Was in a meeting & had to miss #socialmedia w/ @tamadear — Catching up at http://bit.ly/iirtDp #sm115
@hewsonb Thanks! Glad you could be a part of it! #sm103
Here's the transcript from today's tweetchat "Social Media in a Content Economy"—> http://bit.ly/gTz1Yp #sm103
@stevemassi Thanks! Really appreciate your participation! #sm103
@markkrupinski Favorite metrics... as in KPI's? Depends on the campaign & client. But I always rank unsolicited mentions highly. #sm103
@stevemassi Thanks for bringing up ROI... so important to not let it get lost when talking content economy. #sm103
@garious1 Thanks for all your input today! #sm103
@marc_meyer Thanks for having me back a second time! #sm103
@stevemassi Which is a whole other tentacle. ;) #sm103 Thanks for joining!
For a recap of today's tweetchat, check it out here—> "Social Media in a Content Economy" http://bit.ly/gTz1Yp #sm103
@andrewmueller Thanks for joining us! Great input! #sm103
@socialsteve So glad you could participate! Nice to meet you. #sm103
Topic dear to my heart! Going to read @socialsteve's "Measuring the Stages of Cyclic Social Marketing Funnel" http://bit.ly/hj3FAV #sm103
This has been a fantastic tweetchat, guys! Too bad Twitter's having slow day & tweets were delayed by minutes. Convo still rocked. #sm103
This has been a fantastic tweetchat, guys! Too bad Twitter's having slow day & tweets were delayed by minutes. Convo still rocked. #sm103
@socialsteve Awesome: Stages of sales... before and after social. Hell yeah. #ROI #sm103
@markkrupinski Content is what has changed it. The rise of consumers demanding content. Better content. Curated content. #sm103
@mackcollier Hmmm. Rearrange the question to find the solution. ;) Network. Here. Stability. #sm103
@thegoodgarden @socialsteve So glad to see you guys talking content ROI. This is an ECONOMY after all. #sm103
The key is to approach content with an ROI strategy + social engagement best practices. #sm103
I'm a social media engagement fangirl, but at some point we have to look at content from an ROI perspective. #sm103
When we say "content economy" we have to remember that economy means there is a cycle that includes consuming, creating, AND INCOME. #sm103
Okay, we've got 10 minutes left. Just want to share a few thoughts about the content economy, things worth getting out there. #sm103
When we say "content economy" we have to remember that economy means there is a cycle that includes consuming, creating, AND INCOME. #sm103
@mackcollier Move chats away from Twitter. I think you may be onto something BIG. #sm103
@swells_ Love your comments. Yes, they have to move into experiential branding. Funny, that was my last tweetchat topic. ;) #sm103
Okay, we've got 10 minutes left. Just want to share a few thoughts about the content economy, things worth getting out there. #sm103
For those asking, here's the transcript for today's social media tweetchat—> http://bit.ly/gTz1Yp #sm103
@mackcollier Move chats away from Twitter. I think you may be onto something BIG. #sm103
@swells_ Love your comments. Yes, they have to move into experiential branding. Funny, that was my last tweetchat topic. ;) #sm103
For those asking, here's the transcript for today's social media tweetchat—> http://bit.ly/gTz1Yp #sm103
@andrewmueller Love the idea of crowdsourced content (and/or other consumer content) as another monetizable social asset. #sm103
RT @garious1 Guess that's why retailers are having hard time adapting the social media model and political activists are loving it #sm103
RT @jasonbreed: Adobe has new product release for PDF, let's you embed video, audio. Social media press release is realized #sm103
Here's the big question: What kinds of content will have the most impact in a content economy? Why? #sm103
Here's the big question: What kinds of content will have the most impact in a content economy? Why? #sm103
RT @garious1 Guess that's why retailers are having hard time adapting the social media model and political activists are loving it #sm103
RT @jasonbreed: Adobe has new product release for PDF, let's you embed video, audio. Social media press release is realized #sm103
@andrewmueller Love the idea of crowdsourced content (and/or other consumer content) as another monetizable social asset. #sm103
