thanks @EricGlazer @kdrewien @kbkmarketing @iizLiz @dibbler46 @acmontgomery @quapet and more for the RTs and disc on today's #sm83
In case you missed it - Here's today's #sm83 chat transcript w/ @LinkedInQueen - http://hashtagsocialmedia.com/event/83 cc @ambercleveland
@SocialMediaDel @LinkedInQueen thank you, Eve for moderating today's #sm83
@andrewmueller Interesting little tool, Andrew. Just what I was looking for to keep up w/ terrific folks I meet on these #TweetChats #sm83
RT @acmontgomery: Missed this awesome #sm83; make sure you catch up on the transcript later; it was a FABULOUS marathon session
@AppleBoxStudios Fair pt. What we do offline may be an indicator of how we'll behave online. #sm83
@elhoust Thanks, Elizabeth! You made today's #sm83 sparkle :) HAGW
@shellykramer Indeed, a good sm content cocktail must have the proper garnish RT Need to have strat to distribute it + good SEO #sm83
@elhoust @dibbler46 my SMWoS has brands who appear 2 b: (1) Asleep (2) Vapid (3) Motormouths (4) Grazers All make 4 poor pty guests #sm83
@elhoust Thanks, Elizabeth! You made today's #sm83 sparkle :) HAGW
@shellykramer Indeed, a good sm content cocktail must have the proper garnish RT Need to have strat to distribute it + good SEO #sm83
@elhoust @dibbler46 my SMWoS has brands who appear 2 b: (1) Asleep (2) Vapid (3) Motormouths (4) Grazers All make 4 poor pty guests #sm83
@shellykramer yes, I've observed many more brands actively using polls with their sm audiences. Good #sm content strat building block #sm83
@AppleBoxStudios For example, in travel watch 4 'where should I go', 'what should I do', and compile best answers for Blog or Fan Page #sm83
@AppleBoxStudios I hear ya, but some still need 2 step up in listening dept. My new advice: track q's @ ur area of exp and answer them #sm83
@Marc_Meyer @JoeKikta LoL, I did have a "Social Media Wall of Shame" at one pt. Will dig into my archives + see what the figures were #sm83
@shellykramer Seriously, it's a shame those brands don't realize what they are missing = chance 2 b real w/their customers #sm83
@shellykramer no, really? ;P RT think brands forget t b a resource + add value for their clients/prospects + 2 often talk "me me me" #sm83
@Marc_Meyer When I audited the F500 last yr, yes I saw a lot w/out sm content strat. Suspect several have started to fix that gap. #sm83
@Marc_Meyer When I audited the F500 last yr, yes I saw a lot w/out sm content strat. Suspect several have started to fix that gap. #sm83
Very true, gotta b in rhythm w/ your audience RT @linkedinqueen Use the needed content frequency specific 2 that social media vehicle #SM83
Ditto! RT @acmontgomery Totally digging all these awsm #socialmediabartenders who know how 2 serve/pour cool #smcocktails Cheers :) #sm83
RT @AppleBoxStudios: I got this via @marc_meyer but it is good for the sake of this chat because it gives you an idea of sm depth http://on.mash.to/bNlmGB #sm83
@ActiveIngreds Gr8 to see you! Lunch is served here on #sm83 - content strategy is on today's menu ;)
Focus is the key ingredient RT @Marc_Meyer Agree, you can be really average at using 10 social platforms, or really good at 2-3 #sm83
@LinkedInQueen don't mean 2 jump ahead; wonder how many think @ content types in their strat. Vid, photo, etc. bring things 2 life #sm83
RT @CoryOBrien: @JoeKikta Creating good content is part of good execution, but a strategy gives that content direction and purpose. #SM83
Hey @danperezfilms I knew you were looking out for us! Glad to see you and @CoryOBrien here on #sm83
RT @CoryOBrien: @JoeKikta Creating good content is part of good execution, but a strategy gives that content direction and purpose. #SM83
@ken_rosen #flattered :) Another gr pt u make for this #sm83 convo - good social content strat should inspire 'color" people's thinking...
@quapet Bryan - Happy Hour even better! What say you #sm83 crew?
Wow, the food / bar analogy is really taking root here on #sm83 @Marc_Meyer @jasonbreed I vote for #smchat Tweetup over IRL lunch...
In social media, a good content strategy follows a sound listening strategy. Best way to know what your aud cares about #sm83
@acmontgomery Amanda, just let me know when the bar is open! ;) cc: @dibbler46 #sm83 - We must all be #socialmedia content bartenders :)
Glad to see @elhoust @AndrewMueller @AppleBoxStudios @ken_rosen here on #sm83 - @ckieff @ambercleveland u all dropping by?
