A3 #sm129 ...of course, you're relying on someone else to "see" what's important to you. caveat emptor when outsourcing CM.
A3 #sm129 ...the same way you do if it's in house? Task the (outsourced) CM w/ the same qualitative/quantitative pics/metrics.
A3 #sm129 ...of course, you're relying on someone else to "see" what's important to you. caveat emptor when outsourcing CM.
A3 #sm129 ...the same way you do if it's in house? Task the (outsourced) CM w/ the same qualitative/quantitative pics/metrics.
A2 #sm129 ...screen shots can capture qualitative community wins. happy customer, influenced prospect, etc. let the # speak for themselves.
A1... Community impacts need to be based on strategic business goals. Why are you doing it in the first place. #sm129
@megfowler Q1: Don't rush to find the perfect answer, but DO rush to acknowledge the issue & let them know you're working on it. #sm94
@megfowler Q1: Don't rush to find the perfect answer, but DO rush to acknowledge the issue & let them know you're working on it. #sm94
Lurking on @megfowler's #sm94 chat this afternoon. Might jump in at some point.
Lurking on @megfowler's #sm94 chat this afternoon. Might jump in at some point.
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Isn't the holy grail of customer support getting customers to help one another (i.e. via forums)? That's scales. :-) #sm50
RT @iMediaMichelle: Good to see @karimacatherine @sharonmostyn @jimstorer, @DavidJost on #sm50 so far... | Ditto!
Follow #SM50 for good convo with @comcastcares on socmed for customer support/service.
@adamcohen right. my objection is it carries so much baggage in a marketers mind. most hear "channel" & think "I know this" #sm49
@kenburbary calling "social" a channel gives me hives... put next to other channels it's "one of these things is not like the others" #sm49
Same issue as last week... calling social networks "channels" suggests specific marketing tactics. Marketers need a new term. Stream? #sm49
Same issue as last week... calling social networks "channels" suggests specific marketing tactics. Marketers need a new term. Stream? #sm49
@bdresher right on. sometimes companies use old approaches to fish in new waters (i.e. tossing dynamite into a river). cc: @themaria #sm49
@themaria Fish where the fish are... with a business objective. #sm49
RT @jsandford: @gregverdino Overlay the "pros" of an s.o. on top of the biz objective/goals and see if the two intersect. #sm49. | Right on!
@kenburbary Q2: It depends on their goals. Brand awareness for a new Pepsi brand is diff than customer support for a niche service. #sm48
@adamcohen bingo... the old nomenclature carries too much baggage. if we define Twitter as a marketing channel, what will it become? #sm48
Thinking it sounds a bit like "square peg/round hole" when you call a social network a "channel"#sm48 don't like the implication.
RT @DerekShowerman: 20 Great Social Media Pros On Twitter - http://shar.es/1uKt1 #socialmedia | Love all the former colleagues on the list
@kenburbary thanks for the RT sorry i missed the hashtag. i was lurker for most of the session today. #socialmedia
@lizstrauss hasn't the CEO always been the Chief Cmty Officer? They just haven't always listened to the right constituents. #socialmedia
@lizstrauss hasn't the CEO always been the Chief Cmty Officer? They just haven't always listened to the right constituents. #socialmedia
@lizstrauss hasn't the CEO always been the Chief Cmty Officer? They just haven't always listened to the right constituents. #socialmedia
@dariasteigman re: which comes first, Twitter or blog? I say Twitter... as a listener. #socialmedia
@jasonbreed i'm seeing hashtags used as blog tags so surfaced content includes both micro & macro. #socialmedia
hashtags are an interesting cross-over tool w/ macro/microblogging. aggregates both for listening & learning. #socialmedia
@jasonbreed not sure if the ocean/fishpond works for me... some communities are broad and brand building/lead gen focused. #socialmedia
