I'm stealing "verbal scrum." RT @augieray: Tweetchatting on Twitter feels more like a verbal scrum than a conversation. #sm80
I'm stealing "verbal scrum." RT @augieray: Tweetchatting on Twitter feels more like a verbal scrum than a conversation. #sm80
@tacanderson Each program "should be" specific. Some KPIs are unique, some are universal. ROI is universal. #sm55
@tacanderson Each program "should be" specific. Some KPIs are unique, some are universal. ROI is universal. #sm55
I think the answers to Q1 show one thing: The client needs to know how they define success. #sm55
re: Q1 I think defining what "success" looks like is an important early step. Helps determine tools/tactics. #sm55 @tacanderson
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@TDefren top-notch writing, creativity, writes well, research and analysis, quality writing and can communicate well. #socialmedia
@TDefren top-notch writing, creativity, writes well, research and analysis, quality writing and can communicate well. #socialmedia
@TDefren I think it's inverse to the company size. Smaller companies = pr handles SM. Larger companies = deeper into mktg. #socialmedia
@ShannonPaul We're all "influencers." It's just a matter of how much. #socialmedia
@ShannonPaul We're all "influencers." It's just a matter of how much. #socialmedia
@JasonFalls PR != Social media and vice versa. However, SM is part of a PR strategy. Customer evangelism, shortened sales cycle #socialmedia
