This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
great chat today on #sm49. had lots of fun. i've gotta hop on an old school conf call but i'll be watching the tweets as we wrap.
#sm49 bonus q. if we're moving toward microculture, microcontent, microchannels what if the nbt is really just LOTS of small things?
@amathis what is american idol? is that some kind of dog food or something? #sm49
@billrobbCisco lol. but some like ibm are still bullish on virtual worlds. and my 6 yr old is obsessed w webkinz (a virt world...) #sm49
RT @jsandford: @gregverdino I think some s.o.'s suffer from "Nickelback Syndrome" -- overexposed and ppl move on due to burnout. #sm49.
@themaria i agree but even 5 yrs ago it was on every marketer's "innovation checklist" gotta have a blog. why? just cuz. ;-) #sm49
@themaria i meant old to us. facebook is still new to a lot of people and i know plenty of mktrs who are looking for its replacement. #sm49
via @marc_meyers: "video in its current form has not yet been mastered." agree. spent 7 yrs in web video. still not used to potential #sm49
@billrobbcisco. even just mature sm. how many big brands really do blogging or podcasting right for example? they were nbt's once. #sm49
@billrobbcisco. even just mature sm. how many big brands really do blogging or podcasting right for example? they were nbt's once. #sm49
@eyecube of course. but you and i will probably be joking about how dopey we were to be on fb and twitter in 5 yrs time. no? #sm49
#sm49 q3? if we're always striving for the next thing, do we sell 'old things' short? what current sm channels have we not yet mastered?
@techguerilla hmmm. but we're probably not the client's client (the end customer.) so are we outpacing consumers? #sm49
@dariasteigman i agree with you. do you think most people actually behave this way? #sm49
@themaria: "only adopt a s.o. if it's in like w your strategy." good point. what are some good ways to align s.o's with strategy? #sm49
@dbraezel interesting pt. should WE chase them for knowledge or spend client money before we know the applications? #sm49
@dbraezel interesting pt. should WE chase them for knowledge or spend client money before we know the applications? #sm49
@CraigElimeliah i like this :) SM become micro channels and customers are advocates. #sm49 http://bit.ly/micromarketing
@imediamichelle yes but some wasted millions with no results or learning just cuz it was shiny. i know. i was in the thick of it. #sm49
good point via @jsandford: I don't think S.O. are bad -- I think their execution/imp as "strategy" is bad. #sm49 that does everyone think?
@themaria shiny object chasing: blindly jumping on every new thing. right now it might be chatroulette. ;-) #sm49
#sm49 q2 for anyone who missed it: how do we strike the right balance btwn strategic innovation (good) and shiny object chasing (bad)?
#sm49 q2) so HOW do we maintain the right balance between strategic innovation and shiny object chasing?
#sm49 tweeple, ready to seque into q2? lots of talk about value of strategy without losing sight of new tactics...
@socialtality that's my implication. how many marketers do you think do that? i hear more "what's the roi of putting on your pants" bs #sm49
@socialtality "we just have to make sure we can quantify." true but how many do that? fan & follower count as success metric? #sm49
related thought: if we constantly hype the NBT are we setting those thing up to fail when they turn out to be valuable but not big? #sm49
RT @kenburbary: @gregverdino because most folks jump in/out without following a strategic plan to evaluate and guide those efforts #sm49
today's #socialmedia #sm49 topic: the next big thing is so next year. we'll be kicking around the pros and cons of "next big" thinking.
@andrewmueller hey andrew check out the current post on the #socialmedia blog for deets: www.hashtagsocialmedia.com/blog #sm49
for my followers who aren't #socialmedia dorks: you'll see lots of #sm49 tweets starting at noon. bear with me. :-)
the next big thing coming up in 15 minutes on #sm49. follow #sm49 to join our chat. #socialmedia.
@david_n_wilson methinks you might have gotten my subtle point good sir. :) #sm49
already getting excited to stir it up with #socialmedia #sm49 at noon et. who plans to join the fun? the next big thing is so last yr.
RT @Marc_Meyer: FYI Next weeks #socialmedia tweetchat host is Powered's VP of Strategy and Solutions @gregverdino #sm48
RT @Marc_Meyer: FYI Next weeks #socialmedia tweetchat host is Powered's VP of Strategy and Solutions @gregverdino #sm48
