This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
#sm51 I think it's cyclical. You reach out to those who may be interested in your content, then use engagement to inform future content
@billrice #sm47 Most of our clients have ks of results/month. We still analyze by hand top pubs and influencer comms.
#sm47 @CoryOBrien That's an excellent point. It's still a complaint that you want to record, if not address directly.
#sm47 @CoryOBrien That's an excellent point. It's still a complaint that you want to record, if not address directly.
#sm47 @CoryOBrien In real life, articles/blogs/tweets have many opinions included. What about a glowing review with 1 neg comment?
#socialmedia @CoryOBrien In real life, articles/blogs/tweets have many opinions included. What about a glowing review with 1 neg comment?
#socialmedia @EdHartigan That's a good example of when you need the human touch.
#sm47 @jetsnow Coverage can be positive in a crisis if comments are that you are handling it well, making it right.
#sm47 Consistency is as important as defining levels of sentiment. If "positive" is always applied the same, you can measure & track trends
#socialmedia chat today on Sentiment Analysis, moderated by @kdpaine. Starts in 10 mins http://hashtagsocialmedia.com/live
#sm35 Not all have a reason/opp to engage brand directly. Campaigns help wider audience find out who your brand is, maybe encourage convo.
#sm35 Not all have a reason/opp to engage brand directly. Campaigns help wider audience find out who your brand is, maybe encourage convo.
#sm35 Should brands discontinue campaigns and focus on customer conversation? Is it an either/or proposition?
RT @Marc_Meyer #socialmedia chat w/ @TomMartin topic Why brands need2evolve out of campaign thinking http://bit.ly/8gdJZO #sm35 RIGHT NOW
RT @Marc_Meyer #socialmedia chat w/ @TomMartin topic Why brands need2evolve out of campaign thinking http://bit.ly/8gdJZO #sm35 RIGHT NOW
RT @Marc_Meyer #socialmedia chat w/ @TomMartin topic Why brands need2evolve out of campaign thinking http://bit.ly/8gdJZO #sm35 RIGHT NOW
@socialmedia247 Thanks for the RT of Top Social Media Monitoring & Measurement Posts of the Week! http://bit.ly/2kbA4b #socialmedia
#sm34 Q4: I like my companies like I like my politicians - subservient. I don't care if that's their authentic personality or interest.
#sm34 Q4: I like my companies like I like my politicians - subservient. I don't care if that's their authentic personality or interest.
#sm34 Is authenticity just another word for honesty or is there more to it?
#sm34 You guys must have more patience or nicer clients than I do if you're authentic all the time :)
RT @elhoust Q3: Being authentic means showing own personality, engaging w/ audience, building trust, not being afraid 2 yourself. #sm34
RT @elhoust Q3: Being authentic means showing own personality, engaging w/ audience, building trust, not being afraid 2 yourself. #sm34
RT @elhoust Q3: Being authentic means showing own personality, engaging w/ audience, building trust, not being afraid 2 yourself. #sm34
#sm34 @wileyccoyote As a company rep, if you don't feel it, you have to fake it. It's your job.
#sm34 @svsashank And by the same token, those who do it successfully come across as authentic and you never know they faking.
RT @rohitbhargava Expertise in building personal brand doesn't nec translate to building a corporate one- why so-called experts fail. #sm34
RT @rohitbhargava Expertise in building personal brand doesn't nec translate to building a corporate one- why so-called experts fail. #sm34
#sm34 I think you can be a great company representative without having an individual reputation. And vice versa.
#sm34 I think you can be a great company representative without having an individual reputation. And vice versa.
@jasonbreed Oops. What happened to #socialmedia? Do we not have to use that at all anymore for the chat?
@jacobm I love an active moderator. Thanks so much for a great #socialmedia chat!
#socialmedia @Marc_Meyer Ours is negative. Most of our sales are enterprise referrals, SM does not cut costs for us, but ROI isnt a yes/no.
#socialmedia @Marc_Meyer Ours is negative. Most of our sales are enterprise referrals, SM does not cut costs for us, but ROI isnt a yes/no.
#socialmedia @saramiller Sales is an input not the actual thing. And no, ROI does not need to be the end all but is useful measure.
#socialmedia @andrewmueller So true and the companies that don't think they have problems end up with huge ones. Kodak, I'm looking at you.
@jacobm I know, usually I'm dying for the screen to update, now I wish I could pause it. Great #socialmedia convo.
#socialmedia RT @jasonbreed ROI either 1) increase sales or equity 2) decrease costs - Impact on Business= results of everything else #sm33
RT @jacobm: If you can save a company money that IS ROI #sm33 remember that #socialmedia
#socialmedia @LeeAnne_Orange Yes but thinking about me doesn't need to be measured. I need them to buy something or tell a friend to buy.
#socialmedia @LeeAnne_Orange Yes but thinking about me doesn't need to be measured. I need them to buy something or tell a friend to buy.
RT @jacobm: If you can save a company money that IS ROI #sm33 remember that #socialmedia
#socialmedia @cmwooll Ask them.
#socialmedia @cmwooll Ask them.
#socialmedia @cmwooll Ask them.
#socialmedia @andrewmueller And how can we do that?
#socialmedia @andrewmueller Where do you get the "hard figures"? #sm33
#socialmedia @andrewmueller Many companies can determine contribution to sales from SM efforts via survey, inbound links.
#socialmedia @andrewmueller Many companies can determine contribution to sales from SM efforts via survey, inbound links.
#socialmedia RT @shinng Impact will be anything leading up to the closed sale. The closed sale=ROI. #sm33
#socialmedia RT @shinng Impact will be anything leading up to the closed sale. The closed sale=ROI. #sm33
Great #socialmedia chat on PR's role in SM. You don't have to be an expert to join the convo. Sometimes it's best just to listen & learn.
#socialmedia @TDefren Flexibility. New-age PR Pros have to quickly master (not just use) the new best comm methods & tools. Not easy.
#socialmedia RT @Wordymouth PR requires strategy. That's why so many PRs embrace social media tactics. They understand the use better.
RT @btrandolph PR is not the only dept to CARE about message, but only group charged with CARETAKING the message. #socialmedia
#socialmedia chat right now with @tdefren - http://hashtagsocialmedia.com/live#top
Great #socialmedia chat today. Thank you @briansolis and @Marc_Meyer
#socialmedia @semantic Also depends whether you ever trusted the garage, or just your mechanic.
#socialmedia @Marc_Meyer What's not always the case?
Like being typecast RT @The_Real_Atom The biggest issue is the separation of the branded "employee" once they leave company. #socialmedia
#socialmedia @Marc_Meyer Maybe the people for whom it's "just a job" should stick to the back of the house.
#socialmedia @Zavee No, sometimes a brand's "personality" is forced on the people :(
#socialmedia @johnheaney Good point. I know Coke but Coke doesn't know me. Is that a relationship?
#socialmedia @diprofio24 @briansolis Connecting with an individual also makes it easier to build trust and get a feeling of accountability.
@kenburbary @Marc_Meyer I had to drop early for a call but #socialmedia chat was fantastic! How can I get a bit more notice next time?
Join the conversation on Social Media Monitoring. Going on now #socialmedia
#socialmedia @kenburbary Free tools can work for smb. It's volume that is a huge determining factor. Need stronger tools past human limit.
