@jasonbreed thanks Jason, much appreciated, great to chat and read your contributions #sm106
@AndrewMueller thanks for your participation, great to chat @Marc_Meyer @jasonbreed #sm106
@AppleBoxStudios great thanks, wonderful to chat #sm106
@dariasteigman thanks Daria, good discussion, nice to talk through these issues #sm106
@JohnFrost thanks enjoyed your contributions, great insights #sm106
@Marc_Meyer really enjoyed the discussion and great participants #sm106
@Marc_Meyer topic for future event. How social is making us all better at critical thinking because we have to think before we tweet #sm106
@JohnFrost thanks enjoyed your contributions, great insights #sm106
@Marc_Meyer topic for future event. How social is making us all better at critical thinking because we have to think before we tweet #sm106
great discussion from #sm106 participated on how social influenced google's panda update #sm106 #seo
wrapping up #sm106 and #socialmedia, thanks to everyone who participated and your insights!
@ajmunn yes indeed engagement has to be part of the process #sm106
wrapping up #sm106 and #socialmedia, thanks to everyone who participated and your insights!
@MarketingAtom right you cannot ignore the size of the nextwork, brands need to apply this across all communities with their customer #sm106
RT @marketingatom: @johncass Yes, but Fb is part of social interactions, has become ingrained in society. Opting out turns off a piece of friends lives #sm106
@JohnFrost @ajmunn I think it can be a bit of both, you have to get the right balance #sm106
RT @dariasteigman: @johncass It does mine. I view Facebook as a public platform, so I only post what's public and "public-private." cc: @MarketingAtom #sm106
@JohnFrost are we seeing a return to curated content, or is it all about strategy and persona roles? #sm106
RT @JohnFrost: The user ultimately defines what type of curation is more valuable. Panda was only an adjustment to reflect current value judgements #sm106
@ajmunn agree marketing strategy has to be the foundation #sm106
@MarketingAtom has this influenced your decisions about what you post on facebook? #sm106
@JohnFrost are we seeing a return to curated content, or is it all about strategy and persona roles? #sm106
Great quotes discussion from @JohnFrost @Marc_Meyer #sm106
RT @JohnFrost: The user ultimately defines what type of curation is more valuable. Panda was only an adjustment to reflect current value judgements #sm106
@CariSultanik @dariasteigman I think there's a process even in agg content socialmediatoday doesn't boost everything, but the best #sm106
@ajmunn agree marketing strategy has to be the foundation #sm106
@MarketingAtom has this influenced your decisions about what you post on facebook? #sm106
@dariasteigman I think there are degrees, a magazine, its curated paid unique content, TheWeek is that aggregated or curated? #sm106
Great quotes discussion from @JohnFrost @Marc_Meyer #sm106
@CariSultanik @dariasteigman I think there's a process even in agg content socialmediatoday doesn't boost everything, but the best #sm106
@dariasteigman I think there are degrees, a magazine, its curated paid unique content, TheWeek is that aggregated or curated? #sm106
RT @andrewmueller: RT @JohnFrost: I'm hoping to solve the Facebook problem. How long are brands + communities going to allow FB 2 own our social graphs? #sm106
@Marc_Meyer very much so, I think you will always get that whether its for google or social #sm106 @dariasteigman
RT @andrewmueller: RT @JohnFrost: I'm hoping to solve the Facebook problem. How long are brands + communities going to allow FB 2 own our social graphs? #sm106
@dariasteigman social media today, they have 7 employees, curate the best articles #sm106 or cmo.com for that matter
@Marc_Meyer very much so, I think you will always get that whether its for google or social #sm106 @dariasteigman
@dariasteigman @AppleBoxStudios look at mashable 20 writers, 20-30 posts a day, 20% content from contributors #sm106
@dariasteigman social media today, they have 7 employees, curate the best articles #sm106 or cmo.com for that matter
@dariasteigman or build a site with content contributed by social influencers, become the host for the community #sm106
@dariasteigman social was part of the biz strategy for content farms, build a community of writers, who you pay on commission #sm106
@ajmunn @Marc_Meyer @jasonbreed how about social strategy, or engagement #sm106
@dariasteigman @AppleBoxStudios look at mashable 20 writers, 20-30 posts a day, 20% content from contributors #sm106
on Q3 I've long been interested in new biz publishing models, and content creation strategies. #sm106
@dariasteigman or build a site with content contributed by social influencers, become the host for the community #sm106
