A3: I think commenting on blogs is a great way for introverts to leverage and make connections. Comments tend to be more thoughtful. #sm138
@jasonbreed Yes. I'm bad at small talk offline and online. On the other hand, I'm good at having a real heart-to-heart. #sm138
A2: I still find I'm not as chatty as extroverts, because my bar for contributing to a conversation is higher. Which is a detriment. #sm138
A2: It helps, but no. Introverts tend to not want to talk unless they have something useful to say. SM doesn't help with that. #sm138
@dariasteigman Ah. I agree with you. I do the same. #sm138
@dariasteigman How so? #sm138
RT @LoisMarketing: Think about how advertising, marketing projects companies and products in best light -- SM does the same #sm138 A1 #sm138
When people can shape how they are perceived, they naturally do so. Most people want to be seen in the best light. Opportunity there. #sm138
When people can shape how they are perceived, they naturally do so. Most people want to be seen in the best light. Opportunity there. #sm138
A1: SM creates a cultivated image of individuals or companies. Not false, but carefully manicured. #sm138
@seanmcginnis Hello, Sean. And thanks for hosting!! #sm130
Q3: "What kind of Twitter user are you?" The coolest kind! #sm128
Q3: "What kind of Twitter user are you?" The coolest kind! #sm128
@TomMartin Certainly. I'll follow a brand just for information, if it's information I care about. How about Mashable? NielsenWire? #sm128
@TomMartin Certainly. I'll follow a brand just for information, if it's information I care about. How about Mashable? NielsenWire? #sm128
Q2: Mix of reasons. Mostly, because I find the content they create or share valuable. Other times, to build relationships. #sm128
@dgcattaneo @mikesgene @TomMartin Same here. For technology, social media, etc. it's my main info source. #sm128
@mikesgene @TomMartin @dgcattaneo Nice to know I'm not alone in not always wanting to chat--especially with businesses. #sm128
@dgcattaneo @mikesgene @TomMartin Same here. For technology, social media, etc. it's my main info source. #sm128
@mikesgene @TomMartin @dgcattaneo Yes. Definitely echo-chamber effect. Especially if you use Lists a lot. #sm128
@TomMartin @mikesgene @dgcattaneo But I'm one of those people who thinks social media isn't all about conversing... #sm128
@TomMartin @mikesgene @dgcattaneo I don't think it's bad. I love it as an information network. #sm128
@TomMartin @mikesgene @dgcattaneo I don't think it's bad. I love it as an information network. #sm128
A1: I think Twitter is a lot less about engagement than it used to be. More of an information network than social. #sm128
RT @berkson0: "When I look for a job, no longer looking for career path in co. Looking to enhance personal brand." #sm122
RT @berkson0: "When I look for a job, no longer looking for career path in co. Looking to enhance personal brand." #sm122
@randygiusto LOL. Definitely takes precedence! #sm111
@NealWiser Not a rush. Just something to think about and evolve. #sm111
@randygiusto True. Hard to figure out how far beyond social media to cover. I did include speaking at conferences, etc. #sm111
@randygiusto @nealwiser One thing interesting about your dealmaker is that he/she is influential further down the sales funnel. #sm111
@randygiusto @nealwiser Would be great if you guys took what I have and did a revision on your blogs to improve it. #sm111
@randygiusto True. Hard to figure out how far beyond social media to cover. I did include speaking at conferences, etc. #sm111
@randygiusto @nealwiser Would be great if you guys took what I have and did a revision on your blogs to improve it. #sm111
@NealWiser Ah. Well, take a look at the post and comment on it. I'd love to use it as a starting point to crowdsource a model. #sm111
@RdLessTkn I agree. I suggest that you also track the "venues" people are influential in, as well as reach. Match to your audience. #sm111
@randygiusto Someone else commented that Connector ("relationship builder") should be in there. Perhaps that includes dealmaker. #sm111
@RdLessTkn I agree. I suggest that you also track the "venues" people are influential in, as well as reach. Match to your audience. #sm111
@neicolec It's already up there. http://bit.ly/iNZyvJ Guest post on @markwschaefer's blog. Just a strawman. Love input! #sm111
