RT @megfowler: ... stop saying "authentic" or "transparent". :) #sm125 GAWSH YES. PUHLEEZE!
@megfowler I am focusing client on curation before creation. We created a campfire, rallied teams around it for storytelling #sm125
RT @megfowler: A2: ...more companies R realizing that cross-departmental content=more valuable than eternal marketing voice. :) #sm125 AMEN!
@tobydiva So A2. The tools are the easy part. Curating, creating and distributing the content efficiently with few resources -harder #sm125
@tobydiva putting new tools in place to support efficient "versioning" to support distribution on multiple outposts #sm125
@tobydiva so we are working on change mgt. Freeing up the flow of info - assigning "CURATORS" for content/stories and...#sm125
@TobyDiva In one of my enterprise clients - they have information sharing logjam. This kills story telling and integrated marketing #sm125
me too, and it looks interesting RT @DabneyPorte: am I missing a chat? RT @danperezfilms:..... Comments overrated? Perhaps... #sm110"
RT @tomob: RE: Online Privacy, always remember this. IIf the (web) service is free, then YOU (your data) are the product #SM91
@Marc_Meyer And you can read it here or there, you can share it anywhere... In a box, with a fox, on a boat, with a goat... LOL! Tx!! #sm85
@MackCollier huh? #sm85 (kidding)
@stevemassi Not exacting... but trying to demonstrate diff beteween that implicit and explicit referral vs. new SM customer. #sm85
@stevemassi I target ads in six state area using FB and generate new customers on my own. Not a referral #sm85
@stevemassi Deps on how you look at it. I see brand "liked" by FB friend, check out page, and go purchase. Referral of sorts #sm85
@stevemassi Deps on how you look at it. I see brand "liked" by FB friend, check out page, and go purchase. Referral of sorts #sm85
@MackCollier Yeah making it ccookie cutter is stupid. Business plans aren't cookie cutter so why should SM strategy/plan be? #sm85
@MackCollier Yeah making it ccookie cutter is stupid. Business plans aren't cookie cutter so why should SM strategy/plan be? #sm85
@stevemassi 20% foot traffic increase isn't just existing customers. Other client has SM driven sales from 5 states - all new custs. #sm85
@stevemassi Not sure what that assertion is based on. It's incredible for WOM and building a new audiences too. #sm85
@mackcollier it depends on the purpose of stimulating the comments & the purpose of the post, duddn'it ? :-) #sm85
@stevemassi Not sure what that assertion is based on. It's incredible for WOM and building a new audiences too. #sm85
@mackcollier it depends on the purpose of stimulating the comments & the purpose of the post, duddn'it ? :-) #sm85
One SMB client (chef/restauranteur) says the social aspect is nice but in the end, purpose is to get "butts in seats." #sm85
One SMB client (chef/restauranteur) says the social aspect is nice but in the end, purpose is to get "butts in seats." #sm85
@mackcollier click, share, respond, rate, review, request, visit, select, recommend, purchase should all tie back to meas. objectives #sm85
@mackcollier click, share, respond, rate, review, request, visit, select, recommend, purchase should all tie back to meas. objectives #sm85
@MackCollier Late to the party. I think of it as creating an interaction continuum, des.to produce multiple desired outcomes #sm85
RT @dibbler46: @socialmediadel 80/20 rule is a good one. And, it's the same with offline relationships. #sm83
RT @marc_meyer: Many thanks to @LinkedInQueen @socialmediadel It was a very lively chat today! Thanks to all those who participated! #sm83
Agreed! RT @wileyccoyote: Oh, i sure hope not RT @SocialMediaDel: @ShellyKramer "engagement" is becoming a classic :-P #sm83
Thank you! RT @ericglazer: RT @iMediaMichelle: @SocialMediaDel @LinkedInQueen thank you, Eve for moderating today's #sm83
Loved the #SM83 Twitterchat today on social media content strategy - thank you @jasonbreed and @marc_meyer
@ShellyKramer "engagement" is becoming a classic :-P #sm83
RT @shellykramer: RT @Marc_Meyer: Good content tells a story. <--- And provides resources. Or makes you laugh. Humanizes your brand. #sm83
RT ShellyKramer @Marc_Meyer Good content tells story. #sm83 < provide resources. Or makes em laugh. Humanizes ur brand. #generalmotorsdidit
Loved the #SM83 Twitterchat today on social media content strategy - thank you @jasonbreed and @marc_meyer
@ShellyKramer "engagement" is becoming a classic :-P #sm83
RT @shellykramer: RT @Marc_Meyer: Good content tells a story. <--- And provides resources. Or makes you laugh. Humanizes your brand. #sm83
RT ShellyKramer @Marc_Meyer Good content tells story. #sm83 < provide resources. Or makes em laugh. Humanizes ur brand. #generalmotorsdidit
The Social Media Equation - Give 80% of the time and earn the right to ask for what you need 20% of the time #SM83
RT @linkedinqueen: Last part important to good content strategy -Convert to business! Yes, I said it -you should sell on social media! #SM83
@linkedinqueen: Most important part of social media strategy is interacting - otherwise it's just broadcast and what's the point?! #SM83
@linkedinqueen: Most important part of social media strategy is interacting - otherwise it's just broadcast and what's the point?! #SM83
. @linkedinqueen: #SM83 Step 2 to social media strategy. Entertain ur connections or they won't stay (use humor or controversy true to ur...