Content strategy for sm is like having food & cocktails for the dinner party; Won't be much of fun for your guests without 'em #sm83
FourSeasons realizes social will die on the vine w/out the right personal content - http://ow.ly/2YC9Z #smtravel (via @gonzogonzo ) #sm83
Sharp post by @LinkedInQueen on the new req 4 content in a Social Business World: http://bit.ly/cscW8e Should b an excellent #sm83 chat 2day
@livepath Leigh, gr8 connecting with you on #sm82 today. Re the Twitter auto unfollowing, I've noticed it too. Frustrating! cc: @Twitter
@ckieff always great to see you Chris - have a great one! #sm82
@TheTimHayden @conniereece @clairehs @LevelTen_Colin @danperezfilms @ken_rosen @livepath @SMSJOE @TomMartin @NuCreativTalent thx 4 gr8 #sm82
It was meaty! RT @jasonbreed Great topic, great insights @TheTimHayden. thx everyone for participation too. bit of a heady topic #sm82
@TheTimHayden brands would benefit a lot by interacting and getting to know their Mayors. @ClockBar you are a fine example of this :) #sm82
RT @Marc_Meyer: @livepath I agree and it helps if you know what you're looking at & for & what it means big picture wise.. #sm82
Filtering is the key! RT @joshchandlerva @ckieff - That's true. But, your @Foursquare network is filtered, so much more trustworthy! #sm82
@ken_rosen LoL and to think, we even had black & white tv and answering machines. Thank goodness we have evolved :) #sm82
@conniereece I do check my FourSquare for tips nearby; another good insight for brands is to check what tips people leave about them. #sm82
@clairehs You wouldn't believe the anti-branded grps I found in FBK; some using vry naughty words 2 boot! How many marketers r aware? #sm82
Give me more of that juicy data! ;P RT @Marc_Meyer RT @jasonbreed: Data creates insights and insights = mktg opptys #sm82
In travel, I've gained gr8 insights by searching on common q's like: Where should I go? What should I do? Fascinating results #sm82
@clairehs Yes, Facebook and LinkedIn Group watching is smart. Although, sometimes they want to rant as well :( #sm82
@LevelTen_Colin wow, I find that a little sad. IMHO the opportunities for brands in mobile are staring them in the face. #sm82
@danperezfilms Mobile strengths = location-based contextuality (gps, etc.), portability and direct connect to offline exp (QR codes) #sm82
@danperezfilms Mobile strengths = location-based contextuality (gps, etc.), portability and direct connect to offline exp (QR codes) #sm82
My extended thoughts on using the contextuality of mobile (brands stop the brochureware!) - http://bit.ly/bqMYX5 #sm82
I question whether anyone is really using mobile (web or apps) to its strengths? Don't just slap your website up there... #sm82
@AppleBoxStudios Imp thought :) RT Couldn't the difference btw a mobile app and mobile website all b based on utility? Just a thought. #sm82
@livepath yes, creative utility always a winner! RT Charmin "Sit or Squat" GREAT app. So strategically extending can b creative too! #sm82
@TomMartin @clairehs aww thanks. While I'm becoming a mobile app addict, the mobile web is still a staple in my online diet. #sm82
Good that you're caffeine ready, #sm82 is a fast-paced one today RT @danperezfilms Lurking in the shadows...coffee in hand.
Mobile apps seem best suited to repeat functions that I need quick access to on the go; Mobile web best for discovery out of the box #sm82
Joining #sm82 late...really enjoyed reading @TheTimHayden post on "Knowing Your Customer As Well As They Know You" - http://bit.ly/buEDcI
@andrewmueller thanks for being a Connector and helping to keep the #sm80 convo going today. It's not all about Creators ;P
@ckieff Creation begins b/c personal wiring and passion, then $$ enters, attracts insects/other pests. Eventually it gets cleaned up. #sm80
@SocialSynergy4U thanks. Agree with your earlier pt, we need to keep cultivating healthy critics along with the creators #sm80
Very appro to our #sm80 chat RT @webanna Did ya'll see this? http://tinyurl.com/2a3drpy John Mayer: Nobody on Twitter creates 'lasting art'
Thx for challenging my perspective @elhoust @AndrewMueller @techguerilla @wileyccoyote @ken_rosen @ckieff @AppleBoxStudios @SMSJOE #sm80
@jasonbreed @Marc_Meyer @augieray thanks for the gr8 Creation debate! #sm80
Indeed, creation is a resp RT @elhoust I think sometimes creators get lazy, forgetting purpose of the community & audience needs. #sm80
@techguerilla gr8 2 c u! On ur pt, depends on how we're defining the creation and consumption. I expect ult much of it leads to $$. #sm80
@JoeKikta whether it's monetized or some other, agree that will become one of the filters for creators cc: @ken_rosen #sm80
@AndrewMueller LoL, you can count on me for that! :) #sm80
I'm going to stir the pot a bit....how does the need to "monetize" creation come into play? @augieray r u cing any impacts from this? #sm80
@SMSJOE true, sm collaboration means that all types of wiring are required or you miss out on the bigger value to @AndrewMueller's pt #sm80
@SMSJOE glad you pointed this out. Original creation and re-purposed creation are different. #sm80
@SMSJOE thanks, it's the psychology major in me - i like to observe and study people's wiring! #sm80
@ken_rosen Absolutely, we don't want any rogue Lurkers Gone Wild out there :) #sm80
@elhoust That fear of acting is very real. IMO, few are naturally wired to be hard core creators, the rest need a lot of coaxing. #sm80
@Marc_Meyer Lurkers can be some of the best creators if they act on their inspiration. Trick is to create more of that. #sm80
@PrimeDayton yeah, self-doubt is creation's worst enemy at times. Although some don't listen to their inner voice enough ;) #sm80
@elhoust yes, lack of knowledge/experience w/sm is a challenge to creation efforts #sm80
@Marc_Meyer Definitely agree with you on that pt. The community is absolutely shaping the creation. #sm80
Curious, why do you think people create or choose not to create in social? Any good theories to share? #sm80
Curious, why do you think people create or choose not to create in social? Any good theories to share? #sm80
RT @augieray: For example, not everyone is a creator in the real world, so why would we expect them to be so in social media? #sm80
Live now @augieray discussing Are We at the End of the Social Side of Networking? Join by following #sm80
Really good dialogue on #scrm happening at #sm76 - wish I could stay, but have to jump. Thanks @rwang0 for leading the discussion!