@dariasteigman social was part of the biz strategy for content farms, build a community of writers, who you pay on commission #sm106
@ajmunn @Marc_Meyer @jasonbreed how about social strategy, or engagement #sm106
Q3: How was social media important for building content farms? #sm106 I ask this question because it relates to content creation
on Q3 I've long been interested in new biz publishing models, and content creation strategies. #sm106
@jasonbreed thanks, looking for more, if you see them #sm106
@Marc_Meyer ha, ha, there's always a new trend, what would be the new term? @jasonbreed @ajmunn #sm106
@AppleBoxStudios I don't think so, lowers costs for content creation, increases chances of linking and sharing @dariasteigman #sm106
Q3: How was social media important for building content farms? #sm106 I ask this question because it relates to content creation
@jasonbreed thanks, looking for more, if you see them #sm106
RT @ajmunn: @johncass And social does not mean Twitter/FB/Linkedin rather use of social tools to marry objectives, expectations and relationships #sm106
@Marc_Meyer ha, ha, there's always a new trend, what would be the new term? @jasonbreed @ajmunn #sm106
@AppleBoxStudios I don't think so, lowers costs for content creation, increases chances of linking and sharing @dariasteigman #sm106
RT @ajmunn: @johncass And social does not mean Twitter/FB/Linkedin rather use of social tools to marry objectives, expectations and relationships #sm106
@Marc_Meyer good point, research shows some searchers moving to ecommerce sites with good content & social @MarketingAtom #sm106
RT @Marc_Meyer: @MarketingAtom Per your comment about closed smaller nets- THAT is what is next? Consumers want 1 to 1. #SEO #SM106
RT @JohnFrost: After SEO best practices for website design, I still recommend a regularly updated and linked-to blog for natural rankings. #sm106
@dariasteigman I agree, looking at Ford's site its a real content garden, content from consumers, advocates #sm106
I compiled how to avoid becoming a content farm http://bit.ly/ijXarH and from the list of experts on the web, social plays a part #sm106
to me social is an important part of building a website today, at heart of linking strategies #sm106 from sharable content to relationships
RT @JohnFrost: @johncass I think that duplicate content is indeed the line between a publisher and a content farm. #sm106
@JohnFrost are we seeing a return to curated content, or is it all about strategy and persona roles? #sm106
RT @JohnFrost: The user ultimately defines what type of curation is more valuable. Panda was only an adjustment to reflect current value judgements #sm106
@ajmunn agree marketing strategy has to be the foundation #sm106
@MarketingAtom has this influenced your decisions about what you post on facebook? #sm106
Great quotes discussion from @JohnFrost @Marc_Meyer #sm106
@CariSultanik @dariasteigman I think there's a process even in agg content socialmediatoday doesn't boost everything, but the best #sm106
@dariasteigman I think there are degrees, a magazine, its curated paid unique content, TheWeek is that aggregated or curated? #sm106
RT @andrewmueller: RT @JohnFrost: I'm hoping to solve the Facebook problem. How long are brands + communities going to allow FB 2 own our social graphs? #sm106
@Marc_Meyer very much so, I think you will always get that whether its for google or social #sm106 @dariasteigman
@dariasteigman social media today, they have 7 employees, curate the best articles #sm106 or cmo.com for that matter
@dariasteigman @AppleBoxStudios look at mashable 20 writers, 20-30 posts a day, 20% content from contributors #sm106
@dariasteigman or build a site with content contributed by social influencers, become the host for the community #sm106
@dariasteigman social was part of the biz strategy for content farms, build a community of writers, who you pay on commission #sm106
@ajmunn @Marc_Meyer @jasonbreed how about social strategy, or engagement #sm106
on Q3 I've long been interested in new biz publishing models, and content creation strategies. #sm106
Q3: How was social media important for building content farms? #sm106 I ask this question because it relates to content creation
@jasonbreed thanks, looking for more, if you see them #sm106
@Marc_Meyer ha, ha, there's always a new trend, what would be the new term? @jasonbreed @ajmunn #sm106
@AppleBoxStudios I don't think so, lowers costs for content creation, increases chances of linking and sharing @dariasteigman #sm106
RT @ajmunn: @johncass And social does not mean Twitter/FB/Linkedin rather use of social tools to marry objectives, expectations and relationships #sm106
to me social is an important part of building a website today, at heart of linking strategies #sm106 from sharable content to relationships
