This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
#sm47 Q3: You keep an eye on your industry, including competitors & hot topics/trends. The willingness to adjust/change is key.
Agreed @techguerilla #sm47
#sm47 Org Goals must be defined 1st. Then you can apply lesson learned from data review and sentiment analysis.
#sm47 Q2 Sentiment analysis allows org to refine business goals supported by facts/data.
Survey potential customers Marc_Meyer: I can only imagine how difficult it would be to manually measure Toyota sentiment lately... #sm47
A hybrid approach is best! RT @tomob @kdpaine good systems are hybrid powerful tools tweaked by humans for context/linguistics/problem #sm47
Q1 #sm47 Not every topic/issue requires a sentiment viewpoint.
@CoryObrien #sm47 I'll give you that. There must be depth in the evaluation of all sentiment.
Consistency is imperative for accurate analysis RT @hcdelp: #sm47 Consistency is important as defining sentiment.
@CoryOBrien #SM47 I had a client who defined sentiment that way. But in practice is is too narrow to give meaningful insight.
Q1 #sm47 Automated Sentiment can only get you so far. There has to be human review for successful evaluation/analysis
#sm47 Q1 @kdpaine Agreed. Variables come from Goals. Yes, desirable is a better word.
Q1 Positive sentiment is subjective based on topic, context. Definition varies based on these and other variables. #sm47
Q1 Positive sentiment is subjective based on topic, context. Definition varies based on these and other variables. #sm47
Agreed RT @ghidotti I'm weary of these #socialmedia rockstars Lots of followers doesn't = actually bringing something to the table.
Agreed RT @ghidotti I'm weary of these #socialmedia rockstars Lots of followers doesn't = actually bringing something to the table.
"My #SocialMedia Awesomeness" http://ow.ly/Vzkh Ask the Right Questions Find the Right Partner That is the bottom line, so true & very funny
When Your Company Culture Isn't Ready for #SocialMedia http://ow.ly/T2xq #publicrelations #marketing Look for a champion to help promote
How to Calculate #SocialMedia ROI http://ow.ly/Oww5 A compilation of articles for your reference #measurement #publicrelations
How to Calculate #SocialMedia ROI http://ow.ly/Oww5 A compilation of articles for your reference #measurement #publicrelations
How #Facebook is making Friending Obsolete http://ow.ly/MrNt - WSJ #socialmedia
The Death of Sexy - #SocialMedia , Integration & Real Business http://bit.ly/5kv2al - #SocialMedia is another channel for #pr #marketing
The Death of Sexy - #SocialMedia , Integration & Real Business http://bit.ly/5kv2al - #SocialMedia is another channel for #pr #marketing
The Death of Sexy - #SocialMedia , Integration & Real Business http://bit.ly/5kv2al - #SocialMedia is another channel for #pr #marketing
#socialmedia is not always about "the conversation"; it's about what works for your organization (@markraganceo) #publicrelations
RT @MarkRaganCEO Are you tired of self-appointed #SocialMedia Sheriffs? Enjoy this rant: http://bit.ly/6nZRHz Well said!
The 5 W's & How of the 100 Ways to #Measure #SocialMedia http://bit.ly/8yPmPb Excellent follow up to http://bit.ly/2lVX1j
#NASA hosts its largest tweet-up 4 Atlantis launch http://bit.ly/1xAXFl Great example connecting via #socialmedia & public exposure
New Survey Shows #SocialMedia Getting Big Attention from C-Suite Executiveshttp://bit.ly/3oG8t2
#SocialMedia is a Social Phone.Great Analogy.You answer the phone right away...answer #SM concerns/complaints/compliments right away #cision
#Cision #SocialMedia webinar on now. A basic review of why's & how's. Join now if you have people who need be brought up to speed :)
#Cision #SocialMedia webinar on now. A basic review of why's & how's. Join now if you have people who need be brought up to speed :)
Will #Google Wave be the tsunami that takes over #Twitter & #FB? #Socialmedia will be impacted by this significantly. http://bit.ly/2Es6xu
RT @FT #Facebook to join Nielsen in #ad drive: http://bit.ly/3icVGG #socialmedia
The I's of #socialmedia RT @allanschoenberg My thoughts on the ROI of #socialmedia http://bit.ly/g3ga2
Sentiment Analysis of #socialmedia can not replace surveys & in-person research. #MarketResearch should include all 3 http://bit.ly/YKfKX
Entrepreneurs Tweet Way Through Crises http://bit.ly/194Nbr Gr8 example of #socialmedia applied 2 successfully navigate business challenges
#FB changes privacy policy world-wide. Expect more transparency. How will this affect other #socialmedia sites? http://bit.ly/NTzGP
Waiting on #Vocus "How to use Online News Releases to Drive #SocialMedia Campaigns" webinar to start
Waiting on #Vocus "How to use Online News Releases to Drive #SocialMedia Campaigns" webinar to start
Waiting on #Vocus "How to use Online News Releases to Drive #SocialMedia Campaigns" webinar to start
"Scams, worms, & Trojans often spread unchecked throughout #socialmedia sites" http://bit.ly/nflCX - The Marines say so
Marines ban #Twitter, MySpace, Facebook - Ban will last 1 yr due to network security concerns http://bit.ly/nflCX #socialmedia
rmpapagRT @briansolis Collecta is a river, while traditional search architectures are oceans. http://is.gd/1RbgJ #pr #socialmedia #sm
Most Engaging Brands in the World; more ammo for #pr in building the case for #socialmedia http://bit.ly/L1cbb
How long 2 shift methods for reaching the media? Faster than this survey suggests. It left out GenX&Y http://bit.ly/16K78j #socialmedia #pr
