For full recap of today's chat http://hashtagsocialmedia.com/event/75 #sm75 complete w/ follow all button if U like these tweeps!
Great work @chuckhemann and everyone. tons of great knowledge here! #sm75
Q3 @chuckhemann relevance is a goal for both influence and popularity #sm75
hey @chuckhemann does this set you up OK for the chat today? http://hashtagsocialmedia.com/blog #sm75 noon est
Going to be great convo today at #sm75. @chuckhemann hosting: Popularity vs Influence. Which do you want? Join us noon EST today.
Going to be great convo today at #sm75. @chuckhemann hosting: Popularity vs Influence. Which do you want? Join us noon EST today.
Great content and convo from everyone on Reputation vs Branding led by @kamichat! Lots of nuggets in here! #sm74
@kamichat or just go here to make it easy :-) http://hashtagsocialmedia.com/event/74 #sm74
Ahh man... RT @rjamestaylor Don't whach your competitors when they're down - makes U look like bully. PS-nobody likes bullies. #sm74
thanks @toddysm same time, new place (#sm75) next week! See the archive for anything you miss #sm74
Q3: RT @kamichat Q3: Be it a personal or professional crisis, what is your plan for handling a negative backlash in #socialmedia? #sm74
@TomMartin certainly BP would have had a voice at least. hang on to that till Q3. #sm74
@odomlewis nice. hope you can get some nuggets and glad you are sharing some also. #sm74
@odomlewis nice. hope you can get some nuggets and glad you are sharing some also. #sm74
Q2: @comcastcares is biggest example. individuals answer even when you tweet corp service. nice blend as long as it integrates across #sm74
Q2: RT @kamichat Q2: How do you scale online success for an organization or individual as your reputation grows? #sm74
Looking forward to #socialmedia chat w/@kamichat noon EST: Reputation vs. Branding http://hashtagsocialmedia.com/blog follow #sm74
@kanter remember entire conversation captured here: http://hashtagsocialmedia.com/event/73 #sm73
ANYTIME! :-) RT @kanter: @jasonbreed @Marc_Meyer you guys rock! #sm73 thank you so much for letting me experience this - fantastic
ANYTIME! :-) RT @kanter: @jasonbreed @Marc_Meyer you guys rock! #sm73 thank you so much for letting me experience this - fantastic
I learned a ton today! @kanter is the real deal for non profits! scribe of 2days chat is here http://hashtagsocialmedia.com/event/73 #sm73
my fav NPO case study on SocMed is Goodwill DC http://www.livingstonbuzz.com/2007/08/29/case-study-goodwills-social-media-strategy/ #sm73
my fav NPO case study on SocMed is Goodwill DC http://www.livingstonbuzz.com/2007/08/29/case-study-goodwills-social-media-strategy/ #sm73
GREAT RESOURCE! RT @kanter: 52 tip to streamline your social media http://cot.ag/57c8NE for #nonprofit #NPO #sm73
GREAT RESOURCE! RT @kanter: 52 tip to streamline your social media http://cot.ag/57c8NE for #nonprofit #NPO #sm73
yes. www.hashtagsocialmedia.com 4 more info RT @autom8: @ajmunn every Tuesdays then at this hour? @SterlingHope #sm73
@kanter assign tasks: 1 do dialogue, spread message, 1 recruit members, 1 seek content that aligns (bloggers), 1 fund-raising = 4 pepl #sm73
RT @kanter: #sm73 lets get tactical, whats ur best social media efficiency tip? What I can do today to save time using social media? #sm73
yes, purpose! RT @TomMartin: @marc_meyer not every NPO effort should B SM NPO effort. pick your campaigns to avoid follower fatigue #sm73
yes, purpose! RT @TomMartin: @marc_meyer not every NPO effort should B SM NPO effort. pick your campaigns to avoid follower fatigue #sm73
Q2 @TomMartin Q2: SM is a not waste time, although there are ways to waste our most precious nonprofit resource: Time. How 2 avoid? #sm73
interesting! RT @e_philanthropy: Did you know that 47 % of people donating on SM btwn 30 to 49 yrs old & 62% of them r women ?#sm73 #sm73
Q2 @TomMartin Q2: SM is a not waste time, although there are ways to waste our most precious nonprofit resource: Time. How 2 avoid? #sm73
interesting! RT @e_philanthropy: Did you know that 47 % of people donating on SM btwn 30 to 49 yrs old & 62% of them r women ?#sm73 #sm73
dialogue example? @kanter how about #Livestrong and http://blamedrewscancer.com #sm73
some smart peeps her to solve this today! RT @SRStran: #sm73 @jasonbreed Agree NPOs still using sm as another channel to push content #sm73
@AppleBoxStudios value driven = should be. purpose driven may be better term. #sm73
NPOs using SM as channel to distribute content are missing value. Organizing, fund-raising, membership, dialogue all good impact #sm73
Q1. here we go! RT @kanter: q1: What types of results or impacts can nonprofits realize by using social media? What is possible? #sm73
head over to #socialmedia chat w/@kanter starting now Topic: Non Profits & Social. follow #sm73
@dbevarly cool. look forward to "seeing" you there! hope all is well. #sm73
Excited for Today's #SocialMedia chat w/@kanter on SM in NonProfit sector. http://hashtagsocialmedia.com/blog Follow #sm73 @ noon EST
Big props to @cbensen for moderating today & if U missed like me, glad we archive it here http://hashtagsocialmedia.com/event/72 #sm72
someone throw rocks at me for missing #sm72 w/@cbensen today. On client site & tied up. Looking through, I missed a great one!
