Great point-RT @charleneli: John Hayes, CMO of Amex-"We tend to overvalue what we can measure, and undervalue what we cannot". #sm38
RT @charleneli: Metrics question should be "How do we measure the value of social media", but ROI is the wrong question to ask. #sm38
RT @charleneli: My pet peeve: circular discussions about the ROI of social media, because it's asking the wrong question. #sm38
start the conversation-RT @TheCR:Kodak's free #socialmedia guide for #business. (via @JeffreyHayzlett) get copy here: http://bit.ly/9GziG
Will be reading today - RT @FilibertoSelvas: #socialmedia @rhappe I like Lithium's CHI: http://bit.ly/wwJvX