#socialmedia Profile - @hurriednotes

RT @debmorello: It's hard 4 me to imagine automating/measure of someone's influence - online - too subjective, too many variables that need 2 "count" #sm89

@IpsosVantis Agreed w/ observation. Social media experts have also been labelled lemmings. I'm not sure a one dimensional view helps. #sm89

RT @debmorello: It's hard 4 me to imagine automating/measure of someone's influence - online - too subjective, too many variables that need 2 "count" #sm89

@IpsosVantis Agreed w/ observation. Social media experts have also been labelled lemmings. I'm not sure a one dimensional view helps. #sm89

@danperezfilms There is. I think the case can be made that preaching the choir is worthwhile influence. All about objectives, yes? #sm89

@danperezfilms Customer/constituent retention could be an important purpose of influence. #sm89

Over-reliance on influencers may indicate an unsound belief that people are lemmings. #sm89

@DavidSpinks I would disagree. One might be heavily influential in Venue X, but not in Venue Y. That's still an influencer. #sm89

RT @MackCollier: @ShellyKramer Yes. I don't think appealing to influencers only is a sustainable promotions strategy #sm89

Are they people? RT @DavidSpinks: I don't know...looking at some of the "influencers" that exist today, does the person really matter? #sm89

RT @danperezfilms: @coryobrien There's influence that matters, then there's influence that doesn't matter. SM drives us to build castles made of sand. #sm89

@shellykramer Interesting point re: info hubs as an influencer type v. SMEs #sm89

RT @danperezfilms: @coryobrien There's influence that matters, then there's influence that doesn't matter. SM drives us to build castles made of sand. #sm89

@shellykramer Interesting point re: info hubs as an influencer type v. SMEs #sm89

RT @TomMartin: Q2 think u can give folks tools to help them be influential but at end of day, crowd determines who influencer is #sm89

RT @themaria: @shellykramer influence is far too often confused with popularity in this space. U need reach but also need to be authority on subject #sm89

RT @MackCollier: @seophx Word. Very different groups, I think influencers are for short-term buzz, evangelists/fans are for long-term survival #sm89

No. Influencers create themselves. But, you may be able to influence them... RT @Marc_Meyer: Q2: Can you create influencers? #sm89

RT @danperezfilms: @coryobrien When I see unemployed 20 yr olds tweeting all day w klout scores in the 70's, it tells me all I need to know about klout #sm89

RT @shellykramer: @Twylah Yes - and that happens all the time. "My Klout score is bigger than your penis. Oops, I mean Klout score" #sm89

@bgrier Buzzword-laden clients with ADHD are sometimes challenging to convince. #sm89

@danperezfilms @bgrier I agree Klout is an interesting indicator & may generate a couple leads, but ultimately is flawed. #sm89

@shellykramer That's the wrong sort of influence, I suppose... ;] #sm89

RT @shellykramer: @jasonbreed Passion goes hand in hand with influence, no? I think so #sm89

RT @bgrier: #sm89, ultimately the tool is only one part of the search. Gut feel for the results and understanding client needs outweigh any tool.

RT @bgrier: #SM89: Perceived credibility is important when looking for influencers. Metrics? Followers alone meaningless.

RT @danperezfilms: Doing, yes. Succeeding? RT @CoryOBrien #SM89 @Klout has been doing a lot to help automate the process of finding influencers.

RT @bgrier: #SM89: Perceived credibility is important when looking for influencers. Metrics? Followers alone meaningless.

RT @TomMartin: @shellykramer i find even the paid tools have limits. sometimes it just comes down to you and google... and lots of time. #sm89

RT @jasonbreed: @shellykramer influencers will be different for each side of biz. customer influencers difft than industry, than special interest, etc #sm89

Apply Your Social Media Experience In Government

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Ideation: Driving Innovation or Just talk?

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Professionalization of the Social Media Industry

RT @chrisheuer: #socialmedia is not so much about the time commitment as it is the commitment over time #sm79 builds #trust

#sm79 Thanks, y'all. Hope to rejoin in a future session.

