I like! RT @martinjason: Blog "features" i.e. specific topic readers can expect 2 read on same day ea wk=encourages read #sm123
I like! RT @martinjason: Blog "features" i.e. specific topic readers can expect 2 read on same day ea wk=encourages read #sm123
@jgombita I usually preside over our blog as exec editor, assign posts, mentor, share writing skills not just hack away #sm123
Good recap of today's social media chat on personal branding w/in the corp. system http://bit.ly/p5cT8M #sm122
personal brands need 2 execute w/in the corp guidelines, the best corp strategies can help them blossom w/o feeling restricted #sm122
personal brands need 2 execute w/in the corp guidelines, the best corp strategies can help them blossom w/o feeling restricted #sm122
Co's need 2 realize they may organically grow personal brands or hire them- they need mix of pers corp sm, otherwise they're faceless #sm122
RT @Marc_Meyer If you want a good example of how to harness employee social activities go look at Ciscos social media usage policies #sm122
@kenburbary especially since ea dataset has it's own methodology- tough to consistantly make comparisons in context #sm120
there is also the issue of data stagnation- DBs quality only as good as its purged/refreshed #sm120
co's big/small R awash in data-analytics,clicks,smdashbds,MR&MI. So many socshops hanging shingles- need experts 2 sift/sort/analyze #sm120
Huge diff! RT @m_gagnier: @dariasteigman @tamadear Big difference between stats and Market intelligence & market research #sm120
@kenburbary especially since ea dataset has it's own methodology- tough to consistantly make comparisons in context #sm120
there is also the issue of data stagnation- DBs quality only as good as its purged/refreshed #sm120
co's big/small R awash in data-analytics,clicks,smdashbds,MR&MI. So many socshops hanging shingles- need experts 2 sift/sort/analyze #sm120
Huge diff! RT @m_gagnier: @dariasteigman @tamadear Big difference between stats and Market intelligence & market research #sm120
there is also the issue of data stagnation- DBs quality only as good as its purged/refreshed #sm120
co's big/small R awash in data-analytics,clicks,smdashbds,MR&MI. So many socshops hanging shingles- need experts 2 sift/sort/analyze #sm120
@kenburbary especially since ea dataset has it's own methodology- tough to consistantly make comparisons in context #sm120
look 4 purpose driven ones! @stevemassi True, all Bizs are "social," but not all are customer centric. Too many are profit-centric. #sm119
seperate real skill from noise/social fans RT @themaria what happens when new recruits want SM against grain of co.? #sm119
I've always believed high cust sat comes w/high employee sat employee advocates RT @ambercleveland good article! http://ow.ly/5Ic6p #sm119
RT @kenburbary @JasonFalls Social data analysis progression: Data -> Information -> Knowledge -> Wisdom #sm114
RT @kenburbary @JasonFalls Social data analysis progression: Data -> Information -> Knowledge -> Wisdom #sm114
RT @mhandy1 @MediasRes FB is potent but its more like TV ads, Twitter is more like PR (at the moment) #sm114
Today's topic on #socialmedia twittercast is "What should we be measuring in social media?" #sm114
Just a few minutes until #socialmedia twittercast sorry for the upcoming barrage of tweets! #sm114
good read! RT @Britopian RT @amoyal: @Britopian My definition of brand engagement is here: http://bit.ly/jHHere #sm113
sometimes to "flip" the board you need to show them the power of influence- http://bit.ly/jDdtyR #sm113
from a few wks ago but relevant Don’t Feel Common- The Commoner’s Guide to Using Social Influence http://ow.ly/56zYt #iinfluencers #sm113
that can be done without replacing a board RT @Marc_Meyer @Ken_Rosen Flipping them from a naysayer to an advocate... #sm113
that can be done without replacing a board RT @Marc_Meyer @Ken_Rosen Flipping them from a naysayer to an advocate... #sm113
yes! RT @dariasteigman @Marc_Meyer Agreed.Social business requires a different corporate culture / mindset top-down and bottom-up. #sm113
#sm111 was real fun today- good topic! Thanks for the chat!
