Once you share an idea, or thought in a the public domain, it becomes...well public, no? #sm84
via @andrewmueller
Exactly once you share an idea, or thought in a the public domain, it becomes...well public, no? #sm84
via @andrewmueller
@carlenlea Back in the 1980's we looked into personal liability insurance b/c companies refused to cover us. #sm78
Pharma will evolve they have to I think they look to social media for HCP's with opt in that should cover guidelines #sm78
indiv. working for pharm co. are liable for the information on products they speak, write about and the fines are huge. #sm78
@swoodruff but who should they be saying this to & should patients make their own treatment decisions, are they informed enough? #sm78
@carlenlea hard to talk company history with so many mergers over the last 2 decades. #sm78
@swoodruff however much of society believes that pharma biz is benevolent. #sm78
@Murrayiz exactly which is why guidelines are in place to keep pharma from directly engaging patients. #sm78
@sharonmostyn Big pharma already has consumer trust. It is HCP's that dont trust. Consumers have little experience with pharma. #sm78
Keep in mind pharma's 1st goal is to make money. #sm78
Keep in mind pharma's 1st goal is to make money. #sm78
@carlenlea if you look at @azhelps they direct patient to call. Patients must engage pharnma company according to guidelines. #sm78
@JoeCascio Pharma companies can influence patients better than influencie HCP's #sm78 Talking to a patient is gold for pharma.
@JoeCascio Pharmaceutical companies cannot engage consumers on products, but can educate on disease state. #sm78
@JoeCascio Pharmaceutical companies cannot engage consumers on products, but can educate on disease state. #sm78
@JoeCascio Pharmaceutical companiuews cannot engae consumers on products, but can educate on disease state. #sm78
I worked for big pharma for 18 years they would love to engage with patients. TV and magazine commercials were first entry #sm78
every pharma company that I have worked with has tried to reach out to patients. Issue is with ethics #sm78
RT @hankwasiak: Digital, socialmedia, empowered consumers & socially responsible value systems create a perfect storm of opportunity for ad biz. #sm77
RT @mjayliebs: Transparency is needed until trust is established. Until the "I will do what I said I would do" is clear #sm76
RT @SDavis_: RT @Marc_Meyer: Ever wondered about the lifespan of an online community? Find out @ noon as @cbensen hosts 2days #socialmedia #sm72
RT @jjaime @AmberCadabra thanks for helping me stretch my mind of #SM64 I always come out wiser :) / Me too!
RT @jjaime @AmberCadabra thanks for helping me stretch my mind of #SM64 I always come out wiser :) / Me too!
RT @AmberCadabra: I'm so weary of ROI being treated as if it's the only performance metric worth extracting from data. #sm64
RT @Marc_Meyer: Before there was "social media" there was nothing to prevent businesses from measuring engagement-but did they? #sm64
RT @kenburbary There are many different listening/monitoring/data collection modes Important to define which one you will use 1st #sm64
rt @AndrewMueller measure for goals, analyze for insights. That is not chasing rainbows but simply smart business #sm64
RT @brightmatrix: @klequoc @primedayton You can use SM monitoring tools w/o lots of $$$, but it's key to find ones that are accurate & relevant. #sm64
RT @AmberCadabra: The only data that ultimately matters is the stuff that draws a picture of progress, success, or failure toward goals. #sm64
RT @AmberCadabra: The only data that ultimately matters is the stuff that draws a picture of progress, success, or failure toward goals. #sm64
RT @GetResults: Q3 - making LBS both secure and "automatic" will make it a winner, until then, it may just be another annoying beep to contend with #sm62
RT @ckieff: i would love to see a real study on the general population's outlook on LBS. Do most people want to be found? #sm62
RT @ShannonPalmer: @andrewmueller Assuming that every biz using LBS is adding value. Sometimes value is in building trust through viral participation #sm62
RT @mobienthusiast: @jakrose I have noticed most enthusiastic users of LBS are single guys - not moms and not professionals #sm62
@danperezfilms then it is not values it is the product. #sm58
@AndrewMueller I goofed before #sm58 oops :-)
RT @andrewmueller: @themaria agreed,, having a killer product is a given IMO, if you are not exceptional you will fail at branding #sm58
@danperezfilms if what matters? It is the what that needs to be defined. #sm58
RT @danperezfilms: @mzayfert I'm of the opinion that if it matters to us, it will matter to our ideal prospective consumers. #sm58
@danperezfilms selling on values is a slippery slope. There are always common goals that could be met #sm58
@AndrewMueller its not the values that we need to embody. It is their needs we must meet #sm58
RT @andrewmueller: Q3 build emotional attachment to your brand by embodying and conveying the values of your customers #sm58
RT @briandshelton: Sometimes I think people are trying too hard to try disguise messaging as storytelling. Authenticity is key. #sm58
Sales 101: We build relationships to engender trust, affinity, loyalty which all drive sales. #sm57 via @AmberCadabra
To think we can influence consumers one channel at a time instead of via an orchestration of ideas that IS our business is dillusional #sm57
Its just semantics Everyone has their own point of view re: customer engagement, customer relationships & common goals #sm57
Its just semantics Everyone has their own point of view re: customer engagement, customer relationships & common goals #sm57
RT @jasonbreed: For a FULL recap of today's #sm57 chat, it is ready to go. whether you want to reference or follow everyone, its here http://bit.ly/aopXNd
@AmberCadabracommon goals build the relationship #sm57
@AmberCadabra If someone isnt selling on that level then they are not really skilled. #sm57
@AmberCadabra People buy on emotion, a feeling. You have to build a relationship of trust, understanding and goals. #sm57
RT @AmberCadabra: @priyankawriting Really? So skills trump the needs of the customers and prospects? #sm57 Noi its abt relationships!
RT @sharonmostyn: RT @djwaldow re: finding best trad/digital mktg mix - test like crazy. test. fail. learn. try again. fail. ride what works, drop other #sm57
RT @Kirasw: Market mix modeling, deep data analysis and lots of testing = informed budget choices key: understand interaction effects. #sm57
RT @andrewmueller: Q3, Perhaps there should be one budget and integrate tradition with digital efforts and measure as one #sm57
RT @andrewmueller: Q3, Perhaps there should be one budget and integrate tradition with digital efforts and measure as one #sm57
RT @sharonmostyn: RT @djwaldow re: finding best trad/digital mktg mix - test like crazy. test. fail. learn. try again. fail. ride what works, drop other #sm57
RT @Kirasw: Market mix modeling, deep data analysis and lots of testing = informed budget choices key: understand interaction effects. #sm57
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
RT @tamar: about to start #sm52 - here's the first question :) is there advantage to having brand or a person be your social media "face"?
RT @bdresher: @pgillin @dc2fla @conniereece Cost cutting an issue, but trad'l media still has deeper resources than avg blogger. #sm46
RT @bdresher: @pgillin @dc2fla @conniereece Cost cutting an issue, but trad'l media still has deeper resources than avg blogger. #sm46