RT @buona_vita: You'd think so but not always RT @DavidSpinks Does a good marketer make for a good social media marketer? #sm79

RT @CoryOBrien: @klequoc Very true. Hard to be a pro if you only know it from the client side. You need to understand SM as a user as well. #SM79

Practice the transparency preached. RT @primedayton: ...self-labeled experts in SM aren't open to saying... "I don't know everything." #sm79

@klequoc Bingo! #sm79

RT @klequoc: Indeed difficult to be good at social media when u dont practice urself even in ur "personal life" = thats issue with senior marketers #sm79

@Buffalogal I'm a hound for meaningful case studies. They're not as common as one might hope. Buncha stubs out there, though... #sm79

You're going to fail. Fail early. #sm79

@chrissfife That's why you need to fail. The splash of cold water will serve as education. #sm79

@Marc_Meyer Are other books any different? ;] #sm79

RT @karimacatherine: @socialmediaclub : actually *failures* are invaluable in teaching and deep understanding. I fully agree. #sm79

RT @JPedde: At this point, Social Media-ing is so new, that books are only guideposts/interesting. Not Law. #sm79

RT @DavidSpinks: You can read up on the perfect golf swing and social media, but u won't get better until you get out there and swing. #sm79

RT @socialmediaclub: I also think you need to #fail a couple times at it to fully understand social media. The good. The bad. The ugly. #sm79

@Buffalogal Then, could you benefit from books? I'd imagine marginal gains are probable for all of us. #sm79

@chrisheuer Rare snippets of strategic consideration can be gleaned from books. That's highly useful. The rest must be experienced. #sm79

@Marc_Meyer A very thoughtful idea, although I'm not sure how commonly we'll see that implementation. Tradition self perpetuates. #sm79

RT @jasonbreed: Breaking social into hierarchy repeats bad org design. Social dis-intermediates much of beauracracy. time to reconsider biz model #sm79

@Marc_Meyer A very thoughtful idea, although I'm not sure how commonly we'll see that implementation. Tradition self perpetuates. #sm79

While the telephone analogy makes sense, I suspect we'll look back on it and laugh. #sm79

RT @jasonbreed: Breaking social into hierarchy repeats bad org design. Social dis-intermediates much of beauracracy. time to reconsider biz model #sm79

RT @techguerilla: @socialmediaclub Great to see the role discussion b/c it means SM has finally evolved at the biz acceptance level. #sm79

RT @DavidSpinks: Maybe the broad term "social media" is too unclear for biz. If it's broken down into clear roles, they can grasp it. #sm79

@randygiusto When @TomMartin mentioned conversational, my mind replaced that with relationship.One leads to the other. #sm79

@CoryOBrien Fair enough, but I view social as extending existing disciplines, not replacing them. SEO without social won't exist. #sm79

RT @techguerilla: @chrisheuer Like all maturing industries generalists and specialists will evolve out of the framework #sm79

RT @socialmediaclub: @karimacatherine: Agreed, listening is one part. Reacting is another. Being proactive yet another angle. #sm79

@chrisheuer Those already exist & don't need new names. Attaching the word "Social" to everything is as lame as eThis and iThat. #sm79

RT @TomMartin: @KaryD but it was like that in late 90's web boom too. any asshole with pagemaker was a web designer. #sm79

RT @ADMAVEN: What makes Social Media successful? Discipline. Plain old, non-technical, dull discipline. #sm79

@chrisheuer It may not be *about* listening, but that is where to start. #sm79

RT @Marc_Meyer: 20 minutes till todays #socialmedia tweetchat with SMC's @chrisheuer-Topic? Professionalism in the industry. #sm79

Does Pharma REALLY have anything to offer in social networking?

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RT @andrewmueller: analytics are most valuable when filtered through insightful minds that find creative ways to deliver impact #sm77

SCRM and the Value to Organizations

Measuring Influence Versus Popularity?

