Chat Participant: @sallan3

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#sm tweets: 18

Customer feedback #sm118
#sm118. SM is art of integrated strategy. Will not drive off line without other mktg efforts.
@jakedcrawford Well said! #sm118
@jakedcrawford Well said! #sm118
@Webby2001 impressions & awareness must be measured. But w/ so much noise recall is an issue. Can ppl separate SM from other streams? #sm118
@Webby2001 impressions & awareness must be measured. But w/ so much noise recall is an issue. Can ppl separate SM from other streams? #sm118
Its not noise if real ppl are talking about you. SM is WOM on steroids. Can’t always be measured. #sm118
The cost of SM is a fraction of other mktg. It is additive & supportive esp for sm/med biz. There is no downside. #sm118
The cost of SM is a fraction of other mktg. It is additive & supportive esp for sm/med biz. There is no downside. #sm118
@KathyHerrmann: Out-of-pocket may be. Ppl costs may not be. True, but cost/benefits can be worth the time dep on the type of biz #sm118
@KathyHerrmann: Out-of-pocket may be. Ppl costs may not be. True, but cost/benefits can be worth the time dep on the type of biz #sm118
Achievables? Feedback. Review sites. External conversations u culd not hear before #sm118
@webby2001 But you must do the work. >> Hey, nothing is free #sm118
@KathyHerrmann True. But what about listening to your customers and learning what they want. What is that worth? #sm118
I like pie! Thanks #sm118
@BarryBirkett Likewise! #sm118
@Aniketh Likewise! #sm118
@themaria Likewise #sm118

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