#socialmedia chat at noon eastern w/@cbensen on Sustaining Social Communities. follow #sm72 www.hashtagsocialmedia.com/blog will b a good 1!
RT @Marc_Meyer: 45 mins. until todays #socialmedia tweetchat w/ host @whatsnext topic? Dont Waste Your Time w/Social Strategy #sm71
@whatsnext moderating #socialmedia chat 12 noon est 2day. Topic: Dont Waste Time w/ Social Strategy. Www.hashtagsocialmedia.com/blog #sm71
@whatsnext is moderating today's chat: Don't Waste Your Time w/Social Strategy noon est www.hashtagsocialmedia.com/blog follow #sm71
@whatsnext is moderating today's chat: Don't Waste Your Time w/Social Strategy noon est www.hashtagsocialmedia.com/blog follow #sm71
For a copy of today's chat visit http://hashtagsocialmedia.com/event/70 searchable, indexed and sortable! #sm70
Big props to @jaybaer for moderating today. Great work, great dialogue. Great input from everyone. see you next week at #sm71 #sm70
@marketwire that is true. #sm70
biggest thing I see, company execs afraid of saying "wrong" thing publicly. defeats the value if goes through a comunicatins handler #sm70
Q2: sets precendence & expectations for access to the "inside" of the company for customers. Have to be willing to maintain/invest #sm70
Q2: RT @jaybaer: #sm70 Q2. What are the organizational drawbacks for a company engaging with customers via social media? #sm70
@mhandy1 that's a great example of workflow in responding to comments (USAF) some co's need broader process different for each. #sm70
that's the point! RT @ar_turnbull: @techguerilla guess the point is that surface level engagement isnt sufficient. #sm70
without commitment to the process (time, people, money, purpose) companies should not jump into social just to do it. #sm70
lot's of pressure for business' to "do" social. Is it right or misplaced? discuss w/@jaybaer in 10 mins. www.hashtagsocialmedia.com #sm70
getting ready to start today's chat w/@jaybaer on #socialmedia & business - required or optional. follow #sm70
Great work @adamcohen on a lively, constructive chat today! big topic, bring in the big dogs! #sm69
Q2: SM adds accountability 2 most marketing efforts. in push mktg, it's let it & forget it. that's not accepted w/ SM. must stay actv #sm69
helpful to understand current state, industry examples to determine next steps in developing social integration #sm69
I use weighted avg approach to dertermine current state: Initiative: Bus objective, value of participation, does platform support obj #sm69
helpful to understand current state, industry examples to determine next steps in developing social integration #sm69
I use weighted avg approach to dertermine current state: Initiative: Bus objective, value of participation, does platform support obj #sm69
Agreed! RT @ajmunn: Good to see so many people talking about fact that sm is not an add on with quick fixes & predetermined actions #sm69
this is cool. me 2 RT @adamcohen: While Im hosting #SM69 today, can mute me w/ an app http://oneforty.com/tag/mute if u like ;) #sm69
#socialmedia chat at noon est today w/@adamcohen on Weaving Social Across your Company http://hashtagsocialmedia.com/blog follow #sm69
Chat starting early, love it! @theblackfin is a stud. Jump on board great convo on Mobile/Social #sm68
RT @mzeto: @jasonbreed Nice to see you #sm68 (I have to jump on plane now so will miss great convo, U will have to carry it forward!)
RT @TheBlackFin: 234m US mobile devices, 49.1m own smart phones. 1% of total web traffic via iPhone. How R U social + mobile follow #sm68
Only 30 mins away from today's #socialmedia chat w/@theblackfin on Mobile & Your Social Strategy. Follow along at #sm68
Join @theblackfin for today's #socialmedia chat on Mobilizing your Social Strategy noon est follow #sm68 www.hashtagsocialmedia.com
Join @theblackfin for today's #socialmedia chat on Mobilizing your Social Strategy noon est follow #sm68 www.hashtagsocialmedia.com
RT @Marc_Meyer: Here is the transcript from todays tweetchat with host @marismith http://bit.ly/btUyUF #sm67
great convo today @marismith and great input from everyone. shows even somehting "simple" as FB page is not so simple. #sm67
RT @Marc_Meyer: As we wind down todays vibrant #socialmedia tweetchat with host @marismith-thanks to everyone! Great tips/links/convo #sm67
great convo today @marismith and great input from everyone. shows even somehting "simple" as FB page is not so simple. #sm67
RT @Marc_Meyer: As we wind down todays vibrant #socialmedia tweetchat with host @marismith-thanks to everyone! Great tips/links/convo #sm67
considering power of networks, FB value might be more with FB connect on external sites. uses power of FB friends referrals. #sm67
Content has to be relevant, compelling. So many don't want to put the work in & just use FB page to re-post corporate press releases #sm67
I would rather follow Brand pages on FB not corporate pages. I engage with products that I like not corp. Gain momentum that way #sm67
Q1: @AppleBoxStudios - How do you gain momentum with a Facebook fan page? #sm67
Q1: @AppleBoxStudios - How do you gain momentum with a Facebook fan page? #sm67
a bit late to the party but happy to be here. #sm67
a bit late to the party but happy to be here. #sm67
Great to have @marismith hosting #socialmedia chat 2day noon est on "Getting Value from Facebook Presence" follow #sm67
Big props to @bdresher for hosting #sm66 today. Great job!
