@Marc_Meyer clap, clap, clap... #sm115
@TomMartin Your strategy is your playbook - your tactics should be fluid (ex. FB & all the wonderful changes they do, etc) #sm115
@TomMartin Your strategy is your playbook - your tactics should be fluid (ex. FB & all the wonderful changes they do, etc) #sm115
@tamadear It all starts with a fluid strategy that is consistently executed #sm115
@tamadear A3: I take the 5th - I read your question wrong, but social offers consistent feedback - look at what groupon is going thru #sm115
@tamadear A3: However, I understand the human side of each brand now much better than I did before social media #sm115
@tamadear A3: interesting question but I think I'm tainted since I do this for a living - I'm always looking at what can be improved #sm115
@megfowler brands only cause a credibility conflict when you fail to properly vet your clients.... #sm115
@tamadear A2: It depends on the needs of the consumers of your client / brand :) #sm115
@tamadear A2: It depends on the needs of the consumers of your client / brand :) #sm115
@tamadear A2: huddles or small meetings reinforce strategy & allow opps for "adjustments" #sm115
@tamadear A2: I like doing 5-10 min "huddles" in the morning to share what everyone's doing, share stories & lessons learned #sm115
A2: Yes as long as its the right team w/ no weak links & each player compliments each other #sm115
@tamadear A1: opps include learning what works for who & when - (ex. test, test, apply wins, test again, etc.) #sm115
@megfowler great point #sm115
@tamadear 1st, know your customer & their needs, 2nd have a fluid playbook, & 3rd, listen (not necessarily in that order) :P #sm115
@tamadear A1: also, when harnessing multiple social platforms & brands, one must remember how each uses it (ex. pics vs video, etc.) #sm115
@tamadear A1: biggest challenge is ensuring proper "voice" for each account consistently & effectively #sm115
RT @Marc_Meyer: Don't forget at 12 noon EST @tamadear hosts todays 115th #socialmedia tweetchat #sm115
RT @Marc_Meyer: Don't forget at 12 noon EST @tamadear hosts todays 115th #socialmedia tweetchat #sm115
RT @techguerilla: Tools (such as Klout) are never the issue. Its how you choose to use them. Marketers are lazy #sm111
RT @techguerilla: Tools (such as Klout) are never the issue. Its how you choose to use them. Marketers are lazy #sm111
RT @Marc_Meyer: Do Influencers Or Customers Buy Your Products? Find out today at 12 EST as @techguerilla hosts our 111th #socialmedia tweetchat #sm111
RT @jasonbreed: WOW! Huge Props to @marc_meyer for pulling this one out of the hat. Great work! #sm108
RT @ambercleveland: Awesome chat! Thanks @Marc_Meyer and @jasonbreed #sm108
RT @ambercleveland: Awesome chat! Thanks @Marc_Meyer and @jasonbreed #sm108
@JohnFrost I always using Google to find information :D #sm108
@Marc_Meyer A3c: for the amount of information produced every day, I believe we are doing a good job curating it #sm108
@Marc_Meyer A3b: a smart phone that projects (ex. TED's Sixth Sense, etc.) #sm108
@Marc_Meyer A3b: I'd leave the speculating up to the speculators, but my vote for the #1 future content consumption is the cell phone #sm108
RT @neicolec: Q3a: I think content will also get more personalized: both based on user behavior/traits and by being timely. #sm108
@Marc_Meyer It looks like most consumption of all media will be on demand - when's the last time you bought a dvd? #sm108
@Marc_Meyer A3: the future of content will be on demand, survival of the fittest & crowdsourced for quality #sm108
@Marc_Meyer totally agree, by the quality is improving thru proper training, education, direction, etc... #sm108
@Marc_Meyer my gut tells me that interns do not necessarily hold the power they once did, however front line employees do #sm108
@adamcohen not yet, but they have their own magazine right now: http://www.contentmarketinginstitute.com/chief-content-officer/ #sm108
@adamcohen I believe they are now called Chief Content Officer - the "curation" & direction of is part of the job #sm108
@adamcohen I believe they are now called Chief Content Officer - the "curation" & direction of is part of the job #sm108
@Marc_Meyer Yes, that should be a trait of any social media candidate for hire #sm108
@JohnFrost Whoa, now you're walking into edge rank territory #sm108
