@jasonbreed Thanks for setting this up Jason. Some awesome questions today. #sm87
@jasonbreed Thanks for setting this up Jason. Some awesome questions today. #sm87
Thanks everyone for a great session. Love to see you all in person in Sept in CTOWN discussing the same thing. http://bit.ly/hRsNAt #sm87
@gigigriffis Been working on it for a while. Actually talking to a school today about a Content Marketing Careers Day #sm87
@KathyHanbury Yes, anyone here seen the best blueprint for department structure. I don't think there is a one size fits all. #sm87
RT @KathyHanbury Im currently working with a nonmedia brand to shift their traditional mktg team to content mktg. #sm87
@ken_rosen That's why blogs are so important for marketers to have. Clearly shows you can tell a story. #1 on my list. #sm87
@jgombita Not different title, with @JasonBreed and different approach. Think more like a publisher, less like a marketer #sm87
@ken_rosen I see great disconnect in both Journalism and MBA programs that don't address this shift. Frustrating #sm87
@Marc_Meyer I see that too. Marketers today all need to be great storytellers. Why don't Biz Schools see this? #sm87
@ken_rosen I'm with you. It's not end of marketing. Just an (re)volution in the marketing department. #sm87
@Marc_Meyer Do you see more journalists or traditional marketing roles being hired? Or specialists? #sm87
@jasonbreed So, you are saying the marketing director is now the Chief Content Officer? #sm87
@dapancost A non-media co brand is one that doesn't make DIRECT $$$ from the content in either paid content or sponsored content #sm87
@ken_rosen Agree. There is a time to be salesy. Maybe at the last 5% of the buying process. Sadly, that is 80% of non-media content #sm87
Non-media brands looking to take talent and especially processes, creating the ultimate content dev and distribution team #sm87
So, here is what I see. Big non-media brands scoping out large and small media companies. Does anyone else see this? #sm87
@joshhealan maybe a 2x4? #sm87
Okay folks: Q3: What is the setup of a non-media company brand look like today? Discuss #sm87
@dapancost hence why non-media brands are hiring more journalists. The future journalist has more chance at Cisco than NYTIMES #sm87
@stevemassi That's where media companies win. They think about long-term relationships with readers, NOT CAMPAIGNS #sm87
@ken_rosen And Seth has grown in popularity because of what - his storytelling ability. #sm87
@C_Pappas whitepaper can't be salesy. Think helpful, relevant, compelling storytelling in 8-12 pages. #sm87
@dapancost Storytellers win. Well said. #sm87
@stevemassi Yes Steve! Are you hanging out where our customers are hanging out? That opens the door for content marketing. #sm87
@stevemassi Yes Steve! Are you hanging out where our customers are hanging out? That opens the door for content marketing. #sm87
@C_Pappas There is the big opportunity. If a non-media company can position themselves as true solutions providers, everyone wins #sm87
@C_Pappas I think that consumers feel everyone is trying to sell them something. Take young adults - they trust brand info more #sm87
@ken_rosen Media companies have opened the door for non-media companies. Customers just want great info, don't care who it is #sm87
@jannamarkle Less control of message and more focus on what customers' pain points are. Better, right? #sm87
May be better to say, media company versus non-media company. Both doing the same activities for different end goals re: content #sm87
@azivaziri Amen to that. If you come across as selling in content marketing, you've already lost. It's the ultimate soft sell. #sm87
@Marc_Meyer Can you expand on the "control" concept #sm87
@joshhealan I agree Josh. If you look at media and brands, ultimately no difference except for how the money is made. #sm87
@TomMartin Isn't all content, either from media or brands, biased in some way? #sm87
@MitchKapler The hardest part, imo, is getting execs to buy into the philosophy of content marketing. #sm87
@TomMartin Isn't all content, either from media or brands, biased in some way? #sm87
Q2: What's the difference between what a real media company does and a brand when it comes to content? #sm87