RT @JohnFrost: @johncass I think that duplicate content is indeed the line between a publisher and a content farm. #sm106
@Marc_Meyer good point, research shows some searchers moving to ecommerce sites with good content & social @MarketingAtom #sm106
RT @Marc_Meyer: @MarketingAtom Per your comment about closed smaller nets- THAT is what is next? Consumers want 1 to 1. #SEO #SM106
RT @JohnFrost: After SEO best practices for website design, I still recommend a regularly updated and linked-to blog for natural rankings. #sm106
@dariasteigman I agree, looking at Ford's site its a real content garden, content from consumers, advocates #sm106
I compiled how to avoid becoming a content farm http://bit.ly/ijXarH and from the list of experts on the web, social plays a part #sm106
Q3: How was social media important for building content farms? #sm106 I ask this question because it relates to content creation
@jasonbreed thanks, looking for more, if you see them #sm106
@Marc_Meyer ha, ha, there's always a new trend, what would be the new term? @jasonbreed @ajmunn #sm106
@AppleBoxStudios I don't think so, lowers costs for content creation, increases chances of linking and sharing @dariasteigman #sm106
RT @ajmunn: @johncass And social does not mean Twitter/FB/Linkedin rather use of social tools to marry objectives, expectations and relationships #sm106
@dariasteigman @AppleBoxStudios look at mashable 20 writers, 20-30 posts a day, 20% content from contributors #sm106
@dariasteigman or build a site with content contributed by social influencers, become the host for the community #sm106
@dariasteigman social was part of the biz strategy for content farms, build a community of writers, who you pay on commission #sm106
@ajmunn @Marc_Meyer @jasonbreed how about social strategy, or engagement #sm106
on Q3 I've long been interested in new biz publishing models, and content creation strategies. #sm106
RT @andrewmueller: RT @JohnFrost: I'm hoping to solve the Facebook problem. How long are brands + communities going to allow FB 2 own our social graphs? #sm106
@Marc_Meyer very much so, I think you will always get that whether its for google or social #sm106 @dariasteigman
@dariasteigman social media today, they have 7 employees, curate the best articles #sm106 or cmo.com for that matter
Great quotes discussion from @JohnFrost @Marc_Meyer #sm106
@CariSultanik @dariasteigman I think there's a process even in agg content socialmediatoday doesn't boost everything, but the best #sm106
@dariasteigman I think there are degrees, a magazine, its curated paid unique content, TheWeek is that aggregated or curated? #sm106
@ajmunn agree marketing strategy has to be the foundation #sm106
@MarketingAtom has this influenced your decisions about what you post on facebook? #sm106
RT @JohnFrost: The user ultimately defines what type of curation is more valuable. Panda was only an adjustment to reflect current value judgements #sm106
@JohnFrost are we seeing a return to curated content, or is it all about strategy and persona roles? #sm106
RT @Marc_Meyer: Reminder: .@kanter hosts tomorrows #socialmedia tweetchat. Topic ? "Impact of social media in the non-profit world" #sm73
RT @Marc_Meyer: Reminder: .@kanter hosts tomorrows #socialmedia tweetchat. Topic ? "Impact of social media in the non-profit world" #sm73
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@Marc_Meyer I must have been booted out, I logged back in, I see it now #sm51
@Siegel_Lori it was really interesting to read all of the different levels of transparency from the 30+ authors, new degrees not seen #sm51
@Siegel_Lori having said that, as a comms professional ive also worked 4 companies that wr in the degree camp, my counsel is total #sm51
@Siegel_Lori I'm in the total camp, I've just seen so many crisis communications incidents, it really does not seem worth the effort #sm51
@Marc_Meyer I did not see where you can sign up? #sm51
@techguerilla thanks so much for good questions #sm51
@AndrewMueller yes indeed :-) #sm51
@JoeKikta thanks for your contributions #socialmedia #sm51
@EdHartigan you are welcome, enjoyed the session on content marketing and engagement marketing #sm51
RT @techguerilla: @karimacatherine Like buying a book with "ROBERT LUDLUM" in huge letters, and ghostwriters name in small font :) #sm51
@jasonbreed thanks so much Jason, really enjoyed the session good questions and contributions from everyone #sm51
@AndrewMueller thanks andrew, great conversation, we should write a post together.. #sm51
@karimacatherine certainly, always glad to answer questions #sm51
@Marc_Meyer You are welcome Marc, really enjoyed the conversation with the community, and thanks for everyone's insights and comments #sm51