@appleboxstudios Now you're talking! ;) #brands #gamelayer #sm103
@jasonbreed Agree! Turn content development into product development. Like the music industry: Share the music, monetize around it. #sm103
Here's the big question: What kinds of content will have the most impact in a content economy? Why? #sm103
@thegoodgarden Yes! Just met w/ editors in Chicago yesterday for a client. Can't wait to rally, leverage their content knowledge. #sm103
It's got to be a twitter thing today. Tweets in hootsuite delayed 6 minutes now. #sm103
Geez. Can't believe we're five minutes away from last question. These chats go so fast, with so much amazing responses! #sm103
@hewsonb No, Chrysler failed on that. Big time. That "f%$#ing drivers" tweet was so on-brand. Even if accidental. #sm103
@thegoodgarden BUT, with that said, I am a strong proponent of social having a lead generation foundation. But best practices a must. #sm103
@thegoodgarden I don't agree with that. Content can be a brand builder without "selling." The deal doesnt have to close this second. #sm103
@andrewmueller Take a look at Samsung. They're engaging big time and weaving experiences into it. With content, it would be yikes. #sm103
@andrewmueller Apple creates the platform for us to consumer content on. But if there was an equal competitor W/ CONTENT... danger! #sm103
Feel free to continue with discussions, too... lots of great thoughts being put out there! #sm103
Which brings us to the next question: What are some ideas for packaging and promoting a brand's content in the new economy? #sm103
@marc_meyer Not necessarily. As long as the engager stays authentic, you can monetize the space around content. #sm103
@mackcollier Yep, I started tweeting on the dot noon and it took a few minutes for first tweets to roll out! #sm103
Which brings us to the next question: What are some ideas for packaging and promoting a brand's content in the new economy? #sm103
@mackcollier Yep, I started tweeting on the dot noon and it took a few minutes for first tweets to roll out! #sm103
@hewsonb That really depends. How the content is created, how it can be consumed, and how many targets you have. #sm103
Depending on type of company, content economy is shifting what's profitable, what consumers want, & how they expect it delivered. #sm103
@markkrupinski No, actually I don't. (Well, yes but separately) I'm saying let's look at it from a different lens. Monetize the space #sm103
If a YouTube video has a million views and no advertising, monetizing opportunity was lost. Lost lost lost. #sm103
@markkrupinski No, actually I don't. (Well, yes but separately) I'm saying let's look at it from a different lens. Monetize the space #sm103
@10folding Advertising is what makes the content economy work fiscally. #sm103
If a YouTube video has a million views and no advertising, monetizing opportunity was lost. Lost lost lost. #sm103
@dibbler46 That's why social media is critical to every organization. Even before the content economy emerged. Engage to build trust. #sm103
Brands have to start looking at themselves from different perspective. Calculating the profits has to include a new line item. #sm103
@swells_ Hell YEAH. That's the foundation of a content economy. Brands are originating content. They're not just selling products. #sm103
@andrewmueller Agreed. Content that's not high quality is a time suck for the consumer. Brands that create rich content stand to win. #sm103
@dibbler46 Yes! The consumer today is demanding. But we have to not view it as demanding, just status quo. We have to act on that. #sm103
@dibbler46 Yes! The consumer today is demanding. But we have to not view it as demanding, just status quo. We have to act on that. #sm103
@dariasteigman Excellent thought. All content must be accurate & come from trustworthy source, — where social engagement ties in. #sm103
@cre8ivepartners Yes, absolutely! Curating is so critical to content economy! And that's where a lot of the monetizable value lies. #sm103
If you're just lurking on tweetchat today, feel free to say hello real quick! #sm103
@andrewmueller What I'm trying to encourage my clients to embrace is that the content can be monetized, in addition to loyalty. #sm103