18 Use Cases of SCRM: http://bit.ly/cxgpDW #sm76 #scrm #crm (via @rwang0)
@ekolsky agree B2B and B2C r both relationship driven thus maybe not marked difference, yet the execution nuances should b understood. #sm76
RT @sandford Curious about whether there is good info on b2b #scrm... #sm76
Me 2, they r the lifebread of social RT @ambercleveland: Lurking quietly 2day trying to learn something new re Communities during #sm72
@SocialNature totally agree w/ur pts - but nice to know names, examples if u have any #sm71
@techguerilla ha! If we did that, we could retire young :) Like the way you think, Matt! #sm71
@techguerilla ha! If we did that, we could retire young :) Like the way you think, Matt! #sm71
@nigellegg Indeed, there will be many more to come! RT and help them [brands] open up to new channels. #sm71
@techguerilla We're all facing that challenge: more resp w/less pay ;) Re Call Ctr + social; good debate, maybe future #smchat topic? #sm71
@techguerilla yes skillsets have 2 step up, don't discount call center folks, there job is 2 engage w/cust. Help them get better at it #sm71
@techguerilla very tough balancing act . Can u offset some costs w/ efficiencies gained thru social? e.g. Cust self-help forums? #sm71
@ckieff @GetResults @LDecosse @AndrewMueller @AppleBoxStudios good seeing y'all @karimacatherine we missed u! #sm71
Thx @techguerilla @CASUDI @SocialNature @brightmatrix @Marketwire @nigellegg @ambercleveland @KaryD @KathyHermann 4 sharing ur pov #sm71
@whatsnext You stir with grace and style, BL :) Thanks for hosting a feisty #sm71 convo today.
@SocialNature The holy sm grail. Whose doing it well? RT Must be able to integrate new info quickly + change course on the fly. #sm71
@techguerilla I'm willing 2 pay more 4 the co whose products reflect what I need and are avail when I need it in the channel I want it #sm71
RT @marketwire @andrewmueller One of the most "heated" chat sessions we've had. Loved it. Gr8 job @whatsnext 4 stirring up the pot. #sm71
@whatsnext Guess they thought the Internet was closed for maintenance ;P Social media happens 24x7x365 whether u r on or not. #sm71
@KaryD @whatsnext @ambercleveland Couldn't agree more. SM and the rest of digital are the real future of brand measurement. #sm71
@ambercleveland Yes! Ur co needs to plan sm entry, integrate strategy and move - speed is a MUST #sm71 [like ur new avavtar pic :)]
@whatsnext Agree, it must be part of their mindset, daily task RT companies have to have staff to devote to social media. the time. #sm71
And where they r going RT @KathyHerrmann It all still comes down to knowing where your cust's are. That's where a co needs to show up. #sm71
@brightmatrix we are glad u did too :) Must exp in order to understand. RT In order to work in SM, I had to join SM. Glad I did. #sm71
Must go deeper w/ products RT @whatsnext @jsandford #sm71 putting sm in PR, adv, or brand dept isn't going 2 work either. INTEGRATION is key
RT @liz_money You have to be as good offline as you are online. Consistency and integration. #sm71
Must go deeper w/ products RT @whatsnext @jsandford #sm71 putting sm in PR, adv, or brand dept isn't going 2 work either. INTEGRATION is key
RT @liz_money You have to be as good offline as you are online. Consistency and integration. #sm71
@whatsnext Educate, Empower and Equip: teaching + evangelizing social is a FT but necessary job. Ur peers/execs need a social a-ha #sm71
@KaryD Social media in a bottle, right? That myth comes apart once companies realize their social strategy = the clothes they wear ;) #sm71
@whatsnext agree, companies need to understand the social medium, its culture and not just jam thru their trad way of thinking #sm71 @ckieff
@nigellegg @whatsnext I think the answer is both: need social strategy that is infused back into larger integrated bus strategy #sm71
@nigellegg @whatsnext I think the answer is both: need social strategy that is infused back into larger integrated bus strategy #sm71
Yep RT @ckieff On major driving force I'm seeing is need to "keep up with the Joneses" It seems everyone is doing so we should too. #sm71
Yep RT @ckieff On major driving force I'm seeing is need to "keep up with the Joneses" It seems everyone is doing so we should too. #sm71
RT @Marc_Meyer Today's #socialmedia tweetchat features a returning host @whatsnext aka BL Ochman Be sure to join us at noon EST #sm71
Love it! RT @ambercleveland Created an online newspaper for #sm70 - awesome http://paper.li/tag/sm70
