasonFalls @edeckers challenge 4 co's is 2 figure out why ppl R in the park & meet thm on ths terms #sm32

@JasonFalls I definitely see the cocktail party as Twitter. You find ppl w/ interesting info, learn frm the convos, expand viewpnts. #sm32

@JasonFalls Twitter also provides a platform to engage w/ ppl we cannot typically reach & its a breeding ground for new ideas. #socialmedia

Well said. RT @jonnytee: my take...Twitter isn't abt reaching masses, it's abt reaching influencers who will help reach masses #socialmedia

@eWayDirect @JasonFalls Agreed. There is still a large learning curve. It'll take time to adopt as a utility for the masses. #socialmedia

RT @JasonFalls: IMO: Twitter is becoming more of a utility rather than a mktg platform. It's value is in conversations. #socialmedia #sm32

Thanks for the informative #socialmedia chat @ScottMonty @jasonbreed @MBerman1 @LeeAnne_Orange Great ideas to try in our own campaigns.

@ScottMonty that's fantastic. I think YouTube & Flickr are great #socialmedia tools for contests & to promote events. Interested 2 see it!

Makes sense. How about YouTube videos? RT @ScottMonty: @elhoust We'll use some paid online media to support it as well as PR #socialmedia

@jasonbreed great suggestion to partner with other brands using #socialmedia. I hadn't thought of that before. Great to leverage.

@ScottMonty Do you use other traditional marketing tactics as well to promote the campaign, or is it just through #socialmedia?

@jasonbreed great suggestion to partner with other brands using #socialmedia. I hadn't thought of that before. Great to leverage.

@ScottMonty Do you use other traditional marketing tactics as well to promote the campaign, or is it just through #socialmedia?

@ScottMonty its a great campaign approach! I'm wondering, how do you measure its effectiveness or is goal mostly awareness? #socialmedia

RT @ScottMonty: As a background, there's a quick writeup on #fusion41 available via @mashable: http://bit.ly/2Lx0WE #socialmedia

@ScottMonty Thx 4 joining 2day! I listened 2 your "humanizing a company w/ #socialmedia" #gaspedal webinar replay yesterday! Gr8 insights!

Starting now. RT @jasonbreed: new approach 2day on #socialmedia chat. @scottmonty looking 4 us t2 help evaluate new #fusion41 campaign.

Thx for the chat & learnings @andrewmueller @Marc_Meyer @shinng @CC_Chapman @DavidSpinks @jasonbreed @AlbertMaruggi #socialmedia

RT @DavidSpinks: RT @cc_chapman: Final #socialmedia chat question: How does disclosure affect branding communities/bloggers/WOM networks?

@andrewmueller I do agree that the relationship MUST be clearly noted...for sure! #socialmedia

@andrewmueller I think it can go both ways. Could also depend on how blogger/tweeter/brand was perceived prior 2 disclosure 2. #socialmedia

@andrewmueller I do agree that the relationship MUST be clearly noted...for sure! #socialmedia

@andrewmueller I think it can go both ways. Could also depend on how blogger/tweeter/brand was perceived prior 2 disclosure 2. #socialmedia

Bottom line: disclosure is best policy 4 consumers. We can choose based on knowing facts. Isn't transparency the key to SocMe? #socialmedia

@Marc_Meyer Depends on situation. Sometimes I pay more for the trusted brand, quality over time, etc. Depends on items, etc. #socialmedia

@andrewmueller I can see your point. I think it might depend on the blogger/tweeter/brand scenario. #socialmedia

@AlbertMaruggi @Marc_Meyer I think disclosure will help build more brand trust or make motives more transparent to consumer. #socialmedia

@shinng Agreed. W/ new policies, co's w/ negative press need 2 change perceptions, build trust, perhaps thru better disclosure. #socialmedia

@Sue_Anne yes, you're right. Blogger does have to disclose relationship. That's what I got out of the policy. #socialmedia

