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lukenoffke
@lukenoffke
twitter: @lukenoffke
#sm tweets: 85
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Dropping off folks. Thanks for the discussion today. #sm95
@Walmart (http://ow.ly/3JZtu) & @WholeFoods do great jobs segmenting out social by category. Seems like a scalable model by country. #sm95
@Walmart (http://ow.ly/3JZtu) & @WholeFoods do great jobs segmenting out social by category. Seems like a scalable model by country. #sm95
RT @megfowler: If you sell internationally, ask your customer service common issues/behaviors by international customers. #sm95
RT @kenburbary: GlobalWebIndex, Forrester, Nielsen. Example - http://globalwebindex.net/data/ #sm95 /?RT'd for posterity. Thanks.
RT @kenburbary: GlobalWebIndex, Forrester, Nielsen. Example - http://globalwebindex.net/data/ #sm95 /?RT'd for posterity. Thanks.
@C_Pappas Top 10 Internet languages would cover all online in the world, save 350M. http://ow.ly/3JYPW #sm95 /QFT
@martinjason @megfowler Top 10 Internet languages would cover all online in the world, save 350M. http://ow.ly/3JYPW #sm95
@martinjason @megfowler Seems like having at least the Top 4 languages for your customer base would be smart. http://ow.ly/3JYPW #sm95
@megfowler That is to say, I agree. #sm95
RT @megfowler: @lukenoffke but you wouldn't expect Japanese customers to learn English to be served. Why expect it socially? #sm95
RT @socialmedbtrfly: do u use diff accts to reach the US vs. other countries? #sm95 Twitter, yes. Facebook, no since you can post by country
RT @megfowler: @lukenoffke but you wouldn't expect Japanese customers to learn English to be served. Why expect it socially? #sm95
RT @socialmedbtrfly: do u use diff accts to reach the US vs. other countries? #sm95 Twitter, yes. Facebook, no since you can post by country
RT @megfowler: Q2 -- If you're big enough... But what about Canada, Australia, etc. What if it is the same language? #sm95
Q2 Hybrid.There needs to be a hub in the wheel that disperses information to each of the spokes who tweak it for their nation/region #sm95
Q2 Hybrid.There needs to be a hub in the wheel that disperses information to each of the spokes who tweak it for their nation/region #sm95
RT @andrewmueller: .@lukenoffke did you see the Edelman report that @RichardwEdelman presented http://bit.ly/fkSuky #sm95 /I have now. Thx!
RT @dustinplett: @kenburbary It's a tight rope between uniform brand voice & having the right voice for your various global audiences. #sm95
RT @andrewmueller: A1 Trust is shifting again toward thought leaders #sm95 //slippery slope. Nielsen still shows friends as most trustworthy
RT @marc_meyer: @lukenoffke Great question. Depends on who's manning the wheel right? #sm95 // Absolutely.
RT @socialsteve: @neicolec Very important - 40% of tweets from mobile, but how many "read" via mobile #sm95 //both numbers can't be ignored
RT @socialsteve: @neicolec Very important - 40% of tweets from mobile, but how many "read" via mobile #sm95 //both numbers can't be ignored
@kenburbary: @neicolec 40 percent of Twitter posts are now derived from mobile devices #sm95 http://ow.ly/3JXof
@kenburbary: @neicolec 40 percent of Twitter posts are now derived from mobile devices #sm95 http://ow.ly/3JXof
Q1 Customer expect real-time response and a real person on the other end. #sm95
Q1 Customer expect real-time response and a real person on the other end. #sm95
RT @marc_meyer: We're an hour away from #socialmedia tweetchat #95 w/ host @kenburbary Topic? How to plan a global #SM initiative #sm95
RT @abarcelos: RT @TobyDiva: transcript of 3-23 #sm52 chat - http://bit.ly/c8QIYC #sm52
RT @Marc_Meyer: In a little over 30 minutes @johncass leads the way for todays #socialmedia tweetchat on SM engagement & content #sm51
Great read& something to consider as we con't to move fwd. Social media advertising comes of age, gets regulated http://ping.fm/fjKXB #sm50
RT @sharonmostyn: More thnx for great convo & #sm50 @jw_social1 @correlationist @loriburke @agclark @comcastcares @nigellegg @CraigElimeliah
@Marketwire ah....got it. Yes, I completely agree. #sm50
RT @livepath: @marcmeyer @comcastcares thanks guys. Great discussion! Thanks for letting me jump in late. #sm50
You don't have years. SM is shifting the business space NOW! RT @marketwire: Culture can't be changed overnight; it can take yrs... #sm50
yes! It's a must! RT @techguerilla: Yet Social CS reps need understanding of brand as well..incldng the brands tone of voice, etc #SM50
Nice! RT @livepath: LY friend @ airline called SM "Pandora's Box". I rep'd "Box is open. Deal with it or it will deal with you! " #sm50
RT @livepath: @Marc_Meyer Fear, overwhelmed, ignorance. Lack of core competency. Unawareness of total business shift that has occured #sm50
@livepath True. Look @WholeFoods ! CS drives their social media success. #sm50
@sharonmostyn Not a problem! #sm50
Hire one of us that's already doing it. RT @comcastcares: Q3: How do companies prepare for social customer service? #SM50 #SocialMedia
