This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
The stories are a critical piece to not only inspiring but in building understanding and confidence #sm37
marketing campaigns seem to have more of a clear objective attached to them, where a customer convo is more focused on building trust #sm35
Great chat today! Big thanks to @rohitbhargava! #sm34
Great chat today! Big thanks to @rohitbhargava! #sm34
Q4: Tip - stop the auto-DMs! #sm34
Q4: Tip - stop the auto-DMs! #sm34
Q4: Companies need to invest in their customers past the sale and show that they care. #sm34
Q4: Tip - stop the auto-DMs! #sm34
Q4: Companies need to invest in their customers past the sale and show that they care. #sm34
@tealac Very intrigued by the "rapping"...are you on YouTube? ;-) #sm34
@tealac Very intrigued by the "rapping"...are you on YouTube? ;-) #sm34
RT @ScottMonty: Being authentic means telling people what you think - and telling them what youre not able to talk about. #sm34
Agreed. RT @tealac: being authentic means you are the same person online and off! the person you are with your friends. #sm34
RT @tracybb: Q3: Being authentic may include admitting to mistakes while trying to correct them. #sm34
Q3: ....being human. #sm34
Agreed...was this really a surprise? RT @CraigKessler: @Tbeffs I dont think anyone ever thought Obama actually tweeted #sm34
Agreed...was this really a surprise? RT @CraigKessler: @Tbeffs I dont think anyone ever thought Obama actually tweeted #sm34
The level of authenticity is graded on how well a brand can direct it's message to the individual while still hitting the masses #sm34
The level of authenticity is graded on how well a brand can direct it's message to the individual while still hitting the masses #sm34
Q2: It's a huge difference (IMO) when somebody DM's you with a personalized message vs. auto-dm. #sm34
Thxs for the good convo! @cmwooll @glennsc @TomMartin @andrewmueller @elhoust @shinng @LoriMillerWHNT @saramiller @smurdoff #sm33
RT @TomMartin: @Marc_Meyer @jacobm @jasonbreed excellent as always. #sm33
RT @TomMartin: @Marc_Meyer @jacobm @jasonbreed excellent as always. #sm33
@andrewmueller true - it starts the momentum in the right direction. #sm33
@jacobm Check out http://tweetchat.com/room/sm33 #sm33
Agreed! RT @shinng: Another is to compare what competition is doing, which can equate to fear/falling behind. #sm33
@jacobm Check out http://tweetchat.com/room/sm33 #sm33
Agreed! RT @shinng: Another is to compare what competition is doing, which can equate to fear/falling behind. #sm33
@andrewmueller @glennsc execs always perk up when mentioning "what the other guys are doing". Works well for getting buy-in. #sm33
@andrewmueller @glennsc execs always perk up when mentioning "what the other guys are doing". Works well for getting buy-in. #sm33
@Marc_Meyer "small" from the standpoint of realizing quick ROI. A short product campaign which may have small impact and small gain. #sm33
@Marc_Meyer "small" from the standpoint of realizing quick ROI. A short product campaign which may have small impact and small gain. #sm33
@jacobm Start small and gather some easy wins. As execs gain more confidence, move into bigger sm opportunities. #sm33
RT @smurdoff: @Dmattcarter Hence the balance - keep the measurement goals simple at first. Get started and iterate #sm33
RT @smurdoff: @Dmattcarter Hence the balance - keep the measurement goals simple at first. Get started and iterate #sm33
If improved brand recognition is a factor, could that mean that fans and followers would be a good impact measurement? #sm33
@Marc_Meyer do you feel like that will change over time though? #sm33
@Marc_Meyer do you feel like that will change over time though? #sm33
RT @jacobm: ...lets get started Q1.Whether Impact or ROI, what “Investments†could be measured to prove out value in Social Media? #sm33
@jacobm I think the easiest measurement is driving traffic. #sm33
Great chat today @ikepigott @NBHD_America @dbevarly @kennybastani @elhoust @MiguelALlano @edeckers @jsandford @Devin_Walker #sm32
Great chat today people - great incite as always. :) #sm32
@JasonFalls Huge value to the big 3 search engines...Schmidt expressed value at his latest talk but there's still q's in assign rank #sm32
@wileyccoyote @jacquichew good points...just hoping I don't end up on any lists titled "weird-dudes" or "doosh-bags"...:) #sm32
@Devin_Walker @wvpmc def interesting...part that I struggle with - what if I don't agree with how I'm being classified? #sm32
