@jaybaer @KaryD - you can also find influencers: bloggers, media, analysts #sm107
@jaybaer @KaryD - you can also find influencers: bloggers, media, analysts #sm107
@AndrewMueller "longtail video" - just longer than standard 3-min YouTube? Or something else? #sm90
@AndrewMueller "longtail video" - just longer than standard 3-min YouTube? Or something else? #sm90
@AndrewMueller "longtail video" - just longer than standard 3-min YouTube? Or something else? #sm90
@rwang0 Also not clear what % of "non-vendors" are active on LinkedIn; @Marc_Meyer described it as 'static' network & I agree #sm76
@rwang0 We were discussing LinkedIn as having the highest concentration of #b2b prospects... #sm76
@wvpmc Yes, re LinkedIn - but do ppl treat it as a social network? Yes, when it comes to groups, but what % is active in groups? #sm76
@jsandford Is eGain SaaS or you purchase an enterprise package? & what's your volume of mentions? #sm76
@anikethdsouza I think it's social CRM... #sm76
@rwang0 How soon will they be, if at all? -> RT: #b2b issue is that many of the prospects & buyers not yet on SM tools. #sm76
@chuckhemann Q4: FC influence project? Gave me a reason *not* to follow ppl... #sm75
@jasonbreed @kanter - Efficiency tip for Twitter: use private & public lists - Underutilized! #sm73
@jasonbreed @kanter - Efficiency tip for Twitter: use private & public lists - Underutilized! #sm73
@GetResults What incentives have you seen working for community participation, esp in b2b space? #sm64
@PrimeDayton What wd be the incentive for customers to join a b2b co's forum? how to position the value? #sm64
@AmberCadabra Goal is brand awareness. #sm64
@AmberCadabra As an 'impact channel' - what's the best metric(s)? #sm64
@CASUDI Do on reg basis: #blogchat #pr20chat #b2bchat; less frequently: #archat #journchat #imcchat; new to me: #smchat #kaizenblog #sm63
@jakrose Re: avoiding, it will be interesting to see where 4sq ends up: a fad or a ubiquitous app #sm62
@LucretiaPruitt As more ppl get educated abt what corps can do w/ data for mark purposes -> 2nd wave of opt-outs #sm62
@MediaCollective Yes, every Tue 12 noon ET; next week will be #sm63 | #sm62
@jescarter Re: kid management; Seoul & other cities in Korea are already using LBS for it, esp. in tourist destinations #sm62
@jakrose Exactly; re: Trust issues - what if data is hacked & your life-long itinerary is out there? #sm62
@LucretiaPruitt Good pt on 'big brother' - not every1 wants to be marketed to based on their location #sm62
@LucretiaPruitt Good pt on 'big brother' - not every1 wants to be marketed to based on their location #sm62
@ckieff Judging by how popular 4sq is, some ppl *do* want to be found, but others (incl. me) - not so much #sm62
@MikeFraietta @techguerilla @conniereece @nigellegg @RaineyReitman @ikepigott Thanks for #sm60 conversation & insights.
@PBSIdeaLab Try http://tweetchat.com/room/sm60 ~ easier than TD IMO #sm60
@techguerilla True on biz model but I'll let FB figure it out w/o selling off my data to eager marketers :-) #sm60
@conniereece Glad I'm not the only one down on Diaspora's name -> "diaspora refers to a perm. displaced & relocated collective" #sm60
@techguerilla And he wants to take privacy away because more data -> more $$ to be made off it #sm60
@organizinggal I've heard of Diaspora but the name has lots of negative connotations to me http://bit.ly/dba3o3; others? #sm60
@conniereece If someone wants to "trust" FB, they are in for a rude awakening (IMO) #sm60
@themaria Yes, I'm confused about "open graph" and/or didn't have the inclination to look into it due to dislike of FB ;-) #sm60
@conniereece Really? Just changing the figurhead will not change how FB is set up to make money #sm60 cc: @techguerilla
@jameswester Marketers who use FB data are def. complicit: data -> marketing campaign -> profit all around #sm60
@nigellegg I just don't like any ads - targeted or untargeted; that's why I use Firefox with adblock add-on. #sm60
@MikeFraietta Would be sad if Twitter died at the hands of FB... #sm60
@nigellegg So you'd prefer *more* targeted advertizing? :-) The less relevant the ads, the less vulnerable you are. #sm60
@RaineyReitman Agree, & Twitter much more intuitive overall. That's why I cannot get into FB, but love Twitter (except for spam) #sm60
@sm60 Don't forget that May 31 is #quitfacebookday :-) Are you in? #sm60
@jdlasica Twitter has been "public-stream" from the beginning; FB's bait-n-switch approach to privacy is what irks ppl #sm60
@MikeFraietta So if FB is open like Twitter, what is the difference between the two? Will we need both? #sm60
@MikeFraietta Power shift from where? To where? #sm60
@seoadvice Believe the chat is every Tue 9 am PT; @Marc_Meyer should have the URL #sm59
@jaffejuice In your book or elsewhere? RT: I have amazing data from #satmetrix & #forrester's customer experience research #sm59
@Marc_Meyer Impressive! Do you struggle w/ longevity, & have u been heading it since the 1st one? #sm59
@seoadvice Social media chat # 59 #sm59
@iMediaMichelle @sanchezjb #SociallyMIA is a great idea! #sm59
