ta da! RT @andrewmueller Boy I must have Zero influence, not a single RT in the last 10 minutes from #sm75
@chuckhemann True! Those who don't understand the importance just want to see the numbers with no influence/relevance factor. #sm75
Agreed! RT @chuckhemann Q3: no matter how many metrics you apply, you still need someone to apply an eye test. #sm75
RT @Marc_Meyer So the popular person can lead the horse to water and the influencer makes them drink...:) #sm75
RT @Marc_Meyer So the popular person can lead the horse to water and the influencer makes them drink...:) #sm75
Popularity is how many people hear what you say. Influence is how many people listen and react. #sm75
@Marc_Meyer @tacandersen I'm in. ;) #sm55
You working on that? RT @Marc_Meyer #sm55 I think the community would be well served if a fluid social media scorecard was created
@Marc_Meyer are you satisfied with no progression? #sm55
RT @tacanderson for me the real value of a score card is change over time. measuring progress vs just activity #sm55
RT @brightmatrix For Q3: Reach and influence need to be on your #socialmedia scorecard. Now, how you define those values ... ;-) #sm55
RT @tacanderson Q3: What should always be on your scorecard to measure effectiveness? #sm55
RT @LeeAnne_Orange @jenhale - How do you measure Buzz? ~ We use several methods including sites like klout and omniture~ #sm55
@sharonmostyn It depends on what they do once they get there. #sm55
Q2: Followers Engagement. Hits Time spent. Buzz Action. They have to work together. #sm55
RT @tacanderson Q2: What #socialmedia metrics are important to look at together? How do you show they accrue to something bigger? #sm55
@CoryOBrien Are you using engagement, buzz as success metrics? How are you measuring? #sm55
RT @tacanderson Q1: What type of planning should go into your social media campaigns? What is your process? #sm55
Starting soon! #socialmedia chat on Managing the Effectiveness of Your Social Programs http://bit.ly/cwKbgJ #sm55
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Back at ya! Only my 2nd chat, but such good company to keep! RT @JoeKikta: Thanks for RTs and great convo today #socialmedia #sm54
RT @jebworks: Successful social web engagement has 2 start w/ right corporate culture, attitude and CEO buy-in. Goes way beyond mktg. #sm54
@BethHarte They should! Would you hire mktrs that won't do tv advertising? Or don't understand print ads if your audience is there? #sm54
Agree! Must be intertwined. RT @andrewmueller: Anyone who draws the line between traditional and social marketing has missed the boat #sm54
Agree! Must be intertwined. RT @andrewmueller: Anyone who draws the line between traditional and social marketing has missed the boat #sm54
@LauraN546 Measurement is important in any medium. The shift is that w/ SMM your audience is participating so there are other methods #sm54
Indeed! RT @JoeKikta: @stepmorgan Defining SMM is difficult because everybody has their own idea of what it means. #sm54
@stepmorgan SM Mktg isn't just advertising in SM channels if done correctly. It's got to be a new way of thinking about your audience. #sm54
@jodiontheweb Haven't used that one yet. Will have to try it out! #sm54
RT @BethHarte: @stepmorgan Marketing does not equal advertising...advertising is just a subset of marketing promotion. :) #SM54
@jodiontheweb Haven't used that one yet. Will have to try it out! #sm54
7 Simple Truths of Social Media Marketing. http://j.mp/8Nrnrq #hcmktg #socialmedia #hcsm
What is a social media expert anyway?http://j.mp/5r52xG #socialmedia #hcsm
3rd rule on #socialmedia from @skydiver = Brevity
2nd rule of #socialmedia from @skydiver: Relevance. How does your audience like to receive their info? Ask them.
Hate when #socialmedia seminars are in the basement with no signal! Will update as I can
Hate when #socialmedia seminars are in the basement with no signal! Will update as I can
@Tbeffs A couple of local Memphians "get it" @muddysbakeshop and @southofbeale do it well just not to scale of others #sm35
@jsandford That's not conversation. That's the quickest way to get me to stop listening and ignore you next time. #sm35
RT @denvan: @jsandford Brand as aftershock. Nope. Should be the thread that ties campaign together with all other cust experiences. #sm35
RT @denvan: @jsandford Brand as aftershock. Nope. Should be the thread that ties campaign together with all other cust experiences. #sm35
@Tbeffs A couple of local Memphians "get it" @muddysbakeshop and @southofbeale do it well just not to scale of others #sm35
@jsandford That's not conversation. That's the quickest way to get me to stop listening and ignore you next time. #sm35
RT @TomMartin: Q2 So how do ad agencies have to change in order to create conversations instead of campaigns? #sm35
@dariasteigman Absolutely. Beginning with comprehensive research. Can't just try to drown out what consumers are saying. #sm35
@dariasteigman Absolutely. Beginning with comprehensive research. Can't just try to drown out what consumers are saying. #sm35
RT @TomMartin: Q2 So how do ad agencies have to change in order to create conversations instead of campaigns? #sm35
RT @JasonFalls: Great #sm35 topic today at noon - Why brands need 2 evolve out of campaign thinking. Follow "#sm35" http://bit.ly/9SzmT
@Tbeffs Local pubs and bakeries don't get mentioned often because of their audience range, but they're often best at maintaining convo #sm35
RT @Tbeffs: awesome thx 4 sharin RT @tealac: @TomMartin @Tbeffs Brands That Get It http://bit.ly/72hMnT (gr8t local/smaller examples ) #sm35
RT @techguerilla: Actually, Id say in SM you have to be interesting enough to be invited to the conversation #sm35
.@muddysbakeshop In a #socialmedia chant someone asked for smaller businesses doing it well. Love the variety and candidness. Keep it up!
Social networks could help community college students http://tr.im/Fa1S #socialmedia
.@Marc_Meyer Is there somewhere I can find more info on #sm34?
.@Marc_Meyer Is there somewhere I can find more info on #sm34?
Me 2 and not til halfway. Will have to stop by next wk! RT @tracybb: Is this an ongoing weekly tweet chat? I found it by accident. #sm34
Me 2 and not til halfway. Will have to stop by next wk! RT @tracybb: Is this an ongoing weekly tweet chat? I found it by accident. #sm34
@rohitbhargava In a word: Communicate. Everything you have, you don't have and you wish you had. #sm34
@rohitbhargava In a word: Communicate. Everything you have, you don't have and you wish you had. #sm34
@rohitbhargava In a word: Communicate. Everything you have, you don't have and you wish you had. #sm34
Are You Practicing Proper Social Networking Etiquette? http://tr.im/F9fL #socialmedia
