hope to be here again ..thanks everyone #sm119
looks like i missed Q3 of #sm119
@themaria bt wat if ur willing to build the culture for soc biz? does it start top down or bottom up? #sm119
@themaria learn to break the silos first. accept that social can deliver value to the biz ( and doesnt lead to time wastage) #sm119
@dariasteigman bt 1 needs to understand the SoMe part is difficult to execute for cos. Jumping to soc biz may be impossible #sm119
@dariasteigman bt 1 needs to understand the SoMe part is difficult to execute for cos. Jumping to soc biz may be impossible #sm119
a social biz requires a paradigm shift in mindset / attitude of the decision makers #sm119
a social biz requires a paradigm shift in mindset / attitude of the decision makers #sm119
RT @dariasteigman: A1 I think there's 2 pieces (and of course you need to do both): empowering internally, and engaging externally. #sm119
RT @dariasteigman: A1 I think there's 2 pieces (and of course you need to do both): empowering internally, and engaging externally. #sm119
@themaria Q1: expanding the scope of social media outside the domain of mark-comm to other functions. #sm119
here for #sm119
here for #sm119
Missed most of today's #sm118 chat
@ken_rosen cisco case study http://bit.ly/aEMNHK #sm117
@NealWiser agree with u. nos to verify the success of B2B soc med campaigns are not easily available #sm117
A3: Cisco, American express, Archer are some of the successful examples of companies using social media for B2B #sm117
A3: Cisco, American express, Archer are some of the successful examples of companies using social media for B2B #sm117
@NealWiser agree with u. nos to verify the success of B2B soc med campaigns are not easily available #sm117
@ken_rosen cisco case study http://bit.ly/aEMNHK #sm117
@RedheadWriting bt what where the comments have been switched off since the viewers didn't respond with some responsibility ? #sm110
@RedheadWriting bt what where the comments have been switched off since the viewers didn't respond with some responsibility ? #sm110
@RedheadWriting bt what where the comments have been switched off since the viewers didn't respond with some responsibility ? #sm110
@RedheadWriting bt what where the comments have been switched off since the viewers didn't respond with some responsibility ? #sm110
@RedheadWriting bt what where the comments have been switched off since the viewers didn't respond with some responsibility ? #sm110
RT @RedheadWriting: @BarryBirkett Something that's amazing in the online world: personality can outshine writing skill. #sm110
RT @RedheadWriting: @BarryBirkett Something that's amazing in the online world: personality can outshine writing skill. #sm110
RT @RedheadWriting: @BarryBirkett Something that's amazing in the online world: personality can outshine writing skill. #sm110
to be transparent, genuine , have integrity & ability to sustain engagement #sm110
thanks @megfowler and others for the chat #sm109
@megfowler use the agency for handholding / best practices. execution to be managed with an in house team #sm109
@megfowler volumes are too less for it to change everything, its probably a squeak #sm109
@megfowler there is strong inertia to move from traditional response management process to the new ones that assist in the soc med #sm109
@megfowler there is strong inertia to move from traditional response management process to the new ones that assist in the soc med #sm109
@megfowler its a gradual process to make the organization customer centric in the social media environment #sm109
@neicolec UX needs to change in case the response management is being done by an ext agency #sm109, else delay in responses
@neicolec UX needs to change in case the response management is being done by an ext agency #sm109, else delay in responses
@JohnFrost not necessary to check the influencer score, customer has an issue and should be resolved #sm109
at the end of the day, u need to offer a satisfactory resolution to the customer, no matter who is rite or wrong #sm109
at the end of the day, u need to offer a satisfactory resolution to the customer, no matter who is rite or wrong #sm109
@megfowler bt yes they do start to complaint in soc med after a bad experience at the primary touch point #sm109
@megfowler customers are using the power of social media 2 their advantage. even in the wrong, they wana be seen as right #sm109
@megfowler bt yes they do start to complaint in soc med after a bad experience at the primary touch point #sm109
A3b across devices. there needs to be absolute seamless sync of content between devices. #sm108
A3b across devices. there needs to be absolute seamless sync of content between devices. #sm108
RT @Marc_Meyer: So here is Q3a What does the future of content look like? What do users want/demand/ #sm108
@Marc_Meyer when cos. don't have budgets for soc med and wish to achieve the max, they will consider interns...ugly truth #sm108