@TomMartin so true. #sm65
our view of "press release" is def changing. Ask Dominos CEO who issued Video statement on rogue employee video. fight fire w/ fire #sm65
Q2 RT @shelholtz: Time for our next question, though. Is there still life in the traditional press release? #sm65
@shelholtz there is still a traditional ecosystem for news dissemination that works for a certain purpose. Can't overlook. #sm65
@katie_burns conversations are happening whether industries want to listen or not. #SMR is good way for regulated ind 2 get feet wet #sm65
@shelholtz people are collecting their news on their own terms now. newspapers & tv news capture only bad or provocative. #sm65
@shelholtz people are collecting their news on their own terms now. newspapers & tv news capture only bad or provocative. #sm65
excited for today's #socialmedia chat with @shelholtz on Digital Press Release at noon EST http://hashtagsocialmedia.com/blog #sm65
excited for today's #socialmedia chat with @shelholtz on Digital Press Release at noon EST http://hashtagsocialmedia.com/blog #sm65
just like #SCRM, I think we need to pull only important data peices, not waterfall everything as it overwhelms quickly #sm64
today's #socialmedia chat w/@kenburbary on data privacy & advertisers. noon EST follow #sm64 http://bit.ly/aI5NjS
for a full recap of todays event (and every other) http://hashtagsocialmedia.com/event/63 #sm63
Big thanks to @ServantofChaos for moderating spirited topic of today. Great Job! (you can stop the NoDoze IV now) #sm63
@AppleBoxStudios seems a prime time to put one in place. #sm63 #Oilspill
@karilucin i certainly agree with that #sm63
@danperezfilms minus the ice age, it will be. #sm63
@danperezfilms sure no 1 thinks PR going to fix leak. working on how others may handle Crisis comms from this. OilSpill anothr topic. #sm63
Q3: RT @servantofchaos: #sm63 So as we look ahead what lessons are there for other energy companies?(or other companies in general) #sm63
@servantofchaos all depends if they are actually doing anything. minus the gourmet lunches being served. #sm63
@denisegass that would be @servantofchaos & he just asked next ? #sm63
@paulgailey certainly there is a lot that could be done w/ a little understanding. need to b more than another distr channel #sm63
Q2: RT @servantofchaos: #sm63 So if we turn our gaze to the rogue twitter account - should BP have forced twitter to shut it down? #sm63
U would have 10 more pop up that are way worse than this. RT @cmwooll: Yikes! BP needs to get this shut down @BPGlobalPR #sm63
@servantofchaos most have crisis mgmt, few have it w/ social. purely reactionary now. need social crisis mgmt but not turn on/off type #sm63
@andrewmueller they had PR plans not including social. was simply another distribution channel for them. #sm63
@andrewmueller they had PR plans not including social. was simply another distribution channel for them. #sm63
it's obvious this caught them by surprise. Need a plan B4 something happens! #wakeupcall to other orgs #sm63
yep RT @conniereece: My 2 cents: best PR is to drop all messaging, simply show what theyre doing to fix the problem. No spin, period. #sm63
Q1 peeps: RT @servantofchaos: talking social media & what BP could have done to address situation. What could they be doing better? #sm63
30 mins to #socialmedia chat w/@ServantofChaos (someone wake him up) on BP Crisis Mgmt & what U can learn from it. follow #sm63
chat today features @ServantofChaos discussing BP's #socialmedia response to Crisis Mgmt www.hashtagsocialmedia.com/blog follow #sm63 12 EST
#socialmedia chat Tues noon EST w/@servantofchaos on BP & Crisis Mgmt www.hashtagsocialmedia.com/blog Join in, follow #sm63
#socialmedia chat Tues noon EST w/@servantofchaos on BP & Crisis Mgmt www.hashtagsocialmedia.com/blog Join in, follow #sm63
@DavidSpinks we'll let you slide this time. Next time, sending the boys over 4 a social media beat down :-) #sm62
@DavidSpinks unfortunately you did...but we saved you an archive http://bit.ly/d5nYoi check it out. solid content this week! #sm62
@DavidSpinks unfortunately you did...but we saved you an archive http://bit.ly/d5nYoi check it out. solid content this week! #sm62
so true! RT @ginarau: @ckieff IMO...Users "in" LBS r having fun w/it. People not "in" dont get it. Much like Twitter 18 mos ago. #sm62
@waynesutton would be really interesting if LinkedIn figured out useful LBS! they're well positioned. #sm62
@GetResults you are very welcome. thx for your POV every week too. much appreciated! #sm62
full archive of today's chat (&every other) available http://hashtagsocialmedia.com/event/62 can also follow all participants too! #sm62
Here, Here great content! RT @Marc_Meyer: I wanna throw a huge shoutout to @jakrose & todays participants-a helluva discussion. #sm62
Q3 need to make LBS integrated for marketers. can't be yet another stand along digital channel to broadcast against. #sm62
Q3 privacy will the key challenge for LBS. have to get customers to want to be found #sm62
Q3 privacy will the key challenge for LBS. have to get customers to want to be found #sm62
