RT @Marc_Meyer: How does an introvert leverage social media for business? Find out w/ host @lisapetrilli @ todays #socialmedia chat #sm138
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
RT @brett Inc. 500 CEOs Use Social Media for Business - http://bit.ly/5huNho (via @lazerow) #socialmedia
RT @MackCollier: RT @Marc_Meyer: We're about 30 minutes away from @jasonfalls leading the discussion on the value of Twitter at #socialmedia
RT @Marc_Meyer: RT @cc_chapman: I'm leading a #socialmedia tweetchat at 12 EST on Disclosure & Its Effect on Brand Mktg. http://bit.ly/zIzZd
Oops, I forgot my #socialmedia hashtag
@Marc_Meyer Heh. @briansolis is THA man! #socialmedia
@JeremyMeyers Then by all means make an introduction, but somebody is at least talking about your industry or niche #socialmedia
Listening is essential. Listening should inform strategy, but too many companies overlook #socialmedia
@geekgiant hey thanks! That #socialmedia chat sure is rapid-fire. :-)
#socialmedia Alright everyone. I have to jump off for a bit. Thanks to @jasonbreed and @marc_meyer for organizing this little shindig. :-)
#socialmedia @CharityHisle Thank you :-)
#socialmedia @andybusam Agreed. Honesty is the right ideal. :-) Transparency can also be TMI ;-)
#socialmedia @andybusam Transparency to a degree (I hope). I don't think total transparency is desirable. We need *some* autonomy.
#socialmedia @philbaumann Reminds me of a line from an Ani DiFranco song - every tool is a weapon if you hold it right (paraphrasing)
#socialmedia What about the long tail blogs? Influence does not mean high traffic. The Atlanta airport is busiest, does that make it best?
#socialmedia @andybusam Although there are blogs that simply post keyword rich content and strive to rank. ;-)
#socialmedia @jw_social1 People can be vicious and wrong especially when validated by a group of people who think similarly.
#socialmedia @jw_social1 That's the danger of the "we're all experts" ethos. People confuse gut reactions for bona fide opinions.
#socialmedia @Miguelallano We also need to be careful with that. Group think is not a positive attribute of community.
#socialmedia @jonnytee Yes. These tools empower us all, but also make us highly accountable at the same time. :-)
#socialmedia @ETMH But, does that render the post ineffective? Would you still read/trust the opinion if there was a disclosure?
#socialmedia @hacool That's true. It also assumes we're all adults and can be accountable for its own sake. :-) I love it!
#socialmedia @jw_social1 Yep. We would all be empowered to call bullshit. We just need to be careful with that power, too.
#socialmedia @hacool Sounds like you're describing a tribe ;-)
#socialmedia @JoeKikta Right - it seems our gov't is great at *passing* laws - not so good at enforcement.
Money is only one motivator. Lots of things motivate us to do what we do #socialmedia Humans are capable of selling out in lots of ways.
#socialmedia @ariherzog Not this week. It's #shannonpaul time ;-)
#socialmedia @Miguelallano @marc_meyer That may be, but how effective would it be if price was the only motivator?
So - lots of people are talking disclosure. What type of disclosure is needed and does it require a governing body? #socialmedia
#socialmedia @DavidSpinks Yes. Objectivity is an unattainable ideal we should aim for, but realize it's just not possible. Like perfection.
#socialmedia @tealac How would you make sure they were right from your brand aside from follower count? How would you quantify influence?
#socialmedia @shih_wei Communities like Yelp and Digg may not pay, but there are benefits to building rep in a community.
#socialmedia @DavidSpinks That's very true. Objectivity has always been a myth. But institutions upheld... Did that really work?
#socialmedia What are the challenges / benefits from paying other companies to create conversations?
#socialmedia @ScottSchablow You may have a point. BUT, what if you hung out with the person a few times. Would that change your pov?
#socialmedia @SueSpaight You can have lots of communities of bloggers. Trust me, you don't want to be aligned with some bloggers I know ;-)
#socialmedia @Miguelallano What if they were getting paid to honestly review the product? It's not like these people get rich from 1 review
#socialmedia @SueSpaight We need to supplant the professional filter with a personal one. Brand names don't mean much anymore.
#socialmedia @hassgocubs What does?
#socialmedia @SueSpaight I think it's a mistake to group "bloggers" together. They're individuals and they're all different.
#socialmedia @spkrinteractive I think that's the point. Reputation will still matter.
#socialmedia @Miguelallano I think disclosure is a good practice, but can be off-putting to some. Why is that?
#socialmedia @Marc_Meyer The FTC is discussing disclosure requirements but companies like IZEA already insist.
#socialmedia @DavidSpinks I agree. I can create honest content whether someone else pays or not. I think others can, too. Trust, or don't.
#socialmedia @sourcepov @jdarrow What's the wrong incentive? We have to make a living. Aren't links a form of currency on the web, too?
#socialmedia @jdarrow That's not necessarily true. Not everyone's integrity is for sale even if they get paid.
#socialmedia @geekgiant I usually say we're all *potential* influencers. Although lots of things never reach their potential.
#socialmedia @jeremymeyers doesn't that sort of get into semantics?
#socialmedia @fladdermus_a Do you think that's changing as some people become what others consider influencers?
@nwjerseyliz I think they do more than create conversations :-)#socialmedia
If you answer the question, make sure to use the #socialmedia hashtag
What are the challenges / benefits from paying individuals to create conversations? #socialmedia
Okay, let's get this party started. #socialmedia
RT @Marc_Meyer Today at 12 EST @shannonpaul leads a very topical discussion on paid conversations http://twurl.nl/0823y3 #socialmedia