RT @dibbler46: @socialmediadel PR should include support for all company goals. #sm83
RT @linkedinqueen: Q3 #sm83 What are the key components of a good content marketing strategy?
Q3 #sm83 What are the key components of a good content marketing strategy?
Q3 #sm83 What are the key components of a good content marketing strategy?
RT @linkedinqueen: @ken_rosen Listen and answer the customer but don't try to act like something your company isn't. #SM83
RT @linkedinqueen: Step 4 to making content work for your business. Use the needed frequency specific to that social media vehicle. #SM83
RT @linkedinqueen: #SM83 Step 3 to making content work for your business - speak in the voice of the organization
RT @coryobrien: #SM83 Q2: First, understand what your goals are. Then, create a strategy that aligns those goals w/ the goals of your...
RT @PrimeDayton I believe that PR is one part of social media. Social media content needs to include support for all company goals. #SM83
The way to make sure that content really works for your business is to Number one - know what the goals of ur biz are! #SM83
RT @PrimeDayton So many co's are socially stubborn. Ex. They don't like Twitter, so even tho their audience is there, they aren't. #sm83
Q2 #sm83 How can you really make content work for your business?
Q1 #sm83 Why is a social media content strategy important?
Hey there, it's Linkedin Queen moderating #sm83 Let's get talking about social media content strategy. Ready to rock?
Hey there, it's Linkedin Queen moderating #sm83 Let's get talking about social media content strategy. Ready to rock?
Hey there, it's Linkedin Queen moderating #sm83 Let's get talking about social media content strategy. Ready to rock?
#socialmedia #sm83 in 10min with @LinkedInQueen ...topic today is Social Media Content Strategy
Thanks guys. I had a blast. back to client work. #sm82 #archat. Ya'll rock!
@thetimhayden @marc_meyer Ucan get caught up in data - or caught up in people. Understand people and it's easier to serve them. #flow #sm82
@conniereece :-) #sm82
@Marc_Meyer sorry that was underWEAR #sm82 (simple contraption, if you know where legs go and your'e somewhat coordinated)
@Marc_Meyer Data paralysis is like gtg. tangled in your underwar. Think about PEOPLE & apply data to personas. It helps! #sm82
@Marc_Meyer Streamline tasks...get people to what they need quicker and drive biz results while you do. #sm82
RT @TheTimHayden: @livepath you take your car to work, I'll take my board - Weezer. #sm82 (love that. From Solomon to Weezer)
@TheTimHayden Evaluate your data!! Listen to grid. buzz Then, ASK. and clarify... Listen, learn, adapt #sm82
@TheTimHayden In the words of Solomon "There is nothing new under the sun." Waves and ripples, ripples and waves. #sm82
@TheTimHayden Yeah, I see them as two converging bubbles. Big fan of audience research & personae to drive dig. experience #sm82
@thetimhayden When you've TESTED and A) base site won't sufficiently xtend. or B) You KNOW your mob. audience needs diff. experience #sm82
@danperezfilms Sorry. That felt a little like koolaid speak to me, and now I think I need a shower. LOL #sm82 (Hard to be fresh in 140 )
Replace "Be Authentic" w/ "Be Authentically Good" http://bit.ly/9AcPTJ and "Engage" with "Strategically Extend" http://bit.ly/cd5VjL #sm82
@marc_meyer @fredmcclimans but I love you both. And I mean that sincerely. Don't make me choose. #sm82 #archat
@TheTimHayden YES! The "be authentic" cheer=stupid bc there is plenty of authentic BAD. If U suck SM/Mobile won't help #sm82
@SMSJOE Yes, and it's about fishing where your audience is (prospect, customers, competitors prospects & customers!) #sm82
@thetimhayden I think the trick is staying within your core competency. Focus, service, expertise. Finding ways 2 do it better #sm82
@thetimhayden Yes, but consider Charmin "Sit or Squat" app! GREAT app... so strategically extending can be creative too! #sm82
@thetimhayden Yes, but consider Charmin "Sit or Squat" app! GREAT app... so strategically extending can be creative too! #sm82
@thetimhayden Yes, but consider Charmin "Sit or Squat" app! GREAT app... so strategically extending can be creative too! #sm82
@thetimhayden Mapps=easy to get lost in the "noise" (people are slAP happy) Better add value or be rockingly great if doing it! #sm82
@thetimhayden everyone needs a mobile site these days - not everyone needs a mobile app. #sm82
@thetimhayden US MApps 2 facilitate tasks that extend the business; or enrich audience experience beyond what a website can do. #sm82
@thetimhayden after all, using social channels is really just about strategically extending the base business, right? Serving better! #sm82
@ thetimhayden brick and mortar, phone, 1:1 sf contact; direct mktg - all works for purposes of prospect, sale, and even support. #sm82
@ marc_meyer A: Lord willing it will result in BETTER content but I'm with @techguerilla here. #sm80
@ marc_meyer A: Lord willing it will result in BETTER content but I'm with @techguerilla here. #sm80
@augieray Because Yelp's technology isn't there yet... They'll either get there or someone else will. #sm80
@augieray Any data on how much of the falloff results from saturation or fragmentation? Too much content/too many options #sm80
@augieray Any data on how much of the falloff results from saturation or fragmentation? Too much content/too many options #sm80
I totally agree RT @DavidSpinks Social media is the tool. Social media marketing, advertising, community mgmt etc... are the practices #sm79
jumping out of #sm73 chat... downperiscope... dive, dive! thank you all.
