@AppleBoxStudios True, there is a lot to be said for humbleness #sm75
@chuckhemann One of the most influential people in both the parenting blogger and political worlds is @jpippert #sm75
@ckieff Never be restricted by your "pecking order," you are one conversation away from influence, the networked effec #sm75
This is my experience! RT @KellyeCrane: Wise, thought-leaders are often influencing the "influencers" #sm75
@dariasteigman Don't know, you could be less influential, or you could be busy building a great reputation, clout of its own IMHO #sm75
Some are, some are not. RT @ckieff: @kamichat Are the people with low numbers and great influence popular offline? #sm75
YES! RT @techguerilla Lots of mention about klout score. The value is in the analysis that makes up the score, not the score itself. #sm75
I have found that in any online community there are people that may not have the #s, but have great influence #sm75
@chuckhemann I've found a single number usually is inadequate, you need a # (Klout, Alexa) but you also need human judgement #sm75
@KaryD Popularity means people are interested in you (followers), influence means they do something or share (RT, actions) #sm75
More fun stuff for #sm74 Just voted for @eschipul's panel at SxSW on personal branding inside a company http://bit.ly/bj2UdN
RT @geoffliving: Are you getting paid by someone else to build your personal brand? Or to do something. Think about that. #sm74
By the way, here is my post on Beyond Personal Brand to Character, with the Lincoln quote http://bit.ly/QCQ56 #sm74
@AdeleMcAlear Yes, but not my chat, this belongs to @marcmeyer and @jasonbreed #socialmedia I was just the moderator for #sm74
@AdeleMcAlear Ah, if you want THIS one, go here http://bit.ly/bjPUzr or here http://bit.ly/dx4go7 Thought the question was general #sm74
Perhaps RT @minxymoggy: @kamichat personal brand is what you put out and reputation is what you get back. It's a metric of success #sm74
@danperezfilms Really enjoyed your input today on #sm74
LOL RT @ScottMonty: @kamichat Hi-yo, Kami! Thanks for the mention. I can't say that's a job I would have wanted, though. #sm74
@conniereece It was great to chat. And if I can't find the blog post, perhaps I will write it this week. You are always helpful! #sm74
@Marc_Meyer @jasonbreed Thanks for inviting me in today! It was a great discussion. #sm74
Okay people, it is already 1ET, hard to believe! This has been a great chat. Please feel free to continue the discussion. #sm74
@primedayton Agree monitoring tools are essential, just be sure you have one that can handle the volume, this from hard experience. #sm74
@conniereece Probably do, have a preso with it at http://slideshare.net/kamichat #sm74
RT @jasonbreed: @kamichat or just go here to make it easy :-) http://hashtagsocialmedia.com/event/74 #sm74
@jasonbreed Yes, the @RowFeeder spreadsheet is something I am testing for crisis. You can then take it and parse data. #sm74
RT @rjamestaylor: During a crisis, turn off autoposts, delay unrelated PR. Stay on message, especially when customers are hurting #sm74
I usually look at 5 types: Stakeholders, Influentials, Vocal Bystanders, Determined Detractors, Competitors. Respond appropriately
#sm74
RT @danperezfilms: @kamichat Never underestimate the forgiving nature (and relatively short memory) of most people. #sm74
RT @frankeliason: @kamichat open and honest communication #sm74 humble when appropriate #sm74
@conniereece Yes, I am certain we will see more brandjacking or coordinated attacks on a brand in social media. #sm74
Tool I am testing is @rowfeeder http://bit.ly/9dXBiL. It drops search into a Google Doc. Our chat in Doc http://bit.ly/aTZ4cy #sm74
RT @SAHealth210: @kamichat Yes, we agree with @jamestaylor Part of that transparency is not deleting comments/posts/tweets. #sm74
RT @conniereece: @kamichat Re: velocity. You must be prepared in advance. No time to gather the troops after an attack. #sm74
RT @charliesaidthat: If your brand doesnt already have one - you!! - Social Media Response Flow Chart http://slidesha.re/cF1S86 #sm74
RT @rjamestaylor: Of equal importance if crisis belonging to competitor, resist impulse to take advantage - just makes crisis yours #sm74
@danperezfilms You can diffuse with an individual, but if that individual has loyal followers, it can take on a life of its own. #sm74
