@Britopian Because the C suite moved jobs via LinkedIn* then the social penny started dropping #sm113
@Britopian Because the C suite moved jobs via LinkedIn* then the social penny started dropping #sm113
@Marc_Meyer old school neither link out ('we bleed ad revenue') or produce content outside of walls (eyeball/ad rev. Arguments) #sm113
@Marc_Meyer old school neither link out ('we bleed ad revenue') or produce content outside of walls (eyeball/ad rev. Arguments) #sm113
@Marc_Meyer how many gazillions of newspapers/media just broadcast onto the social channels without engaging on those platforms? #sm113
@Britopian most newspapers are reluctant social brands that don't want (cannot monetize) to be a social business #sm113
@Britopian most newspapers are reluctant social brands that don't want (cannot monetize) to be a social business #sm113
How about Mixtent? Insufficient critical mass, passing fad or simply unviralised as of yet? #sm111
@Marc_Meyer Some contend that #empireavenue can become an influence currency. (early days I say) #sm111
@Marc_Meyer Some contend that #empireavenue can become an influence currency. (early days I say) #sm111
@lakey #sm111 is right up your econsultancy blog post street later today
I enjoyed #SM107 today but I'm secretly hoping more euro colleagues will join in for #SM108 ;)
@LindsaySydenham there's a great SM chat about pharma in the archive about the whole "regulatory obstacles" bunkham to tweeting. #sm107
@davewiner Dave, is the sentiment you can hear on #sm107 now from seasoned comms ppl about RSS what you expect?
@LindsaySydenham ive heard similar re pharma also, but I believe a company can be social in a devolved sense w/out risking liability. #sm107
@LindsaySydenham @Shanan_S IBM & others take a different view of that http://trunk.ly/l/f5c860ea55b034347621b175e8d38c124dfed7cd/ #sm107
@LindsaySydenham @Shanan_S IBM & others take a different view of that http://trunk.ly/l/f5c860ea55b034347621b175e8d38c124dfed7cd/ #sm107
@davewiner it's threaded to this Dave: http://twitter.com/#!/jgombita/status/60377232379625473 You're welcome to #sm107 @jaybaer is hosting
@davewiner it's threaded to this Dave: http://twitter.com/#!/jgombita/status/60377232379625473 You're welcome to #sm107 @jaybaer is hosting
@webby2001 rss and twitter share some sort of chicken and egg DNA. #sm107 RSS will be by 2012 the preserve of the diehards and comms pros.
@webby2001 rss and twitter share some sort of chicken and egg DNA. #sm107 RSS will be by 2012 the preserve of the diehards and comms pros.
@jgombita @jaybaer yes, i'm sure @davewiner would have a view. #sm107
@jgombita @jaybaer sure but there's never a convenient scapegoat owner for the failure of RSS to go mainstream yet without it?..well. #sm107
@jgombita @jaybaer sure but there's never a convenient scapegoat owner for the failure of RSS to go mainstream yet without it?..well. #sm107
@jgombita @jaybaer #sm107 wouldn't it be divine to know how many use/listen to twitter via rss before using twitter to tweet?
@jgombita @jaybaer #sm107 wouldn't it be divine to know how many use/listen to twitter via rss before using twitter to tweet?
hey naysayers, refusniks, advocates and rhapsodists, pile #in to #sm107 if you have a view about Twitter in about 15 mins.
hey naysayers, refusniks, advocates and rhapsodists, pile #in to #sm107 if you have a view about Twitter in about 15 mins.
@michelletripp branded utility widgets/services. I'm thinking...useful stuff inside Google Maps branded by companies, & +mobile stuff #sm103
@michelletripp branded utility widgets/services. I'm thinking...useful stuff inside Google Maps branded by companies, & +mobile stuff #sm103
Join this chat next time>>> #SM91 (thanks to @AndrewMueller and ALL participants of #sm90 I will be rereading)
@BillSpink scripting & editing makes a true difference. i suppose amateurs can be fortunate enough to capture Jet in Hudson moments #sm90
@BillSpink scripting & editing makes a true difference. i suppose amateurs can be fortunate enough to capture Jet in Hudson moments #sm90
@ryanoburch you can't go wrong with @screenr for screencasts. it's a total joy #sm90
@AndrewMueller That's why I am so stoked about @SpeakerText #sm90 It's what never materialised with the promise of VeoTag.