@neicolec It's already up there. http://bit.ly/iNZyvJ Guest post on @markwschaefer's blog. Just a strawman. Love input! #sm111
I think Klout is just the beginning. Too simplistic to be useful for a business trying to decide which influencers to work with. #sm111
And categorize by activities: speaker, content creator, social networker, consultant. We need more refinement. http://bit.ly/iNZyvJ #sm111
I propose categorizing influencers by type: amplifier, thought leader, conversationalist. http://bit.ly/iNZyvJ #sm111
I propose categorizing influencers by type: amplifier, thought leader, conversationalist. http://bit.ly/iNZyvJ #sm111
What a timely topic. I have a post up today with a proposed framework for evaluating influencers. http://bit.ly/iNZyvJ #sm111
@mpace101 That would be fun! #sm109
@mpace101 That would be fun! #sm109
@mpace101 Which is why what I'm really suggesting in my post (http://ht.ly/4LKVa) is that you have UX be part of the SM planning team #sm109
@mpace101 UX doesn't have to change their thinking to be customer-centric. It's marketing and PR that are having that problem. #sm109
@mpace101 Marketing and PR traditionally come from a broadcast, sell the company perspective. UX comes from a user perspective. #sm109
@mpace101 Then you don't get the benefit of UX insights into how you can develop a better, holistic, customer-centric SM strategy. #sm109
@mpace101 Then you don't get the benefit of UX insights into how you can develop a better, holistic, customer-centric SM strategy. #sm109
@mpace101 So, I think UX should be part of the SM team. They would add HUGE value to the strategy development and implementation. #sm109
@mpace101 looks at the whole customer experience--website, different social networks, etc. All of that is the right way to look at SM #sm109
@mpace101 I'm kind of joking about UX owning #SM. But UX takes a customer-centric approach. Focuses on customer goals. Also, UX #sm109
@mpace101 looks at the whole customer experience--website, different social networks, etc. All of that is the right way to look at SM #sm109
@mpace101 I'm kind of joking about UX owning #SM. But UX takes a customer-centric approach. Focuses on customer goals. Also, UX #sm109
@NealWiser @neicolec I agree. Someone has to look at the overall picture and make sure it's all coordinated. #sm109
@NealWiser @neicolec I agree. Someone has to look at the overall picture and make sure it's all coordinated. #sm109
@J_Fuji @mpace101 @NealWiser Maybe not an owner. A "coordinator". #sm109
@mpace101 @megfowler Because it is a holistic experience, and it should be customer-focused, which is what UX is all about. #sm109
@mpace101 @megfowler Because it is a holistic experience, and it should be customer-focused, which is what UX is all about. #sm109
@mpace101 @megfowler Personally, I think user experience should own #SM. Or at least participate heavily. http://ht.ly/4LKVa #sm109
@mpace101 @megfowler Personally, I think user experience should own #SM. Or at least participate heavily. http://ht.ly/4LKVa #sm109
@JohnFrost @spofcher @Marc_Meyer That kind I could handle. #sm108
@spofcher @Marc_Meyer Actually, I'm hoping not! #sm108
@Marc_Meyer A3b: Chips in our head. #sm108
@Marc_Meyer Some, but it's not wide-spread. There aren't simple tools and platforms to make it easy for anyone to author. Opportunity #sm108
Q3a: I think content will also get more personalized: both based on user behavior/traits and by being timely. #sm108
Q3a: I think content will also get more personalized: both based on user behavior/traits and by being timely. #sm108
Q3a: The more actionable content can be and the more quickly it can deliver value to the user, the more desirable it will be. #sm108
Q3a: Eventually, I think we'll see sophisticated content that combines text with interactive tools, mini-expert systems, for example. #sm108
Q3a: Entertaining content will never go out of style: videos, games, etc. Re:text, shorter pieces of content w/drill-down to detail. #sm108
RT @brightmatrix: . @marc_meyer Those are chilling words, Marc: "The intern is determining a brands fate" #sm108
RT @brightmatrix: . @marc_meyer Those are chilling words, Marc: "The intern is determining a brands fate" #sm108
@ChrisFougereHFX Also, it's being selective about the content you share and sharing on specific topics. #sm108