RT @conniereece: @kamichat Re: velocity. You must be prepared in advance. No time to gather the troops after an attack. #sm74
@danperezfilms You can diffuse with an individual, but if that individual has loyal followers, it can take on a life of its own. #sm74
@SAHealth210 Agree it is the same as other tools, but not the velocity. That is unbelievable. #sm74
Are you prepared for the velocity ? Even for a minor dustup you can get up to 15-20 tweets a minute. Major crisis, 100+ #sm74
RT @danperezfilms: @kamichat Q3: Address it immediately & if you screwed up, apologize then outline steps for amending situation. #sm74
@toddysm Doh! Good luck, hope it isn't too hot where you are. #sm74
Agree! RT @rjamestaylor: @kamichat crises are best handled promptly, transparently and humbly. No "spin" - that fuels fire. #sm74
@charliesaidthat Good point, you have to see the crisis from the other's POV and ignore trolls #sm74
RT @danperezfilms: @kamichat Q3: Address it immediately & if you screwed up, apologize then outline steps for amending situation. #sm74
@toddysm Doh! Good luck, hope it isn't too hot where you are. #sm74
Agree! RT @rjamestaylor: @kamichat crises are best handled promptly, transparently and humbly. No "spin" - that fuels fire. #sm74
@charliesaidthat Good point, you have to see the crisis from the other's POV and ignore trolls #sm74
When you are "out there" in SM, there is an almost 100% likelihood that you will spark a crisis for your "brand" at some point. #sm74
Explain that further. RT @Marc_Meyer: @kamichat i think being an adult helps. Not being reactionary. #socialmedia #sm74
@primedayton I use the tools carefully, Hootsuite is a great way to go if you have multiple accounts across both Twitter and Facebook #sm74
Q3: Be it a personal or professional crisis, what is your plan for handling a negative backlash in #socialmedia? #sm74
For the last 20 minutes I want to turn to a subject that is on the underbelly of social media, crisis. #sm74
@cnbruni I think that grooming prople is the norm for smart companies, but many are still trying to control the channel #sm74
@RichardatDELL LOL, just using you as an exaple...again ;-) #sm74
RT @FrankEliason: Team is strong and they had own brands too. Most people didn't notice a change. Comcast & I will always b connected #sm74
RT @primedayton: Organizational brand ambassadors need 2B on same hi-level page, but each must deliver unique value/distinctions. #sm74
RT @dbevarly: @WorkingPRMama Its still about the organizations products: scouting, leadership, fun, cookies ;-) the total package #sm74
@TomMartin Indeed, Ford benefited from @scottmonty (ho Scott) and he benefited from Ford. He is much bigger and so are they. #sm74
@frankeliason The question was how will @comcastcares go on without you. I imagined you would say you had a strong team? #sm74
Sure you did. RT @jsandford: @frankeliason Sorry, Frank -- didnt mean to suck you in. :-) #sm74
Hi @frankeliason Thanks for joining. #sm74
What about grooming people inside the organization to gain some growth with their personal reputation, @scottmonty comes to mind. #sm74
@dbevarly Got it! ;-) #sm74
RT@kcgrammargirl If @RichardatDELL leaves, Dell has others in his place and he changes username but retains personal brand/reputation. #sm74
@dbevarly Yes, brands are different than humans, which is why I find the term "personal brand" so irritating #sm74
Like this! So true. RT @AndrewJDavison: Q2: Listen to your audience, as you grow theyll want more, be open and grow how they want #sm74
What about cross functional teams across the company? More than one entry point to the org? #sm74
@BaehrNecessity Yes, each brand will choose how it engages, but as @shelisrael says, relationships are built with ppl, not brands. #sm74
RT @GeoffLiving Don't consider reputation. Its based on past acts. Scaling is based on current & near acts. Getting ego out helps. #sm74
@TomMartin I think that companies tend to let one star shine, when a constellation would be a better bet. #sm74
RT @jsandford: @kamichat I think @comcastcares will be an excellent case study in the future to see how/if rep. changed. #sm74
What about changing jobs? RT @Marc_Meyer: @kamichat Q2.Never forget who you work for and never forget where you cam from. #sm74
@laurabazile Agree that the problem with personal brands is indeed the ego that inevitably finds its way out. #sm74
@swonderlin @primedayton Ah yes, but I would argue brand ambassadors and personal brands are not necessarily the same. #sm74
