This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
What has changed w/ Twitter? It's part of #SMCHAT Q37 WEDS 1pET w/ mod @DJWaldow Framing: http://bit.ly/smcQ37 #socialmedia
"Are you listening?" .. It's Q35 at #SMCHAT WEDS 2/10 1pET w/ mods @hacool & @andreameyer http://bit.ly/smcQ35 #socialmedia
"Are you listening?" .. It's Q35 at #SMCHAT WEDS 2/10 1pET w/ mods @hacool & @andreameyer http://bit.ly/smcQ35 #socialmedia
"Are you listening?" It's Q35 at #SMCHAT WEDS 2/10 1pET Moderated by @hacool w/ framing http://bit.ly/smcQ35 #km #socialmedia
SM Solutions: Why Context Matters. It's Q33 at tomorrow's #SMCHAT 1pET. Framing here: http://bit.ly/smcQ33 #socialmedia
@bpluskowski Thanks for Shorty nomination & promo. Still can't believe I'm #2 for #socialmedia .. must share spotlight w/ #smchat & #ecosys
RT @charleneli "Asking for SM ROI is the lazy way to look smart re: social media; please educate them on the nuance!" #sm38
@rustyspeidel @lindsaysydenham .. thanks, you're helping me understand how I feel about FB, deep down (.. hey rusty, ltns) #sm38
@lindsaysydenham Exactly, so not to minimize its social value, but FB's not place to go for new content, ideas, expanding horizons? #sm38
RT @lindsaysydenham "I know I'm bored with Facebook" .. because its just images, status & games, w/ no room for content? (wondering) #sm38
@realize_ink Check out http://govloop.com on NING .. w/ +20k mbrs, a great resource to connect Gov2.0 stakeholders #govloop #sm36
@kpkfusion Great job moderating convo today, thanks .. and props to @Marc_Meyer & @jasonbreed for hosting (I like your new hashtag) #sm36
@realize_ink Actually DoD did an interesting blog-based Web2.0 open policy solicitation last summer .. @NoelDickover can speak to it #sm36
@realize_ink Actually DoD did an interesting blog-based Web2.0 open policy solicitation last summer .. @NoelDickover can speak to it #sm36
@wvpmc @elhoust Wendy, Elizabeth .. hey guys, great to see you again #sm36
@wvpmc @elhoust Wendy, Elizabeth .. hey guys, great to see you again #sm36
@wvpmc @elhoust Wendy, Elizabeth .. hey guys, great to see you again #sm36
@dariasteigman Great example of #gov20 embracing SM in sustainable fashion is @betterbuyproj http://betterbuyproject.com #sm36
Q3 Biggest SM challenge: implementation. Key issues: establishing a shared vision, culture change, tech adoption, trust #sm36
@NoelDickover @krazykriz Hey Noel, Andy .. good to see u here, interesting convo #sm36
Q2) both PS (E2.0?) & GS (Gov2.0) can leverage 2-way engagement model; in GS, use depends on mission; adoption? c/b gated by culture #sm36
RT @RandySmithCan Q2) "PS --> GS: A sense of urgency. GS --> PS: Invest in community" .. great perspective #sm36
RT @elhoust Q2 @kpkfusion @marc_meyer Web1.0 was broadcast model; Web2.0 & social media bring 2-way engagement; ability to listen: key #sm36
RT @elhoust Q2 @kpkfusion @marc_meyer Web1.0 was broadcast model; Web2.0 & social media bring 2-way engagement; ability to listen: key #sm36
RT @elhoust Q2 @kpkfusion @marc_meyer Web1.0 was broadcast model; Web2.0 & social media bring 2-way engagement; ability to listen: key #sm36
RT @realize_ink @kpkfusion Not sure looking to private sector is good idea Gov2.0 should be about community building, not direct mktg #sm36
RT @realize_ink @kpkfusion Not sure looking to private sector is good idea Gov2.0 should be about community building, not direct mktg #sm36
@shannonpaul thanks for leading the convo, definitely some great insights #socialmedia
RT @CharityHisle @shannonpaul "I dont think a governing body needed or WANTED in social spaces" .. agree, only need guideline #socialmedia
RT @jasonbreed If Pro Bloggers get paid by company or companies, that's ok too .. just needs disclosure .. then all is well #socialmedia
RT @jasonbreed "Pro Bloggers need to get paid IMO" .. & if they're in objective journalist role I agree; q is, paid by who(m)? #socialmedia
RT @shannonpaul "dont want to be aligned with some bloggers I know" .. can u send the list !? lol #socialmedia
@joekikta Trust takes a long time to build, is but quick to lose; its a judgment call if u trust at start ("benefit of doubt") #socialmedia
RT @joekikta "disclosure" .. hi joe, we seem to be in agreement #socialmedia
introducing money into convo equation can cloud perception of independence & objectivity, which are "core values" in SM #socialmedia
RT @jdarrow @ShannonPaul "founded from the wrong incentives and will ring artificial" .. agree, but concern: how will u know? #socialmedia
@spkrinteractive you'd asked me about diffs between #smchat and #socialmedia chat .. does the latter run today at noon? Will try to sit in
#Hashtag city? Or maybe it's just 'tag nation? http://bit.ly/povht #twitter #web20 #socialmedia #sm
Any opinions on using #sm vs. #socialmedia as the one #hashtag for SM tweets? Shorter is nice .. but in this case, is it best?