@ambercleveland i think strong content curation will lead to a higher engagement thus achieving 1 of the ROI's #sm108
@ambercleveland i think strong content curation will lead to a higher engagement thus achieving 1 of the ROI's #sm108
@Marc_Meyer today when having a soc med presence is a hygiene factor successful,content curation will go long way #sm108
@Marc_Meyer today when having a soc med presence is a hygiene factor successful,content curation will go long way #sm108
great #sm96 chat today..thanks every one..logging off
great #sm96 chat today..thanks every one..logging off
@C_Pappas brand experience has a 360 degree ownership #sm96
@michelletripp campaigns that have effectively engaged consumers have been able to showcase the essence of their brand experience #sm96
@michelletripp advertising is still focusing on brand promise. the consumer expectation is brand experience. #sm96
@michelletripp campaigns that have effectively engaged consumers have been able to showcase the essence of their brand experience #sm96
@michelletripp advertising is still focusing on brand promise. the consumer expectation is brand experience. #sm96
@michelletripp brand promise attracts them, brand experience retains them #sm96
@michelletripp brand promise attracts them, brand experience retains them #sm96
well said RT @dariasteigman: "Online distraction" is a red herring. | It's often used to justify closed policies. #sm93
well said RT @dariasteigman: "Online distraction" is a red herring. | It's often used to justify closed policies. #sm93
@awsamuel if the enterprise is evolving into a social enterprise, employees will be socially more productive & accountable #sm93
@awsamuel if the enterprise is evolving into a social enterprise, employees will be socially more productive & accountable #sm93
i'm off from the #sm87 chat...thanks to @juntajoe for a great session
RT @juntajoe: @dapancost Storytellers win. Well said. #sm87
@stevemassi by endorsing the content created by other influencer #sm87
@juntajoe brand can create engagement with content, real media company can create content bt not engagement #sm87
@juntajoe brand can create engagement with content, real media company can create content bt not engagement #sm87
@juntajoe i think we shud nw consider that marketing dept is dead then, its marcomm now, if content creation & engagement is the focus #sm87
@ken_rosen the creator of content & the users who delivery the content will be different , bt part of the same set up ( restaurant) #sm87
RT @jasonbreed: certainly content strategies HAVE to change from trad press release. needs more than publishing though, pub as part of engagement #sm87
RT @jasonbreed: certainly content strategies HAVE to change from trad press release. needs more than publishing though, pub as part of engagement #sm87
RT @StoryWorldwide: RT @coryobrien: @juntajoe To me, a publishing dept feels like a lot of outbound. I think marketing depts need to think both ways. #SM87
RT @StoryWorldwide: RT @coryobrien: @juntajoe To me, a publishing dept feels like a lot of outbound. I think marketing depts need to think both ways. #SM87
@juntajoe yes, evolution of social media requires mkting depts to create content #sm87
@juntajoe yes, evolution of social media requires mkting depts to create content #sm87
@ckieff A3 share what they seek, customize content for the advocates. insights into exclusive content #sm86
thanks to every one for a great chat today #sm85
@chrissfife SM is another spoke in the media matrix for which organizations are not ready. either they need to gear up or hire for sm #sm85
@chrissfife that is the missing link currently.so called engagement is driven& initiated by the biz. it shud be vice-versa #sm85
@MackCollier sm strategy flows from overall enagement / customer strategy. Engagement fulfills the sm & communication strategy #sm85
@chrissfife engagement wud mean having a contextual , meaningful & empathic conversation with your consumers #sm85
@chrissfife engagement wud mean having a contextual , meaningful & empathic conversation with your consumers #sm85
@jasonbreed thats because organizations are not willing to internalize & integrate social media communication. #sm85
RT @laflowers: Grt point! RT@MackCollier I don't think companies do a good job of engagement. Instead, people do a good job of engagement. #sm85
RT @laflowers: Grt point! RT@MackCollier I don't think companies do a good job of engagement. Instead, people do a good job of engagement. #sm85
@Marc_Meyer @jasonbreed thanks to u to #sm81
@Marc_Meyer "burden of innovation' can be a grt topic to capture thoughts from CEO' on how they handle ideas from employees #sm81
@jasonbreed response mechanism needs itself needs to be responsive to the changing organization dynamics #sm81
@jasonbreed cos have innovation centers to accept ideas, bt somewhere they loose relevance or focus #sm81
