@eliwhit SM doesn't have to be tool for forming customer relationships. It can be about brand awareness alone, esp. for B2B co's. #sm83
@JoeKikta I think PR is often one-way -- not as successful when one-way, though. Agree it depends on landscape. #sm83
True! RT @andrewmueller: Listening not a strategy but a tactic that can be employed to understand what content is valuable #sm83
Those who relate social media to PR are partly right, but missing that more listening is req'd in social media. PR is one-way. Agree? #sm83
So many co's are socially stubborn. Ex. They don't like Twitter, so even tho their audience is there, they aren't. #sm83
So many co's are socially stubborn. Ex. They don't like Twitter, so even tho their audience is there, they aren't. #sm83
Q1. familiarity with audience, brand advocates, staying on core themes, goals in mind = components for a strong social media strategy. #sm83
A social media content strategy has well-thought-out ingredients that makes your social imprint taste amazing. Without it... bleh! #sm83
RT @SocialMediaDel: #socialmedia tweetchat #sm83 in 10min with @LinkedInQueen ...topic today is Social Media Content Strategy
Assembling key contributors and leaders who know their roles is key to seeing innovation become reality. #sm81
Innovation is often cropped off at the tail end as the rush to implement technology overtakes completing a strategy. #sm81
Joining the convo late, but eager to catch up on all the smart thought-leaders here at #socialmedia. #sm81
Q3. More joiners will graduate to creators, increasing the creator population. And more new joiners will enter fray. #sm80
More ppl will learn how to create better content. @ken_rosen But does "stronger"="fewer" RT @quality1 stronger creators will flourish #sm80
@quality1 I like your thinking re: stronger creators will flourish. #sm80
RT @quality1 @elhoust @jasonbreed Do you think there will ever be a day when audiences catch up to content creators on the curve? #sm80
Do you recommend "cropping" your social ntwk to clean up content they receive? Most probably don't - afraid they'll miss something. #sm80
What category do people who "like" and "share" content? They are the conveyors of content. Lots of dead space without them. #sm80
What category do people who "like" and "share" content? They are the conveyors of content. Lots of dead space without them. #sm80
Little faith they have thoughts intrstng 2 others? @iMediaMichelle Curious, why do you think people choose not to create in social? #sm80
@augieray Can you give us a link to the techographics ladder? Thx. #sm80
To become a social content creator, you need to see and believe in benefits. "Because you've been told to" is not an effective motive. #sm80
Can you define "complex social behaviors" for those of us not in-the-know? #sm80
RT @Marc_Meyer: Are We at the End of the Social Side of Networking? Tweetchat in 20 min @augieray hosting todays #socialmedia #sm80
A social media pro is someone who is comfortable w/ and knowledgeable of the fundamentals and can adapt those to various comm types. #sm79
Totally agree with you. RT @buona_vita: @PrimeDayton They may not say it, but saying you know EVERYTHING is a no no as well #sm79
Many self-labeled experts in SM aren't open to saying to their client, "I don't know everything." #sm79
Is there any industry or niche that social media doesn's fit? Sorry 2 go off-topic, but I was posed this Q recently. Intrstd in opins. #sm79
Hard to say that any social media books r ideal references, unless they cover just basics. SM is changing to fast 4 books 2 keep up #sm79
Agree! the comm mgr needs to be "inside" the comm. @randyguisto Social media IS interaction in a community (physical, business, etc.) #sm79
Community managers would do well do listen for a while before they ever speak, so they can monitor what's important to the comm. #sm79
Join me in a tweetchat: "Professionalization of the Social Media Industry." Noon EST today. Use #sm79 to participate in a great discussion.
