@LisaHoffmann Thanks for taking part - good chatting you, as usual! #sm124
@lacemastarson Appreciate that Lacey - hope it was beneficial! #sm124
RT @jasonbreed: Catch the recap of todays #sm124 chat on Social CoEs at the Enterprise w/@sonnygill http://t.co/MwXgD54 #sm124
@AppleBoxStudios Not at all - you helped drive this convo today! #sm124
@eliingraham Thanks for joining us! #sm124
Thanks again everyone - feel free to shoot me an @ if you have any more questions or thoughts! #sm124
@AppleBoxStudios Indeed! Appreciate all your insight today! #sm124
Thanks again everyone - feel free to shoot me an @ if you have any more questions or thoughts! #sm124
We've hit the hr mark already - time definitely flew! Thanks so much everyone that participated and for @marc_meyer inviting me! #sm124
@AppleBoxStudios Indeed! Appreciate all your insight today! #sm124
@AppleBoxStudios They can/do create change. It's a matter of whether your org is ready for that type of shift and how they operate. #sm124
@martinjason For social as a whole, there eventually needs to be a level of achieving biz goals/bottom line, but not the end all. #sm124
@AppleBoxStudios Yes - the quantifiable outcomes will come from the various enterprise-wide programs you plan to institute. #sm124
@AppleBoxStudios Yup, hence the planning required before even launching the program. See if it makes sense for your biz. #sm124
We have a few mins left - what burning ?s do people have regarding COEs? Is it something you see your own org benefiting from? #sm124
@AppleBoxStudios They would have no voice if they were in an org that operated with CxO's controlling everything. #sm124
@dgcattaneo Welcome - any questions you have for the group? #sm124
@martinjason Are you saying those types of corporate setups work? @AppleBoxStudios #sm124
@martinjason I'd like to see only a company's execs drive their own excellence and without the help of key internal SMEs. #sm124
@jasonbreed Agreed. Was thinking of driving force/voice in terms of support when needed. @AppleBoxStudios #sm124
Q3: Some already answered but what are the benefits to setting up a COE and how can it further educate the org & enhance innovation? #sm124
We have about 15 minutes left so let's jump into Q3 - coming up next... #sm124
@AppleBoxStudios So long the C-suite is the driving force and voice behind the COE's initiatives. #sm124
@KathyHerrmann Totally agree. Mid-large co's is almost a must, IFF their org is ready to take that leap. #sm124
@AppleBoxStudios Employee's could balk at it but that's why there is importance in C-level buy-in and participation. #sm124
Let's step back a second here and ask everyone this: Do we need a COE? Can these things be accomplished without a large program? #sm124
RT @eliingraham Identify, aggregate best business use cases for c-suite and loop back into architecture, practices, analytics for all #sm124
@Marc_Meyer Totally agree - that will sadly always be there to some extent for most organizations. #sm124
We've uncovered areas where multiple BUs were doing diff things vs. now, centralized process + knowledge sharing has made huge diff. #sm124
Another that may be overlooked is a social audit. Look at efficiencies in budget, enterprise listening/measurement programs, etc. #sm124
RT @KathyHerrmann: A2: Ensuring listening consistency across co & coordinating best practices across co. (right on) #sm124
@Marc_Meyer Care to elaborate on dept influence/feedback? #sm124
@martinjason Stragglers are always welcomed ;) #sm124
@BarryBirkett Good point. There's a fine line of creating the guardrails but empowering employees positively. Have to tread lightly. #sm124
@martinjason Stragglers are always welcomed ;) #sm124
@BarryBirkett Good point. There's a fine line of creating the guardrails but empowering employees positively. Have to tread lightly. #sm124
Otherwise, one-offs, graveyard communities and other non-compliant and possibly brand-threatening programs could be happening. #sm124
Creating org-wide guardrails to mitigate risk but also to empower employees to become advocates with right goals in mind. #sm124
One of the biggest ones IMO is governance. The training/certification/policies behind an organization (re: risk mitigation - Lisa) #sm124
Q2: Which key initiatives should an org first look at in setting up a COE and why are they most important for future growth? #sm124
Diving into Q2 next and will play off of the thought of business efficiencies and where org's should focus first... #sm124
@AppleBoxStudios Corp. social lead typically. Motivations are those biz cases we talked on. KPIs, knowledge share, biz efficiencies. #sm124
@AppleBoxStudios They're not ad-hoc. Organized through social lead at your org..planning the COEs mission + needed roles within. #sm124
Diving into Q2 in a few minutes and will play off of the thought of business efficiencies and where org's should focus first... #sm124
Diving into Q2 in a few minutes and will play off of the thought of business efficiencies and where org's should focus first... #sm124
@LisaHoffmann @Marc_Meyer It is sexier ;) #sm124
Another business case, consistency customer experience. Business units work on the same page vs. separate one-off social programs. #sm124
@AppleBoxStudios * driven from SM lens* I meant. #sm124