Building Your Reputation Using Social Media

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@dj_justjay @jaybaer Sounds like we agree more than not. Resource allocation is imperative. Closer to home is strongly preferred. #sm70

Key is "if possible" -- many companies dont have resources. RT @GetResults: RT @dj_justjay: Agencies should be avoided if possible. #sm70

Social media AND...

Mobilizing Your Social Strategy

RT @themaria: frm recent whitepaper we did: 78% smartphone users access browser, 80% access mobile apps, soc nets are most accessed (30 mil users) #sm68

How to Get Measureable Results From Your Facebook Presence

How news brands use social media and social gadgets to connect with audience

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Crisis Management for BP Using Social Media

Location Based Services: Marketing Euphoria or Building Block?

Quick and Legal: How to Make Social Media Less Scary for the Legal Dept

Thanks, y'all. Very interesting chat. #sm61

RT @andrewmueller: Strategy and rules of engagement for social media are only extentions of existing values and processes #sm61

RT @jasonbreed: @hurriednotes you're right. need advice doesn't mean U have to take it. Just need to know what you don't know 2 make best decision #sm61

RT @ckieff: @stadol I disagree,SM is in the mainstream. When you see it on ads for everything that tells you it's arrived. #sm61

Give the man a prize! @ckieff Hiding behind legaleze corp-speak hurts #sm61

@jasonbreed Agree about getting input early and often. But I believe there's a risk in following all the legal advice retarding action #sm61

RT @wvpmc: @lucretiapruitt legal is not the enemy - their perspective is a key element of a sound socmed policy, essential if a crisis arises #sm61

RT @McCreadyM: Bingo RT @GetResults: Legal needs not approve, merely advise on risks taken. It's management's decision #sm61

@McCreadyM I don't think BP could shut down @BPGlobalPR beyond some temporary injunction. They would lose in civil action. #sm61

@rebeccawissler Thanks for sharing. #sm61

@McCreadyM I think BP does benefit from @BPGlobalPR but they dislike the taste as much as children dislike castor oil. #sm61

@rebeccawissler What's the objective for using LinkedIn? I'm curious as I often see reasons not to use versus hyped memes about LI. #sm61

@karimacatherine Looks like I missed the legal violation. I had meant to refer to the basic concept of using SM like humans not robots #sm61

RT @ScottSchablow: @lucretiapruitt @techguerilla Nobody wants to set the precedent, just cite past cases (kind of like social media experts, LOL). #sm61

@karimacatherine If attorneys are using FaceBook like people instead of lawyers, I suspect that's probably a good thing - not bad! #sm61

@ckieff Agreed. Heck, look at @BPGlobalPR for lack of control over social media. Legal and fun! #sm61

RT @JohnFMoore: If you treat #sm like every other channel (legal approval, etc.) it's impact will be minimized, no larger than any other channel #sm61

RT @jescarter: Training legal on anything is often challenging--and I'm a lawyer! Important to provide #sm principles in addition to practical info #sm61

@techguerilla Gotcha. Makes sense, as @LucretiaPruitt also noted. Looks like I confused legal w/ ethical. #sm61

RT @ckieff: @lucretiapruitt You wouldn't ask Legal to write guidelines on driving a truck if they don't know how to do it. Why would SM be diff? #sm61

@LucretiaPruitt @techguerilla Share a bit more on legal reasoning of how paying a 3rd party to tweet your message limits liability? #sm61

RT @eamcc: @lucretiapruitt "legal" isn't charged to be as actuarial risk advisor. #sm61 #legal

RT @GetResults: @lucretiapruitt The marketplace must push both for change & must "test" laws that restrict new realities #sm61

Facebook blowback: What's the upshot for social media?