@ChrisFougereHFX It's more than just a one-time thing. It's people who very actively, frequently, and regularly find and share. #sm108
@ChrisFougereHFX In some sense we are all curators. But ExactTarget called this group megaphones. http://bit.ly/efqEGf #sm108
@ChrisFougereHFX It's more than just a one-time thing. It's people who very actively, frequently, and regularly find and share. #sm108
@ChrisFougereHFX @parissab @JohnFrost I think sometimes it can be selling. But sometimes it's just about being connected, WOM, etc. #sm108
@parissab @JohnFrost Part of the approach to CM is to be present with valuable info, for name recognition and a connection. #sm108
@ambercleveland I agree. Content curation is a tactic. #sm108
@parissab @JohnFrost I think content curation can be used throughout the funnel, though. http://bit.ly/g4UvTa #sm108
@ambercleveland I agree. Content curation is a tactic. #sm108
A2: I think being a curator is one route to building an audience in social, by offering value to them. So, becoming an influencer. #sm108
A2: I think being a curator is one route to building an audience in social, by offering value to them. So, becoming an influencer. #sm108
Q2: No. Content curation is only one approach in social media. Success can come in many forms. #sm108
Q1: Look at the user's needs and address them with content. Be present and make consumers aware of product, but don't sell. #sm108
Q2: No. Content curation is only one approach in social media. Success can come in many forms. #sm108
Q1: Look at the user's needs and address them with content. Be present and make consumers aware of product, but don't sell. #sm108
RT @jaybaer: Buy #NowRevolutionBook this week http://amzn.to/gSCmGo & if you dont like it, Ill buy you a different book. #sm107
Thanks for a great chat, @jaybaer. Lots of good info today! #sm107
Q4: Funny, that. If I have a support problem, no reply is too fast. If I just made a comment, a fast reply creeps me out. #sm107
Q4: Funny, that. If I have a support problem, no reply is too fast. If I just made a comment, a fast reply creeps me out. #sm107
@jaybaer Now, that's a question I have. How to compile solid DB of customer contacts on social--particularly FB pages & LI groups. #sm107
All in my blog post. http://ht.ly/4DvmL Of course, this is the free way. There are tools you can pay for. You know those. @jaybaer #sm107
@jaybaer Compile a list of keywords, then search sites for communities, pages, etc. relevant to them. check bios. your customers? #sm107
@jaybaer Compile a list of existing customers, then search for them on each social site. See what groups/pages they belong to. #sm107
@jaybaer Compile a list of existing customers, then search for them on each social site. See what groups/pages they belong to. #sm107
@jaybaer @megfowler Great idea to ask for social preferences! #sm107
@jaybaer @megfowler Great idea to ask for social preferences! #sm107
Q3: Here's the low-cost strategy I recommend for finding customers. http://ht.ly/4DvmL Find where known cust are. Use keywords. Etc. #sm107
Q3: Here's the low-cost strategy I recommend for finding customers. http://ht.ly/4DvmL Find where known cust are. Use keywords. Etc. #sm107
RT @MaryAnnHalford: Facebook is like a good long bath and Twitter is like a rainstorm #sm107
@jgombita @webby2001 "Flabby" writer. Never heard that. Funny! #sm107
A2. Question isn't when should a business not use Twitter. It's what is my strategy and is Twitter a good tactic given the strategy. #sm107
A2. Question isn't when should a business not use Twitter. It's what is my strategy and is Twitter a good tactic given the strategy. #sm107
A2: Question is backwards. 1. biz goals 2. social goals 3. audience analysis. 4. strategy. Then figure out if Twitter has a role. #sm107
RT @abourland: Too many businesses tweet for the sake of saying something instead of tweeting because they have something to say. #sm107
Q1: Only 8% may use Twitter, but it's a big deal if 80% of your customers are there. Or if 80% are reached through Twitter sharing. #sm107
@megfowler A natural? Not me. I have a theory that extroverts do better on social media, as far as gaining a following. #sm105
Q3: You can teach the tools, learn the etiquette, and so on. Knowing your business and your customers takes time. #sm105