Q3 RT @jakrose: Question #3 (final): What is the most significant challenge that locations based servcies (LBS) face? #sm62
@GetResults actually we keep it here too http://hashtagsocialmedia.com/event/62. ours is fully searchable and kept indef. #sm62
@MediaCollective @jakrose is leading, we are on Q2 now. welcome www.hashtagsocialmedia.com/live #sm62
@MediaCollective @jakrose is leading, we are on Q2 now. welcome www.hashtagsocialmedia.com/live #sm62
@ajmunn yes will be very different to everyone based on needs, priorities, business types #sm62
maybe LBS doesn't look like consumer apps to businesses, they may look more like customer logistics management solutions? #sm62
maybe LBS doesn't look like consumer apps to businesses, they may look more like customer logistics management solutions? #sm62
yep! RT @ShannonPalmer: RT @waynesutton: In location-based marketing, every customer matters, not just the mayor. Rewards = Sales #sm62
Q2 instead of facebook or twitter maybe it's inherent more in Apps, fan pages, new Twitter ad thingys (whatever they will look like) #sm62
@GetResults certainly agree with you there. only a handful of companies have where withall to figure out LBS on purpose #sm62
Q2 RT @jakrose: Next Question, #2: Will the future user base of location based services (LBS) look more like Twitter or Facebook? #sm62
@sbolen once the systems were in place you simple house service next to the door instead of at the back of store. crazy layout now #sm62
@waynesutton map LBS to #CRM & national chains could put together interesting promos for travelers: Restrnts, hotels, #SBUX, etc #sm62
what if companies turned LBS around. monitored who was "checking in" matched to CRM & Macys had personal shopper waiting at door #sm62
certainly LBS is way to hyper-localize your brands. Not in the same 'ol "pitching coupons" way though #sm62
LBS are very consumer oriented. gaming is mantra. businesses need to step out & innovate around their org. sqr peg, round hole #sm62
LBS are very consumer oriented. gaming is mantra. businesses need to step out & innovate around their org. sqr peg, round hole #sm62
Q1 RT @jakrose: Question 1: Will location based services (LBS) lead to real revenue gains for large brands? #sm62
for those who R new. this is 1 hr on topic of LBS today w/@jakrose hosting. follow #sm62 on fav Twitter client or visit http://bit.ly/QS8cE
for those who R new. this is 1 hr on topic of LBS today w/@jakrose hosting. follow #sm62 on fav Twitter client or visit http://bit.ly/QS8cE
10 mins from #socialmedia chat w/@jakrose on Location Based Srvices. http://bit.ly/rExdH for an overview. follow along on #sm62
Loopt Star announcement is good intro to today's #socialmedia chat on Location Based Services w/@jakrose noon EST. http://bit.ly/vGakP #sm62
@jakrose hosting 2day's #socialmedia chat on "Value of Location Based Services" noon eastern www.hashtagsocialmedia.com/blog #sm62
@jakrose hosting 2day's #socialmedia chat on "Value of Location Based Services" noon eastern www.hashtagsocialmedia.com/blog #sm62
be sure to get the conversations you missed http://hashtagsocialmedia.com/event/61 fully archived every week and searchable. #sm61
Great convo today led by @lucretiapruitt! Great insight from everyone as well! #sm61
@jescarter great insight, thx for participating! #sm61
@AxelS weekly chat that used to be #socialmedia. We outgrew it and now increment every week to filter noise. next week #sm62, etc #sm61
@hurriednotes you're right. need advice doesn't mean U have to take it. Just need to know what you don't know 2 make best decision #sm61
@ajmunn & @RichBecker both good points! #sm61
def want to include legal early & often for guidance, risk mitigation of SM policy. Note: this will help sell through execs too! #sm61
def want to include legal early & often for guidance, risk mitigation of SM policy. Note: this will help sell through execs too! #sm61
RT @wvpmc: @lucretiapruitt legal is not enemy - their perspective is key element of sound socmed policy, essential if a crisis arises #sm61
Q3 - RT @LucretiaPruitt: Q3: How do you create SM policies/strategies that legal will accept? #sm61
that's cool! RT @karimacatherine: @lucretiapruitt : hahah, I am the daughter of a supreme court judge :) #sm61
We've def established that training is imperative. training should consist of results of outcomes not tools #sm61
now to Q2 - RT @lucretiapruitt: Q2: Should you train legal in SM and what does it look like? #sm61
legal is about black & white. without some precedence, SM is way too gray. It depends is not a tactic for legal #sm61
Regulations meant to protect consumers, companies through linear comms. SM meant 4 distributed communicate. need to set precedence #sm61
not sure if it's less regulation as it is more education & training of employees across the board. #sm61
not sure if it's less regulation as it is more education & training of employees across the board. #sm61
therein lies problem RT @techguerilla: "Quick" & "Genuine" are antithesis of how legal dept. have U respond/act, yet SM requires it #sm61