@AppleBoxStudios It may be driven from a COE lens, but KPIs and results don't live in social. They're tied back to biz goals. #sm124
RT @jasonbreed: Internally its collab, knowledge share, cost savings. Externally- Awareness, Conversion, relationships, etc. #sm124
Also, biz efficiencies. Whether it be tools or programs, a brand can uncover many efficiencies that multiple units can take adv of. #sm124
RT @jasonbreed: Internally its collab, knowledge share, cost savings. Externally- Awareness, Conversion, relationships, etc. #sm124
@LisaHoffmann Yup - instituting org-wide guardrails that's been vetted through COE and C-suite decreases risk factor. #sm124
@AppleBoxStudios Great stab at the ? - kpi's and sharing of knowledge + accountability is huge. Group of minds help in this process. #sm124
Q1: In setting up your org's COE, what does that plan look like when presenting to CMO/C-suite? What is the business case? #sm124
@LisaHoffmann Great point & very true! C-level support is huge if you truly want to institute enterprise-wide changes & innovation. #sm124
@sonnygill Great point & very true! That C-level support is huge if you truly want to institute enterprise-wide changes & innovation. #sm124
Now that we have a quick refresher, let's dive into Question 1 - don't hesitate to ask questions along the way! #sm124
@AppleBoxStudios Right. COEs need the knowledge of disciplines outside of social to help in org-wide implementation. Less centralized #sm124
when it comes to education and pushing through the many barriers to social that we all face. #sm124
This standardization helps in not only business efficiencies but pulls at the thought of army of many vs. army of one... #sm124
@AppleBoxStudios They consist of people from various business units. That's the key to COEs, to pull in smart ppl from diff areas. #sm124
It’s a program that lays out resources & strategy necessary for a standardized process to implement social across disciplines. #sm124
Centers of Excellences seem to be the new talk for big brands lately but it’s more than just a group consisting of social gurus... #sm124
@Marc_Meyer Thanks for having me Marc! Excited to talk shop with #socialmedia tweetchat folks. First, let's get into what are COEs #sm124
RT @Marc_Meyer: 10 minutes until todays #socialmedia tweetchat with @sonnygill. Today we talk about Social centers of excellence #sm124
@lacemastarson Look forward to having you here at your first chat! #sm124
Less than 30 min until my chat on Social COE's on today's #socialmedia tweetchat! #sm124
Excited to lead this week's #socialmedia tweetchat at 12 ET. Talking on Social COE's. Join us in a little over an hour! #sm124
Gotta jump off but good conversation here. Join in if you haven't yet! #sm116
@chuckhemann I feel the past yr we've seen a shift in our how the social realm has utilized FB more personally/deeper vs broadcasting #sm116
@chuckhemann I feel the past yr we've seen a shift in our how the social realm has utilized FB more personally/deeper vs broadcasting #sm116
@chuckhemann Cumulative actions build upon it. And yes, I am less likely to trust content from 'looser' connections. #sm116
@chuckhemann Personally, I've become much more selective and stopped the 'add one add all' motto. Most are friends/colleagues. #sm116
@chuckhemann Personally, I've become much more selective and stopped the 'add one add all' motto. Most are friends/colleagues. #sm116
@chuckhemann Are you saying loose in terms of what they do on the platform? Less technically savvy vs. Twitter users? #sm116
@chuckhemann Just not trusting to the dopes who click every form of spam ;) #sm116
@chuckhemann Are you saying loose in terms of what they do on the platform? Less technically savvy vs. Twitter users? #sm116
@Marc_Meyer Sad but true and what gets people in trouble too at the same time. #sm116
@chuckhemann Just not trusting to the dopes who click every form of spam ;) #sm116
@DigitalSherpas Not necessarily - the trust in that person has a big part in it too outside of the platform itself. #sm116
@chuckhemann The fact we're there to build on friendships is big, but that feeds into our dependence and inherent trust in FB too. #sm116
@chuckhemann Not just because we are friends, it's our personal reliance as a platform that keeps us connected to the world. #sm116
@chuckhemann FB as a platform has some qualities that make us trust more than normal though (popularity, our reliance). #sm116
@chuckhemann I think over time, yes you will be more trusting. But it requires time to form the brand/person relationship first. #sm116
@chuckhemann Brands need to dig in & understand the needs/wants of their cmty that actually builds that trust & provide accordingly. #sm116
RT @BethHarte: 30 minutes until #socialmedia chat on Social Content Mgmt. http://hashtagsocialmedia.com/blog follow #sm102
RT @Marc_Meyer: 2days Noon EST chat is on Managing the Marketing Mix: Which Channel's More Effective? Host? @ambercadabra #sm57 #socialmedia
RT @Marc_Meyer: 2days Noon EST chat is on Managing the Marketing Mix: Which Channel's More Effective? Host? @ambercadabra #sm57 #socialmedia
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
RT @Marc_Meyer: A little less than 5 mins to Today's #socialmedia tweetchat w/ @kdpaine. Topic: sentiment analysis in social media. #sm47
RT @chuckhemann: Make sure you check out today's ROI discussion w/ @jacobm at noon. #socialmedia.
