@augieray Social commerce's weakness may be that it doesn't explain to consumers what need it fills. Weak response=weak efforts? #sm92
You bet! Though sadly the bank disagreed with me. Q3: Is Social Influence a meaningful goal for companies? #sm89
You bet! Though sadly the bank disagreed with me. Q3: Is Social Influence a meaningful goal for companies? #sm89
RT @Marc_Meyer: Less than 10 minutes till we chat with @cbensen about Community Sustainability-follow the convo at #sm72
@techguerilla No, not my point at all. #sm60
@techguerilla Which one? #sm60
@themaria I mean: We're the ones going to Facebook saying "Help us engage" by using data. They're just giving us what we want? #sm60
@shelisrael LOL - No, exact opposite. I made the choice based on what I knew and introducing anchors (or gators!) is a problem. #sm60
@themaria That's a good question about marketers getting a bad name: How much are we to blame for this whole issue? We use the data. #sm60
@McKeenMatt But you still want to at least believe you're in control, right? #sm60
AOL touted new users while bleeding users (retention) and seeing people migrate to other chat/mail tools (engagement). It caught up. #sm60
@johnhaydon New user growth is only 1/3 the equation. What about retention and engagement? Those matter too, right? #sm60
@johnhaydon New user growth is only 1/3 the equation. What about retention and engagement? Those matter too, right? #sm60
@swhitley Not only a waste, but a sense that you shouldn't be forced to protect your kids/family when it's so easily remedied. #SM60
@McKeenMatt That to me seems the bigger danger for FB: Not people leaving, people curtailing involvement. That will affect ad rev. #sm60
@JoeKikta Agreed. Close analog btwn FB right now and AOL circa 2004 when they hit their peak. I was there and it's very similar. #sm60
@hurriednotes Exactly! You don't have to delete your acct to hurt FB, just stop using it. Advertisers go elsewhere, revs drop...NEXT! #sm60
@hurriednotes Exactly! You don't have to delete your acct to hurt FB, just stop using it. Advertisers go elsewhere, revs drop...NEXT! #sm60
@AndrewMueller Good point and something advertisers should remember when trying to 'exploit' that data. #sm60
@andrewmueller I don't think so. If Facebook has succeeded in one thing it's keeping the stink to themselves. #sm60
@NancyMyrland You too! I couldn't agree more about the power of zealots. :) #sm57
@AmberCadabra Great job on moderating #sm57!
@Marc_Meyer Are you finding a lot of digital marketers with NO traditional marketing experience and no desire to learn? #sm57
@djwaldow Interesting point about being in it together, but at project level, marketing employees need goals, yes? #sm57
