RT @jasonbreed: great chat today, intriguing topic handled masterfully by @digiphile #sm99
Q4 #sm99: Maintenance of trust & a realization of value r critical for citizens to interact meaningfully w/gov using #socialmedia. #gov20
RT @jasonbreed: great chat today, intriguing topic handled masterfully by @digiphile #sm99
Q4 #sm99: Maintenance of trust & a realization of value r critical for citizens to interact meaningfully w/gov using #socialmedia. #gov20
@appleboxstudios @digiphile @AndrewMueller @Ken_Rosen Can it b blockd? < More centralizd: yes. How Egypt did it: http://nyti.ms/eIJJyk #sm99
RT @marc_meyer @sanchezjb ..Perhaps a perfect storm was brewing between social & revolt? #Socialmedia #sm99 < Agree.
@appleboxstudios Agree. #Socialmedia enabled connections. #sm99
Q2: "Facebook [comms]..part of a 2yr #collaboration..a pan-Arab youth movement dedicated to spreading democracy." http://ht.ly/41eA7 #sm99
In the #MiddleEast, this is not a Facebook Revolution http://ht.ly/41epB "Do not confuse tools with motivations." #sm99
@digiphile Alt. Q1: How effective has the US gov been in analyzing #socialmedia to project & anticipate future Mideast scenarios? #sm99
@AmberCadabra More than notion that cmtys have 2b online cmtys. Seeing more refs 2 various subjects & actions default being "online." #sm72
RT @AmberCadabra: We have got to get past this notion that communities only exist and need to be nurtured online. #sm72
@jaffejuice Thanks for hosting #sm59 !
@iMediaMichelle Your "sociallyMIA." New hashtag? :) #sm59
Value chains can be used to establish business value that may include an ROI component. #sm59
Key is establishing KPIs for each value hypothesis - in effect creating a value chain. #sm59
Establishing biz value may require value hypotheses & showing how 1 or more benefits lead 2 biz objectives that cascade. #sm59
RT @KathyHerrmann @techguerilla Remember, u can't do ROI calc *until* u understand objs & strategy. Otherwise cart leading horse. #sm59
@themaria @andrewmueller @JohnFMoore That's why the focus needs 2b on biz value (& how that's defined) vs a focus on pure ROI. #sm59
RT @ActiveIngreds RT @iMediaMichelle U can't become a true social biz, unless u raise a new gen of social employees....< Well stated! #sm59
Therefore, this calls for a greater emphasis on competencies (like communication) critical to customer retention. #sm59
If retention is the new acquisition (starting from the sale), the company & employees have to know how to retain those customers. #sm59
Integrating social media w/other channels is key. Information is not power, the integration of information is. #sm59
Customer retention has always been critical to companies; this is not new. #sm59
Some resorts r now using their customers' pics & vids as part of their marketing 2 tell stories about their customers' experiences. #sm58
RT @iMediaMichelle Empower your customers to make your story their own. It's stickier and travels much father than you can imagine. #sm58
Customers may need help developing their story about your brand. Provide templates, etc. for them to do this. #storytelling #sm58
Encourage ur customers & advocates 2 tell & communicate stories of how ur brand has made a difference w/them. Enable them to do this. #sm58
#Storytelling is 1 way 2 influence culture chg. Example: The world's religions & associated cultural values r based on storytelling. #sm58
#Storytelling is 1 way 2 influence culture chg. Example: The world's religions & associated cultural values r based on storytelling. #sm58
Messaging: communicate information. Storytelling: Communicate information to resonate emotionally. #sm58
@ambercadabra Models frm mkt mix modeling, deep data analysis, & testing need continuous validation & improvement based on outcomes. #sm57
@ambercadabra RT @Kirasw Mkt mix modeling, deep data analysis,..testing = informed budget choices. < Should b marketing competency. #sm57
What mix of traditional & digital marketing, based on customer segments, is likely 2 produce the strongest desired outcome(s)? #sm57
Q3: What is the right budgeting mix between traditional & digital? There is no "right" mix. Answer driven by customer segmentation. #sm57
Q3: What is the right budgeting mix between traditional & digital? There is no "right" mix. Answer driven by customer segmentation. #sm57
What mix of traditional & digital marketing, based on customer segments, is likely 2 produce the strongest desired outcome(s)? #sm57
SAS' new #SocialMedia #Analytics web page is up @ http://ow.ly/1xsWJ. #SASsma
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
The Army's plans for an enterprise e-mail system indicate that it does not believe that #socialmedia will replace e-mail anytime soon.
RT @Genny_Barrios: The 10 #SocialMedia #Metrics Ur Company Should Monitor: http://ow.ly/1bmYS #DriveFusion < Like "Engagement Duration."