@themaria Q: at what point does SCRM become a requirement? What are the indicators? cc: @danperezfilms #sm59
@jaffejuice Sorry missed most of the chat; looking though back tweets now ~ intr. concept on SM's role being *retention* #sm59
@Marc_Meyer @nigellegg @karimacatherine @ckieff @j_fuji @themaria @cariofthevalley Thnx for #sm59 convo; caught the end of it but still gr8
@j_fuji Engaging w/ community is the goal, but to sell SM 'up the chain' must present near-term threats/benefits #sm59
@karimacatherine Agree completely that cos will evolve to include SM as part of corp. structure ~ but will take a while #sm59
@ckieff I think execs may get "competitive response" more than "listening & being part of conversations" :-) #sm59
@cariofthevalley Re listening tool: we use twitter search; google alerts; Burelle Luce for print #sm59
@techguerilla I'd advocate starting w/ PR for non-web based co as SM objective/measurement cc: @KathyHerrmann @andrewmueller #sm59
@J_Fuji Ha ha, I think the phone analogy is from David M Scott ~ heard his talk on @steveology blog #sm59
@themaria Maybe be you have a recap of your talk on SM measurement? Wd be great! #sm59
@ckieff Believe ads are a 'defensive' investment ~ measured against comp. Could this apply to SM too? Right approach? #sm59
@karimacatherine Good pt on being part of corp. culture ~ prob. for more socially advanced cos. Mine not there yet. #sm59
@Marc_Meyer Suggestions on how to filter out noise? What to look for? #sm59
@Marc_Meyer Q: how to respond to "Too much noise in SM; lots of ignorants or self-promoters w/ big, loud opinions?" #sm59
@nigellegg Agree on small wins. An aside, why not view SM as an extension of regular comms channels, esp. PR? #sm59
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@johncass #sm51 Q2: tricky Q: u don't always disclose that an editorial piece bylined by CEO was written by pr staffer
@johncass #sm51 Q1 i know what u mean abt 'broadcast-only' SM fr some brands, bit they'll learn quickly - not enough
@andrewmueller Agree w being intertwined, but i'm more challenged w content creation - it's a sustained effort #sm51 Q1
RT @mpace101: Content & Engagement - great blog by @hashsocialmedia #sm51 http://bit.ly/MLEP7
@johncass #sm51 Content creation is more proactive/focused, vs engagement can be done in little chunks - diff challenges Q1
@chrissfife #sm51 hopefully u know know what the audiences need? Q1 it's just much easier to engage vs content development
@johncass #sm51 Q1 content got to be 1st - at least a solid plan
@themaria Thanks, caught the end of #sm49 - keep missing it!
@eamcc Better than shrinking for sure! RT: i.e., the media universe is expanding? #sm49
@gregverdino Bonus Q: You have to be where yr customers/influencers are - if it's micro, so be it. #sm49
@themaria If "just coz everyone's doing it" moves your CEO to let you do new stuff, I'm all for it! #sm49
@themaria What does 'S.O.' stand for? #sm49
@chrissfife Yes, exactly - they intentions of 'citizen journalists' may be good, but there's too much misinformation out there #sm46
@chrissfife Yes, exactly - they intentions of 'citizen journalists' may be good, but there's too much misinformation out there #sm46
@Marc_Meyer Well, Forrester is protecting the brand - good or bad? I don't know. #sm46
@Marc_Meyer Well, Forrester is protecting the brand - good or bad? I don't know. #sm46
yes, they should measure trust in their own report over time :-) RT @EdHartigan: Trust in Edelman report down 10 points?! #sm46
@Marc_Meyer Well, Forrester is protecting the brand - good or bad? I don't know. #sm46
@rustyspeidel I think my trust in the 'community' took a beating since I got involved w/ Twitter (sad!) #sm46
@rustyspeidel I think my trust in the 'community' took a beating since I got involved w/ Twitter (sad!) #sm46
@Marc_Meyer On a series note, I think you have to 'vet' your peers - not just take anyone's word for it #sm46
@Marc_Meyer On a series note, I think you have to 'vet' your peers - not just take anyone's word for it #sm46
@Marc_Meyer If you can't trust your peers, you are SOL :-) #sm46
@EdHartigan On the other hands, I don't trust Edelman's report either :-) - they conclude that trust in tech CEO is high (?) #sm46
@EdHartigan On the other hands, I don't trust Edelman's report either :-) - they conclude that trust in tech CEO is high (?) #sm46
@EdHartigan I would not be surprised that trust in peers is down - false info spreads fast on social networks #sm46
@EdHartigan I would not be surprised that trust in peers is down - false info spreads fast on social networks #sm46
@MaryAnnHalford Who was Politico's backer? Curious... #sm46
@pgillin agree - too much info out there, some of which may be rumor or outright falcification #sm46
@pgillin agree - too much info out there, some of which may be rumor or outright falcification #sm46
@kwidrick Perhaps not the time? What about fact-checkers, editors to review your work etc. #sm46
@kwidrick Perhaps not the time? What about fact-checkers, editors to review your work etc. #sm46