@JasonFalls Lists provide a way to classify people...which I'm not sure is a good thing. #sm32
@danlondon it makes you kind of wonder if that will factor into the equation for SEO... #sm32
@danlondon it makes you kind of wonder if that will factor into the equation for SEO... #sm32
RT @TheDardenGroup: By choosing who 2 follow I define wht I want from Twttr. Always looking to learn something new or pass a good find #sm32
@JasonFalls In a way it is a big cocktail party and we're starting to see it move offline with social gatherings (cocktail parties) #sm32
@JoeKikta good question. Not sure if there's a correct answer for that yet. #sm32
RT @jasonbreed: @jonnytee make sure to use #sm32 in stead of #socialmedia. trying to cut out noise #socialmedia
my take...Twitter isn't about reaching the masses, it's about reaching the influencers who will help reach the masses #socialmedia
@ScottMonty First off, this campaign looks awesome, but how difficult was it to get internal support drummed behind this idea? #socialmedia
@ScottMonty First off, this campaign looks awesome, but how difficult was it to get internal support drummed behind this idea? #socialmedia
@ScottMonty First off, this campaign looks awesome, but how difficult was it to get internal support drummed behind this idea? #socialmedia
@ScottMonty why did you focus on people who already own a 2010 Fusion vs. people who don't? #socialmedia
@ScottMonty why did you focus on people who already own a 2010 Fusion vs. people who don't? #socialmedia
RT @ScottMonty: As a background, theres a quick writeup on #fusion41 available via @mashable: http://bit.ly/2Lx0WE #socialmedia
Agreed. RT @Marc_Meyer: SCRM has to be careful in not automating too much of the conversation. #socialmedia
@aaronstrout for sure. Let me know what you think. #socialmedia
@aaronstrout Gist (beta) - http://beta.gist.com/ #socialmedia
RT @jasonbreed: @jonnytee use SF, gist, Xobni, twitter #socialmedia
@aaronstrout Gist (beta) - http://beta.gist.com/ #socialmedia
RT @jasonbreed: @jonnytee use SF, gist, Xobni, twitter #socialmedia
@TomMartin me too. I'm still feeling it out a bit. It definitely has potential! #socialmedia
Started using Gist as personal #SCRM RT @aaronstrout @jasonbreed ...what tools does 1 use 4 SCRM. Salesforce? #socialmedia
@jasonbreed agreed. Then you need to sift through the convos to determine what's relevant. Time waste? #socialmedia
@jasonbreed agreed. Then you need to sift through the convos to determine what's relevant. Time waste? #socialmedia
RT @jasonbreed: 2 camps on #SCRM. 1) capture all data from social. 2) capture only actionable content that triggers re-action #socialmedia
@aaronstrout @Marc_Meyer It can be non-intrusive as long as they don't get in the way of people being people #socialmedia
Is it ethical to apply social attributes to a CRM for specific customers? #socialmedia
Q1: I would say we have the opportunity to learn more about our customers than ever before via social #socialmedia
Q1: I would say we have the opportunity to learn more about our customers than ever before via social #socialmedia
@briansolis Thanks! #socialmedia
Great Discussion today! @ShannonPalmer @The_Real_Atom @semantic @JoeKikta @diprofio24 @ckieff @cmwooll @Marc_Meyer @jasonbreed #socialmedia
RT @shih_wei: @Marc_Meyer Co brands also stand to benefit from great personal brands. Its a 2-way street & can be win-win. #socialmedia
@Marc_Meyer Absolutely, or else risk missing the opportunity. #socialmedia
@JiaOnTheGo Follower Count should only be a piece of the bigger picture and I would only look at it in the 1st step. #socialmedia
@semantic true...could be a different answer depending on if its a service or a product. #socialmedia
Sadly, follower count can be misinterpreted as a wager for "influence". It could be argued both ways though. #socialmedia
Sadly, follower count can be misinterpreted as a wager for "influence". It could be argued both ways though. #socialmedia
@markwschaefer no joke. I've seen a few. #socialmedia
@cmwooll @johnheaney sticky territory because the baristas are the heart of the company and the ones who engage day to day. #socialmedia
@cmwooll @johnheaney sticky territory because the baristas are the heart of the company and the ones who engage day to day. #socialmedia
@briansolis totally agree, but isn't it interesting how we're starting to see "follower" count come up on job apps these days #socialmedia
@cmwooll As far as I know, SBUX hasn't let them go...maybe out of fear of a union being formed. #socialmedia
