RT @cbensen: Join me today at noon to talk about the lifespan of an online community. I'm hosting #socialmedia tweetchat #sm72 #cmgr
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
I have a conspiratorial idea. Print off screen shots & add "What's going on here?!?" in key office spots :) #socialmedia
RT @theelusivefish I'll take 100 people engaged over 1 mil unengaged and uninterested people any day #socialmedia
@dscheinm metrics seem to be a certainty when dealing with an uncertain environment but often they can't help w core strategy #socialmedia
@Marc_Meyer @medxcentral metrics are good trend indicators & another way to sense the market but not decision pointers #socialmedia
One thing... don't substitute metrics for common sense. A common mistake #socialmedia
Apparently, my cat would like me to stop chatting #socialmedia http://yfrog.com/0lbnacj
@swanwick good question - would love to see an example #socialmedia
@justinmwhitaker @kenburbary maybe... change comes from the edges most of the time #socialmedia
@katzpdx the more things change.... #socialmedia is just the new website/online communications trend (better but similar)
@justinmwhitaker yes... see last tweet :) Sorry... I hate being logically amiss... #socialmedia
Social media monitoring is a great tool to induce change though. Execs have visceral reactions to people talking in public #socialmedia
The real question here. Resources are needed for monitoring/analysis but even more are needed to *do* something about it #socialmedia
@The_Real_Atom yes - and I've almost missed exact mentions because right now, it's not my priority to look for #socialmedia
@KMHobbie Google Alerts are much too slow and spotty for real time... not sure what the deal is there #socialmedia
No one talks about us specifically - I monitor for event hashtags, keywords, influencers #socialmedia
@hacool that and absolutely critical for advocacy and reach/scale #socialmedia
@kenburbary It's critical to incorporate into formal research - it's like Lead User Research done for product innovation #socialmedia
Another thing that I've found. Monitoring is *critical* to establishing a following. Monitor to find influencers #socialmedia
Another thing that I've found. Monitoring is *critical* to establishing a following. Monitor to find influencers #socialmedia
I find social media monitoring to be a lot like marketing in general. YOu do as much as you have time for #socialmedia
RT @kenburbary: Today's #socialmedia chat will be discussing how social media monitoring unearths consumer insights. Tune in at noon!
RT @Marc_Meyer: So guess who get's to lead the way next week for #socialmedia discussion? @kenburbary [good choice!]
@jw_social1 hi, just saw this. yes - http://bit.ly/84uY2 #socialmedia social media = cocktail party; community = dinner party
RT @Marc_Meyer: Reminder #socialmedia is on for today at noon. Your host? Michael Brito aka @britopian, social media strategist from Intel
RT @Marc_Meyer: Reminder #socialmedia is on for today at noon. Your host? Michael Brito aka @britopian, social media strategist from Intel
RT @stevencorush: quality happens when networks begin to connect. Thats scalible engagement. customers helping customers #socialmedia
RT @lirons: @rhappe Network analysis can help you find people good at communication in large orgs. http://bit.ly/2NcLrq #socialmedia
@lirons a great point - and not used enough IMHO #socialmedia
@Marc_Meyer I agree there is some judgment and basic computer literacy required as well #socialmedia
@BethHarte absolutely - no nasty receptionists :) I worked with one years ago in the Pentagon. #socialmedia
People who are good at social and good communicators take naturally to social media - they are the ones to train in lrg orgs #socialmedia
RT @Marc_Meyer: Wanted 2 thank @rhappe 2day 4 doing a stellar job of hosting #socialmedia http://twurl.nl/qgvwge [my pleasure - great fun!]