1st Q RT @lucretiapruitt Q1: How can big companies advocate for less regulation to reflect realities of social media engagement? #sm61
try following chat on http://hashtagsocialmedia.com/live for unique Twitter chat experience #sm61
@lucretiapruitt is getting ready to kick off #socialmedia chat on bringing #Legal to SM table. Follow along on #sm61
reminder: @LucretiaPruitt hosting today's #socialmedia chat on Blending SM & #Legal dept at noon eastern follow #sm61 http://bit.ly/9XNxUE
check out the post for @LucretiaPruitt 's #socialmedia chat on: combining SM & #Legal in companies http://hashtagsocialmedia.com/blog #sm61
@LucretiaPruitt is tomorrow's #socialmedia moderator. Topic: Blending SM & #Legal. starts noon eastern. stop by follow #sm61
Hey @bradleyshear have a Twitter chat tomorrow noon EST on SM law. Will have topic up on www.hashtagsocialmedia.com soon. join in #sm61
check out the post for @LucretiaPruitt 's #socialmedia chat on: combining SM & #Legal in companies http://hashtagsocialmedia.com/blog #sm61
@LucretiaPruitt is tomorrow's #socialmedia moderator. Topic: Blending SM & #Legal. starts noon eastern. stop by follow #sm61
Hey @bradleyshear have a Twitter chat tomorrow noon EST on SM law. Will have topic up on www.hashtagsocialmedia.com soon. join in #sm61
great job today @jdlasica! Glad you enjoyed. Really big topic but you handled it like a PRO! #sm60
join @jdlasica on #socialmedia chat starting NOW on Facebook privacy and social follow #SM60 http://hashtagsocialmedia.com/blog/
RT @jdlasica: If any #facebook or #facebookfail folks want to join in, we're having an hourlong Tweetchat about FB & #privacy in a half hour: at #sm60
#socialmedia chat 12 eastern today w/@jdlasica Topic: Facebook & privacy follow using #sm60
I like this! RT @jaffejuice: To all participants in today's #sm59 chat, check out the bowtie: http://bit.ly/9eVz9K
@jaffejuice no worries, great insights and followed our goal of raising the bar in the #SM discussion #sm59 rough w/ Twitter acting up 2day
entire convo captured here http://hashtagsocialmedia.com/event/59 take a look. #sm59
a little disjointed convo today but great content nonetheless. Big thanks to @jaffejuice for adding new perspective #sm59
Q3 Employees help humanize the brand. create some personal connection that a logo cannot. employees must represent brand though #SM59
Q3 RT @jaffejuice which brings us to the 3rd question, the role of employees in Flipping the Funnel #sm59
Product does not have to be great as long as the experience is. Create great experiences at every step to keep customers. #sm59
RT @jaffejuice: Here's another thought....how do we a) get existing customers to keep coming back for more & b) get them to tell others? (wordofmouth) #sm59
RT @jaffejuice: Here's another thought....how do we a) get existing customers to keep coming back for more & b) get them to tell others? (wordofmouth) #sm59
Reminder: instead of the usual 3?'s (1 every 20 mins) we will do 4?'s today (1 every 15 mins) remember to include #sm59
#bestbuy & #zappos you are poster childs 4 today's chat w/@jaffejuice in 40 mins. U should join us http://hashtagsocialmedia.com/blog #sm59
45 mins til @jaffejuice takes the mic on #socialmedia chat. Joe's a stud, you'll want in on this one http://hashtagsocialmedia.com/ #sm59
@jaffejuice hosting #socialmedia chat 12est "Retention as the New Acquisition" follow #sm59 www.hashtagsocialmedia.com/blog
Come hang w/@jaffejuice noon eastern 2day 4#socialmedia chat on "Retention as New Acquisition" http://hashtagsocialmedia.com/blog/ #sm59
@jaffejuice hosting #socialmedia chat 12est "Retention as the New Acquisition" follow #sm59 www.hashtagsocialmedia.com/blog
yeah @AndrewMueller: @thebrandbuilder was #sm39 and he rocked a great event w/@Marc_Meyer & @jasonbreed's #socialmedia chat, already #sm58!
U R very welcome! RT @themaria: Great chat today! Thanks @kyleplacy for moderating and @jasonbreed and @marc_mayer for hosting. #sm58 FTW!
Get entire recap of #sm58 here http://hashtagsocialmedia.com/event/58. sign into Twitter and follow everyone from today's chat also!
as bad as Twitter is today. @kyleplacy held his own. Big Thanks! Great convo today #sm58
completely agree w/you that was my point RT @kyleplacy: @jasonbreed @randygiusto Tools aren't issue.. it's the story being told.. #sm58
Want to shape the right stories in social? better have over-the-top research in place to identify points of impact. Right @mtupot? #sm58
@randygiusto identifing ambassadors is good, embrace them good. not sure tools help tell the story like memorable experiences though #sm58
Want consumers to tell your story? Make every interaction memorable (in a good way) service, product, purchase, return, packaging, etc #sm58
Q3: RT @kyleplacy: Q3: How can you get customers to take action on your behalf and tell the story for you? #sm58
#sm58 Q2: oppty for mktrs storytelling w/social is finally liberated think ongoing youtube updates, coordinated blogs, etc stories=memorable
Q2 on #sm58 RT @kyleplacy: Q2: What’s the value of storytelling vs. messaging?