I think more listeners than engagers works better, as it's more critical to listen in many places & then engage from a central voice. #sm77
Am wondering if "listener" and "engager" should be different people/roles. Perhaps those who listen well are the best at engaging. #sm77
Yes, but do all agencies? And do all clients ask? @TomMartin: do you not set goals and measurement approach up front? #sm77
One issue w/ agencies offering social media as a service is the tracking of it, how well agency performs, is usually left up 2 agency. #sm77
Thanks, @johnfoleyjr, QR code expert! #sm77
Thx for your informal poll responses! Generally, I agree that QR codes are not social. But I like that they r user-response-driven. #sm77
Informal poll : Who here considers #QR Codes a social media tool? #sm77
Totally agree!@cmwooll As long as policies and strategies match overall voice of company. #sm77
Agency role in social media should be to consult on policies and strategies for clients, then on implementation if needed. #sm77
RT @techguerilla: @chuckhemann Lots of mention about 'klout score' Value is in analysis that makes up score, not the score itself. #sm75
Elaborate if you can! @chuckhemann: @primedayton it's a fair point. but there are certainly measures of influence that are harder. #sm75
Putting metrics on something to subjective as social influence is difficult. Better to measure anecdotally? #sm75
Popularity in social media will earn you loyal eyes, but influence will earn you loyal ears. I'm an ear man. #sm75
Debating whether I should tweet or eat lunch today. I need to find a way to combine the two! #sm75 http://bit.ly/aDhnpO
A company's online reputation is often broken when they don't respond at all to a challenge or crisis. Monitoring tools r essential. #sm74
q3. Crisis is in the eye of the beholder. Often it's not as earth-shattering after first glance. Take a breath & then deal w/ calmly. #sm74
q3. Crisis is in the eye of the beholder. Often it's not as earth-shattering after first glance. Take a breath & then deal w/ calmly. #sm74
For those who juggle personal brand and company brand, how do you manage that feat from a time and content perspective? #sm74
Multiple organizational brand ambassadors need 2 be on same hi-level page, but each must deliver unique value/distinctions. #sm74
We chose 2 emphasize company brand over personal bcuz growing company awareness was priority. That doesn't negate personal in future. #sm74
@TomMartin @kamichat I think people will discover the company thru one's personal brand. Personal brands bcome ambassadors 4 companies.#sm74
Does it matter if you r known more by your personal brand than the company brand you work for, especially if you have the same goals? #sm74
RT @kamichat Interested in building your, or your companies, online reputation? Join me today for #socialmedia chat at #sm74 http://bit.ly/
RT @cbensen: Community managers, come talk about Community Sustainability at noon est today #socialmedia tweetchat #sm72
RT @dj_justjay: Strategy is the art of bringing the enemy to war. Tactics are how you intend to beat him. This is transferable to SM #sm71
RT @dj_justjay: Strategy is the art of bringing the enemy to war. Tactics are how you intend to beat him. This is transferable to SM #sm71
social media strategies are not exactly the most exciting activity, but it's necessary. U pay consequences 4 not going to dentist. #sm71
An outside view on ur business's social media strategy is worth price. Creating strategy internally alone might result in narrow view. #sm71
So, why don't we need to spend money on a social media strategy? It's more than strictly a time investment! #sm71
Tune in for a tweetchat with some of the brightest minds in social media.... really! Noon EST today. http://is.gd/e0w2h #sm71
20 mins. until todays #socialmedia tweetchat: Creating a Social Media Strategy? Stop Wasting Your Time! #sm71 http://bit.ly/d8YrDS
And "sentiment" is so subjective. RT @danperezfilms: A3: The most overrated and meaningless #sm statistic: "Influence" Oy vey! #sm70
Ben and Jerry's might going all social, ditching email, but then again they have such a well known brand and captive community. #sm70
Ben and Jerry's might going all social, ditching email, but then again they have such a well known brand and captive community. #sm70
Ben and Jerry's might going all social, ditching email, but then again they have such a well known brand and captive community. #sm70
A bit late to the party, but looks like a good convo on engaging w customes on social media. #sm70
The outpouring of social media strategists is confusing 2 companies. How do they know who really has expertise? Just had 2add that. #sm69
3) I consider QR codes a social media tool. quick response / 2d barcodes for mobile marketing. Effective on DM campaigns. #sm69
Bandwidth seems more of an issue in blogging than content value, though. Mktg staffs are spread thin these days. #sm69
Ppl feel pressure to write incredibly high content value in each blog post. Maybe de-stressing would bring more fluid thought! #sm69
RT @chrissfife @adamcohen @Marc_Meyer new arm of marketing dept should own SM internally. Its marketing communications/relationships #sm69
Social media links on DM offers more value than just an email add, depending on campaign. And ppl like anonymity of social connects. #sm69
@elhoust #sm69 Growing community thru blogging can b challenging. Focus on hot-button topics for your audience & direct your other SM to it.