RT @eric_andersen "Twitter filling the void" http://bit.ly/UiYRp ... w/ some useful social media stats #sm #socialmedia
Twitter founders set their sights on the enterprise http://bit.ly/Twitter20 #e20 #cio #km #socialmedia #sm #twitter
Join us for #SMCHAT WEDS 5pUTC/1pEDT on: Q13 Why knowledge networks? Q14 Google's SM play #e20 #web20 #gov20 #km #socialmedia
Join us for #SMCHAT WEDS 5pUTC/1pEDT on: Q13 Why knowledge networks? Q14 Google's SM play #e20 #web20 #gov20 #km #socialmedia
Make your #followfriday tweets more meaningful http://bit.ly/cVjJ7 #twitter #tt (twitter tips?) #twchat #socialmedia
Don't forget #SMCHAT WEDS 1pEDT re: Why's and How's of Knowledge Co-Creation http://bit.ly/smchat #collaboration #socialmedia #km
More on #SMCHAT? see http://wthashtag.com/smchat #collaboration #socialmedia #innovation #km #seo (cc: our friends at #140conf)
Next #smchat is WEDS 6/10 1PM EDT re: Q5, brainstorming web-based collab needs http://wthashtag.com/smchat #collaboration #socialmedia
Next #smchat is WEDS 6/10 1PM EDT re: Q5, brainstorming web-based collab needs http://wthashtag.com/smchat #collaboration #socialmedia
Twitter sparks a paradigm shift in communication: how else can u message the world and get answers? http://bit.ly/n0JdG #socialmedia
What are the keys to effective web-based collaboration? Join us for smchat Weds 1p edt #socialmedia http://wthashtag.com/smchat
Searching for the 'secret sauce' in effective web-based collaboration? Join us Weds 1p edt http://wthashtag.com/smchat #socialmedia #km
Great insights everyone; join us as the dialog continues at #smchat Weds 1p edt, best practices for collaboration using #socialmedia
Agreed, culture can absolutely block collaboration; more: http://bit.ly/16JADZ #socialmedia #smchat
Join us for #SMchat WEDS 6/3 1p edt, a new & lively discussion on web #collaboration using #socialmedia .. RT archive: #smc0528
answers a Q earlier RT @lisahickey @Abrahamlloyd Intel has 800 people 'Social Media Certified' to participate on behalf of corp #socialmedia
RT @thinkbox New York Times hires a #socialmedia editor; does it need one? http://bit.ly/162Fpc .. absolutely, based on #journchat insights
@amyeandrews demographic shift will help but prob not soon enough; to me, corps (in dire need to differentiate) should act now #socialmedia
no worries @soctechnologist we're in sync; many ask why culture chg is so hard? I see multi-front sell-in battle as key reason #socialmedia
agreed, thx @geoffliving for moderating, well done .. see you guys next time #socialmedia
Q3 agree @tmonhollon power of km & sm inside the firewall is #collaboration, working across silo's and boundaries, esp re: cust #socialmedia
lol @marc_meyer sorry, I think I'm overdrawn at the word bank, going for coffee :) #socialmedia
Q3 ok, just key words for change: ok, 1.trust, 2.integrity, 3.transparency, 4.communication, 5.stake, 6.reciprocity/mutuality #socialmedia
I can squeeze lots of thoughts into 140 chars by citing an entire book, is that against SM chat rules? #socialmedia
Q3 I'm finalizing research on silo's & bureaucracy, will have for next time; for now suggest S.M.R.Covey's "Speed of Trust" #socialmedia
brand, image, knowledge: all are assets, so it's more than likely ROA (return on assets) .. searching for a text book #socialmedia
brand, image, knowledge: all are assets, so it's more than likely ROA (return on assets) .. searching for a text book #socialmedia
@amyeandrews when I see SM (and it's older cousin KM) struggle inside the firewall, its usually cultural http://bit.ly/16JADZ #socialmedia
@soctechnologist perhaps, again, I think it depends on company dynamics #socialmedia
Q1 @bcavanaugh culture change is a long, slow battle; again, in most companies it needs to come from the top #socialmedia
@Marc_Meyer management has to support change, verbally and with their actions, incl. incentives; resistance runs deep #socialmedia
exactly, Wendy, well said: RT @wvpmc silos present huge challenge to establish, grow and benefit from interactive culture #socialmedia
corp mindset is often driven by hierarchy & control, with roots in manufacturing paradigm of standards; km & sm advocate change #socialmedia
hey Geoff, we're here and ready to brainstorm, thanks for having us #socialmedia
looking forward to 'SM Unpanel' In 2 minutes, talking about How to become a corp change agent; hosted by @geoffliving 12p et #socialmedia
Join us Thurs 1-2p et to focus on new #collaboration paradigms for the open net http://wthashtag.com/smchat #km #socialmedia #smchat
R @nettemedia 10 Cool Niche Social Networks http://bit.ly/5tPGD #socialnetworks #socialmedia .. key article reference for next #smchat: NING
Join us to brainstorm new #collaboration models for the open net Thurs 1-2p et http://wthashtag.com/smchat #socialmedia #smchat