YEP! me 2 RT @ckieff: @Marc_Meyer according to 90-9-1 rule it is. And my knowledge of social networks from the inside agrees with it. #sm58
also make it safe. #1 fear is public speaking (even in digital) take spotlight off like @marc_meyer said #sm58
Move viewers into action by baby stepping interactions. ask them to rate, then vote, then answer 1 question survey, then comment, etc #sm58
RT @Marc_Meyer: Today at 12 EST @kyleplacy will host this weeks #socialmedia tweetchat on connecting w/ consumers through social media #sm58
@ambercleveland thx for your participation today. can get full transcript here if you like. cheers! www.hashtagsocialmedia.com/events #sm57
@sarahmaeblogs thx. Glad you like! It's unique built specifically for chats by @mckyton. together w/@marc_meyer we've built ground up #sm57
For a FULL recap of today's #sm57 chat, it is ready to go. whether you want to reference or follow everyone, its here http://bit.ly/aopXNd
Huge convo today stirred up and nicely packaged by @ambercadabra! Big Props and great input from everyone #sm57
Huge convo today stirred up and nicely packaged by @ambercadabra! Big Props and great input from everyone #sm57
AGREED! RT @abarcelos: @sanchezjb Refreshing to see you mention data, analysis & testing as core of all marketing strategies. Kudos! #sm57
@Marc_Meyer market mix modelling is science for traditional but still does not incorporate social. #sm57
@Kirasw so how many Brands do think can model trad w/Digital? my experience not many. still disparate systems not integrated #sm57
YES! RT @Kirasw: Mkt mix modeling, deep data analysis & lots of testing = informed budget choices. key to undrstnd intraction effects. #sm57
@nigellegg the whole point though is how do you know how much to spend where. how do you back up your decision? #sm57
Q3: RT @AmberCadabra: Okay. Last question and it's a doozy: Q3: What is the right budgeting mix between traditional & digital? #sm57
@nigellegg the whole point though is how do you know how much to spend where. how do you back up your decision? #sm57
Q3: RT @AmberCadabra: Okay. Last question and it's a doozy: Q3: What is the right budgeting mix between traditional & digital? #sm57
Q2 RT @AmberCadabra Okay, so Q2: How do you know your *digital* marketing efforts are effective? #sm57 (Seems like we've gone here already)
yes. to know what works RT @CubanaLAF Biz goals should be measured uniquely, U can't throw them all together and call it an objective. #sm57
@AmberCadabra you may get sales uplift but from what? if u have TV, radio, print all running at same time. Which is most effective? #sm57
thereinlies a problem! RT @karimacatherine: A1 : many marketing depts measure against objectives set, sometimes months ahead, in silo #sm57
Q1 for #socialmedia chat today. RT @AmberCadabra: Q1: How do you know your traditional marketing efforts are effective? #sm57
@priyankawriting is actually #sm57 this week and just starting now. #sm58
@johnwlewis @marc_meyer we are 1hour away now...whatever that is. GMT+5? #sm57
one hour away from #socialmedia chat w/ @ambercadabra on Managing the Marketing Mix follow #sm57 www.hashtagsocialmedia.com/blog
@johnwlewis @marc_meyer we are 1hour away now...whatever that is. GMT+5? #sm57
one hour away from #socialmedia chat w/ @ambercadabra on Managing the Marketing Mix follow #sm57 www.hashtagsocialmedia.com/blog
Full archive of today's chat available here: http://hashtagsocialmedia.com/event/56 there's a big red "follow all" button too! #sm56
Chats happen every Tues noon est in sequence (#sm57 next) RT @priyankawriting: when do these #sm56 chats happen? @treypennington #sm56
Great convo today thanks to @treypennington and all of YOU! Great topic, Better insights! #sm56
@treypennington using Radian6 inside proprietary dashboard to Listen #sm56
Q3 Checklist: assess need, empower, invest, measure (twice), prove (ROI), rinse & repeat #sm56
Q3: RT @treypennington: #sm56 Yall are smart. Time for Q3: Whats on your checklist for becoming more "social"? #sm56
Q2: RT @treypennington: #sm56 On to Q2: Which comes 1st: executive investment or employee initiative? #sm56
RT @treypennington #sm56 (A company must....) A: Stand for something!
Helpful Hint: to follow #sm56 use Tweetchat.com or our live page www.hashtagsocialmedia.com/live for best experience
@SeeboldMarCom agreed I believe mgmnt ultimately controls behavior and DNA at a company. #sm56
Q1: RT @treypennington: #sm56 What do you think? Whos cultural driver within the company: management, employees, marketplace, other? #sm56
Q1: RT @treypennington: #sm56 What do you think? Whos cultural driver within the company: management, employees, marketplace, other? #sm56
@russelltripp you're in luck, we archive every chat we do here www.hashtagsocialmedia.com/events @treypennington chat included #sm56
30 mins until chat w/@treypennington on "Is your Culture Ready for #socialmedia?" follow #sm56 www.hashtagsocialmedia.com/blog
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
As always, full transcript available here http://hashtagsocialmedia.com/event/54 in case you missed anything #sm54
Taditional Mktr: STOP tweeting, Can't hear myself think- New Mktr: then turn down your walkman! #joke #sm54
the new Evolved Mktr :-) RT @Marc_Meyer: .@andrewmueller @karimacatherine Perhaps the term traditional marketer needs to be shelved.. #sm54
YES! RT @BethHarte #SM54 Q4: Do you think it's important for mktrs to have trad. marcom
Q3: best practce -Start w/owned media, drive everyone there from trad/non. Make content extensible, easier to track! #sm54
@iBridgeforth no worries, you can find the whole convo here (and every other one we've had too) http://hashtagsocialmedia.com/event/54 #SM54
Q3: RT @BethHarte #SM54 - Q3: What are best practices for cooperating traditional marketing with social media marketing? #sm54
Q2:Be accountable: listen, identify, test, track, re-test (hmm works both traditional and SMM just faster w/SMM) #sm54
Q2: RT @BethHarte #SM54 Q2: Can marketers be as accountable with social media marketing as traditional marketing?
agreed! RT @MaryAnnHalford: @jasonbreed you can no longer be a traditional marketer - times require integrated marketers #sm54
RT @abarcelos: Q1. Social media "adds a dimension" 2 traditional media doesn't replace. Some traditional media still very effective. #sm54
Can you be traditional as a marketer today? People's expectations have changed, requires you to follow suite #sm54
RT @BethHarte: #SM54 Q1: Is SMM on its way to replacing traditional marketing? What do you think?