A company that doesn't acknowledge a growing personal brand, will likely lose a major asset to the brand. New opps will arise. #socialmedia
@cmwooll I agree, but that gets a little scary. There are baristas that are trying to form anti-SBUX sites. #socialmedia
@johnheaney or else the brand better do it's best to work with the personal brand. #socialmedia
@The_Real_Atom absolutely! Genuineness goes a long way. #socialmedia
@briansolis I guess that would mean that the person now has the power to fire the brand. ;-) #socialmedia
RT @diprofio24: It doesnt need to be the PR person, mkting, etc. Just someone who represents brand well, passion 4 the message #socialmedia
@cmwooll very true, as long as it doesn't overwrite the personal touch. #socialmedia
Agreed! RT @diprofio24: @jasonbreed I think someone needs to have an innate passion for the brand and social media to succeed. #socialmedia
@jasonbreed hopefully you find the person. Training feels a little too salesie #socialmedia
@johnheaney I've thought about the same thing recently. I feel less connected with Apple for some reason. #socialmedia
The person should be there to humanize the brand and then the brand will hopefully sell itself. #socialmedia
If I pick up on the person that they are trying to "sell" to me, then I lose their trust #socialmedia
@johnheaney or maybe just putting somebody in there that's excited about the product... #socialmedia
I typically trust the person more as long as they speak for themselves first and the brand second. #socialmedia
@JGoldsborough I totally agree, but I can't help but think that we might see that in the future of corporate SM #socialmedia
RT @MKMartin: Not sure that you can control your employees use. I like the Zappos model, embrace SM and educate your people. #socialmedia
@Shanan_S ha..."Hi Shirley. I enjoy playing World of Warcraft, reading Cat Fancy and a nice cup of hot chocolate." #socialmedia
RT @jdojc: The social leaders within a company (those who know everyone and organize things) are likely candidates. #socialmedia
@Shanan_S "Turn to the person to your right and ask them what their favorite food is."...nightmare. #socialmedia
@Marc_Meyer Depends...are these people's jobs on the line? Is it absolute necessity? #socialmedia
@MackCollier There are people who enjoy communicating with customers, but there's less who can do it well. #socialmedia
@Marc_Meyer @jasonbreed @ShannonPaul Great chat today! Thanks! #socialmedia
@Marc_Meyer @jasonbreed @ShannonPaul Great chat today! Thanks! #socialmedia
@Marc_Meyer It's finding that happy medium between regulation and a witch hunt. We all need to be accountable. #socialmedia
RT @Miguelallano: With social media WE are the government. We, as a community, can be the judge, jury, and executioner #socialmedia
@DavidSpinks I've thought of that too. Regulation would be a scary thing. #socialmedia
@shannonpaul "With great power, comes great responsibility"...love that line #socialmedia
RT @DavidSpinks: ..we're all influenced by something. $$, reputation, career etc... Every blogger has their own balance. #socialmedia
@chrisbrogan Sounds good. Seems to a hot topic in #socialmedia. Advertising and Trust - http://ow.ly/lhgG
@DavidSpinks it's the brutal truth. #socialmedia
@chrisbrogan For the Kmart spree, do you feel obligated to deliver a positive response or are you paid to do that or otherwise? #socialmedia
@SueSpaight I totally agree. #socialmedia
@shannonpaul @DavidSpinks It seems like it would be in the best interest to be geniune in order to keep trust (paid or not) #socialmedia
@shannonpaul @DavidSpinks Paid or not, influencers take the risk of losing their audience's trust everytime they speak. #socialmedia
@Marc_Meyer Are you saying @chrisbrogan endorsed Kmart? #socialmedia
@Marc_Meyer Whether it mattered to me depended on what is being endorsed. It's a pick-and-choose thing. #socialmedia
It's getting harder and harder to tell who is getting paid and who is not. #socialmedia
honestly, I think customers only care if the product turns out to suck. Otherwise, paid or not paid can go unnoticed. #socialmedia
honestly, I think customers only care if the product turns out to suck. Otherwise, paid or not paid can go unnoticed. #socialmedia
RT @ckieff: @Marc_Meyer @conniereece #socialmedia Excellent conversation, Thanks! #socialmedia
@danschawbel As a compliment to you, you give out so much great information #socialmedia
@danschawbel We're discussing contribution in social media (via #socialmedia) and how much content you give away to users.
