RT @Marc_Meyer: 2days Noon EST chat is on Managing the Marketing Mix: Which Channel's More Effective? Host? @ambercadabra #sm57 #socialmedia
RT @Marc_Meyer: 2days Noon EST chat is on Managing the Marketing Mix: Which Channel's More Effective? Host? @ambercadabra #sm57 #socialmedia
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
RT @Marc_Meyer: A little less than 5 mins to Today's #socialmedia tweetchat w/ @kdpaine. Topic: sentiment analysis in social media. #sm47
RT @chuckhemann: Make sure you check out today's ROI discussion w/ @jacobm at noon. #socialmedia.
@theelusivefish Exactly. Doesn't matter the #, it's all a matter of the strength of those connections and how engaged they are. #socialmedia
RT @kenburbary: Remember the goal of SM monitoring is to reveal insights that yield actionable outcomes. regardless of dept. #socialmedia
Really great talks going on about SM monitoring in #socialmedia. Jumping in now.
RT @BethHarte @Marc_Meyer #socialmedia is on for today at 12. Your host? Michael Brito aka @britopian, social media strategist from Intel.
@TransitionalTee Maybe not an 'overhaul' but an understanding and acceptance by your biz, from top down. It'll be an adjustment #socialmedia
RT @AmberCadabra Bad judgment is NOT unique to the social web. Its just amplified now. Companies need to be aware, not paranoid #socialmedia
RT @AmberCadabra Bad judgment is NOT unique to the social web. Its just amplified now. Companies need to be aware, not paranoid #socialmedia
@TransitionalTee Yup - this isn't some magical culture you can implement now. It has to be in place beforehand also. #socialmedia
@TransitionalTee Yup - this isn't some magical culture you can implement now. It has to be in place beforehand also. #socialmedia
@TransitionalTee Definitely - understanding the scope of the company and their strategy & goals supersedes the tools. #socialmedia
@TransitionalTee I like your point about policies covering more than specific tools. #socialmedia
@lizstrauss They can't be the same. 1 - Policies are diff for each company 2 - The platforms function differently #socialmedia
@Marc_Meyer now that's a tongue twister... #socialmedia
@Marc_Meyer now that's a tongue twister... #socialmedia
@OwenGreaves Honestly, not too sure. lol - Just jumped into the conversation :) #socialmedia
@ariherzog Not necessarily - 'MY' thoughts/ideas can run together with the person I'm talking with. #socialmedia
@DavidSpinks Yup. Which is why I don't get ppls proclamations that 'blogging is dead - long live twitter, lifestreaming, etc.' #socialmedia
@DavidSpinks Your blog will always be your homebase. No matter what happens to all these free platforms. #socialmedia
@Marc_Meyer Definitely. Great thoughts and ideas from everybody really. Might've spurred on a post of my own also. #socialmedia
.@marc_meyer @chrisbrogan Thanks for an awesome convo - definitely a lot of great thoughts here. #socialmedia
@chrisbrogan Stay for the long run. Help THEM grow. You'll be remembered for that w/future referrals. #socialmedia
@DavidSpinks @JoeKikta Are we fake or do we understand what each of ours 'underlying' goals are? Give n take industry. #socialmedia
@chuckhemann @DavidSpinks That lies more on the co. than anything. Don't we as consumers typically snuff out dishonest co's? #socialmedia
@DavidSpinks If the co. is interacting w/you not only for the lead but for the long haul, after the fact. What's wrong w/that? #socialmedia
@DavidSpinks If the co. is interacting w/you not only for the lead but for the long haul, after the fact. What's wrong w/that? #socialmedia
@DavidSpinks Why is it an 'agenda' for a business? Outside of the social media buzz, it's the fundamentals of biz, no? #socialmedia
@DavidSpinks Why is it an 'agenda' for a business? Outside of the social media buzz, it's the fundamentals of biz, no? #socialmedia
@ScottSchablow Exactly - there's two sides to the 'visibility' point, just depends which side you're on. #socialmedia
RT @Marc_Meyer: Perhaps there is a tendency to confuse social media fame with social media visibility... #socialmedia
@DannyBrown Well other hope is that companies don't buy into the glamour of SM but the grit and hard work behind the shininess. #socialmedia
@dannybrown Amen. BSing can only get you so far until real results are needed and not met. #socialmedia
@jadoon88 Go read @ambercadabra's blog if you're looking for some good stuff. (and @keithburtis, I'll send you a check ;) #socialmedia
Jumping in now, but better late than never with @keithburtis chatting it up. #socialmedia
Oops, meant to RT @conniereece :) #socialmedia
@conniereece Older generation just needs to learn how to use tools; Younger generations need to learn how to use them for biz. #socialmedia
@greenhance That's an interesting stance. Introverts vs. Extroverts? #socialmedia
@conniereece I agree - demos on the more established networks are wider ranged than Twitter is (namely boomers). #socialmedia
RT @TobyDiva 16.5 million adults ages 55 and older engage in social networking, according to Internet monitoring site comScore. #socialmedia
@arikhanson Listen til your ears bleed :) Srsly, listen to where you realize opportunities and then build strategy around that. #socialmedia