Does YouTube transcribing really help ranking more than good meta practices? #sm90
Does YouTube transcribing really help ranking more than good meta practices? #sm90
@karimacatherine I mean the user generated Lego video content. #sm90 the renactments...endless
@AndrewMueller A2. Lego: They give bricks and YouTube brings 'em clicks. #sm90
@AndrewMueller A2. Lego: They give bricks and YouTube brings 'em clicks. #sm90
@AndrewMueller instructive 'how to' videos can be very welcome by audiences. I include screencasts in your def. of video right? #sm90
Let's hope @andrewmueller pre leaks today's #sm90 video chat topics #in to the mix.
@ckieff a3. advocates will reward you if you give them first or extra content, no? #sm86
RT @marketingatom: Q2. The trick with Mavens is you reward them with more content. They take their pleasure from having exclusivity. Can't feel bribed #sm86
@sharonmostyn @ckieff that's so important as people are dead reluctant to exit their social comfort zones #sm86
RT @marketingatom: Q2. The trick with Mavens is you reward them with more content. They take their pleasure from having exclusivity. Can't feel bribed #sm86
@sharonmostyn @ckieff that's so important as people are dead reluctant to exit their social comfort zones #sm86
RT @andrewmueller: Awesome Chat today at #sm85, Special thanks to @MackCollier for moderating + @jasonbreed @marc_meyer our gracious hosts
@khaughwout I agree. why do you think more companies shy into DM ? scared a proverbial will hit the fan in public? #sm85
@livepath they all say that in one way or another! #sm85 (food is inherently social, just look at http://twitpic.com/public_timeline )
@livepath they all say that in one way or another! #sm85 (food is inherently social, just look at http://twitpic.com/public_timeline )
@jasonbreed yes, I think it can be a really sharp double edged sword #sm85
@AndrewMueller @khaughwout so as a company do you do #custserv via DM or as @ where non confidential info is discussed? #sm85
@jasonbreed why good? because I would re-evangelise them instead of the discussion being an open one? #sm85 I say DM when confidential only.
@jasonbreed why good? because I would re-evangelise them instead of the discussion being an open one? #sm85 I say DM when confidential only.
@geekbabe beauty buying cycle really seems to go through different motives with glam/dream/authenticity/recommendation phases #sm85
.@MackCollier to be fair companies (UK) that do engage include big ones like @easyjetcare @o2 @TmobileUKhelp #sm85
@MackCollier A2. I recently had lots of #custserv via DM instead of @ They engaged but lost opp. to attract 3rd party karma. Good/Bad? #sm85
@chrissfife @geekbabe and yet buzzwords shape lots of advertising, (especially in beauty press) #sm85 (i feel a tangent?)
@JoeKikta @MackCollier yes. performers on stage can't distinguish every clap #sm85
@JoeKikta @MackCollier yes. performers on stage can't distinguish every clap #sm85
@JoeKikta @MackCollier yes. performers on stage can't distinguish every clap #sm85
@geekbabe I agree. 'new', 'youthful' and 'instant' are overrated. (even in your line of biz) #sm85
@JoeKikta recycling is good #sm85 New(s) is not always as interesting as hi(story)
@KTCaroline @JoeKikta a timeless blog post can have lots of mileage.Too often want shiny new when dredging/digging is often better. #sm85
@KTCaroline @JoeKikta a timeless blog post can have lots of mileage.Too often want shiny new when dredging/digging is often better. #sm85
@clairehs that's a smart string to pull, but how scaleable is it? #sm82
RT @clairehs: #sm82 See the groups that your customers set up themselves on social networks- tells you what they really want to champion
Come for a swim! RT @TheTimHayden We've got a nice fishing (ponds and reefs) meme going on here at #sm82 today. Reel'em in!
@TheTimHayden @mutlu82 Apps=high maintenance if you want to conform to all platforms.Mobile friendly repurposes once created content #sm82
@SMSJOE I dont' have my end user hat on. I'm talking as a client advocate. How do I obtain link love in a cul de sac? #sm82
@joshchandlerva @SMSJOE #sm82 and they stink because they don't link.
@TomMartin @joshchandlerva it's little suprise that the app argument is pushed by app makers #sm82
@TomMartin @joshchandlerva it's little suprise that the app argument is pushed by app makers #sm82
@TheTimHayden mobile apps starve the internet of links, they are like pretty ponds compared to coral reefs of mobile sites. #sm82
@TheTimHayden #sm82 A1: mobile text shortcodes on outdoor ads for #custserv start point and allow marketing segmentation later.