RT @jasonbreed: RT @CC_Chapman: Q2: How does the FTC disclosure policy change brand marketing? #socialmedia

@andrewmueller @Sue_Anne Seems policies R 2 open ended. FTC can't just rely on customer complaints to B successful. #socialmedia

RT @jasonbreed: RT @CC_Chapman: Q2: How does the FTC disclosure policy change brand marketing? #socialmedia

Full disclosure might make me trust a little more actually. RT @Marc_Meyer: Would full disclosure affect your buying decisions? #socialmedia

@Sue_Anne I agree w/ you. The monitoring wld B so large, it will have 2 pick examples rather than trying 2 get every1. #socialmedia

RT @jasonbreed: RT @cc_chapman: #socialmedia chat Question 1: What is affected by the new FTC disclosure policy?

Joining #socialmedia chat starting now, so there will be frequent tweets for the next hour or so. Hope everyone has a great day.

Join us! RT @Marc_Meyer: RT @cc_chapman: About to kick off the TweetChat at http://hashtagsocialmedia.com/live #socialmedia

Thx 4 insightful chat! @aaronstrout @jasonbreed @Miguelallano @JohnFMoore @The_Real_Atom @nmcherry @TomMartin @LeeAnne_Orange #socialmedia

@andrewmueller I cldn't agree more! I cn't stnd whn I recv an auto rspns. Takes away frm customer experience & so obvious. #socialmedia

@aaronstrout The company has the opp 2 either mk SocMe wrk/not wrk. Mny customers R willing prtcpnts. Co's need 2 listen 2 thm. #socialmedia

Gd pnt. RT @hacool: RT @andrewmueller: @aaronstrout Prhps SM is a gd wy 2 obtain leads but prhps not bst chnnl 2 fllw up on thm #socialmedia

@aaronstrout Q3: basically SocMe makes company more accessible 2 customers, 4 better/worse. Co's responsibility 2 make it work. #socialmedia

@aaronstrout Q3: SocMe can reduce mscncptns, address concerns dirctly, bld more trust w/ rapport, evntually adding 2 pipeline. #socialmedia

@andrewmueller Good point. I think allowing SocMe 2 B a feedbck rather thn selling outlet 4 customers builds trust & dialog. #socialmedia

@MiguelALlano I agree. Trigger pnts R important. Hvng a sound strategy 2 begin w/ & really listening 2 the customer helps too. #socialmedia

@JohnFMoore I agree. SocMe is a tool in overall strategy. It shld enhance CRM, mktg, & other areas of company 2 B successful. #socialmedia

I agree. Isn't tht prt of overall mktg goal too? RT @TomMartin: Think one of best uses of SCRM is 2 make every call a warm call #socialmedia

@aaronstrout @Miguelallano at end of day, CRM data captured shld provide info on customers needs/motivations to srv thm better. #socialmedia

@TomMartin @aaronstrout I agree. Ths R tools that shld tie 2 ovrll co goals. Once defined, select imp CRM data pnts to capture. #socialmedia

I agree. RT @nmcherry: @elhoust @jasonbreed: B on thr page when thy wnt U 2. Seems 2 B less barriers, engagement advertising. #socialmedia

@JohnFMoore I can see that point. I think there are many facets to social media for CRM. This balance is one of them. #socialmedia

RT @aaronstrout: So let's move on2 Q2: If social is front end & CRM is back end, wht info is important 2 capture in2 CRM? #socialmedia

Gr8 pnt. RT @The_Real_Atom: The key 2 quality SCRM is keeping the customer happy while tracking thr value through sales process #socialmedia

@aaronstrout Q1: gives customers opp 2 verbalize thr fdbck, initiate enhancements, etc. in thr own way, as thy R comfortable. #socialmedia

Exactly. Gives thm mr pwr. RT @andrewmueller: addng social 2 CRM enables yr cstmrs 2 talk tgthr & either sing yr praises/bury U #socialmedia