RT @LoriBurke RT @comcastcares Comps that fail to embrace SM will be choked out by it. It reminds custs that real ppl are behind brand #sm50
RT @eMarketer:Stat of the day: US B2B social marketing spending will leap to $54 million in 2014, up from $11M in '09.(Via @Forrester) #sm50
RT @LoriBurke: To me, poor customer service starts with "YOU NEED TO..." How about changing that culture to start with? #sm50
RT @LoriBurke: To me, poor customer service starts with "YOU NEED TO..." How about changing that culture to start with? #sm50
@comcastcares got a shout out too! #sm50
Actually lots of good stats here @sharonmostyn: @ckieff: @sharonmostyn do you have a link for that @lenovo stat? #sm50 http://ow.ly/1g9QA
@comcastcares The fact that you're even on this chat speaks well for @comcast. Well done. #sm50
Exactly. RT @karimacatherine: @Marc_Meyer : Isn't it an opportunity for companies to keep the good service going #sm50
Who are these people? How can you not "be ready" Just do it. RT @karimacatherine: @iMediaMichelle "we are not ready for #socialmedia" #sm50
@jsandford sure, point taken. But we are talking about an *improvement* on the status quo, right? #sm50
Exactly. RT @Marc_Meyer: In other words, customer service scales by distributing the responsibility and ownership across the board.. #sm50
@jsandford It needs to be owned by CS AND the brand team. It must still have the right voice. #sm50
RT @techguerilla Let's face it, the time of "scripted" Customer Service has passed #sm50
@dariasteigman @lenovo cut call center CS costs by 20% by implementing online CS (including social). How is that 'not' scale? #sm50
RT @PerfectPitchPR: The Next Big Thing Is So Last Year: Tweetchat recap #socialmedia #sm49 http://bit.ly/9I6vDM
RT @techguerilla: @Marc_Meyer As always, go to blastfollow.com and put in hashtag #sm49 to automatically follow todays participants
100% agree. Comms still need to align w/ overal objectves.RT @karimacatherine: @andrewmueller @lukenoffke : TRAINING is the Key word! #sm49
@dbrazeal This is where I am. Well, maybe 90% ;) #sm49
@dbrazeal Every employee you give a phone should have a social/blog presence. Agree or disagree? #sm49
I think you are right. Talk about #TNBTISLY! RT @bdresher 2010 will be year of Facebook Page Optimization (FPO). #sm49
True. No time for 12 month #sm plans. RT @themaria: @gregverdino master is not the right word. channels aren't there 2 b mastered #sm49
RT @techguerilla @gregverdino we have to be the thought leaders. and your client *will* ask you about your thoughts on that S.O. #sm49
RT @techguerilla @gregverdino we have to be the thought leaders. and your client *will* ask you about your thoughts on that S.O. #sm49
@CraigElimeliah The future is now! #sm49
How are businesses using Chatroulette? #sm49
Come on Mark. Surely there is a balance? RT @Marc_Meyer: strategic innovation which at least has the word strategy baked into it #sm49
Come on Mark. Surely there is a balance? RT @Marc_Meyer: strategic innovation which at least has the word strategy baked into it #sm49
I like this one.RT @socialtality Our clients expect and depend on us for trial and error. We just have to make sure we can quantify.. #sm49
With most social platforms the cost of entry is so low it seems irresponsible NOT to at least check each one out. #sm49
RT @jsandford @gregverdino We're mastering them together as we watch others semi-fail and can correct when we attempt with the NBT. #sm49
RT @jsandford @gregverdino We're mastering them together as we watch others semi-fail and can correct when we attempt with the NBT. #sm49
We want the competitive advantage. Everyone has selection and price now. What else sets you apart? #sm49
RT @andrewmueller marketers are like VC's, they try to get in early on new trends to try to gain competitive advantage #sm49
RT @andrewmueller marketers are like VC's, they try to get in early on new trends to try to gain competitive advantage #sm49
@Christinekorda That site is horrible! A slideshow AND ads between each slide? No thanks! #socialmedia
Yes, sorry. RT @gregverdino: for my followers who aren't #socialmedia dorks: you'll see lots of #sm49 tweets starting at noon.
RT @KSL RT @HarvardSocial: #Boston event via @mashable for those into #socialmedia for biz - Social Media
And so it begins... RT @sfsocialmedia #HootSuite Mobile Gets Ads with 140 Proof http://bit.ly/dtKmpW #news #socialmedia
And so it begins... RT @sfsocialmedia #HootSuite Mobile Gets Ads with 140 Proof http://bit.ly/dtKmpW #news #socialmedia
RT @Marc_Meyer I'm going to tweet from our hashtagsocialmedia.com site today, new platform, solid infrastructure, it's going to rock. #sm49
Currently reading http://www.ripple100.com/microsites/mm2010 #socialmedia #mm2010
RT @BethHarte: RT @gregverdino already getting excited to stir it up with #socialmedia #sm49 at noon et. who plans to join the fun?
RT @Nikken_Brian #SocialMedia: CoTweet Acquired By Email Marketing Firm ExactTarget http://bit.ly/a9A0F0
RT @ABCSpring RT @GathanDBorden: Do's and Dont's of #SocialMedia #Marketing from @siennaburnt: http://lou.ly/23