RT @brightmatrix: RT @marc_meyer: Today at noon EST @ShellyKramer to host a tweetchat on Social Influence #sm89 <-- good for #smmeasure?
@Marc_Meyer @KaryD Hehe, all good. That's why I made sure #smmeasure chat was on Thursdays. Too much fun on Tuesdays! #sm85
@KaryD #sm85 #socialmedia chat is on Thursdays now? I thought it was Tuesdays? #smmeasure chat is on Thursdays.
RT @jenhale: Popularity is how many people hear what you say. Influence is how many people listen and react. #sm75 #smmeasure
RT @AmberCadabra: We have got to get past this notion that communities only exist and need to be nurtured online. #sm72
Literally seen or seen online RT @Marc_Meyer: I speak from experience that in community manager, it is better to be seen than heard #sm72
Hey @40deuce, good one for U RT @cbensen: topic today is Community Sustainability - well be doing 4 questions each spanning 15 mins #sm72
RT @iMediaMichelle: Thx @techguerilla @CASUDI@brightmatrix @Marketwire @nigellegg @ambercleveland @KathyHermann 4 sharing ur pov #sm71
@kingstonjr @AppleBoxStudios @KathyHerrmann Hold on a sec. Why is it always "manny from accting" and "betty from pr". LOL #sm71
@andrewmueller One of the most "heated" chat sessions we've had. Loved it. Great job @whatsnext for stirring up the pot. #sm71
Speaking of the social media measurement myth. Be sure to join the weekly #smmeasure chat on Thurs at 12EST @smmeasure #sm71
Well said RT @Marc_Meyer: 1 of the biggest mistakes in SM is assumptive planning based on internal perception fueled by 0 listening #sm71
RT @whatsnext: when companies say their cust arent using social media we know right away that they arent in touch w/todays reality #sm71
@techguerilla How about trade shows and conferences. Many large enterprises promote their online presence at events as well. #sm71
@techguerilla How about trade shows and conferences. Many large enterprises promote their online presence at events as well. #sm71
@techguerilla Why would you say social engagement offline is irrelevant for large enterprises? #sm71
@CASUDI #sm71 is the weekly social media chat by @Marc_Meyer. Each week the number goes up 1. Probably the best SM chat to date. #sm71
Yep! Step 2 of my strategy: http://bit.ly/axdfYq RT @whatsnext: #sm71 before consumers can engage, corps need to be monitoring #sm71
@AppleBoxStudios You, ms/miss/mrs, are a wise woman. #sm71
RT @AppleBoxStudios: Some of the biggest social media FAILS were co.s that tried to integrate social after they screwed up offline... #sm71
@AppleBoxStudios You, ms/miss/mrs, are a wise woman. #sm71
@nigellegg Absolutely. Mind you, I'm not on social media exclusively for cs like @comcastcares, but situations do occur and I step up. #sm71
Yes. And integration cannot be successful w/out a strategy that ties in overall company obj. RT @whatsnext: INTEGRATION is the key #sm71
.@nigellegg I tend to disagree. I'm in marketing, but here I am doing social media AND helping out in cust serv whenever I can. #sm71
RT @whatsnext: #sm71 if you dont walk the social media walk, as well as talk the talk, you cant advise anyone on how to do it! #sm71
.@helpmeRhonda11 I have not either. If there was, it was a very weak case against having a social media strategy. #sm71
@ambercleveland It's a bit diff. Current q: what are you doing to keep your skills up up to date so you an educate management? #sm71
Ha! RT @iMediaMichelle: Social media in a bottle, That myth comes apart if companies realize social strategy=the clothes they wear ;) #sm71
