This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Absolutely! RT @BethHarte #SM54 Q4: Do you think it's important for mktrs to have trad. marcom
No Hug RT @jasonbreed: Great service happens from a series of defining moments.details matter.manage to the entire experience..aww yea #sm50
Agree. It begins with the people and the culture. Bad products usually lead to overwhelming CS traffic, which leads to inadequacy #sm50
@comcastcares Is it important to offer great CS, even if you work for a monopoly? People shouldnt have to call Comcast every week! #sm50
Havin a presence on Twitter doesnt mean u OFFER CS via SoMe!! I still have to call local reps, who r puppets. Culture needs to change #sm50
#comcastcares is def changin how big comps will address SoMe+CS n the comin years. Actually providing CS rather than pretend to is key #sm50
4 comcast, its both RT @newsmakers_sfl: @CoryOBrien very true. Bad C.S is just as bad as offering a bad prod. Hurts the entire brand. #sm50
@sharonmostyn Completely agree. I personally dont think responding "how may I help" and then leaving is customer service #sm50
@jasonbreed Some more-so than other. Farmvile=all ages/sexs. MafiaWar=mainly 16-30 yr old males. Hate Farmville, pls dont bring up! #sm48
@jasonbreed Some more-so than other. Farmvile=all ages/sexs. MafiaWar=mainly 16-30 yr old males. Hate Farmville, pls dont bring up! #sm48
@kenburbary Getting in the mix. I dont think a program can completely auto the process. U have to have manual/human element 4 accuracy #sm48
Exactly RT @elhoust: @socialtality Yes! Since audiences gather diff in SoMe, trad'l segmentation may fall short in seekin the right 1s #sm48
Amen brotha! Some can now even happen over night. RT @andrewmueller: You will fail if you don't deliver on your brand promise #sm35
Amen brotha! Some can now even happen over night. RT @andrewmueller: You will fail if you don't deliver on your brand promise #sm35
@jasonbreed 1) More conversions 2) Greater ave. purchase 3) Decrease in costs(C.S. hours, Sales, HR recruiting, etc) #socialmedia #sm33
RT @Marc_Meyer: Today's #socialmedia Tweetchat led by @jacobm on Social Media’s Impact on Business (and ROI) will be using the hashtag #sm33
RT @Marc_Meyer: Today's #socialmedia Tweetchat led by @jacobm on Social Media’s Impact on Business (and ROI) will be using the hashtag #sm33
All those heading over to #blogwell ATL, be sure to stop by and chat with @TheBlackFin & @mzeto from @NBHD_America Great guys! #socialmedia
RT @tealac: R U a #software #engineer? If so, we need you @NBHD_America!!! http://bit.ly/41IW2g #employment #career #jobs #socialmedia
Brainstorming around how to increase conversions. Digging my creative juices, but the actual execution isn't quite as easy. #socialmedia
A mini Buddha! RT @Marc_Meyer: At the end of the day,for us here,twitter is a utility. A utility for what though, is ult. defined by u #sm32
yes RT @JasonFalls: BTW, big props to @NBHD_America , @JasonBreed and @Marc_Meyer for this thing. Great monthly chat on cool subjects. #sm32
RT @Marc_Meyer: @JasonFalls It's always going to be about the data #sm32 Yep, and then what you do with that data!
RT @Marc_Meyer: @JasonFalls It's always going to be about the data #sm32 Yep, and then what you do with that data!
One of the best ways to measure your #socialmedia efforts is NCA's(New Customer Acquisitions.) Take that to the execs! #roi
Where did @cc_chapman go?? Define moderator!?!?!? #socialmedia
great discussion today on #socialmedia chat w/ @AaronStrout ! www.hashtagsocialmedia.com
HA RT @Marc_Meyer: The irony? You have all this CRM data on the customer, but you follow them on Twitter to get to know them... #socialmedia
@elhoust @jasonbreed Agree! Only certain peeps can handle these types of interactions. Need a Marketing/Sales/SoMe hybrid #socialmedia
@Marc_Meyer Thought the same thing! lets try #monitoring #measurement #cision #radian6 to drum up some sharks #socialmedia
@Marc_Meyer Thought the same thing! lets try #monitoring #measurement and #socialmedia to drum up some sharks
I always tell people to go straight to the source with a strategy in hand. If you can show other ROI, theres buy-in. #socialmedia
@kenburbary Obviously, most comps r pullin this straight out of the Mrktng Budget, but is evolving. Depends on corp layout. #socialmedia
@kenburbary Obviously, most comps r pullin this straight out of the Mrktng Budget, but is evolving. Depends on corp layout. #socialmedia
@Marc_Meyer If done purposefully and integrated well....then Yes. You're right on. @rhappe Ha, love it!! #socialmedia
@Marc_Meyer Nope, we all know its about quality not quantity. If done well, the masses and WOM will do the rest #socialmedia
@elhoust Usually...the larger the marketing plan, the larger the budget. Integration is key, but not too many things are free #socialmedia
Definitely!! RT @hacool: sometimes we must rely on correlation to see success since measurement tools aren't all connected. #socialmedia
@Marc_Meyer Having less money should make your social media better! Have to think more creatively. #socialmedia
Back to @rhappe question....Is there a difference b/w a community(digital) and social media? #socialmedia My opinion..similar but different!
