Thanks all for great convo, for RT and Amber, thanks for hosting. #sm57
Thanks all for great convo, for RT and Amber, thanks for hosting. #sm57
@maadtwit not everything is quantifiable. Numbers can obscure qualitative realities (not a quant chick) #sm57
Know where your customers are, build your mix and align your message. Stay nimble and flex with their response. #sm57
#sm57
Q3 Totally depends on target market. #sm57
Q3 Totally depends on target market. #sm57
Isn't the answer "it depends" on entity being marketed? Selling widgets v bldgrelationships v creating market nice vbrand bldg differs #sm57
@andrewmueller exactly. Brand recognition and value. How to measure? #sm57
Marketing that builds brand or creates leads but in lag time are hard to measure
#sm57 #sm57
Mostly listening and learning today, but hope I can contribute a tweet or two #sm57
Mostly listening and learning today, but hope I can contribute a tweet or two #sm57
RT @Marc_Meyer: FYI, our host for tomorrow's #socialmedia tweetchat at 12 est is @ambercadabra #sm57 topic: Managing your Marketing Mix
RT @Marc_Meyer: FYI, our host for tomorrow's #socialmedia tweetchat at 12 est is @ambercadabra #sm57 topic: Managing your Marketing Mix
#sm56 glad I stumbled in here. thanks.
@paulgailey #sm56 Now we need to talk measurement. How do we measure SM performance?
#sm56 ....as long as the "real" work gets done, right? We need to expand the mindset around "productivity" to really get somewhere.
Q3 overcoming tendency to wait to be invited, jumping in and contributing. Like here, today. #sm56.
Q3 overcoming tendency to wait to be invited, jumping in and contributing. Like here, today. #sm56.
@paulgailey I'm HR, and concur. #sm56
@treypennington #sm56 now you sound like a community organizer- -preaching sol alinsky
RT @fellowstream: Culture change in business starts with who you hire and evolves with how you treat your employees. #sm56 agreed
@treypennington y only one? If ees R using SM, smart CEO will capture & find a way 2 capitalize. If CEO vision, the $ will b thr #SM56
@andrewmueller not just smart, but disciplined and focused; I try to have comps think "employment branding" re: cultture, #sm56
@Marc_Meyer culture change takes 2-4 years in most cases. Talk and action essential. #sm56
#sm56 Culture has to include trust of individuals. SM cannot thrive in authoritarian or high-control culture. Also, innovation/risk taking
@andrewmueller Smart companies make sure consumers see the value in their culture. #sm56