@ambercleveland agreed, might be time for a f2f #smchat one of these days @jaybaer can bring the beer popsicles! #sm70
@danperezfilms gracias, un abrazo a ti! #sm70
@ar_turnbull @LDecosse @ambercleveland thanks for the RTs/comments. @karimacatherine @danperezfilms @TomMartin gr8 hanging w/u guys #sm70
@elhoust thx, Elizabeth! Luv the debates here; keeps us all on our toes :) cc: @GetResults @DenVan @themaria @mjayliebs @techguerilla #sm70
Rousing convo! RT @jasonbreed For a copy of 2day's chat visit http://hashtagsocialmedia.com/event/70 searchable, indexed and sortable! #sm70
Rousing convo! RT @jasonbreed For a copy of 2day's chat visit http://hashtagsocialmedia.com/event/70 searchable, indexed and sortable! #sm70
Exactly! RT @TomMartin Funny how a well treated detractor can evolve into a raving fan #sm70
@GetResults Absolutely the golden rule :) RT #1 reason "forgiveness" quotient in SM is to be encouraged. #sm70
@GetResults yes that is true, but sometimes we all can mis-interpret a situation and get something wrong. Agree not ez to evaluate! #sm70
@GetResults yes that is true, but sometimes we all can mis-interpret a situation and get something wrong. Agree not ez to evaluate! #sm70
@themaria which is exactly why it has to do w/ what the person/company projects, actions that back up their words tells the real story #sm70
@themaria @DenVan @GetResults @mjayliebs that's like saying my friends define who I am. Co still has its identity, but w/gr8r feedbck #sm70
@techguerilla Unknown social quantity = not in the game; Lousy social quantity = doesn't give a damn. Both equally bad states. #sm70
@techguerilla Unknown social quantity = not in the game; Lousy social quantity = doesn't give a damn. Both equally bad states. #sm70
Indeed RT @EdHartigan @jaybaer I think agencies can be a company's ears but not their mouth! #sm70
@themaria yes, at the end of the day - the company must own it's brand. Not just In social, but all channels. #sm70
Back in the day, websites started showing an org's dirty laundry (broken silos), w/social u r completely naked for the world to see. #sm70
@techguerilla True, but may change as social matures. If a co doesn't have a website 2day, impacts ur consideration of them, right? #sm70
@jaybaer Hmm, not always. Sometimes you have to lead ur market. Just b/c they r not on 2day, doesn't mean they won't be on 2morrow. #sm70
Yes, bal of both RT @ideasurge @elhoust Advise experimentation in new things. Hard to dev strategy if you lack understanding of tool. #sm70
Simple + useful RT @jaybaer @techguerilla Viva expectation management. A good exp is putting operating hours on your Twitter page. #sm70
Simple + useful RT @jaybaer @techguerilla Viva expectation management. A good exp is putting operating hours on your Twitter page. #sm70
@BethHarte @chrissfife wonder what biz would be like if people were taught how to be better ambassadors? Like the @Zappos culture #sm69
RT @Marc_Meyer FYI, if you missed any part of todays #socialmedia tweetchat here is the archive - http://bit.ly/cttXRV #sm69
We can all use a drink from that hose RT @adamcohen Highly recommend hosting #sm tweetchat, like drinking from firehose of smart folks #SM69
Thanks 4 the brain workout @brightmatrix @dariasteigman @danperezfilms - good qs to ponder on... #sm69
Thanks 4 comments/RTs @chrissfife @BethHarte @swonderlin @karimacatherine @Cheryl_Hilpert @TomMartin @KaryD @jsandford @ActiveIngreds #sm69
One of the best #smchats yet! Thx @adamcohen 4 superb topic qs, @Marc_Meyer @jasonbreed 4 quality lineup; participants 4 lively debate #sm69
I would say "ambassadorship" RT @Brioneja @BethHarte This attitude must change. In the new social media world, mktg is everybody's job #sm69
Don't forget Guerilla OOH RT @adamcohen re: Q3, Which combines with social the best? SEO, direct mail, email, display ads, TV, etc. #SM69
@AppleBoxStudios SM integration starts w/ the customer. e.g. Cust calls into Call Ctr, search their social profile, thank, add 2 CRM #sm69
@ActiveIngreds nice mtg you - DIG ur avatar pic! #sm69
@KaryD true, but the reality is cos don't start doing a better job of integrating social , they risk falling behind those that do. #sm69
@TomMartin def seeing some of the "old breed w/new skills" (@JeffreyHayzlett), I'm keen to see how nxt gen leaders drive soc biz #sm69
@jsandford there lies the struggle: Moving from "react & adapt" 2 "proact & evolve" ;) Scaling SM feedback integration is nxt frontier #sm69