Hire a professional consultant to train someone inside, if you have a good candidate. Leverages the knowledge of your business. #sm105
@ken_rosen @AndrewMueller "Adult superv needed" LOL. Yup. #sm100
@ambercleveland @nicoleploehn "it is impt for them to work together to build success." Agreed. #sm100
Adv needs to recognize that PR, when it owns the day-to-day #SM, sets the tone. Adv campaigns have to fit into that. #sm100
Adv needs to recognize that PR, when it owns the day-to-day #SM, sets the tone. Adv campaigns have to fit into that. #sm100
A2: PR underestimates creative & make-a-splash impact of Adv. Adv underestimates the importance of telling the story over time. #sm100
A2: PR underestimates creative & make-a-splash impact of Adv. Adv underestimates the importance of telling the story over time. #sm100
RT @BrandRanter We draw a line in the sand and divide tasks with PR firm at outset. Otherwise there is tug of war during project. #sm100
RT @BrandRanter We draw a line in the sand and divide tasks with PR firm at outset. Otherwise there is tug of war during project. #sm100
@elizabethsosnow I agree. That's what I meant by coordinating. PR needs to know about and agree on campaigns and vice versa. #sm100
Q1: I can see Adv owing "campaigns" and PR owning day-to-day. With both in the loop and coordinating so all is in synch. #sm100
@blogbrevity Thanks! I enjoyed it! #sm98
I agree that marketing/PR should run the training. But, if service is doing SM, it needs to be a coordinated effort. #sm98
I agree that marketing/PR should run the training. But, if service is doing SM, it needs to be a coordinated effort. #sm98
@blogbrevity Thanks! I enjoyed it! #sm98
@blogbrevity Thanks! I enjoyed it! #sm98
I agree that marketing/PR should run the training. But, if service is doing SM, it needs to be a coordinated effort. #sm98
I agree that marketing/PR should run the training. But, if service is doing SM, it needs to be a coordinated effort. #sm98
I agree that marketing/PR should run the training. But, if service is doing SM, it needs to be a coordinated effort. #sm98
I agree that marketing/PR should run the training. But, if service is doing SM, it needs to be a coordinated effort. #sm98
RT @ken_rosen May not be about rules. Just be part of what the company should be doing anyway, building a common understanding. #sm98
RT @cariofthevalley: finding that those who want to be social tend to resist organization and coordination, just want to free-tweet #sm98
@blogbrevity Re: training is just one part. True. Would be great to cover social media in status meetings, too. Integrate. #sm98
@blogbrevity Re: training is just one part. True. Would be great to cover social media in status meetings, too. Integrate. #sm98
@markkrupinski: social media training should be part of any employee orientation--I like that! #sm98
@markkrupinski: social media training should be part of any employee orientation--I like that! #sm98
@markkrupinski: social media training should be part of any employee orientation--I like that! #sm98
Razorfish & Edelman's studies show that efficiency, consistent message, transparency, are all critical. Everyone has to be on-board. #sm98
Razorfish & Edelman's studies show that efficiency, consistent message, transparency, are all critical. Everyone has to be on-board. #sm98
As we see social media use expand to include mrkting, support, pr, and coordinate with brick-and-mortar, consistency is an issue. #sm98
As we see social media use expand to include mrkting, support, pr, and coordinate with brick-and-mortar, consistency is an issue. #sm98
The other is training on how to use it effectively and in a way that sends a consistent message. Ensuring whole co. is consistent. #sm98
I see two different training needs. One is training on the tools, conventions, the practical how-to of doing social media. #sm98
A3a: Need to really structure a community to encourage it, though. Model on the best tech forums, that reward answers with status. #sm97
A3a: I think crowdsourcing/co-creation is an underutilized opportunity in customer service. Customers often have BEST advice/insights. #sm97
A3a: I think crowdsourcing/co-creation is an underutilized opportunity in customer service. Customers often have BEST advice/insights. #sm97