@DavidSpinks Totally agree although @starbucks seems to be the exception. Try it out and see. #socialmedia
@joshdward that's one aspect, but success can sometimes be defined in understanding your audience better #socialmedia
@Marc_Meyer Ha...@danschawbel deserves 1/99 #socialmedia
@DavidSpinks @Marc_Meyer I totally agree. It's the concept and that can be different between companies and strategies. #socialmedia
@conniereece @Marc_Meyer 70/30 rule (via @allanschoenberg) - 70% content should matter to userbase - 30% is about you. #socialmedia
@joshdward Right, I'm not saying they don't engage at all - engagement just isn't the goal. #socialmedia
@joshdward A perfect example is @CMEgroup. It's about informing their fanbase. Value would be lost if engaging was needed #socialmedia
Contrary to belief I don't think all businesses need to "engage" when using social media. It might not fit their strategy. #socialmedia
@Marc_Meyer IMHO I believe @CMEgroup's strategy is more focused on informing rather than engaging, which works for their envir. #socialmedia
@Marc_Meyer I think @CMEgroup answered your question. :) Saw Allan speak last week. Very impressed by his direction with SM. #socialmedia
@Marc_Meyer I believe @CMEgroup's goal is to instill brand confidence and promote their leadership #socialmedia
I think a company can have a lot of friends as long as it doesn't lose focus on individuals (@Starbucks is a good example) #socialmedia
@lotsofdimples @regbautista It seems like a "chicken or the egg" debate. #socialmedia
@sonnygill Good point. You blog is your house and twitter is the neighborhood. #socialmedia
RT @DavidSpinks: One diff: On a blog, the blogger is ...the conversation starter and moderator. On twitter, its a free for all. #socialmedia
I tweet to gather info, ideas, and perspectives - I blog to develop my own conclusion and perspective #socialmedia
@rebeccawissler Right on! That's the strategy I'm starting to shoot for myself. #socialmedia
Did Borat just crash this conversation? #socialmedia
@rebeccawissler on the same token, Twitter can help you create an intriguing convo for your blog. #socialmedia
@rebeccawissler on the same token, Twitter can help you create an intriguing convo for your blog. #socialmedia
I think if people like your tweets, they'll eventually follow your blog #socialmedia
Tweeting is like a speed date, while blogging is a night on the town. #socialmedia
I sometimes refer back to my older tweets for blog posts. #socialmedia
#socialmedia chat starting in a few. Join the discussion. Micro and macro blogging...and blogging in general.
@DavidSpinks True. I don't know if there's any way around the "fake" part...unless you're really really good. #socialmedia
@DavidSpinks I totally agree. How do you get around this? #socialmedia
@DavidSpinks I totally agree. How do you get around this? #socialmedia
@Marc_Meyer Would that make relationship building and lead nurturing one in the same? #socialmedia
Fun stuff! Thanks @leeodden and @marc_meyer #socialmedia
One of my fav resources is Sphinn although it's hit or miss sometimes with the posts. #socialmedia
Keep it simple and apply value. #socialmedia
#Q3 Set a goal(s). Start and end with providing value or good content as the focal point. #socialmedia
@KateOnline good points. I've seen it too many times where research gets skimmed over. #socialmedia
@leeodden Besides Twitter search, what do you think are relevant SM search engines to consider for optimizing for? #socialmedia
@KateOnline How do you work usability into online marketing? #socialmedia
Q2 Resp - blogging as a foundation within an SEO/SM strategy has always done well for me. #socialmedia
@leeodden ha...social media is kind of like a garage sale. You invest a lot into good content only to give it away almost free. #socialmedia
@rwsansom sadly it seems to be getting more diluted with junk too. #socialmedia
@leeodden Great questions, the groundswell (the masses) seems to be one of the best measurements for weeding good/bad, but... #socialmedia
@rwsansom sadly it seems to be getting more diluted with junk too. #socialmedia
@leeodden Great questions, the groundswell (the masses) seems to be one of the best measurements for weeding good/bad, but... #socialmedia
@Marc_Meyer social media is "now" and its difficult to weed out the good content from the spammy content without the human int. #socialmedia
@rwsansom I agree, relevancy and noise will get tougher to weed out since it is still best deciphered by the human element. #socialmedia
(IMHO) Social Media is good for SEO because SEO ethics has not caught up to social media yet. #socialmedia
RT @leeodden Between noon and 1pm EDT we'll be having a great chat on #socialmedia and #seo - follow at http://hashtagsocialmedia.com