@appleboxstudios Yes, at its simplest level. Yes. Creation and consumption. But the magic is in the more! #sm103
@andrewmueller What I'm trying to encourage my clients to embrace is that the content can be monetized, in addition to loyalty. #sm103
@appleboxstudios Yes, at its simplest level. Yes. Creation and consumption. But the magic is in the more! #sm103
If company views it as a nuisance requirement, they're not committed to engaging, not truly. Just placating. #sm103
@markkrupinski That's definitely part of it... the drivers I'd say. Ultimately a content economy is most about how company VIEWS it. #sm103
Sorry for the slow upload. It's hard to get it all in #140 characters! Lots of behind-scenes editing. #sm103
Sorry for the slow upload. It's hard to get it all in #140 characters! Lots of behind-scenes editing. #sm103
The thing about content economy is that a company no longer just sells products/services. It also has to think content as a "product" #sm103
One of the things I've been coming across is resistance to embracing the content economy by some people whose job it is to create it. #sm103
One of the things I've been coming across is resistance to embracing the content economy by some people whose job it is to create it. #sm103
First question is two-fold: What is a "content economy" and is your organization reengineering for it? #sm103
The first question is two-fold: What is a "content economy" and is your organization reengineering for it? #sm103
Let the discussion begin! #sm103 Today's Topic: "Social Media in a Content Economy"
The first question is two-fold: What is a "content economy" and is your organization reengineering for it? #sm103
Here we go!! Social Media Tweetchat #sm103 begins NOW!
We're about ready to start this week's tweetchat! #sm103 is the hashtag. The topic is: "Social Media in a Content Economy."
Are you reengineering for the content economy? Join us for a tweetchat at 12:00 EST today: "Social Media in a Content Economy" #sm103
RT @jasonbreed: @michelletripp hosting today's #socialmedia tweetchat: "Social Media in a Content Economy" follow #sm103 in one hour.
Looking forward to the discussion on a "content economy!" #sm103 @mckyton @paigeflori @donna0779 @kkinnison @MargieClayman @Marc_Meyer
Looking forward to the discussion on a "content economy!" #sm103 @mckyton @paigeflori @donna0779 @kkinnison @MargieClayman @Marc_Meyer
Today's social media tweetchat: "Social Media in a Content Economy" #sm103 at 12:00 EST.
@MargieClayman #sm103
RT @hashsocialmedia: #sm103 @michelletripp (3/22) at 12noon EST. Topic: SOCIAL MEDIA IN A CONTENT ECONOMY http://bit.ly/9GP0c4
@MargieClayman #sm103
RT @michelletripp: I spent 90's trying to figure out how to make consumer feel w/ innovative words and pictures, now focused on innovating experiences. #sm96
RT @michelletripp: I chose Samsung. Not because of the brand, but because @socialnerdia does such a great job of building community. Samsung = Esteban. #sm96
RT @michelletripp: I chose Samsung. Not because of the brand, but because @socialnerdia does such a great job of building community. Samsung = Esteban. #sm96
RT @michelletripp: I spent 90's trying to figure out how to make consumer feel w/ innovative words and pictures, now focused on innovating experiences. #sm96
RT @michelletripp: I love to reference @scvngr & how they're laying game world over real world. So many opportunities to build brand through experiences. #sm96
RT @michelletripp: If you missed today's amazing tweetchat, (547 tweets! Wow.) check out the transcript here—> http://bit.ly/hT0RBk #sm96
If you missed today's amazing tweetchat, (547 tweets! Wow.) check out the transcript here—> http://bit.ly/hT0RBk #sm96
Thanks so much for the excellent tweetchat, guys! Can't believe hour's already up! Awesome discussion on The Rise of Brand Experience. #sm96
@visitsingapore Glad to have you in the discussion! #sm96
Will no doubt be spending another hour poring over incredible responses & thinking from great group on #sm96 Thanks for being a part of it!
I won't even start talking social strategy w/ a company until I understand the brand. Must be woven into experiences, touch points. #sm96
Will no doubt be spending another hour poring over incredible responses & thinking from great group on #sm96 Thanks for being a part of it!
