Me, too! RT @shellykramer: . @ericglazer The "don't sell" part is the part my clients have the most difficulty with. #sm83
@iMediaMichelle @shellykramer Shifting from mindset of push to pull is difficult. #sm83
Wachovia RT @Marc_Meyer: Do you know of any companies that are cranking content out that appears to be w/o strategy? #sm83
RT @ken_rosen: Hm.What about voice of customer? RT @SocialMediaDel: RT @linkedinqueen: 3 speak in the voice of the organization #sm83
@ericglazer Aha. An "inside-out" process. Do they agree with you? #sm83
@ken_rosen Analogy: Content strategy similar to naming your pet? Or your child? More often, it's the pet approach. Live with it first. #sm83
Too often, I must meet my client's where they are and educate them to need for strategy. #sm83
I like this! RT @iMediaMichelle: In social media, a good content strategy follows a sound listening strategy. #sm83
@acmontgomery Thank you. It's good to be here again. #sm83
@acmontgomery Thank you. It's good to be here again. #sm83
@Miss_Dazey social media live chat 83 offered every week at this time by @Marc_Meyer #sm83
@andrewmueller Agreed! Not that I practice what I preach. ;-) #sm83
@Miss_Dazey Hi, Linda. I don't get to this chat often enough. I should be listening. #sm83
@andrewmueller Yes, which drives decisions as far back as web framework and design. #sm83
@primedayton A recipe for success? #sm83
@dibbler46 I also think of content strategy as everything prior to the design process. #sm83
Can we start with a discussion of 'what' we mean by content strategy? #sm83
Can we start with a discussion of 'what' we mean by content strategy? #sm83
I like this!: @hrbartender #socialmedia is not the tool, its more a verb then a noun; a mindset #sm79
RT @chrisheuer: there is a place for lecture, there is a place for reading, there is a place for learning by doing #sm79
Missed #sm79 so I'm trolling through the feed (@ Sweet Tea & Straight Talk) http://4sq.com/9Bxi1H
@CygnetUpdates Do you know @BeckyMcCray ? I just followed you from #sm79 and your bio indicates similar interests.
RT @dariasteigman: @chrisheuer Aren't you describing business smarts? That's why I think SM is part of marcomm--and comms is a core biz function. #sm79
RT @dariasteigman: @jasonbreed Great pt about redesigning biz org charts. Social doesn't lend itself to top-down. #sm79
RT @chrisheuer Agree with @techguerilla, it's logical and inevitable that specialties should evolve from or into social media #sm79
RT @chrisheuer: @TomMartin I would add -responding is the human touch in social and what ultimately makes and drives social, #sm79
Well, pooh! I missed it today. #sm79
Well, pooh! I missed it today. #sm79
RT @CoryOBrien: @primedayton But a good agency will work with a client to define success. Then, performance (or lack of) is mutually agreed upon. #SM77
@primedayton Good point. "critical to listen in many places & then engage from a central voice" #sm77
Thanks! @TomMartin @techguerilla @elhoust @andrewmueller @primedayton@briangroth & ever1 else - gr8 chat 2day #sm77
Thanks! @Marc_Meyer @hankwasiak I've missed this chat. #sm77
@TomMartin I would agree. "Active" listening implies empathy which leads to engagement #sm77
@TomMartin: @primedayton If I'm actively listening - not just monitoring - engagement is easy #sm77
@Marc_Meyer Then I'm going with ability 'cause it enables me to be agile with confidence. #sm77
@Marc_Meyer Is agility / ability an either / or question? #sm77
@Marc_Meyer Is agility / ability an either / or question? #sm77
Yes! RT @BrianGroth: @Marc_Meyer Doing it right is better than doing it fast (pick your topic) #sm77
RT @cmwooll: PR/Adv./Social Media - tools that should be integrated in communications strategy #sm77
Don't rely on research & analytics to do what they were never meant to do. get idea that has impact. People! RT @hankwasiak #sm77
RT @BrianGroth: RT @michaelescott: knowing the target audience is not the key it is understanding your target audience #sm77
@cmwooll Been there! I'll do what they want, but make sure I don't agree. #sm77
Agree. RT @TomMartin: @primedayton think QR is more digital vs social tool #sm77
@cmwooll It's the agency's fault for not being fully informed and prepared to give wise counsel #sm77
Consumers now play multiple & roles as receivers, creators, critics, advocates, transformers & transmitters of messages RT @hankwasiak #sm77
Social media has shown agencies how bad it was to rely on focus groups for user feedback..:) RT @Marc_Meyer #sm77