RT @herskos: @ambercleveland Agree. Driving desired behavior in target segment is key to achieving SM success. Curation / Creation are tactics. #sm108
RT @herskos: @ambercleveland Agree. Driving desired behavior in target segment is key to achieving SM success. Curation / Creation are tactics. #sm108
@JohnFrost If they're really good, curators entice Users into the funnel & THEN sift thru the convos thruout the funnel #ftw #sm108
@JohnFrost If they're really good, curators entice Users into the funnel & THEN sift thru the convos thruout the funnel #ftw #sm108
@Marc_Meyer Q2: it helps but it's the cart before the horse, success is determined by ROI :P #sm108
@Marc_Meyer Q2: it helps but it's the cart before the horse, success is determined by ROI :P #sm108
@Marc_Meyer Depends on the needs of the community & goals of the effort #sm108
@Marc_Meyer Depends on the needs of the community & goals of the effort #sm108
@JohnFrost touche #sm108
@JohnFrost don't think evangelists - think Promoters & Detractors #nps #ftw #sm108
@Marc_Meyer "curation" sounds like you're aging a bottle of wine, I would argue "nurture" is better since communities are alive #sm108
@jasonbreed totally agreed, those are things that all reinforce the brand & transparency helps #sm108
@jasonbreed totally agreed, those are things that all reinforce the brand & transparency helps #sm108
@Marc_Meyer Of course not, social media is a long term commitment that must be nurtured - John beat me to my response :P #sm108
RT @JohnFrost: A1: music metaphor: large brands could provide the components of great content and let consumers mix and remix the final product. #sm108
@Marc_Meyer A1: if a brand is able to talk w/ rather than to, trust is establish which usually creates a residual recommendation #sm108
RT @JohnFrost: A1: music metaphor: large brands could provide the components of great content and let consumers mix and remix the final product. #sm108
@Marc_Meyer A1: great companies w/ great sm share their stories & talk w/ consumers & the evangelists reinforce #sm108
RT @Marc_Meyer: FYI, Todays 108th #socialmedia tweetchat we talk about the wonderful world of content, curation and consumption #sm108
A4: "fast" should not be seen as creepy, it shows that a brand cares enough to help out right then & there #sm107
#sm107 Q4: Speed is secondary to the commitment to responding to a question
RT @megfowler: As a final thought: research is a gift & something meant to be eaten whole, not in bites. Contextualize, analyze, plan, THEN act. #sm107
RT @megfowler: As a final thought: research is a gift & something meant to be eaten whole, not in bites. Contextualize, analyze, plan, THEN act. #sm107
A3: How do you find customers online? Good old fashioned research about your brand, the competition, etc... #sm107
A3: How do you find customers online? Good old fashioned research about your brand, the competition, etc... #sm107
A3: every social media playbook should start with brand monitoring - that's where you find where the "conversation" #sm107
A3: every social media playbook should start with brand monitoring - that's where you find where the "conversation" #sm107
A1: ...define overrated. I think the overrating of Twitter is overrated :P #sm107
RT @JohnFrost: Twitter is the ultimate echobox. You can hear your words repeated time and again, but it doesn't matter if no one is listening. #sm107
RT @JohnFrost: Twitter is the ultimate echobox. You can hear your words repeated time and again, but it doesn't matter if no one is listening. #sm107
RT @JohnFrost: Twitter is the ultimate echobox. You can hear your words repeated time and again, but it doesn't matter if no one is listening. #sm107
listening to customers is a basic of any social media playbook. If you're not willing to listen, you shouldn't be in social media #sm107
listening to customers is a basic of any social media playbook. If you're not willing to listen, you shouldn't be in social media #sm107
A2: Companies should be on twitter if they aren't willing to engage with consumers #sm107
A2: Companies should be on twitter if they aren't willing to engage with consumers #sm107
A2: Companies should not have a Twitter presence if they lack a strategy & the resources needed to execute it... #sm107
A1: Twitter is not overrated, the majority or Users fail to understand the power of a tweet #sm107