@karimacatherine GM's model is not really for big companies, its for any company that struggles with budget but has multiple departs #sm51
@karimacatherine the story abt GM is that they lacked budget & so Chris Barger used immerse & disperse 2 get SM ppl not in his budget #sm51
@andrewmueller indeed metrics are important, otherwise why do all this? #sm51
@erichayward Charlene's report lists the leaders http://bit.ly/ct7axq #sm51 Starbucks, dell, ebay, google
@karimacatherine to an extent, though I think you can plan for this, you have to have the resources and budget, and the mechanism #sm51
@dc2fla CS not the only factor, but is a goal and a content strategy #sm51
@karimacatherine the issue here is infrastructure, my post about GM illustrates what it takes to do that http://bit.ly/bFL7tU #sm51
@eamcc thanks for joining and your great comments #sm51
Keys to implementing a good engagement strategy, research, listen, triage, response, and QC #sm51
@erichayward I think we could easily make a case for that, dell, zappos, comcast all good examples #sm51
@erichayward I think we could easily make a case for that, dell, zappos, comcast all good examples #sm51
RT @erichayward: Q3 Customers are interested in products that work. A customer service focus helps ensure that. Anybody know if CS drives engagement? #sm51
@techguerilla U make a fair point, thr's a credibility gap, that's y yr content & engagement strategy has 2 B carefully designed #sm51
@Marc_Meyer content is important, but I think you have to have a good community management strategy, or engagement strategy #sm51
@karimacatherine do you think its tactics are the strategy approach? #sm51
@techguerilla but would you reveal relationship? #sm51
RT @andrewmueller: @cherimullins Of course, if content is borrowed or incorporated into ones own, give credit #sm51
RT @andrewmueller: @cherimullins Of course, if content is borrowed or incorporated into ones own, give credit #sm51
Charlene Li's report sought to find the big engagement leaders in social media #sm51 to me best report of 2009, your guide what to do in SM
some background here, I'd run the fortune 500 business blog wiki for a few years, census of f500 with blogs, but just a list #sm51
here's the link to Charlene's report http://bit.ly/ive0J for Q3 #sm51
Q3) Charlene Li's engagement 2009 report staked out most engaged brands, what's key to implement a successful SM engagement strategy? #sm51
@AndrewMueller one reason @TobyDiva and I wrote the post, with 30+ authors to track were we are, and ignite a wider discussion #sm51
@AndrewMueller one reason @TobyDiva and I wrote the post, with 30+ authors to track were we are, and ignite a wider discussion #sm51
@eamcc yes given the FTC rules, we have to be transparent on that issue #sm51
RT @EF_Forbes: @johncass btw stonyfield farm blog gr8 example of how social media fits into overall marketing strategy/story #sm51
@AndrewMueller comes from the blogger, not sure if edited though #sm51
@karimacatherine disclosure helps with credibility I believe and helps build trust #sm51
@andrewmueller if the cluetrain had not been published I wonder if we'd be having the same conversation today #sm51
@andrewmueller there is, we are all still figuring this out, and it changes depending on the community #sm51
RT @techguerilla: @andrewmueller I'd argue that if you know the source, it doesn't matter to you. If you find out later, then trust may be lost #sm51
@CreatingResults You are welcome, what level of degree #sm51
@AndrewMueller take the StonyField Farm blog, written by an organic farmer, the blog has a lot of credibility for the organic brand #sm51
@AndrewMueller I really discounted the content, once I learned the writers were not employees at Ford, now if they had interviewed emp #sm51
RT @Arrieb: @Marc_Meyer I agree with @johncass , as a reader it does matter to me where the content comes from. #sm51
Is it okay to ghost write social media posts? or is it okay to GW posts but not comment answers on behalf of the accredited author? #sm51
I'm curious though which camp are you in? total or degrees of transparency? http://bit.ly/c79equ #sm51
RT @AndrewMueller: .@johncass Isn't it the relevance, accuracy, honesty, transparency, of content really what matters? #sm51 Yes indeed
@AndrewMueller because I was looking, you had to dig a little, I discovered that the writers were not ford employees #sm51
RT @eamcc: Attribute directly! RT @jasonbreed RT @johncass: Q2) How should you handle disclosure of #content origination (employees or agency)? #sm51
@AndrewMueller should an agency reveal that they are writing content for a client on a blog, twitter, facebook etc. #sm51
@chrissfife thanks so much for joining us, great answers! #sm51
@KseniaCoffman I'd suggest be open about who does the writing #sm51