@Tbeffs I think you are right - #socialmedia one of my recent posts was on the need for 'social labs' to experiment
RT @wvpmc: @4byoung @rhappe figuring out what expectations are reasonable is one of the most underdiscussed areas of SM #socialmedia
@4byoung yes, definitely - more documented best practices is really important. We're doing some work in that area #socialmedia
Thanks to everyone who joined - great chat - looking forward to continuing the conversation at other times/places! #socialmedia
@mvacondios semantics are so important and hard to wrestle with - it is a good topic for another time #socialmedia
OK - we're about to wrap up - a lot to cover using 1 hour and 140 characters - happy to stay and discuss further #socialmedia
@Tbeffs Absolutely! My favorite saying "Expectations - Reality = Satisfaction" #socialmedia - don't set up to disappoint
@FilibertoSelvas yes, I think that is a model many are following - even if they don't know it yet! #socialmedia
Are Tribes the same as communities? or are they networks? #socialmedia
Issue I've seen: Social media impact happens relatively fast; community impact can be greater but takes a long time #socialmedia
RT @cmwooll: Q3 Reduced cost, increased revenues, and increased brand value :) #socialmedia [absolutely]
RT @Britopian: @rhappe: at the end of the day, it's about the bottom line [agreed but I think you get their differently] #socialmedia
Some people asking for my thoughts - bit.ly/84uY2 and bit.ly/qHqQj #socialmedia
RT @FilibertoSelvas: #socialmedia @rhappe I like Lithium's CHI: http://bit.ly/wwJvX [great model]
@Britopian sorry - just saw - community is not dependent on tools at all - the strongest communities will migrate #socialmedia
OK - 3rd Question: What are the metrics for success for each? #socialmedia
@FilibertoSelvas exactly content can be used in either. But communities need so much more...#socialmedia
@monicawright I think there can be a huge SEO impact from both social media and communities - depending on how open they are #socialmedia
@monicawright I think there can be a huge SEO impact from both social media and communities - depending on how open they are #socialmedia
@monicawright by social networks you mean social media and not community, right? #socialmedia
Community requires facilitators, content creators, events, interaction. Social media to me requires good content. Different. #socialmedia
@billfromsc well, a business structure. Think of it as everyone gets more out then they put in. Inbound marketing. #socialmedia
RT @wvpmc: @mvacondios think of the sales funnel - wide and shallow at the entry, narrowing as relationship develops #socialmedia
A really important thing to me is that communities require a lot of investment and commitment, social media can be cheaper #socialmedia
@jesskry I think the re-iterative use of social media in one location does start to form an organic community #socialmedia
I see social media best used for wide, shallow relationships and community for narrower, deeper relationships #socialmedia
RT @ Marc_Meyer: maybe social media is dating and community is living together... #socialmedia [lol - like it!]
RT @ Marc_Meyer: maybe social media is dating and community is living together... #socialmedia [lol - like it!]
@jesskry I think SM can be socialized content - doesn't need to create relationships. Communities are relationships 1st #socialmedia
Excuse me if I'm missing things... these social media tools were not made for chat #socialmedia lol
RT @ Shanan_S: @rhappe You can have flash mobs within communities. This one is FANTASTIC: http://bit.ly/OzsJy (expand) #socialmedia
RT @ Shanan_S: @rhappe You can have flash mobs within communities. This one is FANTASTIC: http://bit.ly/OzsJy (expand) #socialmedia
Next question: What should a business focus on? Developing a Community or developing a social network/social media presence? #socialmedia
@Shanan_S absolutely! Community and the occasional flash mob are the best of both! #socialmedia
@Shanan_S absolutely! Community and the occasional flash mob are the best of both! #socialmedia
I often think that social media is a tactic, community is a strategy #socialmedia
RT @cmwooll: @rhappe Social Media is a way for the community to interact...#socialmedia [that is how I see things too]
@dannybrown do you not think everyone has a voice with social media? #socialmedia
@Britopian But what about social media that is more of a flash mob - that's not community to me... #socialmedia
@TransitionalTee Do communities have to have social media? #socialmedia
@mvacondios that's great - SM=Toolset, Community=mindset #socialmedia
I know quite a few community managers who feel strongly that there is a difference - any of you out there who care to share? #socialmedia
Is there a difference between social media and community? #socialmedia
1st Question - What's the difference between social media and community? Discuss. Ponder. Inquiring minds want to know. #socialmedia
OK all - about to kick this #socialmedia chat into high gear
Some pre-reading for #socialmedia - http://bit.ly/84uY2 and http://bit.ly/qHqQj - my perspective
I will be discussing social media & communities at noon ET for #socialmedia chat w @Marc_Meyer - http://bit.ly/SkO1M
@gaurisalokhe yeh, I saw that too - chat is hosted by @Marc_Meyer so it's his call as to tagging #socialmedia vs. something more specific
@gaurisalokhe it's a Twitter chat so just use your favorite Twitter search tool to follow along and join by tagging your Tweets #socialmedia
I'll be joining @Marc_Meyer for #socialmedia chat at noon today - topic: Difference between social media and communities http://bit.ly/MLEP7
RT @kitson: RT @mikerbrt How To Develop a Business-Aligned #SocialMedia & Social Networking Strategy http://sn.im/strat0519 #scrm #crm
RT @kitson: RT @mikerbrt How To Develop a Business-Aligned #SocialMedia & Social Networking Strategy http://sn.im/strat0519 #scrm #crm