@Marc_Meyer The question isn't "can you", the question is "should you". Either way, it's a yes to all 5-6 questions! #sm71
Yep! RT @dj_justjay: Strategy is art of bringing the enemy to war. Tactics are how you intend to beat him. This is transferable to SM #sm71
@kingstonjr I agree that SM is not another silo, but too many companies attempt to do just that. #unfortunate #sm71
@ckieff Absolutely agree. In my article, I even state that social media is a long term commitment. Great point! #sm71
@AppleBoxStudios Great point. I like how you added the last part about how you use them as the diferentiator. #sm71
@AppleBoxStudios Great point. I like how you added the last part about how you use them as the diferentiator. #sm71
@whatsnext You can absolutely create a strategy for FB, Twitter, etc. Those are tactics. Tactics and integration require strategy. #sm71
@whatsnext Social media is "not just a set of tools". SM is a communcations platform. The tools are Twitter, Facebook, etc. #sm71
@whatsnext Social media is "not just a set of tools". SM is a communcations platform. The tools are Twitter, Facebook, etc. #sm71
Interesting #sm71 topic. I wrote an article on @smexaminer about how to create a SM strategy. http://bit.ly/cwAcYP Why is it a waste? #sm71
Today's #lunchtimefun Mark your calendars for Thursdays at 12 EST for #smmeasure chat w/ @sysomos on social media & analytics #sm70
Planning=strategy RT @mhandy1: cant jump into SM controlled by fear. there is a risk but their is reward.planning is a mitigation tool #sm70
@TomMartin Works both ways, but have infinitely diff results. One wrong move to detractor can lead to devastation. #sm70
@TomMartin That's a very good pt, but you must also handle those types w/ extreme care. One wrong move and it will be blown out. #sm70
@karimacatherine This one is a douzy. @jaybaer is killing it. #sm70
"Analyzers" like Klout should be taken w/a grain of salt. It only takes a few factors of many to measure influence. #sm70
RT @ambercleveland: @jaybaer cos should treat ALL customers well, just b/c one doesnt have "klout" today doesnt mean they wont tom #sm70
@rebeccawoodhead Gotcha. But how do you find these brand cheerleaders within the org? Esp for large companies (Fortune50)? #sm70
@AppleBoxStudios But it's fun, you learn a lot, and you network with a lot of intelligent people though, right? ;-) #sm70
@rebeccawoodhead Define "emotionally invested". The founders? execs? investors? #sm70
@rebeccawoodhead Define "emotionally invested". The founders? execs? investors? #sm70
@McKeenMatt @jaybaer The founders "built the boat" ;-) #sm70
@jasonbreed I think it can still go through a handler for editing/grammar. They just don't have the need to be out there. #sm70
Haven't done that.Interesting RT @jaybaer: @EdHartigan If listening team isnt spreading lessons learned company-wide,ur working at 50% #sm70
Like. RT @jaybaer: Very well said from @rebeccawoodhead: "In a call center, you call the shots. In social media, the customer does" #sm70
@ambercleveland @jaybaer I think it's still experimental. Look at all the companies making mistakes. We're all still learning. #sm70
@AppleBoxStudios It's on you to set the tone. Why wait for others to start? Joining a Twitter chat is a good step. #sm70
@jaybaer Organizational drawbacks: time wasted b/c no goals set, mistakes happen b/c social media is an experiment for everyone #sm70
@Marc_Meyer So true. Easy to implement, hard to execute. #sm69
@Marc_Meyer So true. Easy to implement, hard to execute. #sm69
Switching back and forth #measurepr and #sm69. Great info being tweeted.