me 3! RT @willrussell_ @nealwiser Id be curious to see stats for celeb endorsements in infomercials compared against SM. #sm111 <-- Me too
@MediasRes yes, they evolve sometimes into bullhorns or Access Holiwood types! #sm111
where were we then? the hour is approaching #sm111
@frankrebecca but for smaller outfits those platforms swallow their SM budgets #sm111
@frankrebecca I'm always impressed more by the influencers of smaller, exec level circles than the great eyeball and ear catchers #sm111
@neicolec OK, will give it a good read later, need to influence a client after this! #sm111
@neicolec but remember, not all influencers/advocates work the big venues, many work behind the scenes up the customer org chart #sm111
@neicolec but remember, not all influencers/advocates work the big venues, many work behind the scenes up the customer org chart #sm111
@neicolec a connector introduces people with similar needs and moves on, a dealmaker brokers the deal, gets involved #sm111
@neicolec a connector introduces people with similar needs and moves on, a dealmaker brokers the deal, gets involved #sm111
@techguerilla but some view Ashton Kutcher as an advocate for Nike- that's paid! #sm111
@techguerilla but some view Ashton Kutcher as an advocate for Nike- that's paid! #sm111
@neicolec dealmaker, relationship builder, fundraiser, network of networks builder, etc. #sm111
but beware of paid vs. real RT @techguerilla Theres a specific type of influence that achieves those things, its called *advocacy*. #sm111
@techguerilla or you can build future trust through discovery, dialogue, and relevant opinions leading to aha moments! #sm111
stupidity in motion RT @eliingraham: Have you been asked what your Klout score is in an interview? I have,weird. #sm111
well put! RT @techguerilla Contextual relevance's critical to understanding. "Swimming can be fun, or a means of not drowning" #sm111
well put! RT @techguerilla Contextual relevance's critical to understanding. "Swimming can be fun, or a means of not drowning" #sm111
@megfowler an algorithm based tool should measure the environment outside the tool #sm111
@Marc_Meyer I'm still looking for an "objective" SM tool #sm111
RT @techguerilla Tools (such as Klout) are never the issue. Its how you choose to use them. Marketers are lazy #sm111
These tools become all the rage for a short time and then flame out, no different than mobile apps, games, etc. #Klout #sm111
RT @techguerilla Tools (such as Klout) are never the issue. Its how you choose to use them. Marketers are lazy #sm111
These tools become all the rage for a short time and then flame out, no different than mobile apps, games, etc. #Klout #sm111
marginally RT @techguerilla Q2. If context is so critical to understanding influence, do tools such as Klout have value? To whom? #sm111
trust's earned via relationships RT @techguerilla @CariSultanik Can we agree influence requires trust/earned or borrowed? #sm111
trust's earned via relationships RT @techguerilla @CariSultanik Can we agree influence requires trust/earned or borrowed? #sm111
trust's earned via relationships RT @techguerilla @CariSultanik Can we agree influence requires trust/earned or borrowed? #sm111
@EliIngraham absorbing and caring about the message is light years more important than just hearing the message #sm111
@megfowler agree that reach is awkward to define- because the factor of quality of the respondent comes into play (paid vs. earned) #sm111
@EliIngraham absorbing and caring about the message is light years more important than just hearing the message #sm111
@megfowler agree that reach is awkward to define- because the factor of quality of the respondent comes into play (paid vs. earned) #sm111
depends on sales strat, cust base, inluence etc RT @Marc_Meyer @techguerilla Is influence going to be directly attributed to sales? #sm111
Yes! RT @megfowler Influence is less about #'s than relationships, context, strength relevance of recommendation, and consistency #sm111
depends on sales strat, cust base, inluence etc RT @Marc_Meyer @techguerilla Is influence going to be directly attributed to sales? #sm111
Targeted/focused reach matters RT @techguerils Targeted/focused reach matters RT @techguerila @NealWiser So reach doesnt matter? :) #sm111
Targeted/focused reach matters RT @techguerils Targeted/focused reach matters RT @techguerila @NealWiser So reach doesnt matter? :) #sm111
Yes! RT @megfowler Influence is less about #'s than relationships, context, strength relevance of recommendation, and consistency #sm111
Yes! RT @megfowler Influence is less about #'s than relationships, context, strength relevance of recommendation, and consistency #sm111
Targeted/focused reach matters RT @techguerilla @NealWiser So reach doesnt matter? :) #sm111