Great to have @BethHarte moderating once again. FACT: she was our 1st moderator when all this started over 1yr ago. Big Props! #sm54
Great to have @BethHarte moderating once again. FACT: she was our 1st moderator when all this started over 1yr ago. Big Props! #sm54
#socialmedia tweet chat today w/@bethharte on: Traditional vs Social Mktg http://bit.ly/cOx8A9 Noon EST, follow #sm54
Tues tweetchat is at noon EST w/@bethharte discussing #socialmedia marketing vs traditional http://bit.ly/cOx8A9 follow #sm54
don't forget, #sm53 increases by 1 every week to filter the noise. Next week is #sm54
Entire geolocation convo captured here http://hashtagsocialmedia.com/event/53 also have a mass follow button here too. #sm53
WOW! great stream of content today. Big props to @jaybaer for moderating and for everyone sharing POVs. Lot's of takeaways! #sm53
cool, did not know RT @jaybaer @coryobrien Yes, new Foursquare Web dashboard shows biz all the check-ins, frequency, tips, etc. #sm53
yes! RT @seancuthbertson: @jaybaer Kiosks at entrance to retail & restaurants? embrace it since the review is going to happen anyways. #sm53
Last Q 2day! RT @jaybaer: #sm53 Q3 - Recommend best practices for businesses with a physical presence to capitalize on "check-in" behavior.
WIMP :-) RT @jaybaer #sm53 3 minute timeout to let people catch up. Then, it's Question 3.
Use #Radian6 APIs integrate into P.O.S/reservations network in most restaurants already as a split-screen. thank them as u seat them #sm53
Q2 RT @jaybaer: Q2 - What impact would widespread, on the spot reviews & tips have on customer experience? #sm53
@BruceFlinn now you're getting to the real value IMHO #sm53
@jsandford if you r looking for lunch place now or great haapy hour, real-time is important. if not, not so much. needs & context #sm53
@jsandford if you r looking for lunch place now or great haapy hour, real-time is important. if not, not so much. needs & context #sm53
a review from someone sitting there takes real-time to a new level! #geolocation #sm53
RT @jaybaer Q1 - How will check-ins and geo-tagged consumer content change the believability factor of ratings and reviews? #sm53
geo-location chat in 10 mins w/@jaybaer follow along on #sm53 topic post is here www.hashtagsocialmedia.com/blog can also follow /live page
how appropriate! RT @Marc_Meyer: I'm mobile & using our iphone app 4 2days #socialmedia tweetchat w/ @jaybaer http://bit.ly/cwb70h #sm53
@bernierjohn actually twitter based chat follow along using #sm53 or go to our live page www.hashtagsocialmedia.com/live
Gearing up for the #socialmedia chat today noon EST w/@jaybaer topic: how location based social can affect businesses follow #SM53
@bernierjohn actually twitter based chat follow along using #sm53 or go to our live page www.hashtagsocialmedia.com/live
also, you can auto follow everyone on this chat from our log page now too http://hashtagsocialmedia.com/event/52 (again,thx @mckyton) #sm52
@momof3boys3702 glad you found us. hope 2 see U again. every Tues noon est www.hashtagsocialmedia.com for more info. #sm52
for a transcript of chat goto http://hashtagsocialmedia.com/event/52 now in ascending/descending/chat order (thx @mckyton!)#sm52
Big props to @tamar for leading this chat. Very helpful, great content from everyone! #sm52
@abarcelos no problem. glad to help! #sm52
@Narciso17 lots! solid chat this week. will post transcript in a couple minutes. hang tight. #sm52
Q3: chklist: be helpful-don't sell, care-don't position, have character-humanize, be channel appropriate-not 1 mssge fits all #sm52
Q3: RT @tamar final question for #sm52 - q3: build a checklist for brands on how to behave in social media for best results.
yeah but if #nordstroms came knocking :-) RT @ScottMonty @EdHartigan @TomMartin It'll never happen. #sm52
yeah but if #nordstroms came knocking :-) RT @ScottMonty @EdHartigan @TomMartin It'll never happen. #sm52
does anyone follow a brand to see the fallout? I might be a "fan" of nestle just to watch :-) #sm52
Q2: RT @tamar moving on - q2: how do you choose to follow brands on twitter, facebook, blog, et al? #sm52 - #sm52
worked 4 Jeremiah not Forestr RT @tamar what happens if face of brand leaves? what if they built up the brand on a personal account? #sm52
remember we are talking about all forms of social: corp blog, facebook, twitter, youtube, etc. #sm52
@abarcelos sometimes following on www.hashtagsocialmedia.com/live is easier. @tamar's tweets broken out of main stream #sm52
@Marc_Meyer @PresentAdvisors right prob a mix, would follow Brand facebook page then interact w/ the people behind it not the logo #sm52
agreed! RT @TomMartin is it really about the avatar or the content of the posts/tweets that makes it a brand or a person? #sm52
@Marc_Meyer yes but what about facebook, foursquare, youtube, etc would you follow brand there? if, so does channel matter? #sm52
Q1: typically a person is easier to connect to, yet i relate w/Brands. I like #coke, don't care about Joe@coke #sm52
RT @tamar: about to start #sm52 - here's the first question :) is there advantage to having brand or a person be your social media "face"?