Agree, and an imp point RT @Marc_Meyer: @jw_social1 Yea but @jowyang was ultimately right. He just delivered the message wrong. #socialmedia
@CharityHisle @Marc_Meyer I think an ex-Forrester employee might now something about that! People can be vicious. #socialmedia
Ha @jasonbreed! RT @CharityHisle: I think 'knowledgeable' cannot be fairly judged. There'll always be idiots on a keyboard! :o) #socialmedia
What about knowledgeable? RT @CharityHisle: @wvpmc honesty, and transparency are key. Perhaps the only 2 keys that matter. #socialmedia
@shannonpaul The community should be the governing body. Everyone should be "whistle-blowers" #socialmedia
@shannonpaul The community should be the governing body. Everyone should be "whistle-blowers" #socialmedia
@jasonbreed Yep. Luckily some are beginning to realize that their agencies cant/shouldnt speak on their behalf. Slow learners! #socialmedia
Hopefully RT @isolution: #socialmedia @Marc_Meyer wouldn't u normally review and double check peoples opinion w/ some research of your own?
@shannonpaul Similar challnges. But those who are smart enough realize the Co. is trying to be misleading/sneaky (and lazy..ha #socialmedia
@Miguelallano Haha. Now thats transparency!! #socialmedia
Yes, but announce? RT @jasonbreed: if some1 builds their brand and has influence, & I need that. They should be able 2 get paid #socialmedia
Completely Agree RT @DavidSpinks: @shannonpaul IZEA is doing a great job of ensuring disclosure. They have the right idea. #socialmedia
@Miguelallano The ole grey area. How do you bring that up? Simply slide in I'm now getting paid 100k(cough cough) #socialmedia
Yep! RT @wvpmc: Custmrs tend 2 devalue the opinion if they know thr has bn an exchnge of $$ 4 it, but still include in eval #socialmedia
@JoeKikta I dont distrust them, but I take what they say with a grain of salt. We know they cater to specific audience. Fox=Rep #socialmedia
@CathyWebSavvyPR Agree. Those are the authentic conversations/people that influence us the most #socialmedia
@JoeKikta I respectably disagree. That paycheck forms some sort of bias perspective. Not many get paid to speak freely/openly. #socialmedia
@shannonpaul Are there people out there who are not getting paid or who do not have a vested interest in company/brand? #socialmedia
They run the risk of sounding like a canned response/advertisement....and not genuine #socialmedia
I agree #socialmedia
Compelling statistics in #BBC report!! "Twitter Tweets are 40% Babble" But whats the other 60%? http://bit.ly/MsZPD #socialmedia #smcswfl
What a joke the SEC is for banning SoMe from its stadiums. Have fun arresting 10k fans a game http://bit.ly/BdcVO (by T Gupta) #socialmedia
RT @Marc_Meyer: Today at noon EST we have @conniereece leading the #socialmedia talk on the tipping point of SoMe http://twurl.nl/bujvzr
RT @Microsoft_GOV_W: Neighborhood America exec will attend Gov20Camp in Berlin Aug 28! http://ow.ly/kgiv #gov20campB #gov20 #socialmedia
@ariherzog Almost everything today can be traced back to earlier times(comes full circle.) We just make it more efficient #socialmedia
@BethHarte Haha....agreed. You ROCK Beth! #socialmedia
@ariherzog What term are you referring to? #socialmedia
Claim it as your own T! GREAT point!! RT @Tbeffs: "Being Human is far easier than humanizing you or your brand's story" #socialmedia
Exactly! RT @ajmunn: We all know you cannot force a conversation. Listening & real-time knowledge is key to true engagement #socialmedia
@Marc_Meyer He makes his first "somewhat" intelligent comment and now you want to hug him? #socialmedia SoMe really does connect people!!