Gd pnt. RT @jasonbreed: sales is always abt bugging people to act on your timeline. #SCRM allows people to buy on thr timeline #socialmedia

@aaronstrout yes, security shld B taken in2 acct. I was coming frm the "customer service" part of CRM vs buying habits, etc. #socialmedia

@aaronstrout Q1: also gives company ability to receive feedback & really hear wht customers think. #socialmedia

@aaronstrout Q1: SocMe makes CRM better b/c it allows cstmrs 2 get peer fdbk, interact directly w/ co's, & giv thm a voice. #socialmedia

Here we go. RT @aaronstrout: Okay, here we go. First #socialmedia tweetchat question: How does adding social make CRM better?

Heads up. Frqnt twts during the nxt hour frm #socialmedia chat w/ @aaronstrout & @jasonbreed. Join us: www.hashtagsocialmedia.com/live

Starting in 3 mins. R U joining? RT @jasonbreed: Infamous @aaronstrout leading #socialmedia chat on #SCRM www.hashtagsocialmedia.com/live

Thx for the great #socialmedia discussion @TDefren @jasonbreed @ckieff @wvpmc @Marc_Meyer @jw_social1 @Sue_Anne @Britopian @btrandolph

@btrandolph I'd say thr R quite a few poor mktrs & PR folks tht don't listen to the customer, thy just tlk & don't monitor. #socialmedia

@ckieff LOL, gd point! Isn't it sad 2 C that thr R so many of those types of marketing organizations? No strategy in place! #socialmedia

Well put! RT @Sue_Anne: PR folks need 2 B able 2 pitch an idea in 140 chars but B able 2 write 500+ words. #socialmedia

@btrandolph Of course this is 4 poor mktrs that aren't comfortable w/ questions, how 2 respond, engage w/ customers, etc.. #socialmedia

@TDefren Q3: PR needs larger mktg skillsets in small co's; 4 larger co's, PR needs ovrll PR strategy & roll out skill sets. #socialmedia

RT @TDefren: Q3: What is an ideal skill set for the new-age PR person? (Writing? SEO? SEM? Web dev?) #socialmedia

Agreed. RT @Sue_Anne: @elhoust That's why socmed can't be siloed. Mktg has its role, and so does cust. serv., HR, C-Suite, etc. #socialmedia

@jw_social1 Yes, w/ a clear pln & guidelines, orgs can keep integrity of brand while executing their programs w/ same tone. #socialmedia

Agreed. RT @Sue_Anne: @elhoust That's why socmed can't be siloed. Mktg has its role, and so does cust. serv., HR, C-Suite, etc. #socialmedia

@ckieff That's the prblm w/ trad'l mktg. Thy don't want dialog, but other depts, HR, CustServ, PR, etc do. Mktg nds 2 chng. #socialmedia

@jasonbreed gd pnt. Mktg doesn't feel comfortable w/ 2-way dialog. This has to change w/ SocMe since diff orgs R involved. #socialmedia

@diprofio24 Exactly. SocMe is really another tactic in mktg toolkit tht shld compliment other efforts rthr thn wrk separately. #socialmedia

Exactly! RT @wordymouth: SM aids cmpn research, trending topics, etc., maps out objctv. Tactics combine w/ mktg 2 aid key msg. #socialmedia

@TDefren I agree. Thr shld B an ovrll branding mktg plan, including SocMe. PR uses the pln as guideline 4 their communications.#socialmedia

RT @TDefren: Q2: What should a PR plan integrated with social media look like? #socialmedia

@The_Real_Atom I agree, its definitely not just PR. Thr shld B a grp leading SocMe, w/ PR using it as a voice, along w/ others. #socialmedia

@wvpmc I completely agree. I think most co's R still defining how thy will use SocMe & how it will function in their org. #socialmedia

