@Marc_Meyer What resources do exist? Where do you point folk who can't afford a consultant? #sm98
@Marc_Meyer What resources do exist? Where do you point folk who can't afford a consultant? #sm98
@CarriBugbee Do you have a rule of thumb on when a company should handle training in-house vs hire a consultant? #sm98
Waiting for insightful info to cross the radar rather than do the hard thinking ourselves automatically puts us behind. #sm97
Insight = understanding how to put info to good use. #sm97
Insight = understanding how to put info to good use. #sm97
@kanter Stick to a schedule and use a tool like @tweetdeck or @seesmic to manage multiple platforms with one interface #sm73
@BCcat Start with offline version (place to meet like-minded people and converse) then use that forum to introduce sm #sm73
@BCcat Start with offline version (place to meet like-minded people and converse) then use that forum to introduce sm #sm73
@AmberCadabra Instead of community=state of business, how about community=shared ideology #sm72
@Marc_Meyer Critical: are they already a leader within a community? Tools/tech r much easier 2 teach than relational skills #sm72
@Marc_Meyer Critical: are they already a leader within a community? Tools/tech r much easier 2 teach than relational skills #sm72
@elhoust And the icing on the cake...it has a built-in means for response! #sm69
@elhoust And the icing on the cake...it has a built-in means for response! #sm69
2/2 Tying sm to other marketing efforts gives people a way to interact.#sm69
A2) SoMe is the real interactive web. Widgets and videos are nice but live humans are most interesting.1/2 #sm69
@j_fuji @anikethdsouza @elhoust @barzhini Thanks for responding during #sm68. Sorry I wasn't able to stick around for the whole convo.
@j_fuji geoloc Isn't very social yet but have the networks reached sufficient size? My friends aren't using it yet #sm68
@Dalton_Steph If you're hearing about topics through trad. outlets, there's still life in traditional pr.#sm65
@MalmComm @jasonbreed This may change though as existing media try to survive by becoming hyperlocal.#sm65
@MalmComm @jasonbreed This may change though as existing media try to survive by becoming hyperlocal.#sm65
@techguerilla Good points, worth considering. Implement it without care and you get this http://bit.ly/9VbHoL #sm59
@iMediaMichelle Preach it sistah! #sm59
@techguerilla What's the alternative? Was it a flawed question? Should companies give up the idea of "being human"? #sm59
@iMediaMichelle So they're pretending it doesn't exist. Every employee already has access to FB, Twitter, Blogs, etc. #sm59
If we've made real friendships with customers, they'll tell others when we ask them to. #sm59
@jaffejuice Tell us about incentivization. You tweeted recently you had an epiphany. Care to spill the beans? #sm59
@techguerilla Control cost by building it into each employee's job function. #sm59
@techguerilla This will be hardest for the largest companies. Like it or hate it, that's the challenge. #sm59
@techguerilla You have to switch to a whole new model. Every employee represents the brand, like it or not. Train them to do it well #sm59
@MikeFraietta Agree but the lingering issue is whether the entire team is engaged with customers in a human way. #sm59
@techguerilla Control cost by building it into each employee's job function. #sm59
@techguerilla This will be hardest for the largest companies. Like it or hate it, that's the challenge. #sm59
@jaffejuice Tell us about incentivization. You tweeted recently you had an epiphany. Care to spill the beans? #sm59
@AndrewMueller Sure there's some value in that but aren't we most influenced by actual users of a product? #SM59
@techguerilla You don't add warm bodies. People have to produce but you still need people for "humanity". #sm59
@techguerilla Obviously you have to do it in step with the pace of profitability #sm59
@AndrewMueller Sure there's some value in that but aren't we most influenced by actual users of a product? #SM59
@techguerilla You don't add warm bodies. People have to produce but you still need people for "humanity". #sm59
@techguerilla Obviously you have to do it in step with the pace of profitability #sm59
@jaffejuice Step 1. Scale humanity by adding more humans, not more robots. Step 2. Equip them to be effective. #sm59
A1: First step is to get them to interact. If someone has been previously active, iniate a conversation by addressing them directly #sm58
@treypennington Yahoo pipe w/google alerts,bing feed,twitter search feed + @ replies, DM, email, fb posts & messages #sm56
@techguerilla Great point! Q3: Figure out how the tool facilitates the real relational goal. #sm56
@SeeboldMarCom Can you connect sm to things they already value? #sm56
@randygiusto Thx for the great convo during #sm55 today. I appreciate your ideas. Let me know if I can ever b of help.
@tacanderson @marc_meyer Thanks for making it happen. Great discussion today! #sm55
@brightmatrix Sorry if I missed it in the stream. What are the distinctions you make to determine quality? #sm55
@SteveKoss RT Agree @tacanderson scorecards, dashboards allow for correct action not corrective action #sm55
@sharonmostyn Right! So what are the distinctions in sm? Happy followers vs angry followers vs. bot/spam followers? #sm55
@randygiusto Agreed! It forces me to ask myself each month "does all this mean anything?" It's a reminder to think. #sm55
@sharonmostyn The value may be huge but it still doesn't tell you everything. The # of calls may b due to your product's poor quality #sm55
Q3 For me this is only telling me if I'm doing "something". It doesn't tell me if I'm doing the right things. #sm55
Q3 I'm tracking some easily measured stuff in a spreadsheet on a monthly basis. Followers, number of posts, etc. #sm55
@tacanderson @nigellegg Isn't that to some degree like measuring how many calls a company's call center gets? It's of limited value. #sm55
@Marc_Meyer Exactly! #sm55
@brightmatrix Re experts: Isn't the better consultant the one who actually educates the client until they share the philosophy? #sm55
@brightmatrix Great point! The end user is in SM primarily to facilitate relationships. What r our relationships centered around? #sm55
Q1 Planning starts with purpose. Step 1: make sure you've clearly answered the question "what is the purpose of this campaign?" #sm55
This Town's Not Big Enough For The Two of Us: Social Media Marketing (SMM) vs. Traditional Marketing
@BethHarte Thanks for the interaction today. GREAT discussion! I appreciate your perspective. #sm54
@bethharte Great conversation today. Thanks for your help. #sm54
@BethHarte Sooo...what is a marketer? Given the previous discussion, isn't everything actually a subset of marketing? #sm54
Q4 Depends on the market. If the target customer doesn't use certain SM tools they probably don't care if we don't either #sm54
Q4 Depends on the market. If the target customer doesn't use certain SM tools they probably don't care if we don't either #sm54
Could it be that SM is really a new telephone that people are faster to use and when using more tolerant of receiving messages? #sm54
Problem: "traditional marketing" means the whole package. When we say "SM Marktg" do we really just mean "advertising in SM channels"? #sm54
@BethHarte Agree totally but people forget.I think some are thinking "advertising" when they read "marketing" vs. prod dev, pric, etc. #sm54
@BethHarte @jeremyvictor Perhaps we're using the terms "marketing" and "advertising" without distinction #sm54
@BethHarte non-marketers aren't the best advisers but we all need to b n SM. Agencies can make adverts.Only I can be me.SM is personal #sm54
@AmberCadabra Was the roundtable recorded? #sm53
@glassesgeek Why can't the on-duty manager or hostess monitor a twitter account streaming google alerts on their cell? #sm53
RT @deanholmes: Wondering why some are posting to Facebook like it's Twitter? Facebook readers will not read 10 posts a day. #socialmedia