@paigedansinger @e_philanthropy and how does that contribute to the bottom line? If you divorce ROi from it (my point) #sm73
I have to say @kanter is a great #sm73 chat facilitator! @marc_meyer once again, well done.
@kanter SM can help NP's simplify participation (share, donate, contribute, volunteer, commit) with the right planning. #sm73
@kanter SM can help NP's simplify participation (share, donate, contribute, volunteer, commit) with the right planning. #sm73
RT @techguerilla: @e_philanthropy no matter what you do, end of the day you either have a positive investment, or you fail, period. #sm73
@e_philanthropy would be interested to see your framework for what constitutes influence... how you quantify any of that! #sm73
@e_philanthropy would be interested to see your framework for what constitutes influence... how you quantify any of that! #sm73
@techguerilla yes, thanks for that. I don't buy that death to ROI assertion. #sm73
@techguerilla yes, thanks for that. I don't buy that death to ROI assertion. #sm73
@techguerilla @jsandford theme of simplifying participation (share, give, donate, volunteer, commit) #sm73
@e_philanthropy wow. who declared death to ROI in your organization? #sm73 unfortunate.
@e_philanthropy wow. who declared death to ROI in your organization? #sm73 unfortunate.
@kanter A4 SM is not an island. When int. with web/mobile can streamlines accomplishment of key tasks (donate, sign up, contact) #sm73
@kanter A4 SM is not an island. When int. with web/mobile can streamlines accomplishment of key tasks (donate, sign up, contact) #sm73
@AppleBoxStudios many would settle for $ but in my case volunteers are CRITICAL or NP would fail. I say give ppl a choice. #sm73
A4: streamline access, create multiple avenues to "giving" or participation (and automate that). #sm73
Also makes it easier to participate at a level appropriate to their bandwidth (P.s. left "share" of that list. That is giving, too!) #sm73
Use SM to make it easier for ppl to GIVE low --> higher cost: donate , participate, volunteer, commmit . Gets them "in funnel" #sm73
@kanter A3 - Well for one thing, have a plan tied to real metrics/KPIs - don't just start throwing stuff up on Facebook/twitter. #sm73
@kanter also using dig/social media to de-bureaucratize (??) this huge association - make access easier / bust out of silo org chart #sm73
@kanter Client=lg. NP prof. ass. most wld recognize. Using sm to connect volunteers to particip. opportunities/ demystifying process #sm73
RT @Marc_Meyer: Social media can erase stigmas that might be attached to NPO's #sm73 Agree it can help.
@kanter raise awareness, funds, mobilize volunteers, bring NP into greater op. efficiency, create real-time emotive connections w. ppl #sm73
@kanter raise awareness, funds, mobilize volunteers, bring NP into greater op. efficiency, create real-time emotive connections w. ppl #sm73
@ckieff Well I'm not in Jersey but I'm there too #sm73 - except I think Twitter is busted.
Okay. Peeling myself off #sm69 and twitter.... DOWN PERISCOPE! DIVE, DIVE!!!
@KaryD Most days, ya gotta b happy w/ meaningful, incremental results w/ periods of smashing success. Take it as it comes. #sm69
@Brioneja My take: Brand is an outcome: BRAND=CUSTOMER EXPERIENCE/TIME We are all agents of experience/owners in the outcome #sm69
@Brioneja oh, really? feel free to expound on that one! #sm69
@KaryD Oh, No! LOL! What's great, is when companies get it and make positive change. then the pain is worth it. #sm69
@Brioneja serving PEOPLE is everyone's job. building a brand is the outcome of this @bethharte #sm69
@KaryD Feel like i have been beating this drum forever... but organizational change takes time _ & beating one's head on wall. #sm69
Thank you guys for a nice conversation... it's been great. Off to meeting. Where'd the day go!? #sm69
@adamcohen... perhaps that's the next #sm69!! Depends on the company, in short.