@adamcohen I see an SM strategy as a subset of an overall company strategy (not marketing or PR or cust relationship strategy). #sm69
Social media is not a tool. It's a conversational platform. It requires a strategy. #sm69
Q1: Create a social media strategy to understand how SM plays into overall company objectives. #sm69
@abarcelos Watch now...you just jinxed it! ;-) #sm69
RT @adamcohen: Well start in 5 min. Talking about how SM, integrated w/other forms of marketing, is greater than the sum of the parts. #sm69
RT @jasonbreed: this is cool. me 2 RT @adamcohen: While Im hosting #SM69 today, can mute me w/ http://oneforty.com/tag/mute if u like #sm69
@J_Fuji I agree. Even getting updates via text is annoying. How many of us stopped Twitter notifications via SMS? #sm68
.@EFulwiler Why is mobile one of the "least risky"? Development and implementation is often far more difficult than conventional. #sm68
.@EFulwiler Why is mobile one of the "least risky"? Development and implementation is often far more difficult than conventional. #sm68
First the company needs to understand whether integrating a mobile strategy works for the company and if it's a priority. #sm68
RT @TheBlackFin 234m US mobile devices, 49m own smart phones. 1% of total web traffic via iPhone. #sm68
RT @Marc_Meyer: Woot! HT @Brioneja: A simple example is this chat. Chats of this quality of content do not occur on Facebook #sm67
@anikethdsouza @MsBostwick Go to http://www.facebook.com/insights, click on "fans", scroll down to "new fans" #sm67
@anikethdsouza FB groups are great for timed events, but really it's all about FB pages. You can't transfer members to fans. #sm67
@karimacatherine To me, FB insights is a useless tool. Once you reach 10K fans, I think it becomes more useful, but no idea. #sm67
@AppleBoxStudios IMO, journos are embracing citizen journalism even more. The power to develop relationships/connect is immeasurable. #sm66
@bdresher Yes, but the concept is the same if friending a source on either. I personally think it's acceptable even for pers FB acct. #sm66
@bdresher Absolutely. It's similar to LinkedIn and how connections are made there. Introduce yourself, then connect. #sm66
I would hope news org fact checks tweets/FB posts. Crowd sourcing has always been the norm. It's just now more prevalent. #sm66
I would hope news org fact checks tweets/FB posts. Crowd sourcing has always been the norm. It's just now more prevalent. #sm66
@bdresher Ha! You know it! #sm66
RT @bdresher: Q1) What role should Twitter and Facebook play in journalists engaging with users? #sm66
Listening to #jpn and #par #worldcup while participating in #socialmedia chat with @bdresher for the next hour. #sm66
Listening to #jpn and #par #worldcup while participating in #socialmedia chat with @bdresher for the next hour. #sm66
RT @bdresher: Less than 30 minutes until todays #socialmedia tweetchat on how news orgs use social media to engage w/audience #sm66
RT @Nazik33: Need to try this! RT @shelholtz: Heres another sample SMR from the agency that invented the concept: http://bit.ly/aYbr8N #sm65
@ckieff Unfortunately rebranding cannot be done in that short amount of time esp for a global brand like BP. #sm63
LOL so true. RT @danperezfilms Were talking about perhaps the greatest environmental disaster ever. Focus should be on solution not PR #sm63
@danperezfilms I'm sure BP considered the social media effect, they were just underprepared and by then, it was too late. #sm63
@danperezfilms I'm sure BP considered the social media effect, they were just underprepared and by then, it was too late. #sm63
Absolutely not. That's the worst thing they can do. RT @cmwooll: Yikes! BP needs to get this shut down @BPGlobalPR #sm63
@paulgailey Excellent, what do I win? ;-) #sm63
@paulgailey Excellent, what do I win? ;-) #sm63
Is it true that BP and Twitter are trying to close out the @BPGlobalPR account? Thought I heard that this morning... #sm63
Is it true that BP and Twitter are trying to close out the @BPGlobalPR account? Thought I heard that this morning... #sm63
Don't forget to submit your entry into our #socialmedia haiku contest. Ends this Friday #sm57 #measurePR http://bit.ly/cB9RvU Good luck!
Don't forget to submit your entry into our #socialmedia haiku contest. Ends this Friday #sm57 #measurePR http://bit.ly/cB9RvU Good luck!
Not really funny, but I laughed. RT @cspenn: #sm57 @AmberCadabra calling a relationship a goal is like calling a quarterback a goal.
RT @cspenn: #sm57 Testing, testing, testing. That's the ONLY way. Test, experiment, and fail until you succeed or go broke.
RT @cspenn: #sm57 Testing, testing, testing. That's the ONLY way. Test, experiment, and fail until you succeed or go broke.