Targeted/focused reach matters RT @techguerils Targeted/focused reach matters RT @techguerila @NealWiser So reach doesnt matter? :) #sm111
If it's a profitable niche, yes RT @techguerilla Q1 Can a ‘influencer’ with 500 followers be as influential as someone with 500,000? #sm111
Targeted/focused reach matters RT @techguerilla @NealWiser So reach doesnt matter? :) #sm111
If it's a profitable niche, yes RT @techguerilla Q1 Can a ‘influencer’ with 500 followers be as influential as someone with 500,000? #sm111
nice post on authenticity, transparency, and hypocrisy RT @danperezfilms http://bit.ly/jTOH4d #sm110
always give credit where credit is due on photos and images #sm110
customize 4 them! RT @megfowler A3: You ask customers for email prefs. Why not ask for social prefs."Where can we serve you better?" #sm107
@jgombita if a tweet falls in the... and no one's there to read it...it falls on my FB page LI page...wider audience #sm107
@jgombita if a tweet falls in the... and no one's there to read it...it falls on my FB page LI page...wider audience #sm107
@jgombita if a tweet falls in the... and no one's there to read it...it falls on my FB page LI page...wider audience #sm107
Q3 A: I build my social identity to span various platforms and tend to find similar people I want to work with and work for #sm107
Q3 A: I build my social identity to span various platforms and tend to find similar people I want to work with and work for #sm107
@jaybaer no so much lead them as to discover new untapped pools of customers. SM is also about discovery, no? #sm107
@jaybaer no so much lead them as to discover new untapped pools of customers. SM is also about discovery, no? #sm107
Facebook is the shopping mall and Twitter is the distribution channel #sm107
Facebook is the shopping mall and Twitter is the distribution channel #sm107
if Twitter's not where your clients are, how do you know future clients aren't there? how can you be sure? don't discount any platfrm #sm107
no lurks RT @unmarketing: A2: they shouldn't have Twitter presence if they don't plan on being present-must listen/not just dictate #sm107
Sorry if my feed is busy, just joined this week's #sm107 so you may see a 1-way conversation unless you join in!
many people underestimate how tweets link/roll to other platforms like FB and can create positive/negative buzz there that build #sm107
many people underestimate how tweets link/roll to other platforms like FB and can create positive/negative buzz there that build #sm107
RSS feeds are so underrated- at the top of the list for hits on my blog is the feed, not the individual posts #sm107
agree! RT @markkrupinski A1: Twitter is not overrated, the majority or Users fail to understand the power of a tweet #sm107
RSS feeds are so underrated- at the top of the list for hits on my blog is the feed, not the individual posts #sm107
agree! RT @markkrupinski A1: Twitter is not overrated, the majority or Users fail to understand the power of a tweet #sm107
RT @danperezfilms: @randygiusto "connections" that lead to sales, yes? #sm79
great chat today, you can follow me at @ipsosvantis too, as I was trying to monitor from both accounts! #sm79
learning social media tips from books can't substitute for jumping in the deep end and learning how to swim in the social pool #sm79
yes, the comm mgr needs to be inside the community, but there are other brand/community advocates that need identified @primedayton #sm79
@norelledone yes but a social media pro carries a torch not only in the community but w/in the company (if they're not indy) #sm79
social should mean interaction within the community as well as within the company, it's not JUST about producing content @buona_vita #sm79
Yes! Q2 if the relational differentiation aspect of "social" doesn't accompany any specialization, will it just be "more of same?" #sm79
iThis and iThat - totally agree! it's not about being just social, it's about building relationships @hurriednotes #sm79
RT Q2: "Social" is about what the connection u want to make with ur customers while Social SEO, Social Ads, Social Biz is how u do it #sm79
Thx! Gr8 convo! @adamcohen @livepath @TomMartin @Brioneja @elhoust @stepmorgan @PrimeDayton @martinjason @ActiveIngreds @BethHarte #sm69
Thx! Gr8 convo! @adamcohen @livepath @TomMartin @Brioneja @elhoust @stepmorgan @PrimeDayton @martinjason @ActiveIngreds @BethHarte #sm69
maybe but email backlash growing! RT @megfowler: Q3: Email's dramatically more eff w/social links- turns 1way conv into zillway conv #SM69
maybe but email backlash growing! RT @megfowler: Q3: Email's dramatically more eff w/social links- turns 1way conv into zillway conv #SM69
not every co has @pistachio or @communispaceCEO at helm, so making CEO own SM's not wise; still lots of legacy corp struct out there! #sm69