Q2: What's the difference between what a real media company does and a brand when it comes to content? #sm87
Wow folks, great Q1: Ready for Q2? I'm already tired ;) #sm87
@azivaziri Agreed. If you aren't publishing content that truly takes a stand and solves pain points, it probably won't work #sm87
@ken_rosen Now we are getting on the same page. Marcom, yes. Marketing Journalism perhaps. Content Marketing #sm87
@samraatkakkar Not dead...never dead imo, but the roles have clearly changed. Marcomm - dead on there #sm87
@samraatkakkar Not dead...never dead imo, but the roles have clearly changed. Marcomm - dead on there #sm87
Thanks! RT @jasonbreed I think what @juntajoe refers to is publishing as an approach not a verb #sm87
@ken_rosen Don't get fixated on the term publishing - it's the idea that MKTG depts are setting themselves up more as publishers #sm87
@ken_rosen Ha. I'd rather use the term content marketing - The creation of content to attract and retain customers #sm87
@autom8 I agree. But today, it's content at the center. W/O an engaging message everything else breaks down #sm87
Not that we should get rid of marketing...but leverage traditional marketing to get customers to engage in our own media #sm87
Instead of having to always "place" media, customers go directly to the brand for critical information. Better, right? #sm87
@ken_rosen Sure. Look at @OpenForum. They have created their own channel. What brands want to do is be the go to source for info #sm87
Instead of having to always "place" media, customers go directly to the brand for critical information. Better, right? #sm87
@ken_rosen Not sure I agree. Traditional MKTG has been more about interruption. Publishing has always been about engaging #sm87
I think the difference today is marketers need to think about creating their own content BEFORE renting someone else's channel. #sm87
@ken_rosen Great point Ken. Need to know when not to create content as well. #sm87
@ken_rosen Great point Ken. Need to know when not to create content as well. #sm87
@CoryOBrien Absolutely. But remember, the first step in publishing is listening. Letter's to the editor happens in 2 seconds now. #sm87
@C_Pappas Remember, magazine readership overall is UP. It's the business model that is failing for media companies #sm87
@C_Pappas Remember, magazine readership overall is UP. It's the business model that is failing for media companies #sm87
@samraatkakkar I think #socialmedia accelerated what we were already seeing. That marketers need to create their own channels. #sm87
@CoryOBrien Not sure...I see large brands scoping out large media companies (have been for years) to duplicate their models #sm87
@C_Pappas More and more HR folks are looking for marketers with a journalistic bground or EVEN just hiring journalists #sm87
So, let's start thinking about the first Q: Are marketing depts really changing into publishing depts? #sm87 Truth?
@C_Pappas More and more HR folks are looking for marketers with a journalistic bground or EVEN just hiring journalists #sm87
So, let's start thinking about the first Q: Are marketing depts really changing into publishing depts? #sm87 Truth?
I've been on dozens of Tweetchats but this is the first one I've hosted. Thx to @Marc_Meyer for asking. Starts in 8 min. #sm87
20 minutes until Tweet chat on content marketing #socialmedia. Everybody is talking content, but what are brands really doing? Use #sm87
RT @jasonbreed 30 minutes until #socialmedia chat featuring @juntajoe on Transforming your MKTG dept into a Publishing Dept. follow #sm87
Tweetchat today Noon ET w/me on Topic: Transforming your MKTG dept into a Publishing Dept. Use #sm87 http://bit.ly/http://bit.ly/rExdH
RT @Junta42: Today's #socialmedia tweetchat is w/ @juntajoe. Topic? Transforming Your Mktg. Dept. into a Publishing Dept. #sm87
Tweetchat today Noon ET w/me on Topic: Transforming your MKTG dept into a Publishing Dept. Use #sm87 http://bit.ly/rExdH Join us!
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Just about to present on social media for publishers at Niche Media Conference in Minneapolis. #niche #socialmedia
