This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Thanks to @comcastcares @marc_meyer and @jasonbreed for a lively chat! #sm50
RT @techguerilla: @nigellegg Key is for C level execs to get comfy with empowering what will likely be lower level SM hero #sm50
RT @iMediaMichelle: Today's takeaway: RT @comcastcares My experience is passionate service people work best, not social media people training in service. #SM50
RT @marketwire: @jsandford The motivated employees will proactively want to understand how social media works and how it can help the co/their job #sm50
RT @dariasteigman: We remember that CS isn't about social media; social has just accelerated the need for a new, more unified model. #sm50
RT @EdHartigan: RT @livepath: Forrester reported lst yr that 76% of marketing groups are disconnected from CS function. Think of THAT cultural impact #sm50
RT @karimacatherine: @comcastcares : How did #comcast come to realise they needed social media in the front line? - How did they decide on social media #sm50
RT @CoryOBrien: @comcastcares We should relook at how we VALUE cust service. As Comcast has shown, good cust service can have marketing/PR value too. #SM50
I like this. RT @ LoriBurke @comcastcares: Do you provide customers with hashtags that enable you to see trends on issues? #sm50
RT @iMediaMichelle: @karimacatherine Shift or die? Might be the new mantra for companies not willing to change and embrace the Customer Svc 2.0 culture. #sm50
Must be group effort. If CS gets complaint bout prod, need to be able to help effect prod change. Not happening today. #sm50
RT @iMediaMichelle: @karimacatherine Shift or die? Might be the new mantra for companies not willing to change and embrace the Customer Svc 2.0 culture. #sm50
Must be group effort. If CS gets complaint bout prod, need to be able to help effect prod change. Not happening today. #sm50
RT @sharonmostyn: RT @wvpmc: Q1 if companies don't deliver quality customer service, Mrktg + PR have a lot more work cut out for them #sm50
RT @socialtality: the c-suite has the responsibility of broad direction, guidance for an org. too much drill down could create myopia #sm50
RT @comcastcares: Hard for CEO to listen to every call, but easy to search Facebook or Twitter. Now Customer is in their face #SM50
RT @wvpmc: Q1 if companies don't deliver quality customer service, Mrktg + PR have a lot more work cut out for them #sm50
RT @Tbeffs: need to re-evaluate the def Customer Service. What they want/expect. It's an extension w/ a mix of PR/Marketing. New Relations #sm50
RT @dariasteigman: Is it about convergence, or breaking silos? Perhaps we need to rethink the structure, replace the CMO with a CPO (people). #sm50
RT @comcastcares: Q1) Some say Customer Service is the new marketing, other discuss convergence of PR, Marketing, Service. What is it? Who owns it? #SM50
@kenburbary Thanks. Interesting conversation. #sm48
RT @kenburbary: key themes for social segmentation 1) location (where are they) 2) behavior (what social activities) 3) trust & influencers #sm48
RT @adamcohen: @CoryOBrien @kenburbary Agree tools are a panacea. They're improving though, but like web analytics they require talented people #sm48 #sm48
RT @kenburbary: @techguerilla That's one of the emerging challenges of the evolving data era we now live in. How to separate signal from noise #sm48
RT @chrissfife: @EdHartigan Perhaps most value for co using SM is after seg, but seg helps you know where to be engaging w/ people. #sm48
RT @kenburbary Good blog post highlighting how to approach influencer segmentation - http://bit.ly/9xklvO #sm48
@kenburbary If you don't Segment then engage, you won't know where to focus engagement #sm48
RT @eamcc Q2 Social engagement (targeted), vs. mass engagement #sm48
FB, Twitter, LinkedIn, etc are all being used in dif ways. Dif places to meet dif types of people. #sm48
I think you have to look at where they are and how they are using each. #sm48