A3a: Need to really structure a community to encourage it, though. Model on the best tech forums, that reward answers with status. #sm97
@andrewmueller @megfowler Can you elaborate on double-edged sword? I think customers increasingly want social customer service... #sm97
RT @martinjason: A2. Key in delivering an engaging community space is offering different content than whats found on their website. #sm97
A3a: I think crowdsourcing/co-creation is an underutilized opportunity in customer service. Customers often have BEST advice/insights. #sm97
A3a: Need to really structure a community to encourage it, though. Model on the best tech forums, that reward answers with status. #sm97
A3a: Need to really structure a community to encourage it, though. Model on the best tech forums, that reward answers with status. #sm97
A3a: I think crowdsourcing/co-creation is an underutilized opportunity in customer service. Customers often have BEST advice/insights. #sm97
RT @martinjason: A2. Key in delivering an engaging community space is offering different content than whats found on their website. #sm97
@andrewmueller @megfowler Can you elaborate on double-edged sword? I think customers increasingly want social customer service... #sm97
RT @martinjason: A2. Key in delivering an engaging community space is offering different content than whats found on their website. #sm97
@andrewmueller @megfowler Can you elaborate on double-edged sword? I think customers increasingly want social customer service... #sm97
@jasonbreed I think you're spot on re: psych, sociology, behavioral science. Why I think UX will play a bigger role in #SM. #sm97
@CommunispaceCEO @neicolec @megfowler @IanGertler Yes, people want to feel valued, want honesty. But don't want to "chat." #sm97
@iangertler @neicolec @megfowler Can you clarify? What do you mean by direct and indirect? #sm97
@andrewmueller @megfowler I think that's exactly it. I call them "social offers." Find out what online experience they want & give it. #sm97
@iangertler @megfowler There are some who want to engage. But if we're really listening to consumers, most don't. Hard to hear. #sm97
@iangertler @megfowler Not so sure re: relationships. Look at what consumers said in Razorfish's recent study. http://bit.ly/fdZQiI #sm97
@iangertler @megfowler There are some who want to engage. But if we're really listening to consumers, most don't. Hard to hear. #sm97
A2. In other cases, it might mean giving the person an opportunity to shine on the blog or share pictures, in exchange for traffic. #sm97
A2. In some cases, it might mean offering something tangible in exchange for a comment, an email address, or other engagement. #sm97
A2. In some cases, it might mean offering something tangible in exchange for a comment, an email address, or other engagement. #sm97
A2. In other cases, it might mean giving the person an opportunity to shine on the blog or share pictures, in exchange for traffic. #sm97
Q2: Strategy varies by audience and environment. I look at my audience in each community and ask what do they want. Construct win-win #sm97
Very true. RT @frankrebecca: You can have information without insight. But you have to base an insight on real information. #sm97
A1. As others have said, insight is figuring out the right actions to take from the information. Application. #sm97
@AppleBoxStudios That's definitely true. #1 reason people fan. I have no problem with providing SWAG. #sm96
@AppleBoxStudios That's definitely true. #1 reason people fan. I have no problem with providing SWAG. #sm96
@itspurebusiness Yes, though the offer is often not tangible. Think psychological, too. What people want from the online experience. #sm96
For example, a social offer might be to contribute pictures of your trip to our company blog. Audience gets to "show off." #sm96
You make your social offer something that gives the audience what they want, but also gives your biz what it needs. #sm96
I think of it in terms of creating social offers. Understand your social audience & what they want online, then create an offer. #sm96
You make your social offer something that gives the audience what they want, but also gives your biz what it needs. #sm96
I think of it in terms of creating social offers. Understand your social audience & what they want online, then create an offer. #sm96
Really great discussion today on #sm96!