noon EST #socialmedia chat w/ @tamar on Brands, Trust & Mktg follow #sm52 & read www.hashtagsocialmedia.com/blog 4 primer
great job moderating today @johncass. full of great insights, content and very engaging....hmmm #sm51
Great points! RT @johncass Keys to implementing a good engagement strategy, research, listen, triage, response, and QC #sm51
agreed! RT @EF_Forbes @johncass btw stonyfield farm blog gr8 example of how social media fits into overall marketing strategy/story #sm51
@erichayward it's weekly chat at noon est w/ different topic every week #sm51 next week #sm52, etc . www.hashtagsocialmedia.com 4 more info
although disclosure is regulated 4 gifting, use SM to humanize company. use people not brand or corp identity #sm51
Q2 RT @johncass: Next question Q2) How should you handle disclosure of content origination whether employees or agency? #sm51
RT @johncass: Getting ready to start the #socialmedia session on the importance of a content and engagemetn strategy in social media #sm51
noon est chat w/ @johncass on Content & Engagement Strat in #socialmedia www.hashtagsocialmedia.com/blog follow #sm51
want to impress the boss or coin new term? check out our new cliche manager here http://hashtagsocialmedia.com/casino/index.html #sm50
Looking for recap of today chat w/ @comcastcares it's right here! http://hashtagsocialmedia.com/event/50 #sm50
Fantastic chat today! Great content!. thx to all who participated and esp Frank @comcastcares. Def moving this industry convo forward #sm50
Fantastic chat today! Great content!. thx to all who participated and esp Frank @comcastcares. Def moving this industry convo forward #sm50
Great service happens from a series of defining moments. details matter. manage to the entire experience #sm50
Q3: takes a different approach to create social service. have to welcome "outside-in" engagement. can't control everything #sm50
RT @comcastcares: Q3: How do companies prepare for social customer service? #SM50 #SocialMedia
RT @iMediaMichelle: Good and bad customer svc is made by actual people. What matters is the person behind the Twitter, Facebook, etc. #sm50
@zappos holding a chat w/@comcastcares on social service. check out #sm50 or www.hashtagsocialmedia.com/live. love your POV!
hey this is a family show :-) RT @EdHartigan: @karimacatherine loving the word organigram! #sm50
Much like sales is everyones job, so is service. helping a customer is not limited to the call center any more. so who should own it? #sm50
service is evolving into customer experience managers. owning the experience of the relationship not just fixing what's broke #sm50
RT @comcastcares: Q1) Customer Service is new mkting, other discuss convergence of PR, Mkting, Service. What is it? Who owns it? #SM50
having some #Naples peeps over to #ingagenetworks to see the "behind-the-scenes" of producing a Twitter chat w/@marc_meyer & myself #sm50
@comcastcares yeah you better stretch good! #SM50
Great work Terry! RT @mckyton: www.hashtagsocialmedia.com - New Features, New Platform http://bit.ly/cMFI1h #socialmedia #sm50
RT @Marc_Meyer: Carrying todays momentum through to next week, our #socialmedia tweetchat will be hosted by @comcastcares #sm49
Big Kudos to @gregverdino on solid chat! Great content! I think you are the NBT! :-) #sm49
@skidwell thanks appreciate your participation. look forward to seeing you next week. #sm49
thanks @kenburbary great input #sm49
RT @gregverdino #sm49 if we're always striving for the NBT, do we sell 'old things' short? what current sm channels have we not yet mastered
What if NBT is better execution of existing S.O.'s. Not new things just better ways to execute what you have. #sm49
Q2 good point. balance on innovation is more methodology/tactical. Shiny objects are tools. Innovation is making shiny objects work! #sm49
Q2 RT @gregverdino #sm49 q2) so HOW do we maintain the right balance between strategic innovation and shiny object chasing?
next big thing is all perspective. to newbie it's Twitter (platform) to a vet it's CoTweet(app) that gets you excited. #sm49
Q1 RT @gregverdino: #sm49 why are marketers always on the look out for the next big thing even though so many turn out to be busts?
Q1 RT @gregverdino: #sm49 why are marketers always on the look out for the next big thing even though so many turn out to be busts?
5 minutes until @gregverdino lights it up. Our topic today: Next Big thing...or not. Follow #sm49. 4 intro= www.hashtagsocialmedia.com/blog
yeah @AaronStrout & @gregverdino better warm up & stretch. this group will bring it! Will chuckle as you try to keep up. :-) #sm49
Today's #socialmedia chat featuring @GregVerdino on "Chasing next Shiny Objects" noon est follow #sm49 www.hashtagsocialmedia.com/blog
@CoryOBrien pre-existing segmentation of Twitter consider all who use #socialmedia or #RedSox, etc #sm48
Remember masterful tweets of @kenburbary w/ 2day's summary here http://hashtagsocialmedia.com/event/48. Ready to go! #sm48
Big PROPS to @kenburbary for another strong session. He brings it every time. great convo and thx to all participants! U guys rock 2! #sm48
@techguerilla good news is data marts and analytics are becoming much better. Easier to get more granular #sm48
SoMe enables better productization by segmenting earlier with product development, pricing, etc. Build products ppl want! #sm48
Q2 RT @kenburbary: Ok, time for question 2) What should be more important for Brands: social segmentation or mass engagement? #sm48
can you segment by users of applications? think Farmville, Gowalla, etc #sm48
traditional market segmentation (geo, demo, cultural) is 1st step. very broad brush though #sm48
starting today's #socialmedia chat w/@kenburbary right now. join in use #sm48
hey @timstock our noon chat will be of interest to you. (ScenarioDNA doing great work on segmentation focused on culture mapping.) #sm48
Lunch today: chat w/ @kenburbary on Segmenting Markets & #SocialMedia noon est. follow #sm48 http://bit.ly/rExdH for background
#socialmedia chat today noon est w/ @kenburbary from Ernst&Young. Topic: Market Segmentation & Social http://bit.ly/MLEP7 follow #sm48