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
Mkting 101 RT @BethHarte: @stepmorgan Marketing does not equal advertising...advertising is just a subset of marketing promotion. :) #sm54
Even IR professionals are being pushed towards social media. http://bit.ly/cF1ZEi #sm54
@BethHarte Is that assuming PR and communications is part of mkting? Many still consider it separate from mkting #sm54
RT @erichayward: Notice how "message" adapts to new media. Print copy became shorter in re: to the web. Mktg msgs become more social #sm54
@abarcelos @themaria I really don't see the ROI value. If there is, measurement will be very difficult for such a big "investment" #sm54
@abarcelos @themaria I really don't see the ROI value. If there is, measurement will be very difficult for such a big "investment" #sm54
SMM and traditional mkting will not replace one another. They have to be complimentary and integrated w/co objectives. #sm54
SMM and traditional mkting will not replace one another. They have to be complimentary and integrated w/co objectives. #sm54
@sandraproulx Thanks for the tip. I'll have to start thinking about that. I figure customizing our FB page would be another way. #sm52
@Marc_Meyer I think #Nestle needs to read some Social Media 101 tactics. This chat might be too advanced based on what I'm seeing :P. #sm52
@DavidJost It's all about engaging in social media, but it's hard to do on FB. How to trigger that interaction is a ? I ask everyday. #sm52
@MaryAnnHalford @sharonmosyn Thanks for the insights. It's more difficult to engage on FB than it is on Twitter. #sm52
Interesting input for Q2...how do you all determine if you are going to FAN a brand on Facebook, which is a diff criteria than Twitter #sm52
Yes and brand consistency is key RT @jasonbreed: remember we are talking about all forms of SM: corp blog, FB, twitter, youtube, etc. #sm52
Bingo RT @CoryOBrien: Use logo to build brand, but make it clear who the people are behind that logo. Transparency, not face, is key #sm52
Well put RT @techguerilla: @karimacatherine You can only scale tone of voice, personalities are 1 of the risk mitigation challenges #sm52
What happens when you put a face to the brand and then the team expands? You have the recreate that image. Focus on brand. #sm52
@sandraproulx I agree. That's why the profile and creating a custom background is crucial. Brand focus should be 1st. #sm52
RT @steve_campbell: I say Content RT @TomMartin: is it really about the avatar or the content of the posts/tweets #sm52
@eamcc Zappos has improved so much in their ad campaigns over the span of a few years. Perhaps a change in their agency. #sm52
@Marc_Meyer I understand your reasoning, but isn't that what a profile/custom background is for? #sm52
It's important to leverage the brand first, not the person. A consistent brand image is crucial across all social media platforms. #sm52
Participating in #socialmedia chat #sm52. Join in!
@HCCMIS_Support Much appreciated! The social media chat is one of my favs bc of all the knowledgeable people. #sm50
Always a pleasure Sharon! RT @sharonmostyn: More thanks for great convo RTs @newtbarrett @Marketwire @GetResults @jsandford @engine140 #sm50
@karimacatherine Tweetchat is usually more reliable. Very easy to use. #sm50
@GetResults Very true. Also, if "wait and see" is agreed upon, oftentimes they think it's a few wks-mo. Takes time/commitment. #sm50
@lukenoffke Right my pt is that just bc the "culture" isn't there doesn't necessarily mean SM can't be implemented. #sm50
@GetResults Who will embrace as in within the org or...?? #sm50
@GetResults Who will embrace as in within the org or...?? #sm50
I'm in mkting & I help cust/clients out all the time RT @comcastcares I have seen PR/mkting people try to do svc in SM, does not work! #sm50
@Marc_Meyer Right. Just bc the "culture" isn't there doesn't necessarily mean SM can't be implemented in an org. #sm50
@sharonmostyn @newtbarrett Culture can't be changed overnight; it can take yrs. Important to understand how SM can help transform #sm50
@jsandford The motivated employees will proactively want to understand how social media works and how it can help the co/their job #sm50
@comcastcares Understanding objectives; creating a social media policy; education. #sm50
It goes so much further than just sales reps. RT @Marc_Meyer: cust svc scales by distr the responsibility & ownership across the board #sm50
@newtbarrett I believe many companies are attempting to integrate Twitter/SM with cust serv. Lots of discussion over "social crm"... #sm50
@newtbarrett No, Twitter response clarifies and speeds up the customer service process. #sm50
RT @comcastcares: Hard for CEO to listen to every call, but easy to search Facebook or Twitter. Now Customer is in their face #sm50
RT @comcastcares: Q1) Customer Service is new mkting, other discuss convergence of PR, Mkting, Service. What is it? Who owns it? #sm50
I'll be joining the #socialmedia chat #sm50 in a min. Feel free to chime in, I always appreciate a good conversation.