Social media can add elements of intrigue and fun to what otherwise could be an "expected" DM campaign. #sm69
2) #SM = taking a trip... some people like to fly, some people like to drive, etc. Agree? #sm69
2) #SM = taking a trip... some people like to fly, some people like to drive, etc. Agree? #sm69
2) #SM = taking a trip... some people like to fly, some people like to drive, etc. Agree? #sm69
@elhoust What premium social media monitoring tools do you recommend? #sm69
Blogging seems to often be the forgotten social media space. Especially for B2B, blogging can be a goldmine for community-growing. #sm69
Marketers should 'whiteboard' all of their marketing channels before every campaign, and connect the dots according to desired result #sm69
Marketers should 'whiteboard' all of their marketing channels before every campaign, and connect the dots according to desired result #sm69
frequently, companies play in social for a long time before it occurs to them to write a social strategy. Hard for them to go back. #sm69
Many don't like to take time for upfront social research. Go where they are, rather than make them come to you. #sm69
It's useful 2 work backwards... what's your mktg goal? Then utilize the right tools 2 get there. Don't use tools bcz you have them. #sm69
Avoid weaving social media into your marketing mix "just because" you have the skills and tools. It may not b right for ur mktg goal #sm69
RT @brightmatrix: RT @hashsocialmedia: #socialmedia chat noon est 2day - Weaving Social Across Your Company http://bit.ly/9mMyEB #sm69
The key is to find out what social networks your target market is using on their mobiles, then Be There! Don't be where they r not. #sm68.
The key is to find out what social networks your target market is using on their mobiles, then Be There! Don't be where they r not. #sm68.
Thanks for the link @khaughwout: PepsiCo is doing a cool pilot with barcodes. Recap from internet week: http://bit.ly/b64fTg #SM68
Thanks for the link @khaughwout: PepsiCo is doing a cool pilot with barcodes. Recap from internet week: http://bit.ly/b64fTg #SM68
QR code marketing (2d barcodes) will become huge by 2011. #sm68
QR code marketing (2d barcodes) will become huge by 2011. #sm68
The first step is making your website mobile-friendly so that when social does point to your site, you make a great impression. #sm68
What are the projections for smartphone ownership in U.S. by end of 2010?#sm68
RT @TheBlackFin: 234m in US have mobile devices, 49.1m own smart phones. 1% of total web traffic via iPhone. #sm68
Do you want to join a tweetchat today on mobilizing your social strategy? Join me here at noon EST today http://bit.ly/avYbHj #sm68
RT @jordanbenshea RT @MariSmith: #sm67 Starbucks lead the way with social media engagement. (see http://engagementdb.com)
Has anyone come up with the idea to host scheduled chats or webinars on Facebook pages? Can I copyright that idea ;-) ?? #sm67
If a Facebook page posts too often, and u don't Dislike it, but instead ignore the posts as you glance thru your wall, that's bad 2. #sm67
RT @DurrellT RT @marismith: Got questions about how to achieve measurable results on Facebook? Join the #socialmedia chat! Hashtag #sm67
Other big issue I see is that pages that post 3-4 times a day, or more, are seeing fan dropoffs. Is anyone THAT interested? #sm67
Too many Facebook page owners get hung up on quantity of fans, when really it's quality... people who really care what you have 2 say #sm67
@deannatroupe Facebook quid pro quo is the term @AppleBoxStudios used to refer to Facebook users "liking" each other's pages blindly. #sm67
@AppleBoxStudios Are you in favor of Facebook quid pro quo? #sm67
@AppleBoxStudios Are you in favor of Facebook quid pro quo? #sm67
Has anyone seen the practice of "fanning" Facebook pages just because others have fanned yours? A really poor practice! #sm67
Has anyone seen the practice of "fanning" Facebook pages just because others have fanned yours? A really poor practice! #sm67
A bit late to the conversation today, but looking forward to info sharing with all of you. #sm67
I can't disagree more! RT @SocialMediaBust @Dalton_Steph IF you follow the socialmedia spirit, it doesn't scale for business.#sm65