I won't even start talking social strategy w/ a company until I understand the brand. Must be woven into experiences, touch points. #sm96
@socialsteve Thanks for your great contribution! #sm96
RT @michelletripp: Brand experiences: It's about understanding the core of the brand, and translating the promise into touch point, event, environment. #sm96
@andrewmueller I'm talking deep engagement. Like a magnetic lock. Fleeting superficial engagement makes the real stuff more valuable. #sm96
@andrewmueller I'm talking deep engagement. Like a magnetic lock. Fleeting superficial engagement makes the real stuff more valuable. #sm96
@itspurebusiness Absolutely. You can weave brand experience into all 5 P's of marketing. #sm96
RT @michelletripp: Brand experiences: It's about understanding the core of the brand, and translating the promise into touch point, event, environment. #sm96
@itspurebusiness Absolutely. You can weave brand experience into all 5 P's of marketing. #sm96
RT @michelletripp: Brand experiences: It's about understanding the core of the brand, and translating the promise into touch point, event, environment. #sm96
I love to reference @scvngr & how they're laying game world over real world. So many opportunities to build brand through experiences. #sm96
Brand experiences: It's about understanding the core of the brand, and translating the promise into touch point, event, environment. #sm96
Brand experiences: Yes, it's about the engagement in social space, but it's much more than that. #sm96
Will spend the last few minutes sharing thoughts on creating brand experiences. #sm96
RT @janflesher: Being real will make the difference in brand becoming social #sm96
@marc_meyer What makes social media so powerful is that it keeps brands honest. #sm96
Will spend the last few minutes sharing thoughts on creating brand experiences. #sm96
15 minutes left on HashtagSocialMedia tweetchat. Great conversations! Will definitely have to go through the log. http://bit.ly/i6W9EY #sm96
RT @janflesher: Being real will make the difference in brand becoming social #sm96
@marc_meyer What makes social media so powerful is that it keeps brands honest. #sm96
15 minutes left on HashtagSocialMedia tweetchat. Great conversations! Will definitely have to go through the log. http://bit.ly/i6W9EY #sm96
@appleboxstudios I don't agree. Rich brand experiences can/should be created. Not many agencies ready for that, but it's essential. #sm96
RT @socialsteve: What I miss - one phone call and missed some profound stuff ... will have to check the log #sm96
RT @neicolec: Really great discussion today on #sm96!
RT @michelletripp: Third Question—> How can brands create experiences in a social world? #sm96
Loving the banter over the first two questions, must we have a third?? J/K! ;) cc: @marc_meyer @jasonbreed #sm96
RT @neicolec: Really great discussion today on #sm96!
RT @socialsteve: What I miss - one phone call and missed some profound stuff ... will have to check the log #sm96
RT @michelletripp: Third Question—> How can brands create experiences in a social world? #sm96
Third Question—> How can brands create experiences in a social world? #sm96
@andrewmueller Yes, experience must reinforce claims. Now more than ever. Brands live by the sword (social) and they die by the sword. #sm96
Wow, this hour is flying by. Fantastic conversation in #sm96 —> The Rise of the Brand Experience
RT @figsley "It's 1.32am here in Singapore, chanced upon #sm96 and now I can't sleep. Awesome conversation!"