@theelusivefish Exactly. Doesn't matter the #, it's all a matter of the strength of those connections and how engaged they are. #socialmedia
RT @kenburbary: Remember the goal of SM monitoring is to reveal insights that yield actionable outcomes. regardless of dept. #socialmedia
Really great talks going on about SM monitoring in #socialmedia. Jumping in now.
RT @BethHarte @Marc_Meyer #socialmedia is on for today at 12. Your host? Michael Brito aka @britopian, social media strategist from Intel.
@TransitionalTee Maybe not an 'overhaul' but an understanding and acceptance by your biz, from top down. It'll be an adjustment #socialmedia
RT @AmberCadabra Bad judgment is NOT unique to the social web. Its just amplified now. Companies need to be aware, not paranoid #socialmedia
RT @AmberCadabra Bad judgment is NOT unique to the social web. Its just amplified now. Companies need to be aware, not paranoid #socialmedia
@TransitionalTee Yup - this isn't some magical culture you can implement now. It has to be in place beforehand also. #socialmedia
@TransitionalTee Yup - this isn't some magical culture you can implement now. It has to be in place beforehand also. #socialmedia
@TransitionalTee Definitely - understanding the scope of the company and their strategy & goals supersedes the tools. #socialmedia
@TransitionalTee I like your point about policies covering more than specific tools. #socialmedia
@lizstrauss They can't be the same. 1 - Policies are diff for each company 2 - The platforms function differently #socialmedia
@Marc_Meyer now that's a tongue twister... #socialmedia
@Marc_Meyer now that's a tongue twister... #socialmedia
@OwenGreaves Honestly, not too sure. lol - Just jumped into the conversation :) #socialmedia
@ariherzog Not necessarily - 'MY' thoughts/ideas can run together with the person I'm talking with. #socialmedia
@DavidSpinks Yup. Which is why I don't get ppls proclamations that 'blogging is dead - long live twitter, lifestreaming, etc.' #socialmedia
@DavidSpinks Your blog will always be your homebase. No matter what happens to all these free platforms. #socialmedia
@Marc_Meyer Definitely. Great thoughts and ideas from everybody really. Might've spurred on a post of my own also. #socialmedia
.@marc_meyer @chrisbrogan Thanks for an awesome convo - definitely a lot of great thoughts here. #socialmedia
@chrisbrogan Stay for the long run. Help THEM grow. You'll be remembered for that w/future referrals. #socialmedia
@DavidSpinks @JoeKikta Are we fake or do we understand what each of ours 'underlying' goals are? Give n take industry. #socialmedia
@chuckhemann @DavidSpinks That lies more on the co. than anything. Don't we as consumers typically snuff out dishonest co's? #socialmedia
@DavidSpinks If the co. is interacting w/you not only for the lead but for the long haul, after the fact. What's wrong w/that? #socialmedia
@DavidSpinks If the co. is interacting w/you not only for the lead but for the long haul, after the fact. What's wrong w/that? #socialmedia
@DavidSpinks Why is it an 'agenda' for a business? Outside of the social media buzz, it's the fundamentals of biz, no? #socialmedia
@DavidSpinks Why is it an 'agenda' for a business? Outside of the social media buzz, it's the fundamentals of biz, no? #socialmedia
@ScottSchablow Exactly - there's two sides to the 'visibility' point, just depends which side you're on. #socialmedia
RT @Marc_Meyer: Perhaps there is a tendency to confuse social media fame with social media visibility... #socialmedia
@DannyBrown Well other hope is that companies don't buy into the glamour of SM but the grit and hard work behind the shininess. #socialmedia
@dannybrown Amen. BSing can only get you so far until real results are needed and not met. #socialmedia
@jadoon88 Go read @ambercadabra's blog if you're looking for some good stuff. (and @keithburtis, I'll send you a check ;) #socialmedia
Jumping in now, but better late than never with @keithburtis chatting it up. #socialmedia
Oops, meant to RT @conniereece :) #socialmedia
@conniereece Older generation just needs to learn how to use tools; Younger generations need to learn how to use them for biz. #socialmedia
@greenhance That's an interesting stance. Introverts vs. Extroverts? #socialmedia
@conniereece I agree - demos on the more established networks are wider ranged than Twitter is (namely boomers). #socialmedia
RT @TobyDiva 16.5 million adults ages 55 and older engage in social networking, according to Internet monitoring site comScore. #socialmedia
@arikhanson Listen til your ears bleed :) Srsly, listen to where you realize opportunities and then build strategy around that. #socialmedia
@arikhanson Is there really a timeline? I think it depends on co. & strategies they implement. Have to do it right for thmslves #socialmedia
@arikhanson Not just early adopters but those internal evangelists who are willing to go to bat for the co. in a new medium. #socialmedia