The creative process in the SM environment is exciting. Digital opens up endless possibilities RT @hankwasiak: #sm77
McCann launched SM division. Another silo to generate revenue. Should be part of basic service. Bad Old thinking. RT @hankwasiak: #sm77
McCann launched SM division. Another silo to generate revenue. Should be part of basic service. Bad Old thinking. RT @hankwasiak: #sm77
Ya' think? RT @hankwasiak Shouldn't agencies have been "Listening & leveraging insights." before social media? #sm77
RT @CoryOBrien: @BrianGroth Exactly, which is why 'social media agency' is a dangerous idea. Trying to fit square peg into round hole. #SM77
Ad biz needs to reaffirm core values, let go of legacies, maximize potential of what's working & experiment with new models. #sm77
Clients want what they perceive as hot & now-bleeding edge is sexy & it's up to agencies to give them that (via @Marc_Meyer) #sm77
RT @hankwasiak: Letting go of control doesn't mean not being involved and influencing. It's about perspective #sm77
RT @hankwasiak: Clients want smart advice, new have Agencies slow to catch up until clients pushed #sm77
RT @hankwasiak: Agencies that get pushed into something rather than enthusiastically embrace will get left behind #sm77
RT @SteveMurthey Some agencies only integrating SM w/ traditional methods because they are being pushed to do so by their clients. #sm77
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
RT @DannyBrown: A breakdown of social media costs. Still think it's cheap? http://bit.ly/8jw8sl #socialmedia
@thebrandbuilder Thank you for posing comment provoking questions. The Certificate of Awesomeness is much appreciated. #sm39
RT @treypennington ROI and Value aren't the same. What's the ROI of SM is an entirely different question than What's the Value of SM. #sm39
RT @treypennington ROI and Value aren't the same. What's the ROI of SM is an entirely different question than What's the Value of SM. #sm39
@EdHartigan Yes, but less avenues to build influential allies for implementation. #sm39
Curious about how this translates for small business or sole proprietors. #sm39 Easier or harder to implement #socialmedia ?
It seems planning must begin with current ROI targets, and determining if SM might be a fit. #sm39
@alyce Gaining alignment is a strategy. r/t MUST have alignment, along with objectives #sm39
@alyce Gaining alignment is a strategy. r/t MUST have alignment, along with objectives #sm39
@KathyHerrmann Yes, I agree. r/t Strategy/planning define how #sm will fit into larger corporate objectives/strategy #sm39
We'll be talking with @thebrandbuilder in less than 45 minutes topic? Advancing the Discussion of Social Media & ROI #sm39
RT @Marc_Meyer: @kdrewien Yes we are, spread the word #sm39 #socialmedia I'll see you at noon.
@kdpaine Exactly! RT euphemism for "I don't wann try it" #sm38
@Marc_Meyer Putting @thebrandbuilder and #sm39 on the calendar now!! #sm38
@Marc_Meyer @charleneli Thank you! Great discussion today. #sm38
@Marc_Meyer @charleneli Thank you! Great discussion today. #sm38
RT @chadrichards Feeding your Twitter stream into FB is like blasting a radio when one is trying to watch TV! ;) #sm38
RT @chadrichards Feeding your Twitter stream into FB is like blasting a radio when one is trying to watch TV! ;) #sm38
@charleneli How do you measure relationships? [Absolutely the better question] #sm38
RT lindsaysydenham: @CharityHisle Do you find that Facebook is successful at fostering your professional connections? [not at all!!] #sm38
RT lindsaysydenham: @CharityHisle Do you find that Facebook is successful at fostering your professional connections? [not at all!!] #sm38
What's the ROI of attending a Chamber of Commerce mtg? Church? Cookie Swap? #sm38
Security vs privacy. A good point of distinction. #sm38
Facebook is how I connect with the "common man" in my personal networks; church, for ex #sm38
RT allisonats: @charleneli for the average person, what % of their network is not on a social site? [99%] #sm38
@charleneli Not concerned about privacy. #sm38
Social search will be used more frequently in 2010, but most consumers have yet to embrace Twitter. Much less explore search #sm38
Social search will be used more frequently in 2010, but most consumers have yet to embrace Twitter. Much less explore search #sm38
RT @CraigKessler @MBerman1 I disagree, I think Google wave is an epic fail #sm38 >Agree
What is the difference between a marketing campaign and a customer conversation? Nov 24 noon EST. #sm35