RT @ckieff: For the basic breakdown of Lurkers, vs Contributors vs Creators look at this site http://www.90-9-1.com/ #sm80
big hat tip: @swoodruff for an illuminating discussion re pharma. Great use of twitvid & video to introduce/compliment text chat also #sm78
1 week today and 82 years ago A.Fleming accidentally discovered penicillin. Don´t you think #pharma has stories to tell? #sm78
@MBerman1 maybe tobacco marketers should switch into pharma. Conversation is possible within compliance. #sm78
@JoeCascio maybe there are too many naysayers in there. It´s obtuse when you think that experimentation is at the heart of their work. #sm78
@bridgesix you sound like http://www.youtube.com/watch?v=H69NYa1eexU#t=2m43s #sm78 How do suggest compliance and conversation possible?
@JimDayton i like that conviction! If #pharma is inherently about experimentation in the lab then why not in their communications? #sm78
@JimDayton sure,but is the fear from #pharma insiders enough to preclude the channel altogether or get into a communication paralysis? #sm78
@JimDayton so long as they know where they are going, that´s better than sitting on their hands. #sm78
@swoodruff agreed. it is highly challenging. it´s not an antidote to faceless corp. but it´s unignorable if you need to communicate. #sm78
@swoodruff agreed. it is highly challenging. it´s not an antidote to faceless corp. but it´s unignorable if you need to communicate. #sm78
@swoodruff "anti social" outfits using social media have the most to gain in terms of perceptions. #sm78 #pharma #debt
@swoodruff ¡ʇuÉıllıɹq 'oÇpıʌ Çɥʇ pÇɥɔʇÉÊ Ä± #sm78 #pharma
#sm75 Much more than just social media navel gazing. Thanks to @chuckhemann for hosting the mind itch and for the rest of us who scratched.
@chuckhemann your qualification to influence depends on your timing #sm75
@chuckhemann call me cynical, but I saw some A listers linkbaiting that RT lemmings gobbled up aplomb #sm75
@chuckhemann call me cynical, but I saw some A listers linkbaiting that RT lemmings gobbled up aplomb #sm75
@kenburbary that´s why I conceal the irksome "who to follow" #sm75
@techguerilla klout spans about 10m "active" accounts, about 10% of the total TW sign ups. not too shabby, but exclusionary by nature. #sm75
@ckieff er, i think the fingered fellow from coventry who got singled out by kayne west was abhorred with the attention. #sm75
RT @swonderlin: Popularity is how many people hear what you say. Influence is how many people listen and react. #sm75 #smmeasure (via @jenhale)
@chuckhemann relevance and thus your evaluation of someone´s influence is transient in attention deficit economy #sm75
@StephanieSAM you are right, Jesus only started with 12 and he wasn´t very popular off the bat. #sm75
#sm75 is almost getting philosophical today. (I´m going to delve)
@whatsnext out of interest how many companies are on this chat or is it purely the diehards? #sm71
@whatsnext it´s what the customers demand uh? they are the ones why we have a job right? #sm71
@chrissfife process change is much harder for companies that think in terms of campaigns. culture change=++harder than buying media #sm69
@adamcohen a2: social media is mainly a process not a tactic, the labour intensive part inbetween paid media campaigns #sm69
@j_fuji bang on there #sm68
RT @jsandford: #sm67 If you sell dog food, don't converse about dog food on Facebook -- talk about dogs, owners' love for them, memories.
#sm65 sounds good, but I might be tweeting from a bike commute ;)
#sm65 sounds good, but I might be tweeting from a bike commute ;)
@primedayton why not go to the customer instead of trying to herd them to you, haven´t they got enough places where they hang out? #sm64
@klequoc @sharonmostyn @kenburbary #sm64 custom variables are your friend in GAnalytics with predefined Intelligence Alerts.
@servantofchaos the way is to transparently reach out to rogue account followers with @ replies. Make them feel listened to as a min. #sm63
RT @conniereece: If you take down parody BP Twitter account, others will pop up in its place. About as containable as the oil leak has been so far. #sm63
@jasonbreed with some astute use of the fake account followers activity real BP could have outreached to them. It´s all public intel. #sm63
@conniereece you can´t prevent parody in everyone-a-publisher planet. #sm63
@marketwire a more informed answer from someone else here #sm63 than my declaration of unrumour [will real BP force fake BP twitter closure?