A1: Twitter is not overrated, the majority or Users fail to understand the power of a tweet #sm107
RT @megfowler: ANY tool is overrated if you a) don't have a plan b) don't have a purpose c) haven't researched market presence there. #sm107
@jgombita great point, people may not have a twitter account but they may consume it #sm107
#sm107 A1: Its a big deal because micro-blogging is easy, portable, multiplatform-ish,
RT @Marc_Meyer: FYI .@jaybaer Hosts today's 107th consecutive #socialmedia tweetchat at noon EST #sm107 #smcorl #orlando
@megfowler Teach how to "fish" via Google Reader - we sometimes fail at learning via basic research & knowledge gathering #sm105
@megfowler A3: Great question, but it depends on the resources available (ex internal vs. external) #sm105
@megfowler it's socail media slang for "lose the corporate suit" & talk to me like a person, not necessarily a customer #sm105
RT @JohnFrost: No one needed to teach me how to tweet, update a status, post to USENET, or send an email (okay maybe that first email) #sm105
@megfowler I'd teach them consistency, adaptation, and how to speak "human" not corporate speak #sm105
@megfowler remember, at the end of the day, temperament can be improved upon by training #sm105
@megfowler A2: training most definitely along with experience in executing the basics #sm105
@megfowler A2: training most definitely along with experience in executing the basics #sm105
@AppleBoxStudios well played sir... #sm105
@megfowler It's made me better offline #sm105
@AppleBoxStudios well played sir... #sm105
@megfowler It's made me better offline #sm105
@ariherzog We'll agree to disagree, but at least we can both relate to the situation at hand (= empathy) #sm105
@ariherzog We'll agree to disagree, but at least we can both relate to the situation at hand (= empathy) #sm105
@ariherzog Remember, empathy means you understand the situation, sympathy does not #sm105
@ariherzog Remember, empathy means you understand the situation, sympathy does not #sm105
#sm105 A!: @ariherzog no, empathy is more important & realistic. You can sympathetic also but it's not priority. #sm105
@stefaniehawkes I would argue that you're not good at customer service is you're not empathetic... #sm105
@megfowler Customer Service is vital given that communication must be clear, consistent & transparent to be successful #sm105
#sm105 A1: customer service, customer service, customer service...
#sm105 A1: customer service, customer service, customer service...
RT @Marc_Meyer: Today 's #socialmedia tweetchat at noon we roll with @megfowler as we discuss Social Media-Hire or train? #sm105
@alexdc great job buddy... #sm104
@alexdc great job buddy... #sm104
@alexdc As long as there's an ROI #sm104
@cleavoncox That's why you should have a social media "playbook" not a spocial media strategy :) #sm104
@alexdc A4: More integration w/ friends, also recommendations will follow you when you travel.... #sm104
@alexdc A4: More integration w/ friends, also recommendations will follow you when you travel.... #sm104
@ambercleveland good point, don't forget consistent execution of your strategy #sm104
@ambercleveland good point, don't forget consistent execution of your strategy #sm104
@alexdc A3: All hold equal importance - but I think strategy & execution are more important... #sm104
@AppleBoxStudios classic, the statement of the day... #sm104
RT @AppleBoxStudios: I can measure shit till the cows come home, but at some point I gotta do something with it-an action is required. #sm104
@j_fuji agreed, but it at least gives you an idea / pulse...it really depends on each individual business & their overall strategy #sm104
@AppleBoxStudios classic, the statement of the day... #sm104
@j_fuji agreed, but it at least gives you an idea / pulse...it really depends on each individual business & their overall strategy #sm104
@juwiling huh? totally disagree. sounds like a SEO statement from 5 years ago. #sm104
@j_fuji great question, but if bandwidth/$ is tight, simply ask during conversion process or ask post via a survey #sm104
@j_fuji great question, but if bandwidth/$ is tight, simply ask during conversion process or ask post via a survey #sm104
@alexdc track thru unique URLs OR simply asked the old fashioned way during the conversion itself :) #sm104
@alexdc track thru unique URLs OR simply asked the old fashioned way during the conversion itself :) #sm104
