This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
RT @Narciso17: For a Transcript of the #sm52 Discussion, go to http://bit.ly/c8QIYC (h/t @jasonbreed @mckyton @tamar)
Great convo #sm52 Thanks everyone!
@karimacatherine Agreed, person representing them felt personally attacked, left their professionalism at the door #sm52
Set them for customers, yourself & execs :o) RT @abarcelos: Q3. Set expectations of how you interact on social networks from day one. #sm52
Q3: be accessible; if you use SM for cust svc, let them know what to expect, how you elevate Q's, etc. #SM52
RT @Marc_Meyer: measure twice cut once on brand behavior in social media... #sm52
Q3: Among many other best practices, nix the auto DM :oP #SM52
@marketwire I was once told to step outside of my comfort zone to find that interaction trigger; ask prodding, provocative Q's on FB #sm52
RT @techguerilla: @jasonbreed the "level of brand advocacy" goes in that order. Twitter=meh, Facebook=brand user, Blog=Disciple #sm52
@tamar as comm mgr, naturally drawn to co's I like; smaller/unknown co's I check to see the value of content they share before fllwing #SM52
@jasonbreed think we gravitate to talking re: Twitter cuz it's the 1 channel w/ logo/person debate; we accept logos on all other SNs #sm52
RT @karimacatherine: Q1: For me, the degree of engagement depends on how intimate the brand is and how I relate to it. #sm52
@TomMartin I understand the threat if person leaves; depends on the engagement level. We naturally connect w/ people #SM52
I see effectiveness in seeing logo avatar with person's name in bio, or initials @ end of tweet, just to ID personalization #SM52
Yes, agree 100% RT @PresentAdvisors @jasonbreed The more conversational the channel, the more necessary for a face vs. logo #sm52
Q1: Customers feel as if they can approach a brand that has a face; someone to answer their questions, be familiar with #SM52
@techguerilla though I'm thinking in the vein of content on my own properties #sm51
@techguerilla See yr pt, tho I trust them to represent my brand with certain constituencies, so I would like to trust them to write. #sm51
@techguerilla I agree re: proxy but it'd help raise the agency's credibility by attributing to them. They work on behalf of yr brand. #sm51
What does a GW comment look like? How would you attribute that? As a reader, I'm turned off by that. #sm51
@johncass I think re: disclosure from beginning when writing or asking others to write. "Is this a gray area?" Hesitation=no go. #sm51 #sm51
Q2: Disclosure, always. Embrace writers as part of yr team. If you don't trust to promote the source, should they be writing? #sm51 #sm51
RT @EdHartigan: Q1 If we are talking customer service then engagement can come before content - the engagement is the content #sm51
Q1 Content should be first. Helps you figure out your point of view, voice of the brand. Then engage as an extension of that. #sm51
RT @Aerocles: Great #SocialMedia Post By @afontaine16 - 5 Stupid Arguments Against Starting a Social Media Program - http://bit.ly/c4GZC