Thanks for the interesting thoughts, y'all. In agreement or not, it was stimulating to explore various ideas about Facebook's demise. #sm60

Facebook must meet your needs, address your concerns, and service your whims. You're not powerless. You are the key to their business. #sm60

@ikepigott Let's also be honest that people will leave Facebook because it does not listen to users. That is the lesson of Net history #sm60

I put my money where my mouth is. I've donated to Disapora. What a fantastic project for innovative college kids to benefit all us. #sm60

@shelisrael That's a valid question. I find it respectful that they don't astroturf this conversation with their spin. #sm60

RT @chrissfife: I don't post what I don't want known about myself, But I can't stop others from posting info about me (true or not) fraud issues #sm60

RT @conniereece: My biggest beef is that my FB *friends* can make my info public; I can control MY behavior but not theirs. #sm60

@jdlasica Facebook is not becoming or replacing the web. It's a sensationalist headline from n00bs ignorant of Net history. #sm60

@themaria @CoryOBrien What boggles the mind is how irrelevant the ads are, despite the massive data dredging. #sm60

@ryanoburch We can demand more choices than the All or Nothing false dichotomy. #sm60

@karimacatherine Have you read about Diaspora? It aims to do precisely that: enable people to be responsible for their privacy. #sm60

@techguerilla I care about informed consent, to borrow phrasing from @zephoria #sm60

RT @jsandford: @techguerilla And so what would you do if a company did that IRL? Wal-Mart, say. Would you continue to shop there? #sm60

RT @ikepigott: @jsandford - What we *are* screaming about is how we granted one set of permissions for our data, and it was unilaterally redefined. #sm60

RT @andrewmueller: Is privacy a "right" when you use a companies platform on the internet? #sm60

RT @conniereece: @karimacatherine You can't be transparent when you know your actions will cause an uproar. #sm60

The next wave of kids will not want to hang out with their grandparents on Facebook. It's not a universe unto itself, but a pop fad. #sm60

@themaria Agreed the value is in perceived ubiquity. I would argue that is a moving target. Social networks change constantly. #sm60

RT @ckieff: @conniereece I don't think that many left myspace is went quiet. They could go back in a heartbeat- Myspace should exploit that. #sm60

@ikepigott I think many people attribute far too much importance to Facebook. Connecting to old friends made easier. So what? #sm60

RT @techguerilla: @johnhaydon when ur CEO says he wants a privacy free utopia, u have to figure out if you're on board with that #sm60

RT @jsandford: @jdlasica Why do we have such high expectation from a business we can willingly walk away from? #sm60

RT @ikepigott: @shelholtz - It is arrogance. The Facebook roadmap demands they obfuscate as much of the opt-out as possible. #sm60

Think there are no social networking alternatives to Facebook? You've drank way too much of the koolaid. Explore & educate yourself. #sm60

Claims that Facebook is too popular/important to die run contrary to history. From IRC to MySpace to the next SM site. Change comes. #sm60

RT @phototakeouter: Facebook sounds like most countries. Avg citizen has no clue what's going on, is generally unconcerned. Ignorance is bliss mentality. #sm60

RT @mikojava: #sm60 FaceBook is a $1B/yr advertising business, why are people surprised by their behavior? #confused

RT @conniereece: Did you know there is certain profile info you CANNOT keep private, and that your friends share it everytime they "like" a page? #sm60

RT @karimacatherine: Even companies promoting on Facebook do not understand the privacy and data ownership issues. #sm60

@techguerilla That's exactly what's going on. Changes serve to dislodge your data; give Facebook more to sell about you. #sm60

RT @techguerilla: @CoryOBrien if they wanted u to really have more granular control they would not override your previous selections #SM60

RT @Kmo_Chirp: @stealingsand yeah, everything should be opt-in. #sm60

RT @karimacatherine: @conniereece : I do not trust Facebook, even if they tell me opt-in or opt-out. seems like they can change anyday #sm60

RT @techguerilla: @conniereece they promised u certain data was private, then just changed the rules, why diff in future? #sm60

RT @conniereece: Only way FB can win back my trust is to promise to make all future changes opt-IN rather than opt-OUT. #sm60

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