Jumping in now and catching up with the convo. #socialmedia
@treypennington Thanks Trey - definitely some great convos that come up through this chat. #socialmedia
@GetResults Well it certainly depends on the co. Community managers for instance are a great central voice for some co's. #socialmedia
@davidalston Definitely the understanding and buy in of your company; into these new strategies and the culture that comes alng #socialmedia
@thetwixt That's a given really but they'll realize their lackluster results compared to latter strategies. #socialmedia
@treypennington We're tearing it up ;) #socialmedia
@GetResults they need to have their voice heard and know there's a central 'entity' that can be reached out to. #socialmedia
@GetResults Not relating it to control. Grids can function as they must, but a strong central voice that helps users when.... #socialmedia
RT: @marc_meyer so the grid needs a leader or point person for starters #socialmedia
@Marc_Meyer So after listening, responding (when necessary) is done by each individual dept also? #socialmedia
@thetwixt That's something that's shifting. Marketing, social media, communications, etc. It's really customer service. #socialmedia
@Marc_Meyer Right. Those brand champions often become the voice of the community and for your company. Multiplying your voice #socialmedia
@davidalston Q3 - Listen to brand/co. mentions, industry trends/news - listen for opportunities! #socialmedia
@gilliatt Great point - management isn't always in the right direction. It could be an employee thats the 'brand architect' #socialmedia
@Marc_Meyer But look @zappos @viget and other companies, big and small. Their cultures shine through in their work/attitudes #socialmedia
@Marc_Meyer Very true. From exp., cultures aren't easily changed & sometimes have many factors that come into play. #socialmedia
@davidalston We all say be transparent but having everyone on board and understanding what comes w/that is also key. #socialmedia
@davidalston It relates to their culture really and their comfort level and level of accessibility. #socialmedia
RT @davidalston: #socialmedia Q2 - How do companies address accessibility to people behind the brands?
@chuckhemann Forcing definitely won't work. It has to be a culture that's cultivated and accepted throughout entire co. #socialmedia
@davidalston An open and honest culture that understands the nature of the space, and communicate that up & down the co. #socialmedia
Catching @davidalston on the #socialmedia unpanel - creating a corporate listening grid.
RT @davidalston @jasonbreed Set up a Listening Grid, join #socialmedia UnPanel event 2day noon EST w @davidalston www.hashtagsocialmedia.com
RT @davidalston @jasonbreed Set up a Listening Grid, join #socialmedia UnPanel event 2day noon EST w @davidalston www.hashtagsocialmedia.com
@DDGriffith Define player #socialmedia
@CathyWebSavvyPR The platform/community is huge but not an excuse to further your brand. #socialmedia
@mhames Looks like that's the overall sentiment about Twitter as a brand. It's about the community, nothing further w/brand. #socialmedia
@JasonFalls Twitter as a brand, no. Im connected to the community within, but not the people of Twitter. Big diff in conncetion #socialmedia
RT @JasonFalls: Don't forget to watch out for the #socialmedia discussion from noon-1 p.m. ET today. http://www.hashtagsocialmedia.com
RT @JasonFalls: Don't forget to watch out for the #socialmedia discussion from noon-1 p.m. ET today. http://www.hashtagsocialmedia.com
@MackCollier To q3 -what is SM going to improve in the business, how is it going to help us connect w/our consumers. #socialmedia
Jumping in late on @mackcollier and http://www.hashtagsocialmedia.com #socialmedia
@Marc_Meyer Definitely a lively conversation going on. How often are you going to hold these? #socialmedia
@BethHarte Thanks for leading the discussion, Beth! #socialmedia
Roadmap - Educate > Embrace > Listen > Communicate > Take Action > Rinse & Repeat #socialmedia
@waxgirl333 Agreed - it leaves too much room for gaming and unauthentic communication for the sake of compensation. #socialmedia
@BethHarte Training and educating employees on the brand message/vision is a solid point before even venturing into the socnets #socialmedia
RT @nhamilt: @sonnygill We learned (the hard way) everyone has to be on board and included with a clear understanding of goals #socialmedia
@BethHarte Its doable if communication and understanding is there internally. Its a matter of letting go of control inside too. #socialmedia
@Marc_Meyer Agreed. And there needs to be an attitude instilled within that demonstrates that before the strategy goes external #socialmedia
The deficiency is in the company culture. Top down, there has to be understanding and acceptance of the new communication chnls #socialmedia