@ken_rosen Okay, I DO agree. That's why we still need brand managers. Very sharp ones who get branding beyond social media. #sm96
@figsley Excellent! Glad you're with us. Just wish I could type faster! #sm96
@samraatkakkar Great example is the Volkswagen "Fun Theory" promotion. Loved how they connected the brand promise to experience. #sm96
RT @michelletripp: We can't just create a kickass campaign that reaches into the gut, we have to create an experience that has tangibility. #sm96
Seriously. People come and go. Brands need to realize they must bring more passionate advocates in, not putting eggs into one basket. #sm96
@samraatkakkar Great example is the Volkswagen "Fun Theory" promotion. Loved how they connected the brand promise to experience. #sm96
RT @michelletripp: We can't just create a kickass campaign that reaches into the gut, we have to create an experience that has tangibility. #sm96
Seriously. People come and go. Brands need to realize they must bring more passionate advocates in, not putting eggs into one basket. #sm96
A lot of companies are concerned their social stars are going to leave them. I think they need to be developing more stars. #sm96
@andrewmueller A lot of companies are concerned their stars are going to leave them. I think they need to be developing more stars. #sm96
A lot of companies are concerned their social stars are going to leave them. I think they need to be developing more stars. #sm96
RT @michelletripp: That's been on my mind a lot lately. Brand experiences are now what we used to try to achieve with an emotional brand connection. #sm96
RT @michelletripp: Advertising got way too good for its own good. Now consumers are more jaded than ever. What used to be brilliant is now mainstream. #sm96
RT @appleboxstudios: Man this chat is kickass... #sm96 Thanks! :)
RT @michelletripp: I spent 90's trying to figure out how to make consumer feel w/ innovative words and pictures, now focused on innovating experiences. #sm96
@andrewmueller A lot of companies are concerned their stars are going to leave them. I think they need to be developing more stars. #sm96
I spent 90's trying to figure out how to make consumer feel w/ innovative words and pictures, now focused on innovating experiences. #sm96
RT @appleboxstudios: Man this chat is kickass... #sm96 Thanks! :)
RT @michelletripp: I spent 90's trying to figure out how to make consumer feel w/ innovative words and pictures, now focused on innovating experiences. #sm96
RT @michelletripp: Here's the first question: Who should be front and center in conversation: The brand name or the brand's communicator? #sm96
@c_pappas That's the way to do it! Way to go! #sm96
Advertising got way too good for its own good. Now consumers are more jaded than ever. What used to be brilliant is now mainstream. #sm96
We can't just create a kickass campaign that reaches into the gut, we have to create an experience that has tangibility. #sm96
Advertising got way too good for its own good. Now consumers are more jaded than ever. What used to be brilliant is now mainstream. #sm96
That's been on my mind a lot lately. Brand experiences are now what we used to try to achieve with an emotional brand connection. #sm96
As @samraatkakkar says, the promise attracts them, but the experiences retains them. #sm96
We can't just create a kickass campaign that reaches into the gut, we have to create an experience that has tangibility. #sm96
As @samraatkakkar says, the promise attracts them, but the experiences retains them. #sm96
That's been on my mind a lot lately. Brand experiences are now what we used to try to achieve with an emotional brand connection. #sm96
@andrewmueller How do you feel a company should evaluate a personal brand vs. the company brand? #sm96
As @samraatkakkar says, the promise attracts them, but the experiences retains them. #sm96
@andrewmueller How do you feel a company should evaluate a personal brand vs. the company brand? #sm96
Next Question—> 2. Are consumers more likely to buy because of the brand promise or the brand experience? #sm96
Wow. Incredible responses today on Hashtagsocialmedia. We could talk about the last one all day! Already time for the next question. #sm96
Wow. Incredible responses today on Hashtagsocialmedia. We could talk about the last one all day! Already time for the next question. #sm96
Next Question—> 2. Are consumers more likely to buy because of the brand promise or the brand experience? #sm96
@socialsteve I think anyone associated w/ the brand, including brand managers should be real, authentic people in social, not shills. #sm96
@socialsteve I think anyone associated w/ the brand, including brand managers should be real, authentic people in social, not shills. #sm96
@appleboxstudios It also doesn't hurt that I'm a sucker for branding. I create that stuff, but also really believe it. A good thing. #sm96
@chuckfranks Yes, it feels artificial when you don't know who's behind a branded account. Frustrating, because we can't communicate. #sm96
@c_pappas @socialsteve Identifying the communicator is not enough. They need the freedom to be real, and not appear "on the clock." #sm96
RT @michelletripp: @c_pappas Agree. Today, building a brand is about building a real relationship. Not harnessing faux connecting through creative. #sm96
RT @marc_meyer "Love of the brand is what might draw someone into a community, but it's not the reason they stay" #sm96 That's GOLD.