Those employees who can maintain a strong social presence while conveying the brand message effectively are gold! #sm96
While fostering internal advocates, it's still important to educate them on the messages and branding. #sm96
Those employees who can maintain a strong social presence while conveying the brand message effectively are gold! #sm96
While fostering internal advocates, it's still important to educate them on the messages and branding. #sm96
@SocialSteve Toyota. Good example. #sm96
@SocialSteve Toyota. Good example. #sm96
It's so easy now to see what other people's experience has been with a brand, that it is the critical factor. #sm96
@SocialMedBtrfly Re:Apple, and that's brand loyalty for you... #sm96
It's so easy now to see what other people's experience has been with a brand, that it is the critical factor. #sm96
I think customer service and the follow-up on a product/service is going to be the differentiator for many companies. #sm96
I think customer service and the follow-up on a product/service is going to be the differentiator for many companies. #sm96
Q2: Well, new customers buy on the promise. But they are looking at what others say. http://bit.ly/fgXxsi So, the experience. #sm96
I think customer service and the follow-up on a product/service is going to be the differentiator for many companies. #sm96
Q2: Well, new customers buy on the promise. But they are looking at what others say. http://bit.ly/fgXxsi So, the experience. #sm96
I think customer service and the follow-up on a product/service is going to be the differentiator for many companies. #sm96
@michelletripp @socialsteve Customers see through the shills, so it's a lose-lose proposition for the company. #sm96
@michelletripp @socialsteve Customers see through the shills, so it's a lose-lose proposition for the company. #sm96
@michelletripp @chuckfranks Some branded accounts like Mashable, etc. are just news feeds. I love and use those. About expectations. #sm96
@PollySentrick @michelletripp @socialsteve People build trust in brands through relationships with people, for the most part. #sm96
@PollySentrick @michelletripp @socialsteve People build trust in brands through relationships with people, for the most part. #sm96
Based on Edelman's Trust Barometer 2011, the representative. CEO or expert. http://bit.ly/fgXxsi #sm96
Thanks all, for a great discussion! Dropping off. #sm95
Q2: Hybrid. Must have some centralization to ensure coherent message/efforts. With decentralized to give necessary autonomy. #sm95
Q2: Hybrid. Must have some centralization to ensure coherent message/efforts. With decentralized to give necessary autonomy. #sm95
@iBridgeforth @lukenoffke @SocialSteve Don't forget the lurker effect, though. Probably higher rate of reading tweets than @/RT. #sm95
@iBridgeforth @lukenoffke @SocialSteve Don't forget the lurker effect, though. Probably higher rate of reading tweets than @/RT. #sm95
@megfowler @kenburbary @neicolec True. All about understanding your customer/social audience--and meeting their needs! #sm95
@SocialSteve @kenburbary Love those stories about customer service through Twitter! #sm95
RT @lukenoffke: @kenburbary: @neicolec 40 percent of Twitter posts are now derived from mobile devices #sm95 http://ow.ly/3JXof #sm95
@kenburbary @megfowler Very interesting question. And I don't know the answer re:cultural expectations of availability. #sm95
@kenburbary @megfowler Very interesting question. And I don't know the answer re:cultural expectations of availability. #sm95
@megfowler A1 - Agree. Consumer expectations of companies/brands, and their access to them is rising. #sm95
@megfowler A1 - Agree. Consumer expectations of companies/brands, and their access to them is rising. #sm95
A1 - It's moving onto mobile devices. Mobile is the only way to access social/mobile for many. Preferred for many in US. #sm95
A1 - It's moving onto mobile devices. Mobile is the only way to access social/mobile for many. Preferred for many in US. #sm95
RT @augieray: @jasonbreed @neicolec I envision a day (soon) when scanning a store shelf w/ Ur phone for ratings is like using Yelp monocle today. #sm92
Thanks @augieray and participants. Very informative and interesting #sm92!