when you start losing their trust/interest(they realize you r only trying to sell and dont actually care) each bp is different #socialmedia
@Marc_Meyer Whats ideal? Most common is prob relationship build to lead gen(and then back to relationship build) #socialmedia
Great Q! They definitely go hand-n-hand RT @chrisbrogan: Q2. How do you discern between "lead gen" and "relationship building?" #socialmedia
Listening, being an advocate, and genuinely providing a soluti works. Havin a in your face sell, sell, sell mentality does not. #socialmedia
Talk about making a grand entrance! @chrisbrogan just mentioned that wheels are down and he's ready to rock #socialmedia
@leeodden Good content, good strategy, "appearing" not to be blatantly using users and being genuine towards them #socialmedia
@Marc_Meyer @leeodden So this is seen mostly on a personal blogging level. Not necessarily with corporations/brands. #socialmedia
Well put! RT @rwsansom: #socialmedia #q1 Social media should always be created first for the people but should consider #seo so its findable
@Marc_Meyer By nature, people will always find a way to taint a good thing! How do we combat that? Less link clickage? #socialmedia
@leeodden I think the initial/obvious answer is YES. From a strictly SEO perspective, SoMe helps big time!! #socialmedia
@Marc_Meyer How do you decipher? What are the red flags? #socialmedia
RT @Marc_Meyer: In 40 mins we'll talk about how many of u write blogs b/c of the link juice,not the content w/ @leeodden at #socialmedia
Interesting/Entertaining quick read about size of Social Media Networks vs. size of Countries http://tinyurl.com/clpmhh #socialmedia
Agreed RT @kathy_moore: yes, for me to WANT to engage w/corporate brand, they need to offer extra value, insight and responsiv #socialmedia
@richardatdell Exactly, so it only makes sense! A lot of psychologybehind SoMe. Not just a bunch of neat tools to promote brand #socialmedia
I feel more connected to Brands who actively participate in SoMe. They appear to actually care what peeps say about them #socialmedia
RT @arikhanson: Right--find the early adopters and "leverage" them. Use them to build momentum, awareness, and edu across org #socialmedia
RT @arikhanson: Right--find the early adopters and "leverage" them. Use them to build momentum, awareness, and edu across org #socialmedia
@chuckhemann Do you think bigger orgs(outside of Skittles) are less likely to take that approach than small orgs? Less risk #socialmedia
More about lack of understanding the value. Difficult to put hard numbers to it(in many peeps eyes), which oldies want #socialmedia
I have to kindly disagree and say that there is def a generational gap! Again its slowly closing, but it def exist!! #socialmedia
Agree that Old Skool Markters r reluctant, but theyre coming around. Just look at the new job titles at agencies and co's #socialmedia
Very well said T! RT @Tbeffs: Q3:understand the corp culture/biz/how it works.Lead&Apply new behavior,SHIFT thought patterns #socialmedia
@jasonbreed Agreed. You cant run a play if you dont know the sport/environment! #socialmedia
@jasonbreed Shouldnt strategy be #1? What you just did there was strategic! #socialmedia
@brendanwenzel So then the people/things youre following now arent quality. How do you manage to pull out useful information? #socialmedia
RT @jasonbreed: @AnthonyMcMurray agreed don't like auto DM in twitter, email, anything. Is Lazy and impersonal #socialmedia
@unmarketing The automation implies that they are too big to care about individual person...which goes against key SoMe points #socialmedia
@FreelanceNation Agree with both your points. Thought you were implying "Build it, and they will come" and sit back and watch. #socialmedia
Agreed!! RT @jbc95a: @jw_social1 Yes, unfort to co's and mktrs,Content Creation is a lot to ask, but I think it's most valuable #socialmedia
@FreelanceNation Agree with both your points. Thought you were implying "Build it, and they will come" and sit back and watch. #socialmedia
Agreed!! RT @jbc95a: @jw_social1 Yes, unfort to co's and mktrs,Content Creation is a lot to ask, but I think it's most valuable #socialmedia
@unmarketing Have to go with many platforms(like rollout approach though). Dont think a co's customers are all in 1 place #socialmedia
Agreed!! RT @jbc95a: @jw_social1 Yes, unfort to co's and mktrs,Content Creation is a lot to ask, but I think it's most valuable #socialmedia