who owns SM? should be approached as a martix org strategy to identify and incent key communicators #sm69
many CEOs too busy /not prolific RT @TomMartin: @adamcohen @marc_meyer ideally CEO should own it Funny how that gets peeps aligned ;) #sm69
gatekeepers R a failed approach! like co focused SM RT @dariasteigman: @Marc_Meyer @adamcohen Is there a gatekeeper?dept?open struct? #sm69
get prolific thinkers 2 touch clients RT @Marc_Meyer: @adamcohen hate 2 throw monkey wrench-begs the Q-who should own SM internally? #sm69
@adamcohen touchpoints=email camp, blog, press release, online event, phys event, cust event, tweetup, SEO, backlinks, measuremnt, etc #sm69
mktg coll =go2mkt 4 announcement RT @carissao Mktg collateral only provide so much context SM's value fills gap w/what ea. cust needs. #SM69
mktg coll =go2mkt 4 announcement RT @carissao Mktg collateral only provide so much context SM's value fills gap w/what ea. cust needs. #SM69
like games/contests/affin mktg RT @primedayton: SM can add elements of intrigue,fun to what otherwise could be "expected" DM campaign #sm69
No, SM's also a cust acquisition strat! RT @adamcohen: It's time co's revisit "social media strat" -isn't it a subset/ext of CRM? #SM69
No, SM's also a cust acquisition strat! RT @adamcohen: It's time co's revisit "social media strat" -isn't it a subset/ext of CRM? #SM69
don't agree best ad campaigns have succ sm plns RT @adamcohen Q2: SM's strong where adv is weak. Adv strong where SM's weak. ying-yang #sm69
post schedule! RT @elhoust: @primedayton blogging is an import part of mix. How do you grow your community & participation thru blogs? #sm69
@AppleBoxStudios blended social media means making it part of overall mktg strat, ea campaign, webinar, event, customer event #sm69
just like every company should be differentiated so too should be your mktg strat and ea campaign- inbound +outbound, old tools+new #sm69
@brightmatrix there is criticism in sm too! #sm69
not "we" centric but "they" centric RT @megfowler: Any form of mktg strat that becomes more about co than cust is a failure. SM incl #SM69
must do inbound+outbound tactics these days RT @adamcohen: Q2) Why does blending social media improve effectiveness of other tactics? #sm69
RT @LNLawSchool: Insightful SM stream on #sm69. Really great conversation re:strategy. #lawstudents #lawlibraries #lawfirms (via @mijori23)
RT @primedayton: Marketers should 'whiteboard' all their mktg channels before ea campaign+connect the dots according to desired result #sm69
sometimes you have to seek it out! RT @ActiveIngreds: there is always an audience. #sm69
sorry for more frequent tweets- join the social media discussion this hr at #sm69
sorry for more frequent tweets- join the social media discussion this hr at #sm69
agree- you don't dictate channel! RT @nigellegg: Customers decide what channel to comm- use channels they use w/consistent message #sm69
@randygiusto Q1 SM needs to be intertwined w/the full online + offline mktg strategy, and part of ea campaign- not lead, but enhance #sm69
@randygiusto Q1 SM needs to be intertwined w/the full online + offline mktg strategy, and part of ea campaign- not lead, but enhance #sm69
RT @brightmatrix: #sm69 re: Q1 - identify key messages & audience, then find appropriate SM channels
#sm69
conciseness- an art form! RT @shelholtz 3rd biggest prob: Writing dense- hard for bloggers to tease out info audiences interested in #sm65
I run into both big PR and ideafactories (smaller firms) using #radian6 and #socialscape to their advantages #sm65 #measurePR
storytelling is huge in sm especially if agency can educate bloggers #Sm65
most firms hiring SM experts, buying tools, measuring RT @shelholtz Final Q: How do you combine trad media relations w/social media? #sm65
but website grade is very inconsistent RT @shelholtz @TomMartin Comes up in HubSpot PR Grader all the time. (amazingly good tool.) #sm65
they don't want direct calls RT @shelholtz @TomMartin Oddly, many trad releases online DON'T include phone # or email #sm65
The PR gurus do both! RT @AppleBoxStudios is there a rub between the fact that PR is push style and Socialmedia is 2 way? #sm65
like mobile! @shelholtz people collecting their news on their own terms now. newspapers & tv news capture only bad or provocative #sm65
wise! @shelholtz We create digital press kits that get sent to writers instead of press rel. Goal is to put everything in one place. #SM65
Agree! RT @billspaniel @shelholtz Media no longer just newspapers,TV,radio. Everyone a "media outlet" twttr = more readers than print #sm65
#sm65 Twitter keeps coming up as over capacity so I got in directly via Twitter but via the #socialmedia site
@jaffejuice enjoyed today's #sm59! good luck w/the book!