@c_pappas Agree. Today, building a brand is about building a real relationship. Not harnessing faux connecting through creative. #sm96
RT @marc_meyer "Love of the brand is what might draw someone into a community, but it's not the reason they stay" #sm96 That's GOLD.
It was so revealing that moment when I caught myself wanting Samsung because I like someone in their community. Was a revelation. #sm96
I chose Samsung. Not because of the brand, but because @socialnerdia does such a great job of building community. Samsung = Esteban. #sm96
It was so revealing that moment when I caught myself wanting Samsung because I like someone in their community. Was a revelation. #sm96
Case in point. I was in the market for a monitor. I was at Best Buy. Had no brand loyalty to any monitor. How did I make a decision? #sm96
I chose Samsung. Not because of the brand, but because @socialnerdia does such a great job of building community. Samsung = Esteban. #sm96
Case in point. I was in the market for a monitor. I was at Best Buy. Had no brand loyalty to any monitor. How did I make a decision? #sm96
@socialsteve I used to think that same thing, that it needed to be the brand speaking. But over time, I feel differently. #sm96
Great responses! I'll respond one at a time... #sm96
Great responses! I'll respond one at a time... #sm96
@appleboxstudios Yeah, it is. But "people buy from people they like." And that's hard for brands to accept, really accept. #sm96
Some people are really against individuals building their personal brand on the company's dime. #sm96
@appleboxstudios Yeah, it is. But "people buy from people they like." And that's hard for brands to accept, really accept. #sm96
Does the brand speak under the main brand account, or does the company give community managers the freedom to build a community... #sm96
Some people are really against individuals building their personal brand on the company's dime. #sm96
I'm in the process of developing a pretty unwieldy social community for a client, and one of the biggest issues is HOW to communicate. #sm96
Does the brand speak under the main brand account, or does the company give community managers the freedom to build a community... #sm96
RT @michelletripp: Here's the first question: Who should be front and center in conversation: The brand name or the brand's communicator? #sm96
@jasonbreed @Marc_Meyer Thanks guys! #sm96
RT @michelletripp: Here's the first question: Who should be front and center in conversation: The brand name or the brand's communicator? #sm96
Here's the first question: Who should be front and center in conversation: The brand name or the brand's communicator? #sm96
Welcome to Hashtag Social Media Tweet Chat #96! #sm96
RT @michelletripp: Here's the first question: Who should be front and center in conversation: The brand name or the brand's communicator? #sm96
Here's the first question: Who should be front and center in conversation: The brand name or the brand's communicator? #sm96
One minute until we're LIVE—> "The Rise of the Brand Experience." http://bit.ly/i6W9EY #sm96
Welcome to Hashtag Social Media Tweet Chat #96! #sm96
One minute until we're LIVE—> "The Rise of the Brand Experience." http://bit.ly/i6W9EY #sm96
It's almost time! @hashsocialmedia #sm96 —>> "The Rise of the Brand Experience." At the top of the hour I'll throw out my first question...
How does "the brand" resonate in social media? Join me at 12:00EST for @hashsocialmedia tweetchat—> http://bit.ly/i6W9EY #sm96
At 12:00EST I'll be tweetchatting: "The Rise of the Brand Experience." Hashtag is #sm96 Three hot questions, looking for your thoughts!
Looking forward to my #socialmedia tweetchat today at 12:00EST. My Topic: The Rise of the Brand Experience. #sm96
@nwjerseyliz Lists have been my savior on that. Think that's the best way to engage + encourage people you follow to engage. #sm75
@nwjerseyliz Lists have been my savior on that. Think that's the best way to engage + encourage people you follow to engage. #sm75
Commented on post by @mich8elwu about comparing impact of influencer vs. non-influencer. It's the topic du jour. http://bit.ly/9xMxWL #sm75
HR is looking at your Klout score--> "Do You Have Enough Influence to Get the Job?" http://bit.ly/deiPpt #sm75
Enjoying the conversation over in #sm69 Debate over who owns social media rages on. Everyone owns it. Marketing mgmt. should be guiding.