@TDefren I agree, but unrealistic 4 some. Thr shld B a centralized monitoring/measurement system, but some co's aren't thr yet. #socialmedia

@TDefren vry tru. 2 me, PR is frnt line for tone, ovrll company msg. Other depts R importnt in SocMe success & brand. #socialmedia

@Marc_Meyer Its up to all depts involved to monitor. I meant at a high lvl, PR does monitor what's being said. Collab efft. #socialmedia

@The_Real_Atom I agree. SocMe shld B used by diff depts, however PR or Corp Comm shld set guidelines & brand tone to follow. #socialmedia

@Marc_Meyer Its up to all depts involved to monitor. I meant at a high lvl, PR does monitor what's being said. Collab efft. #socialmedia

@The_Real_Atom I agree. SocMe shld B used by diff depts, however PR or Corp Comm shld set guidelines & brand tone to follow. #socialmedia

@TDefren PR engages both driving & executing along w/ other communication depts & vehicles, but thy are the front lines voice. #socialmedia

@TDefren Q1: PR is at the top of pecking order as w/ all company messages & SocMe. Thy set tone, build the brand, & monitor. #socialmedia

RT @TDefren: RT Q1: Where is PR in the pecking order of must-do’s for social media and social media marketing? #socialmedia

Starting now! RT @jasonbreed: Check out @TDefren hosting #socialmedia chat on PR position in companies related to SocMed http://bit.ly/MLEP7

Thx 4 the interesting chat and insights @johnheaney @ShannonPalmer @cmwooll @diprofio24 #socialmedia

Thx 4 the great discussion and facilitation @briansolis & @Marc_Meyer. #socialmedia

Exactly! RT @cmwooll: @ShannonPalmer Certainly thr is a diff between followers & community w/ relationships, that cause action. #socialmedia

@briansolis ths seems lk a much better gauge than number of followers. U cn hv less followers, but more quality. Just depends. #socialmedia

& u hv expertise that will increase results. RT @richmeyer: @belindaang Brands shld hire u b/c U R a passionate marketer #socialmedia

@briansolis It depends on rep of the personal brand. Both have 2 work in lock-step. Personal brand cn help grow co brand. #socialmedia

RT @briansolis: Q2: wht happens whn personal Brands become larger thn Brand they represent? How does that affect brand loyalty? #socialmedia

@briansolis I agree. I find separate accounts helps focus info, keep communication more transparent, & increases participation. #socialmedia

Yes! Makes u wnt 2 b a prt. RT @ShannonPalmer: Best brnds exist in co's whr brnd is an extnsn of co's culture. Lk at Google. #socialmedia

@johnheaney so true. It feels like they've picked a talking head, populate it with company speak, & expect followers to engage. #socialmedia

@johnheaney Each person doesn't need 2 personalize brnd, just ths extrnly rep'g it. Individuals rep themslvs, supporting brand. #socialmedia

Gd pnt. I trust the brnd b/c I identify w/ it. RT @cmwooll: Is it abt trust? Or is it abt identifying w/ an image of the brand? #socialmedia

@johnheaney I think ppl can build a relationship w/a company, but its through their experiences w/ ppl/cust service, etc. #socialmedia

@ShannonPalmer gd pnt. Ppl help 2 build brand. Side qustn: R thr ways to build brnds the way we used 2 b/4 #socialmedia on SM is it by ppl?

@diprofio24 That's a good point. Peer-to-peer engagement creates more trust than a brand trying to influence us. #socialmedia

I agree @briansolis aligning the corp brand & personal brand while creating individual personalities will help build trust. #socialmedia

@briansolis I can trust either over time. Depends on information company or person is conveying & motivation behind it. #socialmedia

Joining #socialmedia chat? RT @briansolis: Q1: Who do U trust more? How do U know whn brand is talking or whn person behind the brand is?