@alexdc conversion, conversion, conversion #sm104
@Marc_Meyer if your product stinks, you'll get the "one off" regardless :P #sm104
@Marc_Meyer if your product stinks, you'll get the "one off" regardless :P #sm104
RT @jasonbreed: @markkrupinski I like groupon if you can sell low margin product & upsell higher margin product/service oniste w/ increased traffic #sm104
@jasonbreed great point #sm104
@alexdc Again, look at 4squares new app (3.0) the "Explore" section is genius... #sm104
@alexdc A2: I would argue that the Groupon's could actually save the Mom & Pop's if their product / service is good but unknown... #sm104
@alexdc Again, look at 4squares new app (3.0) the "Explore" section is genius... #sm104
@alexdc A2: I would argue that the Groupon's could actually save the Mom & Pop's if their product / service is good but unknown... #sm104
@alexdc A2: most importantly, apps like 4SQ's 3.0 ties personal relationships w/ local brands - oh yeah, then there's yelp :P #sm104
@alexdc A2: most importantly, apps like 4SQ's 3.0 ties personal relationships w/ local brands - oh yeah, then there's yelp :P #sm104
@alexdc A2: It builds brand visibility at the local level #sm104
@alexdc A2: It builds brand visibility at the local level #sm104
@alexdc the ones that don't "participate" will stay "good" while the ones who embrace will become "great" #sm104
@alexdc agreed, but people talk (& make recommendations) regardless if the brand is part of the convo... #sm104
@alexdc the ones that don't "participate" will stay "good" while the ones who embrace will become "great" #sm104
@alexdc agreed, but people talk (& make recommendations) regardless if the brand is part of the convo... #sm104
@alexdc A1: social also gives us the tools to talk to our customers & find out why they purchase (or don't) #sm104
@alexdc A1: social also gives us the tools to talk to our customers & find out why they purchase (or don't) #sm104
@alexdc A1: social also gives us the tools to talk to our customers & find out why they purchase (or don't) #sm104
@alexdc A1: It's creating stronger relationships & strengthening referrals #sm104
@alexdc A1: It's creating stronger relationships & strengthening referrals #sm104
@michelletripp What are your favorite metrics for social engagement? #sm103
@NealWiser good point #sm103
@michelletripp wasn't that cycle always there & new media has only made it a more viable solution to success? #sm103
@NealWiser I guess "tactic" is a little to cold & you can use a number of terms, but at the end of the day, it's communication #sm103
@michelletripp A3: content that has the most impact is that which touches the emotions of a consumer (aka skin in the game) #sm103
@NealWiser not to knit pick, video is more a resource for communication... #sm103
@michelletripp A3: content that is "needed" not "wanted" by the consumer #sm103
@AndrewMueller I'll keep it in mnd... #sm103
@Marc_Meyer you are correct sir, well played... #sm103
@AndrewMueller I'll keep it in mnd... #sm103
@Marc_Meyer you are correct sir, well played... #sm103
@michelletripp A3: content that is "needed" not "wanted" by the consumer #sm103
@NealWiser not to knit pick, video is more a resource for communication... #sm103
@Marc_Meyer The tipping point for social media has been achieved & there's lots 'o money being thrown at it w/out a strategy.... #sm103
@Marc_Meyer I think the phrase "retailers are still not convinced..." is a a saying from last year... #sm103
@AndrewMueller I'll keep it in mnd... #sm103
@Marc_Meyer you are correct sir, well played... #sm103
@AndrewMueller exactly, we're just talking here that sometimes we fail to even pitch it cuz it might not be perfect #sm103
@AndrewMueller exactly, we're just talking here that sometimes we fail to even pitch it cuz it might not be perfect #sm103
@AndrewMueller agreed, video will only grow & we sometimes fail to harness it afraid that it's not perfect #sm103
RT @Marc_Meyer: no one say white papers...:) #sm103
@michelletripp When you say profitable, do you mean a positive ROI or making $$$ - I'm thinking biz vs. non-profits vs social grps #sm103
@dariasteigman man, good point, but not everyone is Apple :0 #SM103
@dariasteigman man, good point, but not everyone is Apple :0 #SM103
@Marc_Meyer agreed, a content economy is a long term effort that takes time, consistency & attention.... #sm103