@arikhanson Is there really a timeline? I think it depends on co. & strategies they implement. Have to do it right for thmslves #socialmedia
@arikhanson Not just early adopters but those internal evangelists who are willing to go to bat for the co. in a new medium. #socialmedia
Jumping in now and catching up with the convo. #socialmedia
@treypennington Thanks Trey - definitely some great convos that come up through this chat. #socialmedia
@GetResults Well it certainly depends on the co. Community managers for instance are a great central voice for some co's. #socialmedia
@davidalston Definitely the understanding and buy in of your company; into these new strategies and the culture that comes alng #socialmedia
@thetwixt That's a given really but they'll realize their lackluster results compared to latter strategies. #socialmedia
@treypennington We're tearing it up ;) #socialmedia
@GetResults they need to have their voice heard and know there's a central 'entity' that can be reached out to. #socialmedia
@GetResults Not relating it to control. Grids can function as they must, but a strong central voice that helps users when.... #socialmedia
RT: @marc_meyer so the grid needs a leader or point person for starters #socialmedia
@Marc_Meyer So after listening, responding (when necessary) is done by each individual dept also? #socialmedia
@thetwixt That's something that's shifting. Marketing, social media, communications, etc. It's really customer service. #socialmedia
@Marc_Meyer Right. Those brand champions often become the voice of the community and for your company. Multiplying your voice #socialmedia
@davidalston Q3 - Listen to brand/co. mentions, industry trends/news - listen for opportunities! #socialmedia
@gilliatt Great point - management isn't always in the right direction. It could be an employee thats the 'brand architect' #socialmedia
@Marc_Meyer But look @zappos @viget and other companies, big and small. Their cultures shine through in their work/attitudes #socialmedia
@Marc_Meyer Very true. From exp., cultures aren't easily changed & sometimes have many factors that come into play. #socialmedia
@davidalston We all say be transparent but having everyone on board and understanding what comes w/that is also key. #socialmedia
@davidalston It relates to their culture really and their comfort level and level of accessibility. #socialmedia
RT @davidalston: #socialmedia Q2 - How do companies address accessibility to people behind the brands?
@chuckhemann Forcing definitely won't work. It has to be a culture that's cultivated and accepted throughout entire co. #socialmedia
@davidalston An open and honest culture that understands the nature of the space, and communicate that up & down the co. #socialmedia
Catching @davidalston on the #socialmedia unpanel - creating a corporate listening grid.
RT @davidalston @jasonbreed Set up a Listening Grid, join #socialmedia UnPanel event 2day noon EST w @davidalston www.hashtagsocialmedia.com
RT @davidalston @jasonbreed Set up a Listening Grid, join #socialmedia UnPanel event 2day noon EST w @davidalston www.hashtagsocialmedia.com
@DDGriffith Define player #socialmedia
@CathyWebSavvyPR The platform/community is huge but not an excuse to further your brand. #socialmedia
@mhames Looks like that's the overall sentiment about Twitter as a brand. It's about the community, nothing further w/brand. #socialmedia
@JasonFalls Twitter as a brand, no. Im connected to the community within, but not the people of Twitter. Big diff in conncetion #socialmedia
RT @JasonFalls: Don't forget to watch out for the #socialmedia discussion from noon-1 p.m. ET today. http://www.hashtagsocialmedia.com
RT @JasonFalls: Don't forget to watch out for the #socialmedia discussion from noon-1 p.m. ET today. http://www.hashtagsocialmedia.com
@MackCollier To q3 -what is SM going to improve in the business, how is it going to help us connect w/our consumers. #socialmedia
Jumping in late on @mackcollier and http://www.hashtagsocialmedia.com #socialmedia
@Marc_Meyer Definitely a lively conversation going on. How often are you going to hold these? #socialmedia
@BethHarte Thanks for leading the discussion, Beth! #socialmedia
Roadmap - Educate > Embrace > Listen > Communicate > Take Action > Rinse & Repeat #socialmedia
@waxgirl333 Agreed - it leaves too much room for gaming and unauthentic communication for the sake of compensation. #socialmedia
@BethHarte Training and educating employees on the brand message/vision is a solid point before even venturing into the socnets #socialmedia
RT @nhamilt: @sonnygill We learned (the hard way) everyone has to be on board and included with a clear understanding of goals #socialmedia
@BethHarte Its doable if communication and understanding is there internally. Its a matter of letting go of control inside too. #socialmedia
@Marc_Meyer Agreed. And there needs to be an attitude instilled within that demonstrates that before the strategy goes external #socialmedia
The deficiency is in the company culture. Top down, there has to be understanding and acceptance of the new communication chnls #socialmedia