RT @misskatiemo: @kamichat Agreed. It seems like such a hot topic. Id rather just do my work well and let my work speak for itself. #sm74
@TomMartin Which leads me to Q2 ;-) thanks for the bridge #sm74
Q2: How do you scale online success for an organization or individual as your reputation grows? #sm74
@TomMartin Agree that people with strong reputations help a company, but people focused solely on building themselves may not be good. #sm74
@misskatiemo I do think that we have focused on the personal brand to the detriment of reputation in some cases. #sm74
Great question by @primedayton what about when a company has strong personal brands working for it? Who benefits? #sm74
Great question by @primedayton what about when a company has strong personal brands working for it? Who benefits? #sm74
@Tinu Yes, I see your point. #sm74
I also think that a focus on a personal brand is too inward focused when #socialmedia success requires an outward focus #sm74
@BaehrNecessity That is my thinking too #sm74
An aside: Interesting to me that brands are working to be more human, and humans are looking to be brands #sm74
My concern precisely RT @conniereece: My personal branding efforts are worthless if I dont have the reputation to back them up. #sm74
@toddysm Meaning, people will see us as they see us, we think we can brand ourselves but who really owns this "brand"? #sm74
An aside: Interesting to me that brands are working to be more human, and humans are looking to be brands #sm74
@danperezfilms I think that personal brand is contrived and reputation is earned. #sm74
RT @jsandford: @kamichat I think reputation is created collectively by others. Personal branding is something you propagate. #sm74
@AndrewJDavison Yes, presence and experience are controlled, but not sure this is really a brand per se but more presentation. #sm74
RT @jsandford: @kamichat I think reputation is created collectively by others. Personal branding is something you propagate. #sm74
@Tinu Good point, the personal brand is very nebulous. We don't own it, so why are we trying so hard? #sm74
@Tinu Good point, the personal brand is very nebulous. We don't own it, so why are we trying so hard? #sm74
RT @AndrewJDavison: #sm74 is a weekly social media chat - come join people. Q1 is "Is reputation more important than a personal brand†#sm74
@AndrewJDavison Right, which makes me wonder why we spend so much time trying to gain control via the personal brand obsession #sm74
@AndrewJDavison Right, which makes me wonder why we spend so much time trying to gain control via the personal brand obsession #sm74
Good point here! RT @swonderlin: Q1: Your personal brand should always have a reputation...Your reputation = your personal brand #sm74
@toddysm Hey. You will have to ask @marcmeyer and @jasonfeeder about the hashtag question #sm74
Q1: So, let's hear from YOU. Is reputation more important than a “personal brand†in #socialmedia? #sm74
Here is an interview I gave to @KellyeCrane about how to build your reputation online to frame a bit http://bit.ly/4HReyx #sm74 #sm74
I am not a really big fan of the "personal brand" but I am all about reputation. Biggest compliment is to be known for your work. #sm74
@Marc_Meyer Thanks Marc, I am really looking forward to the chat today #sm74
Character is like a tree and reputation like its shadow. The shadow is what we think of it; the tree is the real thing. -Lincoln #sm74
@dacort Can you set up a link for me and a speadsheet with open permissions for #sm74?
I am just about to start the #sm74 #socialmedia chat on Reputation vs. Personal Branding. Hope you all can join in
@RchelRene Sure, you can get to it at http://bit.ly/9QvTQV. Better yet, go to your fav client, I am using TwitterChat and add #sm74
@dacort I set up the chat access on @RowFeeder for #sm74 here http://bit.ly/aTZ4cy (starts at 12ET)
@geoffliving Everyone is in school, I am getting better! lol. Doing #sm74 about Reputation vs. Personal Branding today ;-)
Interested in building your, or your companies, online reputation? Join me today for #socialmedia chat at #sm74 http://bit.ly/9QvTQV
Interested in building your, or your companies, online reputation? Join me today for #socialmedia chat at #sm74 http://bit.ly/aWnPHF
@dacort Love, love, love @RowFeeder, @rjamestaylor turned me onto it. Will give it props in #sm74 chat today!