@unmarketing Have to go with many platforms(like rollout approach though). Dont think a co's customers are all in 1 place #socialmedia
@FreelanceNation The only problem I see with that is direction. A free-for-all with no purpose isnt good strategy #socialmedia
@jbc95a All the content? #socialmedia
@unmarketing A compnay or industry strategist/researcher is a good start. Can never know too much about your space and audience #socialmedia
@JasonFalls Agree. I think this is the case for most Co's online. I can connect with them, but they dont connect with me. #socialmedia
Agreed! That and be prepared!! RT @Marc_Meyer: active, reactive and proactive..crisis comm. plans make sense to me #socialmedia
@dannybrown I see it as just the opposite! It means that you're looking to succeed!!!! #socialmedia
@dannybrown Giving up= not an option! Just emphasizin the imp of prep for initial full blown crisis management. Think Checklist #socialmedia
@dannybrown You shouldnt need a backup. If your first plan fails, its prob already too late! Shows the imp of initial reaction #socialmedia
@Marc_Meyer To monitor....GOOD To engage.....Probably GOOD To reply to crisis....BAD #socialmedia
**All SoMe/PR/Ad Tweeps. Go to hashtagsocialmedia.com/live/ to follow @dannybrown discussion around crisis comms in SoMe!** #socialmedia
RT @dannybrown: T-minus 5 mins. and counting: Share crisis comm best practices today 12 noon EST http://bit.ly/1256MS #socialmedia
RT @Marc_Meyer: Today @ 12 EST, @dannybrown leads the #socialmedia Unpanel chat about The Role of SM/PR in Crisis Comms http://bit.ly/8cN7X
Another great convo at hashtagsocialmedia.com!! Thanks @theredrecruiter for moderating....well played my friend, well played! #socialmedia
@Marc_Meyer I am a Gen Y and definitely care...unfortunately I cant say the same for all my peers. Coming back to edu again? #socialmedia
@theredrecruiter That is exactly right! Thats tone downside. Co. doesnt nec have to be your friend, just have mutual friends #socialmedia
@theredrecruiter @RonDuquette @cmwool Agree. When does it become intrusive? Is it similar to our nations public records/docs #socialmedia
@theredrecruiter Completely agree with you there. For a recruiter, makes placement that much easier. Leads to less turnover! #socialmedia
@theredrecruiter The company moreso, but as mentioned, the person might be able to find a "best fit" company by being trans. #socialmedia
@theredrecruiter Not nec. I think we can all agree that FB is used by most for personal. LinkedIn for bus. And Twitter for both #socialmedia
RT @theredrecruiter: @ameyk That's intr. So, being transparent... the way we really r would help attract the "right" co for us? #socialmedia
@theredrecruiter Maybe the co thinks they have a right not to give as much...have a higher risk. Talking about an org vs indiv #socialmedia
@theredrecruiter Depends on the job, and the company its with. You cant have a non-transparent company requesting transparency #socialmedia
RT @Marc_Meyer: 15 minutes till todays Unpanel w/ @theredrecruiter: "Transparency in job search efforts" http://twurl.nl/3b7f8e #socialmedia
@MackCollier Its all about EDUCATION and PROVEN ROI!! #socialmedia
@MackCollier EDUCATION and PROVEN ROI. period #socialmedia
#socialmedia @dariasteigman True, i like that perspective as well. Thus st-ups are better for SM than F500 comps... R better, or less risk?
What about Co. that r still successful, even through these times? Think they have the, "if its not broke, dont fix it" syndrome #socialmedia
Come join @MackCollier as he leads a live discu around SoMe at hashtagsocialmedia.com Great convo with individuals who "get it" #socialmedia
@tobydiva Good point. I think "sharing" the brand should and is the end goal. Companies dont understand this concept though #socialmedia
@Marc_Meyer its got to be both. C-Level needs to listen to their college interns, AND needs to bring in someone like yourself. #socialmedia
lack of resources.Do you develop a Social Media team, or do you let your current employees dabble(which in itself can be scary) #socialmedia
SoMe should not be forced upon the masses, especially employees. People should want to play active role for it to be genuine. #socialmedia
RT @jasonbreed: SM has 2 integrate w/ systems to "trigger" when prosp ready to buy, cust need help,quality people need work(HR) #socialmedia
RT @Marc_Meyer: Today at 12 pm est. join the #socialmedia convo right here. Moderated by @bethharte Trying to elevate the SM discussion
