RT @Marc_Meyer: 30 mins. until our #socialmedia tweetchat w/ host @dariasteigman topic? Can a Personal Brand Coexist W/in a Corp. Ecosystem? #sm122
RT @Marc_Meyer: Are you a social brand or a social business? Find out w/ @britopian at noon for todays #sm113 #socialmedia tweetchat
@NealWiser Exactly right. Hooray! #sm100
@karimacatherine Right back at you :) Glad to have a new smartie to follow #sm100
@jgombita If I see your avatar, I know I'm in for a good convo. It's that simple :) @ambercleveland #sm100
RT @andrewmueller: And a Hardy round of applause to @Marc_Meyer and @jasonbreed for bringing us 100 awesome #socialmedia tweetchats #sm100
RT @kilpatrickk: For me, SM/digital learning is like exercise/being healthy - I'm never done! #sm100
RT @Marc_Meyer: Here is the transcript from todays #socialmedia tweetchat http://hashtagsocialmedia.com/event/100 #sm100
@AndrewMueller I thought you were a voice of reason today - many thanks :) #sm100
@guyisageek Glad you fell in, too. Good stuff! #sm100
@martinjason Look forward to hearing your reactions :) #sm100
@ambercleveland You had such good input, Amber. You were a big contributor today - thanks! #sm100
@Ken_Rosen Ken, great insights today - thank you! #socialmedia #sm100
@AppleBoxStudios Really enjoyed connecting & hope to do it more in the future :) #sm100
We're finishing up #sm100, but I urge you to follow @Marc_Meyer, @jasonbreed & @hashsocialmedia for more juicy SM goodness. Had a blast!
@guyisageek Really depends on what the training program is about..."App 101" vs. "Charting customer needs?" #sm100
@guyisageek Really depends on what the training program is about..."App 101" vs. "Charting customer needs?" #sm100
@AppleBoxStudios So what's your conclusion re: that investment? Is it enough? #sm100
@karimacatherine Exactly. Need to start w/engagement audit, then worry about content and tactical campaigns to support those findings #sm100
@AppleBoxStudios In a word: yes. But I see it as disruptive opportunity #sm100
For us, we have significantly amped up our invstmt in social/digital training, but it never feels like enough #sm100
My bonus/last Q: How much of you/your cos budget have you invested in digital/social training? Why? #sm100
RT @jgombita: Dare I say it, It's probably a case of whether "PR has a seat at the table" if they can take reins #sm100
@ckburgess So glad you joined...always a pleasure :) #sm100
Here's an interesting factoid: Big ad agencies spending $750K on digital training programs. Implications? #sm100
RT @jgombita: Dare I say it, It's probably a case of whether "PR has a seat at the table" if they can take reins #sm100
@ckburgess So glad you joined...always a pleasure :) #sm100
@Marc_Meyer But do mature brands have a new oppty to clarify & build with social? #sm100
@nicoleploehn @jgombita @andrewmueller Dare I say it? Outside POVs can help clarify common internal deadlocks #sm100
@nancymyrland I predict it will happen to you in the very near future :) #sm100
@nancymyrland I predict it will happen to you in the very near future :) #sm100
@jgombita @andrewmueller that may be true, but I think being in-house means taking the reins during those squabbles #sm100
RT @LoisMarketing: #sm100 Grt thing about smart SM-- u move from customers/stakeholders to real people, names...concerns & engagement #sm100
RT @markkrupinski: #sm100 A2: if the answer is "yes" to both questions, you need someone else for your SM efforts :) #sm100
@andrewmueller A 24.2% increase is projected for 2011 ad spending by e-marketer, suggesting there's plenty of $ to be had for all #sm100
RT @andrewmueller: Why all the squabbling over PR vs advertising, it is an opportunity to transcend silos and collaborate #sm100
Q3 How many of your current social media campaigns fall into the "promoter" vs. "brand builder" buckets? #sm100
Q3 How many of your current social media campaigns fall into the "promoter" vs. "brand builder" buckets? #sm100
“Quest For The Marketing Technologist†via @ckburgess explores silo relationships & opps #sm100 http://bit.ly/g8MPWX
@AppleBoxStudios We have been up against IT, HR, Customer Service, etc. Very hard for folks to drop silos & focus on cust need #sm100
@Marc_Meyer @NealWiser Indeed. Possibly funniest set of tweets of the chat ;) #sm100
Q3 coming up in 5 minutes for #sm100
@ckburgess I love that point, yet...Mktg & IT seem to be struggling in their relationship, too? #sm100
@nicoleploehn Agree, it's "good to be "the King," as Mel Brooks would say :) #sm100
@AppleBoxStudios We have been up against IT, HR, Customer Service, etc. Very hard for folks to drop silos & focus on cust need #sm100
@Marc_Meyer @NealWiser Indeed. Possibly funniest set of tweets of the chat ;) #sm100
@Marc_Meyer How is that different for large vs. smaller orgs, though? Or maybe we left the size issue behind? #sm100
RT @jgombita: Doesn't matter what Adv *wants*--it's what ppl will or will not choose to engage in. #sm100
RT @NealWiser: Baselines are dependent on campaign goals/objectives. Oranges are not Apples. Measure what's relevant. #sm100
@ambercleveland Amber, do you think that PR over-rates it's role in SM? Or, to your point, is it "mktg" we shld be concerned about? #sm100
RT @NealWiser: Baselines are dependent on campaign goals/objectives. Oranges are not Apples. Measure what's relevant. #sm100