@SarahLindsay Look forward to haivng you join in #sm74 today! ;-) Sounds like you had a great workout and will be energized!
RT @jasonbreed: Looking forward to #socialmedia chat w/@kamichat noon EST: Reputation vs. Branding http://bit.ly/aWnPHF follow #sm74
RT @Marc_Meyer: FYI, we keep the @zoetica train movng along tomorrow with @kamichat leading the #socialmedia tweetchat at noon est. #sm74
RT @Marc_Meyer: FYI, we keep the @zoetica train movng along tomorrow with @kamichat leading the #socialmedia tweetchat at noon est. #sm74
RT @Marc_Meyer: Upcoming hosts for #socialmedia tweetchats: @jaybaer, @cbensen, @kanter, @kamichat, @chuckhemann http://bit.ly/2gJ1ms #sm69
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Just added myself to the http://wefollow.com twitter directory under: #houston_texas #socialmedia #blogger #publicrelations #marketing #bu
Just added myself to the http://wefollow.com twitter directory under: #houston_texas #socialmedia #blogger #publicrelations #marketing #bu
@realize_ink I am all about branding for a company, not so sure for individual SM "experts" #socialmedia
@realize_ink I am all about branding for a company, not so sure for individual SM "experts" #socialmedia
@mymoon Hmm, every relationship I have ever had was at it's core social. Semantic splitting of hairs? #socialmedia
@RichardatDELL Great chat, thanks! #socialmedia http://twubs.com/socialmedia
@cmwooll Because rockstars follow their own path, and usually that means the brand gets left behind. Have a plan B #socialmedia
@GeoffLiving Exactly my point on that, business=money, relationships add to the value proposition #socialmedia
Yes, @RositaCortez I would love the source for 56% quote, too. #socialmedia http://twubs.com/socialmedia
In the best case scenario, all employees should interact with the culture and brand promise in mind #socialmedia
People working for the brand should resonate the brand promises and values abd shouldn't try to be SM Rockstars #socialmedia #socialmedia
@Marc_Meyer Complicated question. Mismanagement of brand may take years to uncover but can be devastating to rep #socialmedia
@mkoby I see, but many have no accomplishments except that they have branded themselves as personal branders, say that fast 5x #socialmedia
RT @KathySierra relationships of customers-to-customers FAR more relevant/sustainable than [people] delivering brand promise" #socialmedia
@RichardatDELL In my experience, big changes in management are almost always uniquely personal. Same when people quit #socialmedia
As in real life, the goods have to be there, otherwise it's a bad relationship and you want to get out #socialmedia
@cmwooll Quality comes first and relationships make evangelists, inspire loyalty #socialmedia
@RichardatDELL Also #socialmedia entails a brand coming to me, versus me coming to the brand, as in a phonecall
@RichardatDELL I agree that it #socialmedia isn't different except in its ability to scale. It does allow more visible relationships
@RichardatDELL I don't know about you, but I talk to the person, not to yogurt, brand or otherwise. #socialmedia
@RichardatDELL I don't know about you, but I talk to the person, not to yogurt, brand or otherwise. #socialmedia
@cmwooll What kills me about Me 2.0 is that we are all saying it about WE and acting like it's me. #socialmedia
@GeoffLiving But do you think that brands can every get away from the $ aspect? Best we can do is win-win I think #socialmedia
Personal branding rubs me a little the wrong way, it has the wrong focus. Branding vs. reputation, the later is more important #socialmedia
I agree with @RichardatDell that people must deliver on the promise of the brand, the problem is brand superstars #socialmedia
I agree with @RichardatDell that people must deliver on the promise of the brand, the problem is brand superstars #socialmedia
When we think of social media as a collection of technologies we forget it's the face of the brand, people matter #socialmedia