need a leader! RT @iMediaMichelle can't become true social biz unless you raise new gen of social employees -Educate, Empower, Equip #sm59
@jaffejuice yes co's need a matrix for acceleration to identify real #dellhell situations worth comitting resources to #sm59
@J_Fuji does A.D.I.A. result in advocates or ambassadors, or both? #sm59
RT @jaffejuice: @J_Fuji I introduce a process called A.D.I.A. = Acknowledgment, Dialogue, Incentivization and Activation #sm59
very old school! RT @karimacatherine there's focus on automating SM campain...no thinking of how it 's used- old model thinking #sm59
Retention the new acquisition in social media is today's topic on #sm59
RT @AndrewMueller Q2 frequency, reach + yield very important it's achieved by delivering exceptional experiences at every touchpoint #sm59
RT @jaffejuice: How do we a) get existing customers to keep coming back for more & b) get them to tell others? (wordofmouth) #sm59
@CoryOBrien I took a step back and via measurement, discern whether they'r happy or not. Don't assume they stay happy for one minute #sm59
RT @jaffejuice: How do we a) get existing customers to keep coming back for more & b) get them to tell others? (wordofmouth) #sm59
@jaffejuice starting with a flipped funnel, retention measurement needs to identify degree of satisfaction and passion #sm59
@andrewmueller yes buyer and advocate can be both powerful if measured against brand loyalty, exuberance, etc. #sm59
@andrewmueller yes buyer and advocate can be both powerful if measured against brand loyalty, exuberance, etc. #sm59
well, if they are a customer already, they are the low hanging fruit when it comes to retention focus (laser focus) #sm59
#sm59 will be interesting today...chat with @jaffejuice about customer retention as the new acquisition - join us
Retention the new acquisition in social media is today's topic on #sm59
Have you seen news this wk on cable gains? RT @ckieff RT @kyleplacy: @randygiusto @karimacatherine @ckieff Comcast going down? #sm58
@techguerilla #sm58 the MS vs. Apple mktg- who's better? argument can be measured on many fronts- valuation, share, clout, cust svc...
@techguerilla #sm58 the MS vs. Apple mktg- who's better? argument can be measured on many fronts- valuation, share, clout, cust svc...
very true! RT @ckieff @techguerilla Apple has better mktg today-but 10yrs ago when it was win/mac Q Win won on marketing. #sm58
Dell's had its issues w/cust svc RT @karimacatherine @ckieff : look at Dell.talking about inferior products. but with solid service, #sm58
@ckieff #sm58 doing work w #appolicious who's providing tools for consumers who've become ambassadors and evangelists
EXACTLY! RT @Marc_Meyer @randygiusto better yet, build them exclusive tools, incentivize their experience for using those tools... #sm58
RT@iMediaMichelle Empower your customers to make your story their own. It's stickier and travels much father... #sm58 #newdigitalcafe
RT @andrewmueller Q3 build emotional attachment to your brand by embodying and conveying the values of your customers #sm58
@jasonbreed #sm58 Q3 A: identify the evangelists, ambassadors and build tools for them. Embrace them!
#sm58 feedback is the mother of the next (product) invention!
RT @denisegass Nobody joins twitter for the messaging; it's for the storytelling. Brands must respect that or face rejection. #sm58 #140Conf
@ActiveIngreds #sm58 more like story embellishment and how fabrication occurs, without intent. Common human foible.
@ActiveIngreds #sm58 stories passed on over time have a way of evolving away from the true meaning
Storytelling and messaging can be compared to writer vs. advertiser to many consuming #sm #sm58
Storytelling and messaging can be compared to writer vs. advertiser to many consuming #sm #sm58
@Marc_Meyer #sm58 is so agree w/you that messaging is often seen as spin
many brands don't have a plan to vet negative comments and parse lurkers from real customers #sm58
#sm55 thanks, enjoyed it!
tweetlevel by edelman still an ambiguous rating- trust is measured on RT's, there's no context if they like or dislike you @Marc_Meyer #sm55
Thanks! RT @themaria @randygiusto check out @klout - they do a nice job of measuring influence #sm55
communities- panels- forums- I ask because interest in data mining sm activity is growing #sm55
Online communities, mkt research panels platforms, and forums- worlds are blending. Who are the best of breed providers? #sm55
I find most Twitter tools do a bad job of measuring influence, just based on RT's, @'s not the quality of connections @odomlewis #sm55
@Verilliance #sm55 Key Performance Indicators
@stepmorgan #sm55 exactly- "doing something" but the context of whether it's good or bad is missing
@tacanderson #sm55 do you mean like Twittalyzer?
@SteveKoss #sm55 right but Twitter lists are an open broadcast, so if you are doing CI work, you may want to stick w/a3rd party app
@Marc_Meyer #sm55 but they really aren't because the 3rd party platforms have moved to support multiple platforms- Tw, FB, LI, etc.
@mfeldkamp #sm55 I haven't seen an ROI on Twitter lists yet
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
#socialmedia use has now surpassed email usage w/ 2/3rd of world pop involved in SM