@KathyHerrmann Will you be my friend now? I like what you're saying. #sm69 (I think we have formed our own bubble here)
@adamcohen... perhaps that's the next #sm69!! Depends on the company, in short.
@danperezfilms Tremendous for service, prospecting, crowdsourcing, obtaining feedback and through that... branding. my 1 cent #sm69
@KathyHerrmann Will you be my friend now? I like what you're saying. #sm69 (I think we have formed our own bubble here)
@KathyHerrmann zactly! Tie unified metrics & Kpis to drive meaningful results & suddenly, hyped sm tools become mission-critical #sm69
RT @elhoust: A3: Thr R several, but trad'l mktg that works best 4 us R a combo of EM, video, web, live evnts, & virtual components. #sm69
@KaryD It's realistic when companies get the bigger picture. With silo driven orgs and blinders not so much #sm69
@KathyHerrmann yeah and crowdsourcing/product dev... and prospecting...sales... it 'aint just about marketing #sm69
@KathyHerrmann Right, & IMHO it has internally facing & externally facing components. Socialize the org...spread cust. stewardship! #sm69
@danperezfilms I really have issue with the emphasis on marketing, esp. when 76% of cust. service orgs have NO INPUT into marketing. #sm69
@conniereece Add the content, coordination, oversight, $$ tools/dev-- it's like an iceberg! 90% under surface. #sm69
@marcmeyer if we're reengineering the corp around people (cust/prosp) then perhaps it's a COO issue (def. c-suite) #sm69 thinkin' out loud
@danperezfilms agree, not a panacea - but imagine what they could do with it. I think that's the point of #sm69
@Marc_Meyer @adamcohen Loaded question - it's as much about marketing as it is about operations, service, sales. WE own it. #sm69 (ouch)
When marketing, sales, customer service , IT and product development aren't collaborating to serve=not integrated... low value #sm69
For me, it's about extensibility - not of traditional push - of access, service, support. MUCH more than marketing at work. #sm69
For me, it's about extensibility - not of traditional push - of access, service, support. MUCH more than marketing at work. #sm69
@TeresaBasich scary to some, intimidating/overwhelming to most. Will take years for most comps. really get it right (web as example) #sm69
@adamcohen Q2 Enabling access/dialog across "properties" creates richer/better experience that transition w/the customer "state." #sm69
RT @megfowler: Any form of mktg strategy that becomes more about the company than the customer is a failure. SM included. #SM69 Well said.
@TeresaBasich That's called working from the "neck down." We gotta get off the task driven focus & use our heads! #sm69
@TeresaBasich That's called working from the "neck down." We gotta get off the task driven focus & use our heads! #sm69
@TeresaBasich If not popular, why behavior? Perhaps the compulsion to do what we know... despite instincts that say otherwise. #sm69
@adamcohen unfortunately, most companies admit they do not have a CX strategy in place! #sm69
@adamcohen Agree it's about customer experience strategy... the tools/channels are merely delivery mechanisms #sm69
@TeresaBasich Yes - contrary to popular thought, your corporate press release may not be meaningful to me #whydoIcare? #sm69
@jsandford well said as usual, smartie. #sm69
Your audience (prospects & customers) are already out there. Figure out where, & how to meet them in meaningful ways. #sm69
@jsandford well said as usual, smartie. #sm69
Your audience (prospects & customers) are already out there. Figure out where, & how to meet them in meaningful ways. #sm69
Kill old mktg mindset - NOT aboout identifying key messages & picking channels - IS ABOUT identifying how you will serve ppl. #sm69
Business is about serving people. SM is about strategically extending to serve people Wrap the strategy around that #sm69
Business is about serving people. SM is about strategically extending to serve people Wrap the strategy around that #sm69
Jeez, it's so late to feel like you can' t ask a f'n question without opening yourself up to another list from some new MML marketeer!#sm67
Jeez, it's so late to feel like you can' t ask a f'n question without opening yourself up to another list from some new MML marketeer!#sm67
Is it just me or is it confusing how to use the FBML app? @marismith can you suggest or show how we use this?#sm67
@shellisrael and our kids' too. #sm60
It used to be we traded our privacy for safety, now we do it for convenience. We are our own worst enemies #sm60
It used to be we traded our privacy for safety, now we do it for convenience. We are our own worst enemies #sm60
@shellisrael of course not. they'd be liable and held accountable for their response/position which is largely indefensable #sm60
Is it called #sm58 or what is it? RT @kyleplacy: I'm moving over to a new platform in order to see Tweets #sm58