A1: when you say monetization, do you mean "converting" consumers based on relationships #sm103
@Marc_Meyer agreed, a content economy is a long term effort that takes time, consistency & attention.... #sm103
A1: when you say monetization, do you mean "converting" consumers based on relationships #sm103
@michelletripp A1: but isn't "product" the same as a "relationship" in this case?#sm103
@michelletripp if a "community manager" is resistant to embracing the content economy, then they are in the wrong job... #sm103
@michelletripp A1: but isn't "product" the same as a "relationship" in this case?#sm103
@michelletripp if a "community manager" is resistant to embracing the content economy, then they are in the wrong job... #sm103
A1: Yes, we are using it & we guide our clients to embrace this ideology... #sm103
A1: "content economy" = establishing, nurturing & building healthy relationships w/ your consumers (internal/external) #sm103
A1: Yes, we are using it & we guide our clients to embrace this ideology... #sm103
A1: "content economy" = establishing, nurturing & building healthy relationships w/ your consumers (internal/external) #sm103
RT @jasonbreed: Starting in 10 mins RT @michelletripp: Join us for a tweetchat at 12:00 EST today: "Social Media in a Content Economy" Follow #sm103
RT @jasonbreed: Starting in 10 mins RT @michelletripp: Join us for a tweetchat at 12:00 EST today: "Social Media in a Content Economy" Follow #sm103
RT @michelletripp: Today's social media tweetchat: "Social Media in a Content Economy" #sm103 at 12:00 EST.
#sm100 A3: The amount of each bucket should be dependent upon the overall communication strategy
#sm100 I here Maggie Fox cringing..."Social media
#sm100 A2: if the answer is "yes" to both questions, you need someone else for your SM efforts :)
#sm100 A2: if the answer is "yes" to both questions, you need someone else for your SM efforts :)
@elizabethsosnow agreed, that's why other areas (as needed) of an org need to contribute especially if they're on the front line #sm100
@Marc_Meyer Great question, yes they can when not everyone has bought into the cause #sm100
@elizabethsosnow agreed, that's why other areas (as needed) of an org need to contribute especially if they're on the front line #sm100
@elizabethsosnow A1: agreed, just as long as someone owns it at the end of the day (ex. quarterbacking) #sm100
@elizabethsosnow A1: While other industries may need for more advertising & sales (ex. travel & tourism) #sm100
@elizabethsosnow Highly regulated industries (ex. higher ed, etc.) might need more structure due to compliance challenges #sm100
@elizabethsosnow A1: I think it depends on the needs of the consumer (internal & external) I'd also include sales, customer serv, etc #sm100
RT @Marc_Meyer: Can PR & Advertising work together on social? Find out today at 12 EST w/ our 100th tweetchat host @elizabethsosnow #sm100
RT @Marc_Meyer: One of the images I won't forget was of scores of Egyptians holding cellphones to capture events. The digital age indeed. #sm99
A2 social media created a tipping point for basic communication & public organization in the ME #sm99
@digiphile I think the US govt has been ineffective, but the US public &/or international has been effective for objective news #sm99
@Marc_Meyer totally agree, crowdsourced news actually nullifies the outliers / "niche" views #sm99
@Marc_Meyer totally agree, crowdsourced news actually nullifies the outliers / "niche" views #sm99
@digiphile I also would argue the crowdsourced infowas/is more objective - thoughts? #sm99
@C_Pappas agreed, they've been completely absent #ME #sm99
@digiphile I think the public has been more effective in support / info #sm99
@digiphile efforts have been a #fail - I understand the neutral stance, but they cld have communicted this #sm99
@digiphile efforts have been a #fail - I understand the neutral stance, but they cld have communicted this #sm99
RT @Marc_Meyer: We are 30 min.'s away from todays #socialmedia tweetchat on how SM is shaping politics worldwide. The host? @digiphile #sm99
RT @Marc_Meyer: Todays 99th #socialmedia tweetchat topic is about the effect of SM on Govt. locally & globally. Our host? @digiphile #sm99
RT @SocialMedBtrfly: This was an awesome #sm98 chat! Thanks @CarriBugbee @Mark_Meyer for getting us all talking! Enjoyed the interaction with all of you!
