This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Late, checking into #SM49 ....
Late, checking into #SM49 ....
@bdresher It is an ongoing activity that is truly invaluable. #SM44
@bdresher It is an ongoing activity that is truly invaluable. #SM44
@bdresher Absolutely! However, with Twitter as 1 of many social search/convo tools, eventually will need org-level resource strategy. #sm44
@bdresher Absolutely! However, with Twitter as 1 of many social search/convo tools, eventually will need org-level resource strategy. #sm44
Wish I could partcipate further in #SM44 but must dash. Great exchange as always.
Totally, hence Twitter is how u make use of it RT@Tbeffs: ...do u get value from it, then it's worth it. When u don't, then re-aline #sm44
@bdresher Do you have a specific plan or your ad sales reps/journalists re Twitter monitoring, so to track ROI(time investment) #sm44
Agree, good 4 "pulse sensing, if follow the right ppl RT @bdresher: ..re-allocated time from countless newsletters, sites, and blogs. #sm44
Agree, good 4 "pulse sensing, if follow the right ppl RT @bdresher: ..re-allocated time from countless newsletters, sites, and blogs. #sm44
Agree, good 4 "pulse sensing, if follow the right ppl RT @bdresher: ..re-allocated time from countless newsletters, sites, and blogs. #sm44
Checking in to #SM44, sorry could not join earlier
Checking in to #SM44, sorry could not join earlier
Must dash, sick kid just woke up from his nap. Will check out @maggiefox template and all #SM43 tweets later. GREAT insights all around. Tks
@EdHartigan *laugh* right on. Gurus need not apply :) #sm43
@RepuTrack Single source monitoring isn't exactly SM monitoring - agree, bad advice @Marc_Meyer #sm43
@RepuTrack Single source monitoring isn't exactly SM monitoring - agree, bad advice @Marc_Meyer #sm43
@socialtality @Marc_Meyer I think we need to be careful about combining the right tools, as opposed to aiming SM to replace, say, MR #sm43
@Marc_Meyer You really need an objective hence strategy even to "listen" or else you will have the "data flood" problem #sm43
Good summary RT @jeremyvictor: Companies are in all phases of soc med adoption...just listening others/transitioning into social biz #sm43
RT @Marc_Meyer: @wvpmc here is a link to @maggiefox's RFP http://twurl.nl/zhgdfg #sm43
@maggiefox What do you think about the "audit/evaluation" part. As in, a systematic way to assess where company is in the SM landscape #sm43
@maggiefox What do you think about the "audit/evaluation" part. As in, a systematic way to assess where company is in the SM landscape #sm43
RT @maggiefox:mandatories: vendor qualifications, including listing social media channels, measurement philosophy & approach #sm43
@Marc_Meyer In particular, too many think Social Media = we are already on Facebook. #sm43
@maggiefox Have not seen your template, but agree "exhaustive" should not be a concern as it also provides a "big picture" education #sm43
@maggiefox I find that the term "social media" has very different meanings to many people/companies/clients #sm43
@Marc_Meyer @jasonbreed @maggiefox Waiting for great convos at #SM43 (will stay as long as possible, sick kid on hand)
@Marc_Meyer @jasonbreed @maggiefox Waiting for great convos at #SM43 (will stay as long as possible, sick kid on hand)
@wvpmc Good to talk again, been a while! #sm43
Ditto RT @Sackman66: I am ready to listen and learn from @maggiefax #sm43
@jasonbreed Always happen to be in meetings on Tues this time, sigh, have a great #socialmedia chat!
I dont think 1 can expect deep convo all the time. Respect & drop in 2 say hi 2 yr network regularly. @BethHarte @conniereece #socialmedia
@jasonbreed Marking down in calendar, will try to make it to next Tues unless I've a meeting! Cheers all #socialmedia
@wvpmc @MarketingProfs @Marc_Meyer @jasonbreed Sorry to have missed another great #socialmedia chat! When's the next one?
Curious about your event line-ups for tech, marketing, social media etc. What will you be attending? #socialmedia #genYTO
Thanks indeed! RT @TomMartin: @KeithBurtis thanks for hosting. good stuff. lots of food for thought. #socialmedia
Need to finish work - will check in #socialmedia later. Great convo as always.
BTW, social media is big ...we sd not think SM= Facebook, LinkedIn, twitter etc. #socialmedia
@SoMediaAcademy published a ROI paper. Up to you to see if it is applicalbe for your efforts #socialmedia
@Miguelallano Conceptually, I never encourage "try it out". SM doors open - canot be closed. But realistically can do.... #socialmedia
@KeithBurtis Totally agree, hence campaign in Quotation marks. In fact, SM is a communication ecosystem. #socialmedia
@KeithBurtis @Marc_Meyer ..so question - is it for evangelization? education? demo for buyin? actual social media execution? #socialmedia
@KeithBurtis @Marc_Meyer benchmark measurement is IDEAL, but many are in "trying it out" for a limited time "campaign"...#socialmedia
Report with hashtag! Recommend Twitter "feedback" sites like http://twittruth.com/. #socialmedia
@Marc_Meyer Have to go, chat later. Still owe you a long chat!! #socialmedia
@CathyWebSavvyPR @TobyDiva @wvpmc @conniereece Must go, REALLY want to continue talk re: boomers/seniors and SM. Let's connect!#socialmedia
RT @CathyWebSavvyPR: the term social media is very broad. biz need 2 tread carefully, listen, learn, dabble B4 leap in. #socialmedia
@TobyDiva You took the words right out of my latest deck. :) Totally agree, GREAT summary, thanks! #socialmedia
@CathyWebSavvyPR Totally! "Diving in" has always been a danger for companies in adopting SM coz it seems fast, easy and free. #socialmedia
@CathyWebSavvyPR Tho in digital field I don't use ALL social media tools. I try most, I use ones that suit me. Abt user needs.#socialmedia
@CathyWebSavvyPR Social Media is not for all, period. Also, it is a HUGE area. blogging? photosharing? chatting? digging? video?#socialmedia
@Marc_Meyer Tweetdeck slow.."yet we don't do social media"...referring to which tweet? #socialmedia
@conniereece GenY = digital citizens, Gen X/boomers = Digital immigrants, Seniors = One gen removed from digital revolution #socialmedia
@conniereece ...the presumption of "I needto learn this social media thing" may prevent some seniors/boomers from trying... #socialmedia
@conniereece The thing is, decades ago computer is about something you "learn", now it's sth you just do.... #socialmedia
@conniereece should not lump boomers with seniors, agree! #socialmedia
@conniereece ...so, small example. Print 10 photos of grandkids vs view 200 photos of grandkids on Facebook. Brag for free. #socialmedia
@conniereece Boomers/Senior - credits not a habit. History of eco depression. Life long job = pension. GenX/Y, the opposite...#socialmedia
@conniereece Also, seniors/ Boomers have a different $ management style. Check alternatives - sometimes SM is cheaper & faster.#socialmedia
@Marc_Meyer "social media is for young techy ppl" presumption is still prevalent in the "general public". Marketers? depend:) #socialmedia
@GeoffLiving @marc_meyer My fave is @lululemon ..a few others also make it to #brandHOF including @kogiBBQ @wholefoods etc. #socialmedia
LOL RT @Marc_Meyer: No one is allowed to use @Zappos as an example...we're all familiar with them by now..no offense Tony... #socialmedia
