@JasonFalls It is more than a decision to be proactive. It typically runs deeper. It has to be a cultural change to matter #sm91
@JasonFalls It is more than a decision to be proactive. It typically runs deeper. It has to be a cultural change to matter #sm91
@jaybaer identifying that 1% is a different equation for every company/person. Depends on their goals, their needs #sm70
@JasonPeck thanks for chiming in man #sm62
@TomMartin agreed. I think maybe Yelp gets that. #sm62
@waynesutton haha. nice. end a LBS chat with an LBS special #sm62
@LucretiaPruitt thanks Lucretia, have a great day #sm63 #sm62
@zaibatsu thanks for your thoughts on Mytown and LBS during the #sm62 chat man. good to hear your thoughts
@kseniacoffman and of course if people are not ok with it. they simply avoid it. #sm62
@kseniacoffman you have to be ok with that option ultimately. same with email. same with anything on the web #sm62
Ok, guys, feel free to the keep the conversation going, but thats a wrap. Thanks to everyone. Archive: hashtagsocialmedia.com/event62 #sm62
@waynesutton had two use cases on the #sofresh blog today for MyTown. They have more users than Foursquare and all on the iphone #sm62
@jsandford good point. the active check in in itself is a barrier. #sm62
@techguerilla well Google is already puting ads on maps. they have the opportunity here #sm62
@lucretiapruitt haha. agreed. I think there is a major trust issue there. Foursquare will have to go through its Facebook bumbs #sm62
@lawpower yeah, true. Maybe in countries where smart phones are not as common that would take hold #sm62
@techguerilla Yeah, I cant see that being an issue #sm62
@techguerilla that is what Google Lattitude is. The potential has not been seen yet though #sm62
@lucretiapruitt well Google Lattitude already passively adds your location, so it is on the verge. but are ppl ready for it? #sm62
@jsandford getting people to use it is the issue. What is the biggest barrier there? #sm62
@techguerilla I hope so. I want to see the tech evolve in that direction as well #sm62
@lawpower agreed. tech is a barrier. smart phones in general are not everywhere and then there is an app to get #sm62
@techguerilla I agree that on some level the passive coupon will be a big part of it #sm62
@techguerilla and if you want to use it to connect with people, find locations? is that not active use? #sm62
RT @waynesutton the most significant challenge for LBS: Trust, user adoption, partnerships, analytics, showing value & GPS #sm62
@waynesutton so 6 major challenges? =) sounds like a blog post #sm62
RT @sbolen LBS challenge is Scaling a larger user base and keeping it simple enough for the lowest common denominator #sm62
@techguerilla so background data. much like a synced mobile phone book? #sm62
@ckieff that I do not know. that is one of the major questions. will mainstream adopt. tech and privacy are the issues I see #sm62
@BlakeGroup thanks for joining =) #sm62
@techguerilla as a technical challenge or a trust issue? #sm62
@andrewmueller that in itself is a highly valuable business model many have pursued. #sm62
RT @waynesutton: The gaming aspect of LBS is a start to get users to compete but to keep them, must add value to the game #sm62
@ckieff well yes, and via phone calls, but to see it in a snapshot is a completely different scale of information, no? #sm62
@BlakeGroup thanks for joining =) #sm62
@techguerilla as a technical challenge or a trust issue? #sm62
@andrewmueller that in itself is a highly valuable business model many have pursued. #sm62
RT @waynesutton: The gaming aspect of LBS is a start to get users to compete but to keep them, must add value to the game #sm62
@ckieff well yes, and via phone calls, but to see it in a snapshot is a completely different scale of information, no? #sm62
@J_Fuji I have seen local startups trying things like this. It has possibilities. Foursquare already has editors/admins #sm62
Question #3 (final): What is the most significant challenge that locations based servcies (LBS) face? #sm62
@mobienthusiast maybe. it would be interesting to see the demographics. I think it is definitely a younger audience #sm62
@30lines finding where there friends are at while out and about? not sure that is happening anywhere #sm62
Question #3 (final): What is the most significant challenge that locations based servcies (LBS) face? #sm62
@mobienthusiast maybe. it would be interesting to see the demographics. I think it is definitely a younger audience #sm62
@andrewmueller so the mayor system is just the simplest game element? the future will involve more people? engage them? #sm62
@30lines what about the connection value? finding your friends? #sm62
@summerjoy so the future of LBS looks more like Yelp? I think that is a good point. The review data is important #sm62
RT @ckieff: @jakrose IMO, deals, sales and coupons will trump games any day for LBS. #sm62
@nigellegg so currently the reason to use LBS is not compelling enough for mainstream? #sm62
@jsandford the location data is a massive opportunity if scaled. do you think mainstream users will buy in? #sm62
RT @J_Fuji: @jakrose The game is important in that it carries with it powerful incentives… but are they the right incentives? #sm62
@jsandford so then LBS becomes more of a background data stream and less of its own network like on Foursquare? #sm62
RT @waynesutton: @jakrose the future of LBS will look more like Facebook b/c it needs more than an activity stream. needs comm/content #sm62
@ckieff that makes sense. I think the game element is gone then. Is the game important? #sm62
@waynesutton so how can they create that? is the mayor system flawed? #sm62
@sbolen because you want it to remain small or light? #sm62
@30lines that would be cool. One of the Golden Coral's in Raleigh, NC is doing something like that #sm62
@jsandford so you see LBS scaling to the size of one of the larger social networks? interesting #sm62
@parler_PR but currently the audience is more like Twitter, would you agree? How do they bridge that gap? how do they scale? #sm62
@ckieff agreed. involving more people = more brand champions. not sure what the right system is though #sm62
Question #2: Will the future user base of location based services (LBS) look more like Twitter or Facebook? #sm62 and why?