Thx 4 the gr8 #socialmedia chat 2day @kenburbary @BlakeGroup @hacool @MBerman1 @wvpmc @moorius @Sue_Anne @RTsocialmedia @JoeKikta @lizmoney

This is a gd approach. It'll help sell 2 mngmt RT @hacool: @kenburbary project how the program can reduce costs in other areas #socialmedia

RT @kenburbary: Q4: What are some ways to fund a social media monitoring/consumer insights program? #socialmedia

RT @kenburbary: Remember the goal of SocMe monitoring is 2 reveal insights tht yield actionable outcomes, regardless of dprtmnt #socialmedia

Bandwidth review is key! RT @TomMartin: SocMe is 1 place whr success simply breeds more work. Imptnt 2 understand whn starting. #socialmedia

@hacool @BlakeGroup oh so true. Some want numbers, some want fdbk, but we need 2 show thm bigger pic, 2 improve plns/results. #socialmedia

@Marc_Meyer true & in the future. How will what we monitor enhance our company plans, course-adjust, etc as we move 4ward. #socialmedia

@kenburbary Absolutely agree. We really can't glean sediment or other monitoring results from some of the simple tools. #socialmedia

@hacool exactly! We are building this type of council/group internally 2 keep track of info, co guidelines, plans, & new tools. #socialmedia

Well put. RT @KeithBurtis: #socialmedia @kenburbary monitoring has no value w/out action or beneficial insights, takes manpower as org grows

@jasonbreed your approach is a good 1. We use something similar, building guidelines centrally. Depts monitor diff topics/fdbk. #socialmedia

@chuckhemann @kenburbary I agree. Its gr8 4 singular prgm results, but cnt provide as much detail 4 larger companywide cmpns. #socialmedia

@BlakeGroup I agree. From a company perspective, we need more robust result reporting to make better SM plan decisions. #socialmedia

Yes, hv gen idea, but listen 1st. RT @wvpmc: @BlakeGroup @elhoust shld begn 2 listen, monitor 1st; results cn guide SM plan dev #socialmedia

@kenburbary diff parts of the org R needed 2 monitor diff topics. 1 team: brand, 1 team: cust srvc, 1 tm: new prdct ideas, etc. #socialmedia

RT @kenburbary: Q2: What resources and people are needed to implement a social media monitoring program? #socialmedia

@The_Real_Atom I agree, rep mngmnt is important. Gr8 for corp com to monitor. Other parts of org can monitor for diff topics. #socialmedia

@MBerman1 Yes, goals & objectives R key 4 social media & monitoring success. Many orgs srt w/out defining ths b4 starting. #socialmedia

@chuckhemann @JoeKikta @rhappe I agree & it'll also help build out larger social media plan, addressing concerns b4 thy occur. #socialmedia

Gd pnt. RT @kenburbary: @Marc_Meyer Cr8g a montrng strat & plan 2 address wht, y, how 2 monitor, will yield actionable insights #socialmedia

@hacool good point. I can see where blogs can help address issues that pop up in other social media monitoring efforts. #socialmedia

#socialmedia @BlakeGroup I agree & its important to have a monitoring game plan b4 starting a social media campaign, etc.

@hacool I agree. We monitor diff things, depending on depart. Cust service needs, product feature ideas, sediment, viral mktg. #socialmedia.

Well put for monitoring SM. RT @MBerman1: Q1. 1.Competitors 2. Category 3. When/Where 4. Descriptive words 5. Opportunities #socialmedia

Q1: @kenburbary frequency & topic themes r also good to monitor. #socialmedia

@kenburbary Monitoring cstmr sediments & feedback, wht thy r sharing w/ others, & wht competitors/industry players r sharing 2. #socialmedia

Q1: Beyond Brand Mentions(good/bad), what should you be listening for when doing social media monitoring? #socialmedia (via @kenburbary)

#socialmedia Monitoring and Consumer Insights chat with @kenburbary starting now. Please join.