@marketwire I was wondering how long till they got namedropped on here #sm63
RT @lucretiapruitt: I get to host today's #socialmedia chat on Blending SM & #Legal dept @ 12 EST #sm61 http://bit.ly/9XNxUE Are you coming? Add to the mix!
missed a fab #sm60? Want to get freshly ground finest perspectives on facebook privacy: http://hashtagsocialmedia.com/event/60 #socialmedia
youropenbook.org RT @AndrewMueller ..people don't even understand what privacy is, that their data can come back, bite them in the ass #sm60
RT @iMediaMichelle: Enjoyed this speed round of #sm59 - thanks @jaffejuice for hosting re flipping the funnel, can't wait to read the book!
@karimacatherine @nigellegg don´t expect lifelong customer ROI romance if you just go for the one night stand #sm59
@karimacatherine oh yes, the unfashionable biggest network #sm59 #emailmarketing
@j_fuji yes, and more acutely if you have a lower share of voice/market already. Risk in relation to reward available? #sm59
@j_fuji yes, and more acutely if you have a lower share of voice/market already. Risk in relation to reward available? #sm59
@j_fuji blog linkback is a sweet win-win for good contextual seo, costs nada except attention. #sm59
@jaffejuice intelligent/ruthless segmentation starting with your 1% most engaged - almost a whisper like campaign to your cognescenti #sm59
@j_fuji define "creative" - you mean non-monetary? #sm59
@j_fuji define "creative" - you mean non-monetary? #sm59
@jaffejuice intelligent/ruthless segmentation starting with your 1% most engaged - almost a whisper like campaign to your cognescenti #sm59
just swotting up on funnel flipping before another enoyable #sm59
@kyleplacy minimal advertising wastage is also key to recruiting advocay in your cognescenti. Levis did this in 90's. #sm58
@kyleplacy #sm58 political virals that work in #ge2010 are because users create (aka bastardize) variants to continue storytelling.
#sm58 is payment (cash competitions) for advocacy a stimulus or just a magnet for free lunch bandits/false sense of achievement ?
Disproportionate share of voice wherever your customers are most receptive #sm57
RT @Marc_Meyer: RT @AmberCadabra: Getting set for #sm57 on Managing the Marketing Mix in #socialmedia chat. U coming? Lots to discuss, & your input matters.
@techguerilla this comment and others today caught my attention during the #sm56 frenzy earlier, hence the follow Matt
Voy a ver la utilidad de blastfollow.com (asi como 'follow de golpe') para ver la peña k participaron en #sm56 hoy gracias a @treypennington
@jsandford Yeah, amazing how bad coms. agencies can be at times at answering phone instead of hiding behind email/voicemail. #pethate #sm56
@stepmorgan Nice. I guess that's #RSS then, the great ignored blood of SM #sm56
@sepler It's in the #SM archives, some jolt starts are needed as $ always motivate, some theorists hate me for saying that. #sm56
#sm56 Q3 Remember Jerry Maguire! Ultimately you have to link wage packet to SM performance or you just bathe in SM platitudes/navel gaze.
Any Human Resources in the #sm56 room? Their role is key in Q2
@treypennington Q2 #sm56 CEO misherd it because Employees ran with it, so Management redirect it to let Marketeers run it
@Furrier @Marc_Meyer yes, not steel capped boots, but avoid slow shoelace sort #sm56
@sepler @Marc_Meyer I'm toast then (2-4 yrs) [WTF?] #sm56
@treypennington Listen to their customers, not their company rules. #sm56 (&be prepared to change big time)
@techguerilla Agree with you on that. #sm56 (see my previous tweet)
@techguerilla Agree with you on that. #sm56 (see my previous tweet)
#sm56 SM? Customers demand it, CEO misherd it, Marketeers run with it, Management run it, Employees drive it
Glocal social media #sm56 going off now with host @treypennington (how biz corporate cultures adapt & mix SM: oil & water? Bring a lemon)
@Rich_Clark @gezd I think you guys know a certain Everton fan who might like the #sm56 noise given the topic today
bubbling up muy pronto... #sm56
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@BethHarte #sm54 TV advertising trailing URL´s using facebook.com/ brandname instead of brandname dot com
@BethHarte #SM54 Q2. Work out what and why you are counting FIRST before social adventures in wifi.
@BethHarte #SM54 Q2. Work out what and why you are counting FIRST before social adventures in wifi.
@jaybaer Get a QRcode checkin sticker for your shop http://j.mp/bqekai As ubiquitous as a card payment sticker in the window. #sm53
