This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
RT @Marc_Meyer: @BethHarte what do you do when you grow so big you can't have meaningful interaction on SocNets?@conniereece #socialmedia
RT @socialmedia2day Facebook, Friendfeed and getting back to basics by Paul Chaney #socialmedia http://su.pr/2dpUGs
@newward - Thanks Melissa. I appreciate your input on the discussion #socialmedia
@marc_meyer @jasonbreed - Thanks for invitation to host today's unpanel on Social CMS and the corp. site. It was fun. #socialmedia
I have to bail on you. Important mtng in 5 min. This has been fun and helpful... to me at least! :-) Thanks everyone #socialmedia
@dirkmshaw - Like idea of CMS aggregating earned media; aggregating socmed feeds as well. #socialmedia
Still would like more input on value a Social CMS might provide for companies ready to engage? #socialmedia
@dirkmshaw - That's true. Nice to have when your company is ready to embrace though. #socialmedia
@wvpmc @ariherzog - I agree that companies need to be getting feet wet. FB and Twitter are good swimming pools, esp. for B2C. #socialmedia
@TomRoyce - Re. helping co's, did you do the tweeting for them? Or consult only? #socialmedia
@dirkmshaw - Socmed is a relationship, not a "campaign." Campaign = #FAIL #socialmedia
Still would like more input on value a Social CMS might provide for companies ready to engage? #socialmedia
@dirkmshaw - That's true. Nice to have when your company is ready to embrace though. #socialmedia
@wvpmc @ariherzog - I agree that companies need to be getting feet wet. FB and Twitter are good swimming pools, esp. for B2C. #socialmedia
@TomRoyce - Re. helping co's, did you do the tweeting for them? Or consult only? #socialmedia
@dirkmshaw - Socmed is a relationship, not a "campaign." Campaign = #FAIL #socialmedia
@jasonbreed - To answer your ? to my ?, they are the next generation of CMS. Look at @telligent 's platform for ex. Social CMS #socialmedia
@Marc_Meyer - Re. bridging gap, if CMS is inherently social in its construction, makes job easier. See more CMS trend that way. #socialmedia
@dirkmshaw - So, the picture is much larger than just what technology enables. It's the company culture first. #socialmedia
@wvpmc - Very good point on evangelizing SM; companies do listen, now have new way to go about it. #socialmedia
Very interested in your response to Q3, regarding social CMS software platform. That's what @bizzuka is working on. #socialmedia
RT @dirkmshaw: Realtionship comes by showing you care and being proactive.Adding socmed is not enough, you have to man the ship.#socialmedia
RT @wvpmc: @ariherzog if the company doesn't care, it's bound to take shortcuts, use SM to push, not integrate w/ trad - fail #socialmedia
Time for last #socialmedia unpanel question: Can Social CMS solutions help companies bridge the gap?
@Marc_Meyer - Re. educated, that's why folks like you, me, @bethharte @newward & @bbille are around. We do that. (small plug!) #socialmedia
Time for last #socialmedia unpanel question: Can Social CMS solutions help companies bridge the gap?
@SarahWV - Re. liking the taste, absolutely. Ha, ha. You, @respres, so many other RE.net folks get it. #socialmedia
@newward - I couldn't agree more Melissa. Be transparent. Be accessible. Be @zappos or @richardatdell or @comcastcares :-). #socialmedia
@BethHarte - Re. UI, that's true. Just ask AA.com. Heh. #socialmedia
@bbille - agreed; there's a line that has to be drawn; same as with blogging years ago. best case scenario of course #socialmedia
How about from a design perspective? How do you inc. social media from a UI standpoint? #socialmedia
@Marc_Meyer - Re. "walled garden" ref. frm earlier, companies are opening up to see need. Agree? Disagree? #socialmedia
RT @memery26@pchaney.SoMe is a dial, not a switch. That's my point #socialmedia
@TomRoyce - Good thing is, some companies are opening up to see the need; F500s with SM managers, strategists. #socialmedia
@bbille - That's right. Got to own it, but let's not knock need for consultants. You and me do that for @bizzuka u kno! #socialmedia
@SarahWV - IOWs, you need kool-aid drinkers. :-) I agree need to have exp. hands at helm. #socialmedia
@TomRoyce - You've hit the nail on its proverbial head Tom. Controlling the message instead of engaging convo. Chief issue #socialmedia
@Marc_Meyer - NOOOO!!!! Not the CEO!!!! Anyone but the CEO. :-) #socialmedia
@jasonbreed - Agree w/ you on "bolt on." Too much of that now; social media "navigation" is as imp. as main site nav. n my view #socialmedia
Was hoping my peeps @bizzuka would chime in. Where r u @johnmunsell et al. This is right up their ally! #socialmedia
@wvpmc - I'm using Twitter itself to follow convo. Def. lag-time using client apps like Tweetdeck. #socialmedia http://bit.ly/nxJiY
I'll answer my own question. Challenge is overcoming status quo; larger the corp, more hurdles. #socialmedia http://bit.ly/nxJiY
Time for #socialmedia chat Q2: What are the challenges with incorporating social into corporate websites? http://bit.ly/nxJiY
@TomRoyce - You've hit the nail on its proverbial head Tom. Controlling the message instead of engaging convo. Chief issue #socialmedia
@Marc_Meyer - NOOOO!!!! Not the CEO!!!! Anyone but the CEO. :-) #socialmedia
@jasonbreed - Agree w/ you on "bolt on." Too much of that now; social media "navigation" is as imp. as main site nav. n my view #socialmedia
Was hoping my peeps @bizzuka would chime in. Where r u @johnmunsell et al. This is right up their ally! #socialmedia
@memery26 - You're too pragmatic for me. :-) I'm a die-hard SoMe kool-aid drinker. It's the philosophy that's imp. #socialmedia
@jasonbreed - And most corp sites don't at this point. The day of the destination era web is so over and done, don't u think? #socialmedia
@ariherzog - Glad you "poked" Ari. We're discussing whether corp sites need to integrate socmed or no. #socialmedia
@Shanan_S - The essence then is building relationships. What does that look like in terms of site design or socmed integration? #socialmedia
@dirkmshaw - Re. missed opp., I have to agree. And, if cust. are using socmed, why shouldn't company. #socialmedia
@memery26 - That's true, but I'm thinking in terms of intentional use of social media, inc. it purposefully. Is there a need? #socialmedia
@jasonbreed - What happens to companies that don't encourage a conversation? Do they become fossilized? #socialmedia
@Marc_Meyer - You think ppl are used to the status quo? How would they react when presented with site that inc social elements? #socialmedia
@Shanan_S - Can you build on that thought. How does incorporating social help you build clients instead of one-timers? #socialmedia
@BethHarte - Social as in not simply being an information silo, but part of chain of connections. Destination or hub. #socialmedia
Follow-up to that question, if you don't think corp sites should be social, explain why not. #socialmedia http://bit.ly/nxJiY
Kicking off Unpanel on social media. Here's Q1: Is it important for corp sites to be social? If so, why? #socialmedia http://bit.ly/nxJiY
I'm gearing up 4 2day's #socialmedia chat @12 EST. Weigh in on content systems & SM 4 corp sites http://bit.ly/vGakP
RT @jasonbreed: @pchaney is gearing up for 2day's #socialmedia UnPanel @ noon EST. Weigh in on social CMS 4 corp sites http://bit.ly/vGakP
RT @Marc_Meyer June #socialmedia host lineup looking strong: @pchaney @arikhanson @tobydiva @richardatdell @leeodden all scheduled 2 go