@ScottHepburn & to the community, thanks for facilitating a great discussion. Very interesting and I learned a lot! #socialmedia

@kenburbary I agree. Its a fine balance between complying to regs & offering valuable, creative content to audience. #socialmedia

U hv a pnt thr. RT @GetResults: @elhoust Prob w most guidelines is they R designed 2 stifle communications, not facilitate it. #socialmedia

Gr8 pnt! RT @ShannonPalmer Exactly! & security (in add'n 2 reg) is a concern. Internal #socialmedia tactics intro the SM world w/ less risk.

@billfromsc good point. It can be regulated, but guidelines wld hv 2 b vry specific 4 each comment, etc. Cld b unrealistic. #socialmedia

@ScottHepburn @kenburbary goes back 2 the earlier topic: train cmplnce emp on SM or train mktg emp on cmplnce? Either cn wrk. #socialmedia

@ShannonPalmer Great point. Perhaps starting internally will also build confidence/cred w/ execs to expand using social media. #socialmedia

Agreed. RT @jasonbreed: stay away from regulated side & build following arnd the cause. Get ideas 4 new blockbuster products. #socialmedia

@ScottHepburn @billfromsc Not sure I agree.Orgs hv ovrall legal guidelines, but each comment/tweet is not regulated. Wld b hrd. #socialmedia

Gr8 pnt! RT @TomMartin: @ScottHepburn major opp is 2 show ths reg co's HOW thy cn use SM & stay cmplnt. gd opp 4 smart SM peeps #socialmedia

I agree. RT @ScottHepburn: Do SM tools (esp. twttr) nd 2 do better at creating digital paper trail 4 cmplnc? @billfromsc @wvpmc #socialmedia

@ScottHepburn Cultures of complnc & trnsprncy can exist if mktrs stick to org branding/main msg. Each co has ths challenge. #socialmedia

I agree. RT @jasonbreed: Q2: starting out might hv 2 limit invlvmnt 2 few ppl. Let co C exmpls 1st hand, then broaden invlvmnt #socialmedia

@kenburbary I agree & think this happens in non-reg'd orgs as well. Ppl can speak on own b1/2, but not as the cos' voice. #socialmedia

@ScottHepburn as in non-reg, if spkng on b1/2 of co/org, there shld b a main voice. Ppl can speak on thr own, but not as org. #socialmedia

@Marc_Meyer LOL So true. Sometimes "legal" in companies changes almost as often as social media tools! #socialmedia

So true. RT @ScottHepburn: @TomMartin Not sure if reg'd industry SM requires more creativity (probly), but def. gr8r vigilance. #socialmedia

@TomMartin I think reg'd industries need more creativity, but depending on non-reg'd cos' policies, it cld hv similar needs. #socialmedia

@wvpmc exactly & branding/mrktg department also has established "legal" guidelines. SM plan shld fall come from overall strat. #socialmedia

Regulated firms shld look at overall org branding/marketing strategies & build social media practices as an extension. #socialmedia

RT @ScottHepburn: Q1: What can firms in regulated industries do to prepare to be social? (Policies? Training? Hiring? Planning? #socialmedia

Thanks for the great discussion and insights everyone. Great viewpoints. I learned a lot! #socialmedia

@MBerman1 Thank you for the discussion as well. I learn so much from the #socialmedia conversations. Have a great rest of your day!

Exactly! RT @Britopian: @elhoust yes, SM is NOT messiah of mktg. It's 1 channel that needs 2 B a huge part of the overall plan #socialmedia

@jw_social1 I agree, though it may not b free, I thnk ROI can b achieved even w/ small budgets, if the plan is intgr8d/solid. #socialmedia.