@TomMartin Agree on both pts, but is it possible that a new breed of leader is required to drive social? #sm69
@jsandford agree, do marketers have a learning/adaption plan to go along w/their integrated social mktg plans? #sm69
RT @jasonbreed SM adds accountability 2 most mktg efforts; In push mktg, it's let it & forget it. Not accepted w/ SM. Must b active #sm69
Brings more credible voices to the stage RT @adamcohen Q2) Why does blending social media improve the effectiveness of other tactics? #sm69
Brings more credible voices to the stage RT @adamcohen Q2) Why does blending social media improve the effectiveness of other tactics? #sm69
Gr8 advice--> RT@annpadgett @EFulwiler @AppleBoxStudios Whenever I'm in a social media rut, listening to my audience always helps. #sm69
Yes, think 360 RT @adamcohen RT @primedayton: 'whiteboard' all mktg channels b4 every campaign, and connect dots according to result #sm69
Yes, think 360 RT @adamcohen RT @primedayton: 'whiteboard' all mktg channels b4 every campaign, and connect dots according to result #sm69
@dariasteigman absolutely, you have to have a purpose behind the effort. Customers judging social programs by the value created. #sm69
Werd RT @elhoust Big point companies often miss: SM should really B part of overall program strategy, not a silo 2 B successful. #sm69
@dariasteigman @brightmatrix add identify where social is already taking place, look 4 oppty 2 amplify that match biz goals, audiences #sm69
@karimacatherine @dmeiselman - good 2 c the 2 of you here :) #sm69
Starts in 5 min RT @Marc_Meyer #socialmedia chat w/ @adamcohen: "Weaving #Socialmedia into your digital marketing & across Your Co." #sm69
Good seeing @sharonmostyn @ckieff @wileyccoyote @klequoc again and meeting @paulbarron - thx @bdresher for thought provoking qs! #sm66
Gr8 pt. RT @paulbarron Vs the typical pluck out of the crowd - elevate the ones that actually have something to say. #sm66
Good tips 4 brands as well RT @bdresher Devices like iPad iPhone change how news is distributed/presented. How about news consumption? #sm66
See u then! RT @Marc_Meyer @ckieff Thats OK next week is @briandresher so tune in then if you can #sm65 #sm66
@karimacatherine and we missed you ! #sm62. Check out the hashtag archive - lots of gems in there.
Fast, furious and dynamic #sm62 today - thx @jakrose for hosting and old and new friends for hard-hitting LBM discussion.
Could b interesting RT @klequoc #sm62 Maybe nxt step is mayor of entire neighborhood = increase scale 4 brand partnerships [new cmty level]
Anyone think augmented reality will be the next frontier for LBM? What will 4Sq, Gowalla and others need to do in order to evolve? #sm62
Anyone think augmented reality will be the next frontier for LBM? What will 4Sq, Gowalla and others need to do in order to evolve? #sm62
@jsandford @greggvm this is where brands will b challenged in LBM: keeping consumers intrigued, motivated; not creeped out/exploited #sm62
@mobienthusiast perhaps b/c the right incentives and utility have not been put in place yet. C lots of oppty for mom segment w/LBM #sm62
@waynesutton A no brainer for sure RT I think bus need to use LMB with existing marketing efforts and loyalty programs #sm62
@jsandford they better not - my right to check-in is mine alone. Social is not a default action, but a deliberate editorial one. #sm62
@jsandford they better not - my right to check-in is mine alone. Social is not a default action, but a deliberate editorial one. #sm62
@andrewmueller Gr8 post def agree 4Sq + other LBS r not marketer's holy grail. But do think they have role 2 play if utility improves #sm62
LBS can bring unique brand loyalty short term; revenue gen longer-term play #sm62
Timely discussion RT @jasonbreed Loopt Star announcement good intro to today's LBS chat w/@jakrose noon EST - http://bit.ly/vGakP #sm62
Missed u guys, c u nxt week RT @Marc_Meyer IMO @lucretiapruitt was a gracious & engaging host. Awesome topic & great disc #sm61
Plus #womma # disrupt #AMASAS - my Seesmic is on steroids today. RT @AxelS lot is going on today #SCRMSummit and #socbizsummit and #sm61 ...
@sanchezjb Hmm...it should be! RT Your "sociallyMIA." New hashtag? :) #sm59 See my blog post write-up - http://bit.ly/EGVen
@danperezfilms Perhaps the case now; eventually being socially MIA will no longer be an option. Just like Web 1.0: no url, off my list #sm59
Thx @karimacatherine @AndrewMueller @MaryAnnHalford @techguerilla @sharonmostyn @mikepascucci @randygiusto @danperezfilms 4 gr8 #sm59 chat!