@Marc_Meyer @ken_rosen Which is why you hire good UX people--who are trained to understand user needs and goal and design for them. #sm92
@augieray @SocialMedBtrfly Teen girls. Not hard to figure out when you've got some in your life. LOL. #sm92
@CommuniquePR @AndrewMueller That Amazon wish list doesn't hurt, either. Easy to share with others. #sm92
@augieray @SocialMedBtrfly Yes. Teen girls are a great market for new social commerce apps. Not sure about broader appeal. #sm92
@augieray @SocialMedBtrfly Yes. Teen girls are a great market for new social commerce apps. Not sure about broader appeal. #sm92
@dariasteigman Excellent point. Basic research and understanding your customers and their behaviors and needs. #sm92
Q3. Making it easy for people to discuss and share with people in their network the purchases they are considering. #sm92
Q3. I think one key is can you bring the conversation closer to your website. Like what @quorus & others are doing there. #sm92
@AndrewMueller Agreed. For large purchases, people do more extensive research prior to coming in store. #sm92
@AndrewMueller Agreed. For large purchases, people do more extensive research prior to coming in store. #sm92
Have salesperson ready to show you the appliance, or items at checkout when you arrive, etc. #sm92
Seamless transition from online/phone research to in-store experience would help. #sm92
Still a lot of challenges tracking people from online to offline (ad networks would love to be able to do that). #sm92
Have salesperson ready to show you the appliance, or items at checkout when you arrive, etc. #sm92
Seamless transition from online/phone research to in-store experience would help. #sm92
Still a lot of challenges tracking people from online to offline (ad networks would love to be able to do that). #sm92
@AndrewMueller 9 out of 10 have used mobile phones in store. (http://bit.ly/eA4Mp5) Apps making it easier, too. #sm92
@AndrewMueller 9 out of 10 have used mobile phones in store. (http://bit.ly/eA4Mp5) Apps making it easier, too. #sm92
@SteveMurthey @augieray @martinjason What does exclusive access look like? #sm92
@dariasteigman True. And always have to remember that people frequently research online, buy offline. #sm92
Q2. Companies need to make sure they have considered customer service, not just marketing, re: social media. It's the whole picture. #sm92
Q2. Companies need to make sure they have considered customer service, not just marketing, re: social media. It's the whole picture. #sm92
Q2. Service is also a big one. For example, w/large purchases, people use mobile to see ratings for cust. service and repairs. #sm92
@RobinSchultz Yes. I think doing charity work and tying to sales/company is a great motivator for consumers. #sm92
Q2. Again, I think mobile. People pull out their phones to check reviews, what's being said, scan to check pricing, get coupons, etc. #sm92
Some studies/surveys suggest consumers are more loyal and involved with brands doing good works, charity, etc. Another avenue. #sm92
Some studies/surveys suggest consumers are more loyal and involved with brands doing good works, charity, etc. Another avenue. #sm92
@Marc_Meyer Agree. Will need to be opt-in, unobtrusive. That old adage "what they need, when they need it." But mobile can do. #sm92
@Marc_Meyer Agree. Will need to be opt-in, unobtrusive. That old adage "what they need, when they need it." But mobile can do. #sm92
I think mobile plays a big part in Q1. Both to get recommendations from trusted sources and price incentives at point of purchase. #sm92
I think mobile plays a big part in Q1. Both to get recommendations from trusted sources and price incentives at point of purchase. #sm92
this post is interesting, related to Klout and influence. Just saw it. #sm89 http://ow.ly/3lnPB
@MackCollier Absolutely. And the most passionate people are likely influencers. #sm89
@MackCollier Hmmm, perhaps. Do they pay a price then? Focusing on being influential makes them too "commercial" and loses influence? #sm89