@C_Pappas to prove it, check out a company on Indeed & review the comments in the Forum :) #sm98
@C_Pappas You're missing the fact that potential employees are brand ambassadors - just like employees & alumni #sm98
@C_Pappas I disagree. Recruiting is just like sales in terms of ROI PLUS its more public facing in some instances #sm98
@CarriBugbee I would argue that's where companies fail is that they rely on dept's to train rather than qualified DOERS #sm98
@C_Pappas to prove it, check out a company on Indeed & review the comments in the Forum :) #sm98
@C_Pappas You're missing the fact that potential employees are brand ambassadors - just like employees & alumni #sm98
@C_Pappas I disagree. Recruiting is just like sales in terms of ROI PLUS its more public facing in some instances #sm98
RT @SocialMedBtrfly: This was an awesome #sm98 chat! Thanks @CarriBugbee @Mark_Meyer for getting us all talking! Enjoyed the interaction with all of you!
RT @SocialMedBtrfly: This was an awesome #sm98 chat! Thanks @CarriBugbee @Mark_Meyer for getting us all talking! Enjoyed the interaction with all of you!
@C_Pappas to prove it, check out a company on Indeed & review the comments in the Forum :) #sm98
@C_Pappas You're missing the fact that potential employees are brand ambassadors - just like employees & alumni #sm98
@C_Pappas I disagree. Recruiting is just like sales in terms of ROI PLUS its more public facing in some instances #sm98
@CarriBugbee I would argue that's where companies fail is that they rely on dept's to train rather than qualified DOERS #sm98
RT @SocialMedBtrfly: This was an awesome #sm98 chat! Thanks @CarriBugbee @Mark_Meyer for getting us all talking! Enjoyed the interaction with all of you!
@C_Pappas to prove it, check out a company on Indeed & review the comments in the Forum :) #sm98
@C_Pappas You're missing the fact that potential employees are brand ambassadors - just like employees & alumni #sm98
@C_Pappas I disagree. Recruiting is just like sales in terms of ROI PLUS its more public facing in some instances #sm98
@CarriBugbee I would argue that's where companies fail is that they rely on dept's to train rather than qualified DOERS #sm98
@C_Pappas to prove it, check out a company on Indeed & review the comments in the Forum :) #sm98
@C_Pappas You're missing the fact that potential employees are brand ambassadors - just like employees & alumni #sm98
@C_Pappas I disagree. Recruiting is just like sales in terms of ROI PLUS its more public facing in some instances #sm98
RT @SocialMedBtrfly: This was an awesome #sm98 chat! Thanks @CarriBugbee @Mark_Meyer for getting us all talking! Enjoyed the interaction with all of you!
RT @SocialMedBtrfly: This was an awesome #sm98 chat! Thanks @CarriBugbee @Mark_Meyer for getting us all talking! Enjoyed the interaction with all of you!