@KseniaCoffman no indeed, I think that's difft, its the nature of social media, that the expectation is the piece written by author #sm51
@Marc_Meyer do you recall the old ford social media effort, before @ScottMonty came onboard, they outsourced writers, did not work wel #sm51
@AndrewMueller yes indeed, customer service cn rlly build yr brand, & move the mark, look at Dell -49% perception 2 -22% in 2 yrs #sm51
@Marc_Meyer as a reader it does matter to me where the content comes from, I'd like to know if its your expert or a hired expert? #sm51
@Marc_Meyer from our study, I was interested to see an entry from an edelman emp they totally disclose now #sm51
@KseniaCoffman Yes, we are still in early days, mainly because co's don't have the processes down pat #sm51
@Marc_Meyer from our study, I was interested to see an entry from an edelman emp they totally disclose now #sm51
@TobyDiva & I split the list of 30+ authors in2 2 camps, 1) total transparency, & 2) degrees of transparency, which camp R U in? #sm51
@Tristy I very much agree, its a community management approach to open communications (blogs, twitter etc) #sm51
RT @Tristy: @johncass I think there are 2 ways to engage 1) outreach to influencers 2) build your own comm of loyal followers and engage over time #sm51
Q2 was inspired by @TobyDiva and my post about agency transparency, big post so don't read now :-) http://bit.ly/97DSBP #sm51
RT @EF_Forbes: @johncass yes, both are needed, but also much lost opportunity to complete the circle to use engagement to focus content creation #sm51
Next question Q2) How should you handle disclosure of content origination whether employees or agency? #sm51
@AndrewMueller I can agree with that even on customer support issues #sm51
RT @andrewmueller: @johncass or perhaps your content strategy is simply collecting, curating, creating content valuable to your audience #sm51
I asked Q1 because I think that companies don't put as much effort into engagement as content, when they are both important in SM #sm51
@edhartigan @ef_forbes I agree, you really need both outreach and content to succeed #sm51
RT @dc2fla: @johncass listening and monitoring informs both content & engagement strategies - which sd be developed in tandem #sm51
@AndrewMueller there's your content strategy, is it customer service, product innovation, not just advertising #sm51
@KseniaCoffman maybe we differ on the definition of the term engagement, to me its about how you conduct SM outreach #sm51
RT @Tristy: @johncass That is very true, as long as the community exists. I was thinking of a brand starting from scratch. #sm51
It's a good PR strategy, understand your product, review conversations, develop a content & engagement strategy @AndrewMueller #sm51
RT @AndrewMueller: @johncass So how do you find the audience? #sm51 Research, keywords, find them on social meida
@Tristy you can find the influencers in the community, discover what's relevant, and then develop both engagement & content strategies #sm51
through research, social media monitoring tools, keyword research, review the community #sm51 @andrewmueller
I'd suggest engagement is tougher, you have to find influencers, conduct outreach #sm51 @kseniacoffman
RT @andrewmueller Q1 strategic content ensures targeted leads enter the inbound funnel and can then be engaged #sm51
RT @kseniacoffman: @johncass #sm51 Q1 content got to be 1st - at least a solid plan
here's my definition of engagement marketing http://bit.ly/p7XMq #sm51 you engage the audience, not just their engagement with your content
Welcome to #socialmedia Let's start with Q1) What's first, content marketing and/or engagement marketing as the lead strategy? #sm51
thanks so much! should be a good topic the importance of engagement #sm51 @chrissfife
Getting ready to start the #socialmedia session on the importance of a content and engagemetn strategy in social media #sm51
RT @Marc_Meyer: In a little over 30 minutes @johncass leads the way for todays #socialmedia tweetchat on SM engagement & content #sm51
RT @CBWhittemore: RT @MarketLikeAChik: When Transparency isn't Needed in SM RT @socialmedia2day: http://bit.ly/ax2T6a #socialmedia FYI @tobydiva @johncass
RT @dwescott1: RT @GeorgeDearing: the Knight Foundation is looking for an online community manager // http://bit.ly/9UpXla // #socialmedia
@KeithBurtis nice, gives equal weight, without seeming we are throwing out results. #socialmedia U would like http://is.gd/1q90j
I like this idea Rt @KeithBurtis: @johncass must be able to speak traditional business and social media fluently :) #socialmedia
@KeithBurtis Important point self-benefit, but also can benefit if you understand by focusing on comm members achieve results #socialmedia
@KeithBurtis what does half-heartedly mean in this case, just curious? #socialmedia