@MackCollier Don't you forsee competition for influencers (bigger ones) coming? Then, it's necessary to target up and comers, niches. #sm89
@MackCollier Don't you forsee competition for influencers (bigger ones) coming? Then, it's necessary to target up and comers, niches. #sm89
@MackCollier Yes. Another target. Even in that small niche, you'll find more influential and less influential people. #sm89
@mackcollier Might also target specific bloggers or prolific (online) former-patients. Very targeted. #sm89
@MackCollier You need to market to people undergoing chemotherapy. Microniche might be nurse navigators. Small #'s, well-targeted. #sm89
@jasonbreed I think you're right on. You can indirectly create influencers by creating social offers that cause them to rise. #sm89
@DavidSpinks @themaria Don't agree. If they get the outcome you want in volume you need, the fact they are on a single channel is ok. #sm89
@jasonbreed I think you're right on. You can indirectly create influencers by creating social offers that cause them to rise. #sm89
@DavidSpinks @themaria Don't agree. If they get the outcome you want in volume you need, the fact they are on a single channel is ok. #sm89
Re: Klout. Need to really know how Klout and others are measuring influence. It may not map to your definition for a given goal. #sm89
@CoryOBrien Yes. This is one of those areas where the tools need to evolve. #sm89
Re: Klout. Need to really know how Klout and others are measuring influence. It may not map to your definition for a given goal. #sm89
@CoryOBrien Yes. This is one of those areas where the tools need to evolve. #sm89
@ShellyKramer @CoryOBrien Agree re:RT not equal action. Campaign URLs can be a way to track conversions. Use one per key influencer? #sm89
@ShellyKramer @CoryOBrien Agree re:RT not equal action. Campaign URLs can be a way to track conversions. Use one per key influencer? #sm89
Q2: What an interesting question! #sm89 You can certainly help potential influencers grow. Builds your relationship and their influence.
#sm89 Q1: For WOM, I like to use Tweepi to see who has right size following, RTs a fair amount, and gets RTed.
#sm89 Q1. Then, figure out where they live. (Ideas: http://bit.ly/9Lh8Fq). Based on what influence means, use tools to target. Liking Tweepi
#sm89 Q1. First, figure out who the influencers are, which means clear goals, and defining your social audience. http://bit.ly/fisp6N
RT @3HatsComm @DannyBrown Timely, too. I saw that happening today on #sm86. Annoying Twat Pirate! http://bit.ly/bfOqvE
My first time on #sm86. Very good discussion! Thanks to all.
@ken_rosen If you do something for your biz customers, they are more likely to share. Give them visibility, which is always welcome. #sm86
@ken_rosen My suggestion for getting the ball rolling with B2B advocates: make them look good. Highlight them & their biz via social. #sm86
Q3 You create that social offer. Find something they want and provide it in a way that gets what you want. Must focus on user needs. #sm86
@LaurenFino @ckieff @BeverlyWilshire Disgruntled people whose problems are resolved well can become your best advocates! #sm86
@sharonmostyn @dibbler46 Yes. And then give me a good reason to engage and take the social actions you want me to take. #sm86
@sharonmostyn @dibbler46 "ish where the fish are." Agreed. People leap to building a community, but that's the harder approach. #sm86
The same person online can have different social goals in different communities. Gives you multiple opportunities to incentivize them. #sm86
The same person online can have different social goals in different communities. Gives you multiple opportunities to incentivize them. #sm86
Finding where advocates are is important to reach them, and also to understand their social goals in that community/context. #sm86
Q2 Identify the maven's social goals, then create win-win offer. Good content, promoting/publicizing them, offers. All possible. #sm86