@stepmorgan Pretending or in denial - but either way they're missing an opportunity to embrace and cultivate a very valuable community #sm59
You can't become a true social business, unless you raise a new gen of social employees - Educate, Empower, Equip! #sm59
@jaffejuice Yes, wish more brands would understand that. For now, many fear that megaphone :) #sm59
@karimacatherine Agreed, the approach that many companies are using to auto-engage social is reminiscent of "Lost in Space" #sm59
@karimacatherine agree that automation is tricky, but at some point it will have to become part of the social ecosystem. #sm59
RT @jaffejuice Instead of "ending" with a customer purchase (traditional funnel), *start* with the purchase (flipped funnel) #sm59
Nice find - def going 2 check this out RT @MaryAnnHalford Finally learning how 2 master #Tweetgrid b4 #sm59 - VERY COOL http://bit.ly/c9qTfP
RT @jasonbreed: @jaffejuice hosting #socialmedia chat 12est "Retention as the New Acquisition" follow #sm59 www.hashtagsocialmedia.com/blog
RT @jasonbreed: @jaffejuice hosting #socialmedia chat 12est "Retention as the New Acquisition" follow #sm59 www.hashtagsocialmedia.com/blog
Mark your calendars RT @Marc_Meyer socialmedia tweetchat. Upcoming hosts include: @jaffejuice @jdlasica @lucretiapruitt & @scobleizer #sm58
@lilGronberg @BrettGreene @ActiveIngreds @techguerilla - thanks for sparking some good debates - nice meeting you all at #sm58
Excellent disc - thx @ckieff @karimacatherine @AndrewMueller @denisegass @klequoc @mikepascucci @randygiusto @Marc_Meyer @themaria #sm58
@AndrewMueller some call it negotiation, some conversation ;) Either way, agree it's about the interaction at every touchpt. #sm58
@ AndrewMueller That personal brand experience then translates into a part of the consumer's own personal story. #sm58 (2 of 2)
@AndrewMueller hmmm, don't think its about negotiation. More a personal experience a customer has with your brand story. #sm58 (1 of 2)
RT @karimacatherine: @themaria : 100 percent agree with you! start with your product, processes, customer service and they will be do the storytelling #sm58
@lilGronberg Old habits die hard. RT Remember the 360 when engaging via any format. We tend to compartmentalize every exp we create. #sm58
Right on! It should be the essence @karimacatherine RT Storytelling should be part of branding. solid branding is already storytelling #sm58
@klequoc Brands need to look no further than the core of their identity. The story is deep inside; just need to bring it out. #sm58
Empower your customers to make your story their own. It's stickier and travels much father than you can imagine. #sm58
Good pt - its a 360 exp RT @lilGronberg Lurking online ppl can still take away & move it offline - tell/cont. story elsewhere. #sm58
RT @denisegass Nobody joins twitter for the messaging; it's for the storytelling. Brands must respect that or face rejection. #sm58 #140Conf
@ckieff @mikepascucci: @BrettGreene @techguerilla agree, it's not about engaging everyone, but connecting with those who care #lurkers #sm58
The real goal of brand consumer relationships. RT @Marc_Meyer @themaria: Caring and alignment of passions are key! #sm58
RT @andrewmueller: RT @ckieff: In reality you can't create influencers out of lurkers. They're born not made. You can only activate them. #sm58
RT @Marc_Meyer: Today at 12 EST @kyleplacy will host this weeks #socialmedia tweetchat on connecting w/ consumers through social media #sm58
RT @treypennington: #sm56 Is your culture even ready for social media? Maybe you should wait to open that corporate fan page? Let's chat at GMT-5 (noon ET)
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@sean_bartlett Good advice - Reach out to mayors/other freq check in folk for product/service feedback. What makes them come back?#sm53
@jaybaer yes, absolutely depends on the context. At the moment offers more opportunity value to ur network. Long-term, not so much. #sm53
Some folks are "immediate" vs. "middle" or "after" checkin: one has value in knowing where ur friends are, the other more insights. #sm53
Sorry, I may have missed this in the #sm53 convo...anyone feel there is a difference btw LB checkins at start vs. after the experience?
Gd Pt. @TheBlackFin LB engagement is tied to game elements & virtual goods vs. reviews. Businesses must know how to leverage both #sm53
RT @jebworks Usefulness of LB tools for biz is to learn about customer expectations and experiences and adapt to them. Shd be welcomed #sm53
Quality user tips/shoutouts are the key. RT @chrissfife @glassesgeek I don't need real-time reviews, but I want real-time opinions. #sm53
@kevsong Already here. Facebook has announced geo-location features - http://nyti.ms/d3Zqvc #sm53
Yes, must have skin in game RT @jsandford @jaybaer Maybe check-in reviews are given a different weight than non-checkin reviews? #sm53
Ready. Set. Go. RT @jaybaer Thx for tuning in for #sm53 We're going to talk about mobile social, geo-tagging, checking-in, and its impact.
@karimacatherine my bad. Here is the link to the Karyn Cooks 4SQ preso - http://bit.ly/a9PEpF #sm53
@karimacatherine C u on #sm53 :) Also, check out this nifty little preso by Karyn Cooks on early brand adoption of 4Sq - http://ow.ly/1sEzt
@Marc_Meyer Very timely, should b gr8 chat @jaybaer hosting 2days tweetchat. topic: What Location Based Social Means to Businesses #sm53
@karimacatherine Better late than never! Good chatting with you on #sm50 today. Hoping our paths will cross in person one of these days :)
Today's takeaway: RT @comcastcares My experience is passionate service people work best, not social media people training in service. #SM50
Gotta scoot. Thanks for another thought provoking discussion #sm50 crew. @comcastcares keep up the great pioneering efforts in social CS.