@C_Pappas to prove it, check out a company on Indeed & review the comments in the Forum :) #sm98
@C_Pappas You're missing the fact that potential employees are brand ambassadors - just like employees & alumni #sm98
@C_Pappas I disagree. Recruiting is just like sales in terms of ROI PLUS its more public facing in some instances #sm98
@CarriBugbee I would argue that's where companies fail is that they rely on dept's to train rather than qualified DOERS #sm98
@CarriBugbee No specific dept. It should be a combination of Leaders within an org that have actual experience w/ sm - thoughts? #sm98
@CarriBugbee No specific dept. It should be a combination of Leaders within an org that have actual experience w/ sm - thoughts? #sm98
RT @JohnFrost: That recent NLRB settlement said employees have a right to talk about their companies online without fear of reprisal #sm98
@Marc_Meyer No, if it tries to dictate that, they will be a company, just not a successful one :P #sm98
@CarriBugbee @jsandford my list: define sm, importance of brand online, brand monitoring, FB basics & competitor examples #sm98 #sm98
@CarriBugbee #sm98 All employees should recieve sm training - remember cluetrain manifesto thesis #13 #sm98
@CarriBugbee exposure to outside is critical as long as the lesson can transcend the culture of an organization - thoughts? #sm98 #sm98
@CarriBugbee exposure to outside is critical as long as the lesson can transcend the culture of an organization - thoughts? #sm98 #sm98
@C_Pappas #sm98 No, I'd argue orientation should be structured by industry best practices & policy is a living thing #sm98
@C_Pappas #sm98 No, I'd argue orientation should be structured by industry best practices & policy is a living thing #sm98
plus if training is done right, shouldn't employee feedback help create policy AND procedure? & foster idea growth? #sm98
plus if training is done right, shouldn't employee feedback help create policy AND procedure? & foster idea growth? #sm98
The room here thinks training should come first before enforcing a social media policy? Thoughts? #sm98
The room here thinks training should come first before enforcing a social media policy? Thoughts? #sm98
how about social media training should be part of any employee orientation which then makes it part of the op chain for everyone :) #sm98
how about social media training should be part of any employee orientation which then makes it part of the op chain for everyone :) #sm98
Should be training be not just a one time thing or should it be an ongoing monthly/qtrly thing to reflect changes (ex. FB Pages) #sm98
Should be training be not just a one time thing or should it be an ongoing monthly/qtrly thing to reflect changes (ex. FB Pages) #sm98
#sm98 @CarriBugbee That's the point right?, shouldn't there be "best practice first & foremost? & then training customized to it? #sm98
#sm98 @CarriBugbee That's the point right?, shouldn't there be "best practice first & foremost? & then training customized to it? #sm98
@CarriBugbee most companies I know do it in house with no formal training, just a brown bag overview #sm98
#sm98 who needs sm training? cluetrain manifesto thesis #13 = everyone, because everyone is a brand ambassador :)
RT @Marc_Meyer: FYI, We're less than an hour away from todays #socialmedia tweetchat with host @carribugbee #sm98
RT @hashsocialmedia: RT @Marc_Meyer FYI, Todays #socialmedia tweetchat at noon EST is hosted by @carribugbee. Topic? Social media training: who needs it? #sm98
RT @Marc_Meyer: FYI, We're less than an hour away from todays #socialmedia tweetchat with host @carribugbee #sm98
RT @Marc_Meyer: Ok folks we're about 5 minutes from todays #sociamedia tweetchat with @jasonbreed. Topic? Ideation: Driving Innovation or Just Talk? #sm81
RT @hashsocialmedia: RT @Marc_Meyer Ever wondered about the lifespan of an online community? Find out @ noon as @cbensen hosts 2days #socialmedia tweetchat #sm72
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@Whineaux understand, but disagree - u can train the basics like representing brand, appropriate pics when tied to brand, etc. #socialmedia
@bethharte I still say: imagine if social media "best practices" training was implemented like any other HR topic #socialmedia
@memery26 I say no, it only strengthens the production line in terms of quality from feedback... #socialmedia
@bethharte take advantage of the vanity by offering multiple avenues for joining the conversation #socialmedia
@bethharte great compensation idea but too subjective in the hands of Leadership & those who fear losing control the most #socialmedia
what if UGV = use of "12 seconds" video at Disney Theme Parks :)) #socialmedia
@bethharte not 100%, but customers can influence see: ideastorm.com #socialmedia
i think there will always be a need for sales - social media will only nurtures the process & weeds out the bad... #socialmedia
@marcmeyer great point especially in terms of scalability when addressing neutral & negative comments that may come up.... #socialmedia
@bethharte i think brand "message" is one of the more vital steps in implementing sm into a business... #socialmedia
another deficiency is lack of social media "best practices" training for internal AND external stakeholders...
#socialmedia
biggest deficiency in business is that management is still thinking about the web like its 2001 - connectivity fail :) #socialmedia