Tru. RT @dc2fla: @Marc_Meyer Lrgr cos =more opps, but if not agile (bureaucrtc), small entreprenrial risk takers/evaluators win #socialmedia

@Britopian I thnk its more about hvng a clear & integr8d mktg plan that involves SM, more so than wethr u hv lrg/small budget. #socialmedia

RT @Britopian: Q3 Do socially engged co's perform better financially? or do strong co's simply use SM better b/c thy hv more $$ #socialmedia

Gd way 2 put it. RT @hacool: @Marc_Meyer Pick goal (sell mr widgets), pick strategy (reach out 2 new mrkts), pick SM tactics... #socialmedia

I agree. RT @BlakeGroup: Like any part of marketing plan, SM must support sales/branding/etc. Ultimately to build profit. #socialmedia

@dc2fla @jasonbreed in addition 2 the plan, I think diff parts of org must be aligned/integrated 4 it 2 b successful. #socialmedia

So tru. RT @jasonbreed: in order 2 make $$ it has 2 b purposeful & tie in2 overall plan. will not hppn by tweeting randomly #socialmedia

@jasonbreed @britopian Cos cn make $$ w/ SM 2 extend cmpns, offer srvcs, & build awreness abt brand. @dell is a gr8 exmpl. #socialmedia

@Marc_Meyer Ha true, true. Top should definitely b aware & on board w/ bottom's plans. As u said, starts w/ both, us in middle.#socialmedia

GD pnt. RT @stevencorush: It starts w/ whmvr in an org. can undrstnd & explain its imprtnce, & share w/ evry1 else top/bttm #socialmedia

@chuckhemann I completely agree w/ u. Many times w/ new tools, tactics, etc. the bottom educate the top. Then top adopts. #socialmedia

@MBerman1 @Marc_Meyer or even have others show for them. Credibility through followers' sediments and actions. Very powerful. #socialmedia

@Britopian I agree. Their actions will build cred & lead 2 stronger branding. As u said, org must be ready internal & external. #socialmedia

@Britopian I agree w/ u, acting is imp & I thnk action comes b/4 cred. Any1 can build cred in SM depending on thr actions. #socialmedia

@Marc_Meyer I guess it cld sound like that. Hwvr, those r SM basics. Brands uplevel thmslvs as they build cred usg basics. #socialmedia

@Marc_Meyer @britopian 2 move a brand bynd lip service, they must listen, participate, & provide info followers r interested in.#socialmedia

RT @jasonbreed: Today's #socialmedia topic Does Soc Engagement increase Company Performance http://bit.ly/KRt3X hosted by @britopian

I agree. RT @Miguelallano: Companies need to find out what their employees are doing first. A SM policy is a good first step. #socialmedia

@Marc_Meyer intiating can b harder. Our co creates opps for employees to participate. Hands-on training. Very powerful. #socialmedia

@conversationage @jasonbreed @Marc_Meyer I think its abt gvg employees tools 2 prtcpt & encourging thm. Then thy bcm cnnctors. #socialmedia

RT @Marc_Meyer: ok folks here we go with todays #socialmedia discussion, timely topic today: Uncovering your company's hidden assets

Gd pnt. RT @jasonbreed: #socialmedia i make purchase decisions based on peer rcmndtns all the time (pple I dont know). no governance needed.

No, I thk being transparent helps build trst. RT @shannonpaul: #socialmedia Would u still read/trust the opinion if there was a disclosure?

Exctly.RT @trainingfactor: RT @CharityHisle: As far as disclosure goes: Just b honest in 1-2 sentences then get on w/ blogging. #socialmedia

@shannonpaul A quick blurb stating that tho paid/endorsed/incented, the content reflects so-n-so's opinions etc, works. #socialmedia

I agree RT @Marc_Meyer: a governing body in this space would scare me, but it seems like it might be inevitable at some point. #socialmedia

If read/ercustomer c's connection 2 content, thy will follow info regardless if paid/not. Over time, trust builds. #socialmedia

Gd pnt. Whthr paid/not, thy'r content is influenced. RT @DavidSpinks: Every blogger is influencd by smthng affcts wht thy say.#socialmedia

@hacool I think that's a fair way 2 go abt it. If u'r upfrnt w/ the reader/customer & build trust, they can decide. #socialmedia

The real ? is how 2 create trust in that situation. RT @shannonpaul: #socialmedia I cn create honest content whthr sum1 else pays or not.

