@techguerilla Thanks for hosting! Loved the questions + discussion! #sm111
RT @techguerilla: Long story short. Influence measures can be a starting point, but human analysis provides the insight. Insight=Success #sm111
@randygiusto True, there's good free stuff (I actually work in a non-profit so am well aware) but it's a question of prioritizing #sm111
@randygiusto True, there's good free stuff (I actually work in a non-profit so am well aware) but it's a question of prioritizing #sm111
@ken_rosen Depends for what. If I sell a specific prod/service to a specific group and want to build better rels. with right ppl, no. #sm111
@randygiusto Yea - assume the smartest people aren't getting their intel from the same sources as everyone else! #sm111
@susanborst There's always great stuff in @Radian6 and I'm liking @Crowdbooster for straight numbers I can contextualize how I want. #sm111
@mediasres @ellingraham I sometimes look at the "big guns" to figure out how NOT to act. I'd rather be trusted in my smaller circle. #sm111
@mediasres @techguerilla More importantly, what do your actions influence me NOT to do? Not talked about. #sm111
@mediasres @techguerilla More importantly, what do your actions influence me NOT to do? Not talked about. #sm111
RT @bmorrissey: putting your klout score on a resume is probably a DQ for me. http://j.mp/mKJDz8 // Speak of the devil @Ellingraham #sm111
@EliIngraham I just logged back in, hadn't in a while. ALL of the graphs are poorly drawn + misleading. As a data geek, I'm offended. #sm111
@EliIngraham What did you say? #sm111
@techguerilla Contextual relevance is what we're all here for. Analyzing what the tool spits out. Klout data can't be contextualized. #sm111
@EliIngraham What did you say? #sm111
@techguerilla Contextual relevance is what we're all here for. Analyzing what the tool spits out. Klout data can't be contextualized. #sm111
@techguerilla Contextual relevance is what we're all here for. Analyzing what the tool spits out. Klout data can't be contextualized. #sm111
Data is only as good as what you can do with it. So far, I haven't seen Klout info useful except to make me not like PopChips. #sm111
Data is only as good as what you can do with it. So far, I haven't seen Klout info useful except to make me not like PopChips. #sm111
@RickCaffeinated We can say that, but as there's no "numerical" measure of relevance, people substitute reach. Not right. #sm111
@RickCaffeinated We can say that, but as there's no "numerical" measure of relevance, people substitute reach. Not right. #sm111
RT @KaryD: @techguerilla @NealWiser Reach is not influence. #sm111
RT @KaryD: @techguerilla @NealWiser Reach is not influence. #sm111
RT @KaryD: @techguerilla @NealWiser Reach is not influence. #sm111
+1 RT @megfowler: It's no mistake that the word "Klout" is mostly "lout". #sm109
@megfowler Awesome chat. Thanks for hosting! #sm105
@megfowler "common sense" - is that for sale somewhere? Many people I know (online and off) could use a heavy dose. :) #sm105
@douglasLmiller As one w. little formal math training, I believe in analytics for all! It's understanding how to talk data #sm105
@douglasLmiller @Marc_Meyer Analytics isn't all math! Stats is understanding data and how it works. /off soapbox #sm105
@douglasLmiller Anything to understand the market of people who buy/use product. Mkt research, custserv, strategy, etc. #sm105
+1 RT @J_Fuji: That being said, success in social media is undoubtedly tied to your ability to adapt and manage change. #sm105
RT @douglasLmiller: Not every message is best delivered by the rhetorical tone of "the suit" likewise by "the slacker" match the message to the tone. #sm105
Human in this context is not necessarily personal voice. Has to be appropriate given your brand's overall goals (B2B != B2C, etc) #sm105
When I've trained on tools most important lesson is that tools help achieve goals, are not goals in their own right. #sm105
RT @ctodddavis: @megfowler Loving a brand comes from believing in the co., its people, one's superiors, and its goods/services. That can't be taught. #sm105
Re: temperament. That's the innate part. I'm not super at #custserv online OR offline. Better at other things, so I focus there. #sm105
@mediasres Learning to understand the effect of your words = understanding people = lifelong lessons. But you've got to want it. #sm105
@mediasres Learning to understand the effect of your words = understanding people = lifelong lessons. But you've got to want it. #sm105
A2: You can't train people to care about others, see the value in honest conversation. You can train tools, etc. but much is innate #sm105
Being social online connected me to people I wanetd to meet/opptys to be social offline and learn, develop career, etc. #sm105
@megfowler And I wouldn't have known I cared without that mktg/research experience. It keeps me going at times. #sm105
A1: started in mktg strategy, realized I was fascinated by how people used social, took my research/analysis/planning skills with me. #sm105
A1: started in mktg strategy, realized I was fascinated by how people used social, took my research/analysis/planning skills with me. #sm105
RT @megfowler: Which discipline offers the best background for socmed? PR? Marketing? #custserv? Lion taming? Tune in to #sm105 and tell us what you think.
@neicolec @iimsweb @jasonbreed Anthropology is one discipline. Theories don't matter much, but skills of research, synthesis, etc. do #sm97
A3 Had a surprisingly good interaction with social cust serv with my electric company (which is TERRIBLE at their primary function). #sm97
@neicolec @iimsweb @jasonbreed Anthropology is one discipline. Theories don't matter much, but skills of research, synthesis, etc. do #sm97
A3 Had a surprisingly good interaction with social cust serv with my electric company (which is TERRIBLE at their primary function). #sm97
@neicolec @iimsweb @jasonbreed Anthropology is one discipline. Theories don't matter much, but skills of research, synthesis, etc. do #sm97
@neicolec @iimsweb @jasonbreed Anthropology is one discipline. Theories don't matter much, but skills of research, synthesis, etc. do #sm97
@neicolec @iimsweb @jasonbreed Anthropology is one discipline. Theories don't matter much, but skills of research, synthesis, etc. do #sm97
A3 Had a surprisingly good interaction with social cust serv with my electric company (which is TERRIBLE at their primary function). #sm97
RT @neicolec: @jasonbreed I think you're spot on re: psych, sociology, behavioral science. #sm97 // I call it "applied social science."
A2 Don't forget to tailor your expectations/goals based on WHAT info and engagement you're looking for. #sm97
RT @megfowler: There's a big difference between, "What would make you buy more stuff?" and "What problems haven't you found solutions for yet?" #sm97
Q2. Find out what they want, try to provide or change how they think. Then ask them for their thoughts incessantly. #sm97
Q2. Find out what they want, try to provide or change how they think. Then ask them for their thoughts incessantly. #sm97
RT @CommunispaceCEO @jasonbreed: if we can be smarter about what we are listening for, insights will be more visible / more quickly #sm97
RT @CommunispaceCEO @jasonbreed: if we can be smarter about what we are listening for, insights will be more visible / more quickly #sm97
@AppleBoxStudios I wish it were 80/20. More like 95/5, if you're lucky. Real insight is hard to come by. #sm97
@AppleBoxStudios I wish it were 80/20. More like 95/5, if you're lucky. Real insight is hard to come by. #sm97
You can have information without insight. But you have to base an insight on real information. #sm97
RT @carissao: YES! RT @adamcohen: It's time co's revisit "social media strategy" - isn't it a subset/extension of a customer relationship strategy? #SM69