@JasonPeck there are definitely use cases happening where people are starting to check in to virtual places or not places at all #sm62
RT @lucretiapruitt: @jakrose - until folks know their standings, rewarding "best" customer is nebulous target #sm62
@lucretiapruitt agreed. unless you are already the mayor. Then you are happy either way #sm62
@30lines very cool app. Seems like that is an obvious addin for 4S #sm62
@jodiontheweb it definitely makes sense. the relationship is more tactile on the local level #sm62
@waynesutton because of the time committment you mean? to actually build a relationship? #sm62
@JasonPeck yes, if not MLB will likely have it soon. They lead well like Starbucks. Great large brand use cases #sm62
Next Question, #2: Will the future user base of location based services (LBS) look more like Twitter or Facebook? #sm62
@lucretiapruitt great point. that could really lift the level of gameplay #sm62
RT @lucretiapruitt: @jakrose None of the LBS have added functions to let users know how many pts they need to become mayor #sm62
@jsandford I agree. the top of mind is then generated from a relationship and not an ad campaign #sm62
@lucretiapruitt so the brick and mortar franchises are the focus for you? #sm62
@JasonPeck I like that thought, but for example? #sm62
RT @jodiontheweb Q1 @jakrose At this point I see it as being more relevant for smaller brands/local businesses. #sm62
@jodiontheweb so local has more to gain because it is a smaller community? #sm62
@lucretiapruitt so the brick and mortar franchises are the focus for you? #sm62
@greggvm good question. for some the value is their friends location or the game, independant of the venue's role #sm62
@JasonFalls do you think the current use cases are doing it in meaningful ways? #sm62
@jsandford so affinity because of a more constant relationship? continued value? #sm62
RT @triout: the revenue gains needs to be measured by the how using LBS and ROI of time invested of the promotion by brands #sm62
@J_Fuji yes. the rewards for your best customers does create immediate brand champions. word of mouth wins #sm62
@TaylorBarr yeah, it does seem like $$ in the pocket is at the root of most LBS plays right now #sm62
@J_Fuji I agree. creaitivity and not just passing along coupon is a good start #sm62
@JasonPeck so you see some companies better suited? which ones? #sm62
@waynesutton so which do you think is the bigger opportunity? the value exchange or the research data? #sm62
@j_fuji so you think real revenue is just a matter of time and a matter of how? where do you see possible how's? #sm62
Question 1: Will location based services (LBS) lead to real revenue gains for large brands? #SM62
RT @jasonbreed: for those who R new. this is 1 hr on topic of LBS today w/@jakrose hosting. follow #sm62 or visit http://bit.ly/QS8cE
OK, so let's get the Location Based Services Twitter chat on. Remember to try to bring things back to business cases #sm62
The first question for #sm62 is a doozie. We need to challenge ourselves in how we're thinking about Foursquare et all
Less than one hour from the 12pm Twitter chat on Foursquare, Gowalla. Are they for real? #sm62
@amberportercox today at 12pm EST http://bit.ly/aSmRbX #socialmedia #sm62
Twitter Chat on Location Based Social Networks at 12pm ESt. Are they real marketing tools? http://bit.ly/aSmRbX Follow #sm62
I will be hosting the #socialmedia tweetchat today at 12pm EST on "The Reality of Location Based Social Networks" #sm62
I will be hosting the #socialmedia tweetchat tomorrow on "The Reality of Location Based Social Networks" #sm62
RT @Marc_Meyer: A quick reminder @jakrose will host nxt wks #socialmedia tweetchat Topic? LBS myths vs realities #sm62
@LucretiaPruitt trust them. too simple? #sm61
@LucretiaPruitt hire people you can trust #sm61
@LucretiaPruitt measured discussion is on its way back i think #sm61
@AmberCadabra Ask yourself: A) What is best for our current bottom line health? B) What is best for our future bottom line health? #sm57
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@chrisbrogan can't say I ever focus on lead gen. I like talking to smart ppl & sometimes they think I'm smart enough to hire #socialmedia