@jasonbreed a culture that resonates to every action, process , individual in the environment #sm81
@jasonbreed for partners, the priorities for innovation may change from time to time , considering their own business environment #sm81
RT @jasonbreed: simply put. RT @ken_rosen: Hm. So Idea+execution=innov. Innov+purchase=successful idea. Fair enough. #sm81
@jasonbreed every on in the value chain is responsible for innovation #sm81
@jasonbreed public vote leading to ownership wil happen in case of informed customer only, u have 2 consider the customer pyramid also #sm81
RT @jasonbreed: well put. RT @CoryOBrien: @marketingatom Exactly. Ideas without Execution are just Ideas. Ideas Execution = Innovation. #sm81
RT @chrisheuer: RT @dariasteigman: RE Q2, the more you break out, the bigger danger of seeing SM as only tactics. Someone has to see big picture. #sm79
@chrisheuer social media is about conversations.by increasing the specialties, outreach in social envirnment wil become social media #sm79
@chrisheuer bt listening sets the foundation for a production engagement, if u dnt listen rite, u will not engage rite #sm79
RT @chrissfife: @socialmediaclub disagree a bit. #socialmedia is part of communicating and engaging, thus important "marketing" key. Need to integrate #sm79
RT @GloriaBell: RT @socialmediaclub: Good one --> I'd say, if a social media pro promises you success, he/she's not a professional. #sm79 via @VfromG
@rachna2010 pro status is relative to the environment #sm79
RT @jasonbreed: Q1: You need to understand how to add value to the business not just the conversation #sm79
@chrisheuer if a person has experience in marketing / comm, it is an evolution to Social media, can be somewhat considered a pro #sm79
RT @Marc_Meyer: I wanted 2 say this earlier in our #socialmedia tweetchat; It's easier 2 earn trust than re-earn it. Don't screw it up. #sm76
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
looking for some examples/case studies of how #telecom operators are using #socialmedia..
looking for some examples/case studies of how #telecom operators are using #socialmedia..
#socialmedia organizations need to internally understand social media first before they take on customers in this space
#socialmedia organizations need to internally understand social media first before they take on customers in this space
#socialmedia @shannonpaul regulations defeat the idea of socialmedia, its democratic, free, regulation will kill it
@ShannonPaul #socialmedia disclose that its an ext agency, therefore the audience will understand & accept if there are gaps in perspective
@ShannonPaul #socialmedia disclose that its an ext agency, therefore the audience will understand & accept if there are gaps in perspective
@shannonpaul #socialmedia how do u get the ext agency to bring the spontaneity in managing responses in conversations?
@shannonpaul #socialmedia biggest challenge is how to integrate the external company within the organization culture?
nice perspective on who owns an organizations digital strategy http://bit.ly/jbjGs #socialmedia
nice perspective on who owns an organizations digital strategy http://bit.ly/jbjGs #socialmedia
@amandachapel @mediaphyter lack of integrity or tonnes of integrity? #socialmedia
#socialmedia ans to the side quest : consistency, depth in thoughts, forward thinking,
Who drive's an organization's Digital Strategy? management, marketing function, ext agency http://twtpoll.com/tmscg2 #twtpoll #socialmedia
should organizations consider digital & #socialmedia as an ecosystem? or as an emerging media ? http://bit.ly/14ED6p
@davidalston #socialmedia understand & define objectives, define responsibilities, identify tools, Target audience, response matrix
@davidalston #socialmedia integrate domain,vertical & functional xperts as part of team,list out the obj for each alng wit engagement matrix
@gilliatt @davidalston the call to action has to be an engagement matrix once u have the knowledge & trends #socialmedia
@@kennybastani @davidalston #socialmedia developing a +ve infrastructure around listening is the hardest challenge
@davidalston #socialmedia not to forget C-suite conversations and trends
@davidalston #socialmedia competition mapping, consumer usage trends, brand sentiments around media releases
@davidalston #socialmedia keywords around brand, internal & external initiative, employee sentiments, products & services, brand advocates
@davidalston #socialmedia use these individuals for brand advocacy & outreach, the idea is to bring thm to the fore front
@davidalston #socialmedia ppl trust ppl rather thn brands,therefore make these individuals the eyes & ears of the brand,bring thm 2 the frnt
#socialmedia corporates need to understand that info is real time now and they need to be hands on to meet the challenges of real time web