@socialtality good discussion, enjoyed hearing your pov along with @dariasteigman, @AndrewMueller and many others. #sm50
A simple start for social customer service is watching hashtags that have your brand name and FAIL in them. #sm50
@jsandford bad CS can happen in the Call Center too, which is why I agree brands need a shift in culture, not just technology. #sm50
On this scaling thing, so what happens when the social bots take over...will we have a 2.0 version of "please press 1 for support" ? #sm50
Good and bad customer svc is made by actual people. What matters is the person behind the Twitter, Facebook, etc. #sm50
@jasonbreed Agree, so why can't they just share it? Service makes or breaks the brand (via @techguerilla) #sm50
@karimacatherine Shift or die? Might be the new mantra for companies not willing to change and embrace the Customer Svc 2.0 culture. #sm50
@karimacatherine Shift or die? Might be the new mantra for companies not willing to change and embrace the Customer Svc 2.0 culture. #sm50
@socialtality yes, past instances, but they could show a bigger story on whether your org is hitting or missing the customer svc mark. #sm50
@socialtality I think you can. Proactive monitoring of tweets for customer svc issues could yield insightful patterns over time. #sm50
I'm all for that. RT @dariasteigman We still think in terms of the old org. chart, but we need a new one that better reflects social. #sm50
Customer Service is about empowering customer experiences; it's a team effort where employees, partners & customers work together. #sm50
Good to see @karimacatherine @sharonmostyn @jimstorer, @DavidJost on #sm50 so far...
Serve it up! RT @comcastcares Are u ready? Here comes the first question for #SM50 Customer Service #socialmedia
@Marc_Meyer Absolutely - I'm ready to sweat! RT Then having @comcastcares next week for #sm50 should be a good workout :) #sm49
@billrobbCisco thanks, the feeling is mutual :) #sm49 is pilates for my social business muscles.
Once again, it was a lively and thoughtful discussion w/ @Marc_Meyer @jasonbreed @karimacatherine @billrobbCisco @AndrewMueller et al #sm49
RT @bdresher one would also benefit from knowing how to fish. RT @jimstorer: @themaria Fish where the fish are... w/ a biz objective. #sm49
@gregverdino true, we can't let the shiny object drive the strategy. It's about the people and the culture that live within #sm49
@gregverdino true, we can't let the shiny object drive the strategy. It's about the people and the culture that live within #sm49
Look at Second Life - started off being "shiny new object" for the masses, but for some like IBM, it became strategic innovation. #sm49
Look at Second Life - started off being "shiny new object" for the masses, but for some like IBM, it became strategic innovation. #sm49
The best judge between shiny object and strategic innovation is personal experimentation. You've got to have some skin in the game #sm49
@karimacatherine Bonjour! Yes, may good points, insights and takeaways on today's #sm49 topic.
Exactly! RT @techguerilla Context is key. Are you a thought leader? Or use the Next Big Thing b/c it's there? #sm49
Agree, learning objectives are key @kenburbary Nothing wrong with experimentation, but should be managed, measured and practical #sm49
Agree, learning objectives are key @kenburbary Nothing wrong with experimentation, but should be managed, measured and practical #sm49
Yes, but why? RT@ andrewmueller @karimacatherine great point about marketers being reactive rather than proactive or strategic #sm49
Jumping over to join @gregverdino and company for #sm49 re The Next Big Thing is SO last year.
Drat - got my time zones mixed up again and missed out on the live #sm48 chat. Glad there is an archive of all the great discussion :)
@MaryAnnHalford awwh...thx for that! Now we need to meet at a TweetUp sometime soon ;) @jasonbreed @Marc_Meyer any plans for one? #sm46
@MaryAnnHalford awwh...thx for that! Now we need to meet at a TweetUp sometime soon ;) @jasonbreed @Marc_Meyer any plans for one? #sm46
Gr8 points by @haleyhebert @rustyspeidel @CoryOBrien @MaryAnnHalford @conniereece @EdHartigan @sharonmostyn and many more in today's #sm46
As always, a thoughtful and lively #sm46 discussion with @jasonbreed @pgillin. Trust in our media future is ultimately up to all of us.
Gray Granthem = trad media, Darby Shaw = new media; they needed each other in order to bring the truth to light #sm46
Gray Granthem = trad media, Darby Shaw = new media; they needed each other in order to bring the truth to light #sm46
@Marc_Meyer @PGillin not sure we should be looking to institutions; I'll take the "Gray Granthem's" and "Darby Shaw's" instead. #sm46
@Marc_Meyer @PGillin not sure we should be looking to institutions; I'll take the "Gray Granthem's" and "Darby Shaw's" instead. #sm46
@Marc_Meyer @PGillin not sure we should be looking to institutions; I'll take the "Gray Granthem's" and "Darby Shaw's" instead. #sm46
Me too! The first test is are you willing to put your personal name on it? RT @conniereece That's why I curate to Delicious. #sm46
Brands gotta walk the talk. RT @haleyhebert Reputation catalyzes trust. Build a reputation = consistent, accurate and transparent #sm46
Brands gotta walk the talk. RT @haleyhebert Reputation catalyzes trust. Build a reputation = consistent, accurate and transparent #sm46
Brands gotta walk the talk. RT @haleyhebert Reputation catalyzes trust. Build a reputation = consistent, accurate and transparent #sm46
@CoryOBrien my bet is on a combination of both ;) RT Interesting to see if people or tools become those filters. #SM46
@CoryOBrien my bet is on a combination of both ;) RT Interesting to see if people or tools become those filters. #SM46