How to differentiate yourself outside of the din of the social media landscape of your industry? THAT, dear Watson, is the question! #sm65
RT @ksparkles The relationship building core of media relations needs to be a part of every day social media engagement. #sm65
Traditional PR leans more toward self-promotion, so how does that mesh in social media, which should not be self-promoting? #sm65
@shelholtz Yes, there is still life for traditional PR. Just like on the web, you have to 'syndicate' your news different ways. #sm65
@shelholtz Yes, there is still life for traditional PR. Just like on the web, you have to 'syndicate' your news different ways. #sm65
A flaw in social media is that there's so much redundancy. Everyone has top 10 tips and expert advice. Social PR has to stand out. #sm65
I've found that traditional PR sits in a pile on someone's desk, never to be found, while social PR can live forever. #sm65
I've found that traditional PR sits in a pile on someone's desk, never to be found, while social PR can live forever. #sm65
Social media, by nature, is about content sharing, so using it as a PR channel is kind of a no-brainer. #sm65
Social media, by nature, is about content sharing, so using it as a PR channel is kind of a no-brainer. #sm65
@shelholtz It never hurts to get refreshed on the social media pr concepts, even if you think you know it all. #sm65
Looking forward to a lively discussion on social PR. #sm65
Join us 2day for a #socialmedia chat w/ @shelholtz on Digital Press Release- noon EST http://bit.ly/9mMyEB #sm65
If you incentivize customers in a B2B online community to express their own needs and ideas for the biz's prods/servcs, there's value. #sm64
A social media strategy is the only road to a destination of data that doesn't drown you. #sm64
@paulgailey Why not go to the customer instead of trying to herd them to you? Amex's online comm popular for being hub of ideas. #sm64
Companies, especially B2Bs, should consider creating their own online community as a way to capture a focus group of their customers. #sm64
Companies are retaining social data for consumer insights about trends or interests in prods/srvcs. Market research. #sm64
Agee! RT @GetResults @primedayton Accountability at C level usually stated in broadest terms granularity left 2 functional analysis #sm64
How about social media return on Opportunity. Does that "fly" with c-level execs? #sm64
RT @elhoust @sharonmostyn I agree! And interesting to see that businesses moved Twitter to the top of the social media tools list #sm64
Yes, the way to social media utopia is to listen for the voice of the customer. They'll tell you what they care to learn about. #sm64
Too many tools in the toolchest, and too many cooks (experts) in the kitchen... this makes many run away screaming from social media. #sm64
Collecting #social media data is one thing. It's so much more important that you know what to do with data when you finally have it. #sm64
Can social media monitoring be done without investing in expensive monitoring tools? #sm64
To some extent, social media is a sandbox, but you can't let your fans/followers see too many experiments/tests. Easy to lose them. #sm64
@AppleBoxStudios Those without a plan just try to collect people. It's a very popular measure of success, unfortunately. #sm64
@AppleBoxStudios Those without a plan just try to collect people. It's a very popular measure of success, unfortunately. #sm64
Don't treat social media like a sandbox to test ideas and try to elicit responses. Be strategic. Go in with a plan to get data. #sm64
Companies doing social media should look at buying behaviour and brand affinity, not just names. #sm64
Some companies look at social media tracking in terms of consumer research. Others look at it for branding and even for sales leads #sm64
Getting ready to jump on todays #socialmedia tweetchat on customer data collected on social nets. what do you do with it? ##sm64
The best crisis management is ending the crisis. #sm63
#BP needs to be transparent. All the old rules for how corporations disseminate information need to be re-evauluated. #sm63
#sm63 Happy to join #socialmedia and hear what others have to say about crisis management and social media.