#Gartner tells #CIOs to embrace #social: http://bit.ly/9wW40t < CIOs need 2 "embrace" more than #socialmedia. It's communications.
Ford 'Agents' Hit the Road http://ow.ly/1daG4 "Show the Fiesta agents engaging w/& introducing the model 2 their local cmtys." #socialmedia
Ford 'Agents' Hit the Road http://ow.ly/1daG4 "Show the Fiesta agents engaging w/& introducing the model 2 their local cmtys." #socialmedia
Too many vets leave service unaware of benefits http://ow.ly/1d8SD "#Communication 'seems to be the entire issue.'" #Veterans #socialmedia
#SocialMedia Trends @ Fortune 100 Companies via @Mashable http://ow.ly/1aqX8 Rpt via Burson-Marsteller available @ http://ow.ly/1ar8V
The New Policy Battlefield: All Eyes On #CocaCola And #SocialMedia #PublicRelations http://ow.ly/1ahqw "Sugar will become the new tobacco."
Trial And Error Belongs In The Lab http://ow.ly/17MPH < Another perspective on the "fail often" a/o "fail fast" #socialmedia view
#SocialMedia: It's About Mission ("Fundamentally transform..ways [that companies] communicate") Not Measurmnt Alone http://ow.ly/15mIV
RT @ForeSeeResults: REPORT--The Key to Driving Retail Success With #SocialMedia: http://bit.ly/bpGUAE #retail #ecommerce
#SocialMedia: It's About Mission ("Fundamentally transform..ways in which [companies] communicate") Not Measurmnt Alone http://ow.ly/15mIV
#Capitals continue to reach out to fans through #socialnetworking http://ow.ly/15msC #socialmedia #Leonsis
Super Bowl Shuffle: Why Marketers Will Shift to 'Platforms' http://ow.ly/12VIn < Good description of #socialmedia platforms&how they r used
Super Bowl Shuffle: Why Marketers Will Shift to 'Platforms' http://ow.ly/12VIn < Good description of #socialmedia platforms&how they r used
Gartner's Five Social Software Predictions for 2010 and Beyond http://ow.ly/12VDy #socialmedia
17,089 hits for "#socialmedia" v. 20,049 for "#socialnetworking" on Google "News." Discussions trending 2 actions/verbs v. the things/nouns.
Facebook, Twitter & P&G [#P&G has] more than [12 #socialmedia platforms] in trial within the enterprise @ the moment." http://ow.ly/10wSy
Facebook, Twitter & P&G [#P&G has] more than [12 #socialmedia platforms] in trial within the enterprise @ the moment." http://ow.ly/10wSy
RT @SMediacampaigns http://short.to/wozv Optimization used w/#socialmedia works < Good overview on optimizing social media #communications
Highly Connected #Cybersecurity 'Czar' http://ow.ly/Ya3G < Almost entire article based on Howard Schmidt's #socialmedia pages on FB & LI.
Highly Connected #Cybersecurity 'Czar' http://ow.ly/Ya3G < Almost entire article based on Howard Schmidt's #socialmedia pages on FB & LI.
Via @IDC Insights - Predictions 2010: Government http://ow.ly/VOEk < 22 slides. Prediction #4: "Government 2.0 dies." #Gov20 #socialmedia
Discussions of brands "embracing" #socialmedia & brands' "total mentions" across SoMe platforms need2 correlate w/biz outcomes 2 add value.
RT @mashable 100 Most Social Brands of '09 http://ow.ly/SZC7 < How do rankings correlate w/customer sat, revenue, & profits? #socialmedia
@JohnFMoore @adrielhampton Good pt @ http://ow.ly/QVRJ ref "politicians..agencies using #socialmedia as..push tech." NYC Connected as well?
Technology in the Obama Presidential Campaign http://ow.ly/QKIR The pivotal role played by #socialmedia tools & technologies n the campaign.
Survey of Federal Mgrs View on #OpenGov http://ow.ly/QKbQ Focused on 1) #Transparency & Participation, 2) #SocialMedia, & 3) #Cybersecurity.
It appears Eurostar outsourced their #socialmedia comms. http://ow.ly/OEro "The acct is run by SoMe agency We Are Social." Good move?
White House Boosts #SocialMedia Apps http://ow.ly/OD70
@JohnFMoore Does #socialmedia success truly require transparency? http://bit.ly/92bLGE? < Gr8 question. What's constitutes "transparency?"
2010 Trend: Xpect 2c the diffrnces btween #socialmedia & #collaborativemedia bcome clearer w/enterprises using both but n diffrent contexts.