@chrissfife Everyone needs to work on their fact-checking skills! Those that do will become the new media rock stars. #sm46
@chrissfife Everyone needs to work on their fact-checking skills! Those that do will become the new media rock stars. #sm46
@CoryOBrien my bet is on a combination of both ;) RT Interesting to see if people or tools become those filters. #SM46
@CoryOBrien my bet is on a combination of both ;) RT Interesting to see if people or tools become those filters. #SM46
@CoryOBrien my bet is on a combination of both ;) RT Interesting to see if people or tools become those filters. #SM46
@CoryOBrien my bet is on a combination of both ;) RT Interesting to see if people or tools become those filters. #SM46
Re Toyota, the recall page on the website features YouTube vids, should they be doing more to rebuild trust? #sm46
Re Toyota, the recall page on the website features YouTube vids, should they be doing more to rebuild trust? #sm46
Re Toyota, the recall page on the website features YouTube vids, should they be doing more to rebuild trust? #sm46
@CoryOBrien @AndrewMueller u both nailed it. Reliable filters that deliver trusted results will rule. Are brands ready for that? #sm46
@CoryOBrien @AndrewMueller u both nailed it. Reliable filters that deliver trusted results will rule. Are brands ready for that? #sm46
Consistency + accuracy = trusted relationship, new media or not #sm46
Consistency + accuracy = trusted relationship, new media or not #sm46
Couldn't agree more! RT @jasonbreed content creation tools allows anyone to produce content...Doesn't mean they should #sm46
Couldn't agree more! RT @jasonbreed content creation tools allows anyone to produce content...Doesn't mean they should #sm46
Couldn't agree more! RT @jasonbreed content creation tools allows anyone to produce content...Doesn't mean they should #sm46
Gr8 #sm45 w/ @whatsnext, @Marc_Meyer, @jasonbreed, @smange, @bdresher, @blogbrevity @ByDesignMktg, @wileycoyote, @jdojc, @billrobbCisco etc.
Social has already changed search, shopping....it's all leading to social business. #sm45
RT @whatsnext: #sm45 will be online at http://hashtagsocialmedia.com/event/45 if you missed any of it #sm45
Social has already changed search, shopping....it's all leading to social business. #sm45
Ditto! RT @ByDesignMktg @whatsnext You rock for facilitating this engaging discussion! Great stuff [and passionate tweeps] here. #sm45
Ditto! RT @ByDesignMktg @whatsnext You rock for facilitating this engaging discussion! Great stuff [and passionate tweeps] here. #sm45
Ditto! RT @ByDesignMktg @whatsnext You rock for facilitating this engaging discussion! Great stuff [and passionate tweeps] here. #sm45
Love this! Good pipeline for R&D folk RT @billrobbCisco Another one is your brand + "wish" as in "I wish brand x..." #sm45
@jdojc @smange Indeed, personal experience is a great teacher :) #sm45
Favorite tactic: Teach your execs and colleagues to follow conferences and events and comment via hashtags #sm45
Favorite tactic: Teach your execs and colleagues to follow conferences and events and comment via hashtags #sm45
Favorite tactic: Teach your execs and colleagues to follow conferences and events and comment via hashtags #sm45
Favorite tactic: Teach your execs and colleagues to follow conferences and events and comment via hashtags #sm45
Another quick tactic: Monitor tweets and posts with your brand's name with #fail in it. Good wake up call. #sm45
@MaryAnnHalford @Marc_Meyer - wasn't the "time suck" factor the original barrier to corporate e-mail? Some things never change. #sm45
@MaryAnnHalford @Marc_Meyer - wasn't the "time suck" factor the original barrier to corporate e-mail? Some things never change. #sm45
RT @whatsnext: RT @blogbrevity: Social media takes "time" because developing "relationships" takes time. #sm45
RT @whatsnext: RT @blogbrevity: Social media takes "time" because developing "relationships" takes time. #sm45
For companies still debating whether they have time for social media, "you reap what you sow" #sm45
@karimacatherine Basics still rule: "what" + "why" for engaging social crucial to measuring effectively #sm45 (via smart cookie @Marc_Meyer)
Social media is not a marketing silver bullet; it's ur best friend in understanding + engaging ur customers, advocates and detractors. #sm45
Excellent point RT @wileyccoyote you can't manage what you can't measure. another reason why #socialmedia analytics will always be key #sm45
Terrific dialogue, sharp insights, witty commentary by @shelisrael, @marc_meyer, @tobydiva, @jasonbreed and many, many more! Search #sm44
Terrific dialogue, sharp insights, witty commentary by @shelisrael, @marc_meyer, @tobydiva, @jasonbreed and many, many more! Search #sm44
@scheinerinc Soon "socially MIA" brands will lose credibility from those who are active in social, listening, engaging and responding. #sm44
RT @jasonbreed: 2010 companies will find their Twitter "voice". not marketing but helpful, not sales but relational, not messaging but informational #sm44
@NigelFenwick Spot on! Twitter's value is absolutely centered around the rels you create and the filtering - add one more: FOLLOW-UP #sm44
@NigelFenwick Spot on! Twitter's value is absolutely centered around the rels you create and the filtering - add one more: FOLLOW-UP #sm44
P&G placing their bets on Facebook for true consumer engagement - see Twitter more like "tv" - http://bit.ly/c5lu9y #sm44
Twitter, Facebook, etc. the challenge continues for brands to get into the ever elusive consumer "inbox" #sm44
Twitter, Facebook, etc. the challenge continues for brands to get into the ever elusive consumer "inbox" #sm44