Middleberg/SNCR webinar recap: Journalism, PR and a whole lot of #socialmedia love http://bit.ly/bbM9Sl
RT @andrewmueller: @gregverdino Yes, perhaps the next big thing = decentralized presence comprised of small things, guided by strategy #sm49
@CraigElimeliah Ok, parallels yes bc they are increasing brand recognition. BIG diff overall. Trad media=shotgun. SM=laser. #sm49
I haven't heard of a "social media master", ha RT @themaria: @gregverdino master isnt the right word.channels arent there 2 b mastered #sm49
RT @sharonmostyn: :) RT @techguerilla: @gregverdino "are we outpacing consumers?" - I hope so. Preparedness is next to godliness #sm49
@andrewmueller That's the million dollar question. You can start by impressions and reach, but increasingly difficult to assign value. #sm49
@andrewmueller That's part of brand management. #sm49
@sharonmostyn I agree w/you. Listeners are learning and crucial to a long term relationship, but is it measurable now @AndrewMueller #sm49
@sharonmostyn I agree w/you. Listeners are learning and crucial to a long term relationship, but is it measurable now @AndrewMueller #sm49
@andrewmueller And how would you measure these listeners who don't interact or engage with you? #sm49
@andrewmueller Rather than use the term "quality" in such broad terms, better to say interaction. More clarity. Agree? #sm49
AKA Google rule RT @CoryOBrien: The key is to have a base of strategic innovation, and then use ur 20% to play w/the new shiny object. #sm49
@andrewmueller True, but it's difficult to measure the quality of followers. A better way is through interaction, i.e. @, DM, RT. #sm49
We always want to be considered innovative so mkters are willing to fail if it means improving it later. #sm49
RT @gregverdino Q1) why are marketers always on the look out for the next big thing even though so many turn out to be busts? #sm49
I'll be joining the #socialmedia chat under marketwire not @shinng so apologize if you see a sudden burst in tweets. #sm49
RT @Renniebennie: Join @Marketwire's free social media fitness program (#sm10x30). Get #socialmedia fit http://bit.ly/5yHTEv
RT @Marketwire: RT @gillianshaw: Social media bootcamp. @DCassidy starts @Marketwire #socialmedia workouts http://bit.ly/aUo4ko #sm10x30
RT @gillianshaw: Social media bootcamp. @DCassidy starts @Marketwire #socialmedia workouts http://bit.ly/aUo4ko #xm10x30
@ReemShafaki Great! @ or DM me if you have any questions. We also launched a free #socialmedia fitness program #sm10x30 http://bit.ly/5yHTEv
Join @Marketwire's free social media fitness program (#sm10x30). Get #socialmedia fit in 10 days, 30min/day http://bit.ly/5yHTEv
Join @Marketwire's free social media fitness program (#sm10x30). Get #socialmedia fit in 10 days, 30min/day http://bit.ly/5yHTEv
Blog post: Get #socialmedia fit. Fast. Our #sm10x30 program makes it easy. http://bit.ly/4M4QUJ
What in the what? RT @JessicaNorthey: Man faces charges for 1st 'Twitter murder' http://bit.ly/7cNVDG #socialmedia
Interesting article about #socialmedia for the #IRO http://tinyurl.com/ye3oncp (via @dorylanenter)
Interesting article about #socialmedia for the #IRO http://tinyurl.com/ye3oncp (via @dorylanenter)
RT @sharonmostyn If your biz is about consumers, & consumers are using social media, then your biz needs to use social media. #SM42
RT @sharonmostyn If your biz is about consumers, & consumers are using social media, then your biz needs to use social media. #SM42
RT @comcastcares: @mjayliebs @JDEbberly every Customer is priority, otherwise you are not doing it for Customer Serv but instead PR. #SM41
I will be joining the social media chat in 5 min under @shinng. Use hashtag #sm33. Check my list of twitter chats: http://bit.ly/RU8sK
RT @gprzyklenk: When #measure #socialmedia, @avinashkaushik says RT per thousand followers a good start - http://bit.ly/2vYlWk
joining #socialmedia chat under @shinng. Come join, although I'm a little late too!
joining #socialmedia chat under @shinng. Come join, although I'm a little late too!
RT @shinng RT @jasonbreed: Full recap of today's chat on #SCRM w/ @aaronstrout available now at http://bit.ly/tJfGe #socialmedia
Currently in #socialmedia chat under my name @shinng
Currently in #socialmedia chat under my name @shinng
