@tamadear who, me? i woudl never open a rant that way! :) #sm118
@tamadear well, we're assuming that "business goals" arent anti-communication anti-competitive ego-driven crap so why not that too? #sm118
@tamadear something that doesn't get talked about enough is WHEN to measure, esp re: short-term vs long term goals. #sm118
@dariasteigman indeed. but its a different set of challenges than the usual set. #sm78
@dariasteigman easier said than done because of regulation #sm78
@dariasteigman easier said than done because of regulation #sm78
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Watch @WEStudioD’s @spincycle3 presenting MSFT News Engine @ #BDI 1/13 Social Integration Event http://bit.ly/7LwnUM #socialmedia #marketing
RT @eperry: RT @ScottDeYager @Tdefren SM is the catalyst that is driving the merge of PR and marketing. Needs to happen. #socialmedia
@TDefren basic html should be a requirement to work anywhere involving computers. i'm okay with ppl knowing SEO is important. #socialmedia
@ckieff @tdefren pr, marketing, advertising are all 'communications'. the internet is forcing the walls to be stripped away #SOCIALMEDIA
@CatherinVentura that shift doesn't just HAPPEN though. plenty of companies are still doing the old way just fine. #socialmedia
@ShannonPaul no, one person can fake both sides of a conversation online, but not the same as inspiring community #socialmedia
@ShannonPaul create or inspire? #socialmedia
@AmberCadabra when i say 'most social media bloggers dont talk well about ___' i find i rarely mean you. #socialmedia
@AmberCadabra already 85% written, will launch probably tomorrow. been on a posting roll since #pcb4 #socialmedia
@AmberCadabra I dont think even a little bit of #socialmedia talk is addressing that the challenges to adoption are old old old and internal
@AmberCadabra most times #socialmedia can be replaced with "showing vulnerability".... red ocean mentality vs blue ocean
@AmberCadabra unfortunately paranoia often blocks them from trying #socialmedia. "if i cant see it, its not happening". http://bit.ly/zkdZc
@kenburbary its not my line, i think @jeffjarvis said it... @mitchjoel, who said the "you are what google says you are" again? #socialmedia
#socialmedia i'm not nearly the same person as i was before i started twittering. i've learned so much in such a short time.
RT @StefanieatDell: @JeremyMeyers Thanks for the kudos! Nice to be noticed. #socialmedia (i rest my case)
@JasonFalls i can respect a brand that says "we're just gonna get out of your way and let you use how you see fit" #socialmedia
@JasonFalls they dont, but they care a lot about what affect their tech has had on conversation. #socialmedia
@BizCoachDeb or it could be noticing that i'm ordering a bunch of cooking supplies and including a recipe book #socialmedia
@wvpmc funny, i wrote a blog post about that exact thing http://bit.ly/dcaVK (aligning interests/removing friction) #socialmedia
@JasonFalls being available for conversation can make my exp w/brands i already feel connected to that much more solid=loyalty #socialmedia
#socialmedia quick, name 5 other online shoe stores with no physical presence. was @zappos the first that came to mind? thats ROI.
@BizCoachDeb sure. "Giving 105%" doesn't just mean swag. It means constant little surprises in the relationship. #socialmedia
@Tristy only if you mean $ROI. #socialmedia
@JasonFalls is saying @radian6 cheating? @stefanieatdell does a great job following up and generally being awesome, too. #socialmedia
@bizcoachdeb depends on what the 'free' is... the free thing should encourage conversation about the brand/product #socialmedia
@Tristy there is value in being an example. Just think of how many powerpoints include @zappos as a "place doing it right" #socialmedia
@iamkrissy i think @jasonfalls meant in terms of the sincerity of the offering rather than the effectiveness of the donations #socialmedia
@Cajun_Mama its the ELFS model to brand loyalty. Everybody Loves Free....Stuff. #socialmedia
RT @Cajun_Mama: How does Victoria's Secret pack in the customers? Free panty card. Godiva? Free chocolates. FREE #socialmedia
@JasonFalls here, i always say "we're all music fans...is this cool to YOU?" #socialmedia
@bizcoachdeb "tell that to my boss when i dont have any updates about my actual job at the end of the week" #socialmedia
@JasonFalls I'm wondering who the first big company to do a tweetup at their corporate HQ will be. #socialmedia
@lizapost "i dont have time to be replying to people on twitter, i have to do my actual job" #socialmedia
@gilliatt harley is a brand first and a motorcycle manufacturer second #socialmedia
@bellalissk yes but "you're doing it wrong" isn't gonna turn a place like Kodak around...huge ship, not small speedboat #socialmedia
@gilliatt eh, i like charmin toilet paper, i'm not getting a tattoo. #socialmedia
@JasonFalls should companies start on SM on a campaign level? vocabulary has to come frmo somewhere before a shift #socialmedia
#socialmedia start to get in-network by positiong urself to start giving 105% to your customers. think free stickers with order. start small
@JasonFalls so Godin is his own in-network. no shortage of marketing-about-marketing on twitter, anyway #socialmedia
@JasonFalls you're in-network when ppl come to you for stuff they'd normally call CS phone for, or @tag you in convo #socialmedia
@bellalissk thats a big transition for companies not used to listening to what customers are saying about them #socialmedia
@JasonFalls Say what you will about the echoness of him, he does have a way of rephrasing "duh" ideas to make em executable #socialmedia
@JasonFalls Are we in the business of finding customers for our products or are we ready 2 find products 4 our customers?-Godin #socialmedia