@nicoleploehn Been there. I think the key to SM roles is to start with client needs, then determine best fit for social roles #sm100
@jgombita Hooray, btw ;) @ambercleveland #sm100
RT @BrandRanter: SM is basically all PR since its unpaid media. But we found PR firms were slow to fill the need so we jumped in. #sm100
@jgombita Ah, but I think Adv very much wants to own social. TV, radio, print going away, they need new revenue (as does PR) #sm100
@NealWiser Excellent point. Do you think Adv/PR can agree on the right baselines, though? #sm100
RT @BrandRanter: SM is basically all PR since its unpaid media. But we found PR firms were slow to fill the need so we jumped in. #sm100
@jgombita Ah, but I think Adv very much wants to own social. TV, radio, print going away, they need new revenue (as does PR) #sm100
@jgombita Hooray, btw ;) @ambercleveland #sm100
@nicoleploehn Been there. I think the key to SM roles is to start with client needs, then determine best fit for social roles #sm100
@jeremyvictor Is it message or is it strategy? #sm100
RT @BrandRanter: We draw a line in the sand and divide tasks with PR firm at outset. Otherwise there is tug of war during project. #sm100
@ambercleveland Very true...and the bottom lines will shrink without it, methinks #sm100
Q2 Does PR over-rate its capabilities in SM? Does it under-rate advertising's SM potential? #sm100
@NancyMyrland Have you ever collaborated on social, Nancy? What were the success factors? #sm100
RT @AndrewMueller: PR & Adv must start small creating "habits" that allow collaboration, their functions will merge in regard to SM #sm100
@markkrupinski To me, it all starts with explosive, compelling content now...not Adv, PR or any other mktg service #sm100
Q2 coming up in 5 minutes... #sm100
Q2 Does PR over-rate its capabilities in SM? Does it under-rate advertising's SM potential? #sm100
@NancyMyrland Have you ever collaborated on social, Nancy? What were the success factors? #sm100
RT @jeremyvictor: Adv & PR should just DO and BE social - while it does now, social wont exist separately in the future #sm100
@ckburgess @Ken_Rosen Silos are meant to be busted. Can social be the weapon that makes it happen? #sm100
@markkrupinski Certainly. But arguably, also a bigger oppty for a collaborative agenda? #sm100
@AndrewMueller I agree. So what's the right starting point for collaboration? #sm100
@ken_rosen But isn't there an oppty for PR to give "credibility lift" to advertising? Then adv could give PR more creative weapons? #sm100
@AndrewMueller I agree. So what's the right starting point for collaboration? #sm100
RT @karimacatherine: Social forces us to look at org structure &work less in silos...to enhance cust experience #sm100 #sm100
@markkrupinski Interesting, Mark. So what kind of customer needs prompt PR vs. Advertising? #sm100
@neicolec Wouldn't that create a certain disconnect between the 2? Can't they get closer in developing ideas & strategy? #sm100
@ambercleveland So, if it is possible, where should start? I think content is a natural jumping off point? #sm100
@karimacatherine Hi there! What are your thoughts on Q1? Can Adv & PR work together to get more social opps than alone? #sm100
@BrandRanter So what do you think Sean? I know you have an opinion? ;) #sm100
@amvandenhurk I agree. So how do you think they should structure their different roles with respect to social? #sm100
@karimacatherine Hi there! What are your thoughts on Q1? Can Adv & PR work together to get more social opps than alone? #sm100
Q1: Realistic to think that Adv & PR can collaborate on social? What roles wld you want to own in a joint pitch? #sm100
In Jan, I gave a speech to @taannews where I explored the possibility of the Advertising & PR sectors collaborating on social opps #sm100
In Jan, I gave a speech to @taannews where I explored the possibility of the Advertising & PR sectors collaborating on social opps #sm100
It's not just advertising sector, of course.PR is also struggling to monetize the online world of "free marketing." Is it working? #sm100
Warm up quote: "Mktg in the future is like sex.Only the losers will have to pay for it." (Jon Bond) Does advertising understand that? #sm100
It's not just advertising sector, of course.PR is also struggling to monetize the online world of "free marketing." Is it working? #sm100
Excited to host Tweetchat at 12 EST on "Frenemies: Can PR & Advertising Work Together on Social?" #sm100
I'm really looking forward to hosting the 100th #socialmedia tweetchat at noon EST. Join me? #sm100
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@hacool I think the key is to turn the "pea soup" of numbers into a compelling argument/headline for client. It gets tricky. #socialmedia
RT @Marc_Meyer: We're all dancing around the ROI issue like we're at a junior high dance & no one wants to make the first move #socialmedia
Q2. ROI demonstrated by contrasting power of various "calls to action" on the website. Get Mgmt involved in testing #socialmedia
RT @MariePavlich: If we started calling #socialmedia PR meets CRM would more people see it as necessity instead of an option?
Via @arikhanson a video interview with @shel #socialmedia #pr #pradvice http://tinyurl.com/lru6p5 (via @allanschoenberg)