Exactly. RT @CathyWebSavvyPR: @DavidSpinks whr it gets dicey is when ppl R unaware that thr's a paid relationship. #socialmedia

I agree. RT @wvpmc: Custmrs tend 2 devalue the opinion if they know thr has bn an exchnge of $$ 4 it, but still include in eval #socialmedia

What do u think? RT @Marc_Meyer: Do customers care about who is being paid when they're being pitched or being talked at? #socialmedia

@DavidSpinks tru, tru. If u're paid by professn 2 B a blogger, that's 1 thing. Hwvr, if U're "endorsd"/"incentd", that's anthr.#socialmedia

@jasonbreed I guess I look at a blogger as more of a "get an honest opinion" sort of medium. Paying 1 might taint viewpoints. #socialmedia

@Marc_Meyer I thk customers care abt who's paid during a pitch 2 a degree, but info integrity/overall trust play imptnt role. #socialmedia

@Tbeffs I agree w/ U. Part of SM is not only engaging yr loyalists, but relying on their ability 2 evangelize 4 the business. #socialmedia

@conniereece gd point! I wonder how a company cn have meaningful interactions w/ huge followings. That's whr monitoring helps. #socialmedia

Well said. RT @jasonbreed: how company uses SM is not 1 size fits all. nds 2 fit purpose 4 enggmnt & set clear expctns on engng #socialmedia

RT @conniereece: Seems we have agreement that goals & resources shld determine a company's friending policy on social networks. #socialmedia

RT @jasonbreed: couple of minutes to #socialmedia chat w/ @lizstrauss check it out www.hashtagsocialmedia.com/live

RT @MBerman1: The key 2 creating conversation is providing information the followers of ur niche will appreciate and respond to #socialmedia

@MarketingProfs gd question...while trad. mktg practices cn apply, knowing when 2 stp cn b diff. hre b/c its conversational. #socialmedia

@ProStylus I think it depends on the situation. However, end of day, I'm more interested in the convo. #socialmedia

@cmwooll yes, but Twitter = conversational tool. A dictionary = reference tool. I guess its the interpretation of SM tools.#socialmedia

@MarketingProfs I think it's a balance. U have to know the mix to use, but u have to find creative ways to grab attention. #socialmedia

What do u think? Do you guys agree with @CraigKessler? That marketing is more science than art? #socialmedia (via @MarketingProfs)

@dylanspencer I would have to agree. To be successful w/ it, it's a balance of both content and conversation. #socialmedia

#socialmedia chat is starting with @marketingprofs very own Ann Handley. will be lively, www.hashtagsocialmedia.com/live (via @jasonbreed)

Join us in 20 mins. 4 discussion on content vs. conversation w/ @marketingprofs it's free, just follow this #socialmedia (via @Marc_Meyer)

@StaceyHood nice chatting with you as well. I'm looking forward to next week's #socialmedia conversation.

RT @chrisbrogan relationships should be timeless even after the sale or else they're not relationships, they're strictly leads. #socialmedia

@chrisbrogan by continuing to nurture, learning more about them, creating a larger open dialogue w/ them, mkng them feel valued.#socialmedia

RT @chrisbrogan: My last Q for today's event: how do you treat these leads *after* the sale? #socialmedia

Very good question to ask ourselves in using social media. RT @chuckhemann: How do you gauge honesty over a soc net? #socialmedia

I agree.RT @TomMartin: RT @ajmunn: Lead gen 4 me implies search/prospects.Using SM tools 2 search, listen & understand need #socialmedia

business relationships understand there's a transaction to be successful, lasting. Need to set expectation #socialmedia (via @jasonbreed)